What Made the Museum of Ice Cream So Popular? Founder Manish Vora speaks at RetailSpaces

Recorded live at RetailSpaces 2024, Museum of Ice Cream Founder and CEO Manish Vora took us on a journey into how and why MoIC became such a hit.
Since the first pop-up location was unveiled in 2016, Museum of Ice Cream has welcomed millions of visitors and is one of the most popular experiential concepts around. In this talk, Manish explains how they harness immersive design and human social architecting to create tangibility and connection to stand out in an age of social media. What can traditional retailers learn from MoIC's success?
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