@@neoth8647 at least in that case there’s refining of the product (raw leather) into finished bags. Here it’s just packaging. The equivalent would be luxury leather in a box 😂
Their marketing strategy is genius. When I went to a music concert or festival this summer everyone was drinking Liquid Death. Everyone wanted to look cool while staying hydrated.
@@joshvee yet people believe iPhones are a status symbol vs Samsung despite their phones being pretty much the same price, people are silly for status even if it's not real, as long as they believe it's real
best argument for it is that aluminum is infinitely recyclable and wont leave microplastics in your water. if we can master green energy, it would be the most sustainable way to sell water thats not really luxury but is more expensive than plastic bottles i imagine
This is why when people say "all the ideas are taken, I can't get rich anymore" BS when I see stuff like this around. It's crazy easy to get rich, just need to understand and learn a bit about human psychology - people are not difficult to influence into buy something they don't need
When I first heard of this drink I thought it was like white claw. Nope, when I found out it was just water, just regular water I thought to myself again. Wow, are people this dumb spending $3 just for water.
People have been dumb enough to buy expensive bottled water for a long time. Bring your own cup or bottle and refill😅. Unless you have undrinkable tap water.
The U.S. has strict laws governing water and it's sale for human consumption. Essentially ALL bottled water is tap water. As a retired long haul truck driver I've hauled hundreds of loads of bottled water for various customers all over the U.S. and every water bottling plant I picked up from was simply bottling water from their local municipality. Bottled water is a life saver when there is no other source but it's not worth abandoning your tap in most of the U.S..
Only in the poorest counties in the US or those that are close to polluters is it an issue. I wish there was a cheaper version of canned water because I personally don’t trust the plastic water bottle at all.
@@albertmills9365 It's called marketing 😂 All these companies use the water purification method approved in their country. They then sell them with different names and different claims of purity. Only this brand did something different and gained popularity 🤷♂️
I always drink tap water at my home, but when I'm traveling I stick to bottled water. Some places I've tried their tap water and if it has an off-taste, I spit it out. Here though the tap water tastes like any other bottled water.
The worst thing about all the other brands of water, They always say we are natural and water is good for you, However the problem is that water is inside plastic, And plastic can only be recycled only a few times, Then the problem is it's cheaper for the manufacturer to use "Virgin" plastic... so brand new plastic than using recycled plastic, That's why you see on most plastic made with 5% or 10% recycled plastic, Liquid Death really has the advantaged because aluminium can always be recycled and used again and again, The irony is liquid death is actually for life of the oceans of this planet, All the other water brands that don't use glass or aluminium, They care only about profit and keep using plastic, That's the problem, Liquid Death seems like they do actually care and that means something to their customers,
Bottled water spend a lot making people doubt tap waters safety. In the EU it's basically the safest thing you can put in you unless you're far FAR east
They targeted customers at the festival first, so that means when you're at the festival, you could easily be sold by something you might have a second thought about it later on.
“…pull away when they think they’ve been lied to.” Haven’t bought but have definitely seen Liquid Death. If it’s been straight about it, consumers know what they’re getting. Now that they have built the brand and have the profits, I expect them to build upon that brand. They already transitioned from plain tap water; the other “comparable” bottled water companies haven’t, right? Or really, can’t (?) since their marketing has solely been on plain water.
I must not be the target demographic since I didn’t even realize this was a thing until like 3-4 months ago and even then had completely no idea it was just water.
I've looked at it with some curiosity. I've never drank it, and don't ever plan on ever drinking it. When I first saw it, I thought it was alcohol. Thank you.
Every single podcast is sponsored by liquid death, however I’ve never met anyone who’s actually purchased liquid death. I’ll be waiting patiently for “The Downfall of Liquid Death” video in 2025
So if I'm getting this straight, Katie's belief is that customers won't buy their water if they sell to a larger corp? But these are the same customers who solely buy the product because it basically looks like an energy drink?
You work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K in a meme coin from just a few months ago and now they are multimillionaires.
I want to compliment you, you have said it all. I am a little business owner and I really want to expand my business to the next level by making myself an investor but I really don't know how to go about it..
My local Walmart has 4 "Flavors", Water, Fizzy Water, Lime, and Melon. They're 8 packs, at first they were $10.49. I thought that was a bit steep but I liked the lime. Now they're $14 for 8 cans of seltzer. I can get 15 1-liter bottles of lime Polar Seltzer for thew same. That's roughly a 3 1/2 gallon difference. Also, non-carbinated aluminum cans aren't returnable in VT so people just throw them in the trash.
That fact that it uses a more environmentally friendly container like aluminum can rather than plastic bottles makes the premium price a little bit reasonable compared to other brand.
Other brands: Its the evolution of taste, the essence of nature, the water that cleanses the impurities of life. Liquid Death: well its water... thats it.
I’ve never seen ads or anything like that for it. When I first started noticing it was on podcasts people were drinking it and I had no idea what it was. I had to Google it and realized it was just water. I see it at the market now but it doesn’t interest me because it’s in a can and doesn’t fit how I like to drink water. Cool story in marketing and such.
First time I saw it was at a concert and was very disappointed when I tasted it. I was expecting a beer. It was on the shelf next to the beers by a concert and I just pointed and said I'll take that one.
Whatever happened to the time when we bought things primarily based on their true value? How is liquid death outselling brands offering actually enhanced water? The consumer is truly irrational, especially in societies with too much money.
When you go to a concert or festival, you see a lot of empty plastic water bottles on the ground. I like Liquid Death b/c it's a can. They also have a decent sparkling water.
I never let marketing affect the things that I buy but the one time that I've had liquid death during a running race, I hated it, it tastes weird to me in comparison to regular bottled water, maybe it's the metal cans, I don't know.
This company was most likely born out of a bet. Marketing professionals decide to challenge themselves by branding water and selling it as a luxury product to prove that Marketing works. It's always been a debate whether people were attracted to the product itself or were influenced by marketing. This definitely ends that debate. Regarding growth, this company will probably take the same route RedBull did. They should focus on content instead of product innovation. The only issue is that some of their areas of growth might overlap with RedBull.
Wow, not once in this whole video was its popularity among those in the sober-curious movement mentioned once. Not even how it makes it look at first glance like you're drinking but you're not.
This reminds me of that group of people who created a fake 3-star Michelin restaurant as an experiment. They faked the restaurant, menu, reviews, etc. They rented a building and staged a “restaurant” environment with tables, lights, projector, etc. It was supposed the be the grand opening. People started making reservations months prior to the opening. The food they served was mediocre. They plated the food to seem exquisite. At the end, they asked the people what they thought about the experience and they loved it😂😂😂 I can’t find the initial video but here’s a news source: ruclips.net/video/UfpBPk8HiaY/видео.htmlsi=gHOwsGuBH2R9upED
It's actually carbonated like a beer so it feels like a beer going down unlike topo chico, or others. I quit drinking and it definitely has a different feeling going down.
I go into a convenience store to buy sparkling water and this is the only garbage they sell. I don't want it, it sucks. I have to go to a grocery store for normal sparkling water now.
they're so far from their original intentions that it's clear they will be an after thought in 24 months.People just don't want to pay $3 for a can of water, especially if that high premium isn't supporting anything meaningful
It's water from the Austrian Alps. So yes, it's top quality but funny enough - it is pretty much exactly what comes out of my tap here in Austria. delicious and free.
No, as I know the water doesn't come from the Austrian Alps anymore, they have started to take water from Virginia, USA where they are now located. So they reduce transportation costs.
Meanwhile a country in Africa is suffering its worst drought in years. It makes me sick watching marketeers talk about this an achievement rather than a perversion of the system.
When I first tried Liquid death I had a nasty placebo effect. My brain saw a beer can, I forgot it was water, so as soon as took a taste I got a taste of flat beer. Even though it’s just water the look of the can made me feel as if it’s beer that tastes flat and nasty.
Aluminum cans froth up in shift for beverage industry: on.wsj.com/4gxhxKI
Putting water in a plastic bottle or an aluminum can is a complete ecological nonsense when your tap water as a good quality 🤦🏻♂️
This is so great. This company said “You think consumers are dumb? Well we’ll prove they’re even dumber and make millions.”
I think a lot of people who buy this product know that they are paying more for the feeling of it and not the water itself. Nothing dumb about that.
@Ah, the rush of drinking out of a can 🤣 You must know some wild people.
@@Morhua1 It's pretty dumb
@@inthedarkwoods2022 I mean so is buying "luxury bags" for $4000+ made from $100 of leather so...
@@neoth8647 at least in that case there’s refining of the product (raw leather) into finished bags. Here it’s just packaging. The equivalent would be luxury leather in a box 😂
I used to work at a bar, and we carried Liquid Death. The number of people ordering it instead of a regular bottle of water was mind-boggling!
You're at a rock concert:
Fiji Water or Liquid Death?
@@xRiddleMeThisRUclips A Poland spring bottle filled with water and spiked with Everclear or MDMA.
I love the honesty of the CEO
Not since the heart attack grill has someone been so honest.
Their marketing strategy is genius. When I went to a music concert or festival this summer everyone was drinking Liquid Death. Everyone wanted to look cool while staying hydrated.
Exactly. People are talking down on this product, but it serves its purpose. To fit in and look good while drinking water 🤷🏽♀️
@@Zulma91no ones gonna remember you drinking this in 5 weeks its just water
@@joshveethen don't worry about people not drinking "your brand" of water
Most of the time, it’s the only thing available for water and forced on you at these events because liquid death sponsors it.
@@joshvee yet people believe iPhones are a status symbol vs Samsung despite their phones being pretty much the same price, people are silly for status even if it's not real, as long as they believe it's real
"luxury water"
Brother, it's water. You can't be serious.
best argument for it is that aluminum is infinitely recyclable and wont leave microplastics in your water.
if we can master green energy, it would be the most sustainable way to sell water
thats not really luxury but is more expensive than plastic bottles i imagine
This is why when people say "all the ideas are taken, I can't get rich anymore" BS when I see stuff like this around. It's crazy easy to get rich, just need to understand and learn a bit about human psychology - people are not difficult to influence into buy something they don't need
@@neoth8647 and then people complain about “inflation”… my eggs cost $1 more waaaa… wait I need to buy liquid death 🙄 🤦♂️
@@HanTheProphet that sounds great, but aluminium cans still have a thin plastic lining on the inside
Oh, there are quite a few twists/cons on the water thing. That juicero (remember that?) CEO is into 'raw water'
Wait. It's not an energy drink?!
Nope, just regular water
I thought it was soda water with flavor like bear but no alcohol.
I thought the same thing, an energy drink like Red bull 😂
@@endgamefondit does have flavours. But things like fruit etc… not beer
Naming the products literally Liquid Death is indeed some kind of risky reverse psychology that has paid off.
Because we were so fed up with products like mcdonald's "Happy" meal for example yet the long term effect to the body makes you sad.
When I first heard of this drink I thought it was like white claw. Nope, when I found out it was just water, just regular water I thought to myself again. Wow, are people this dumb spending $3 just for water.
O.K.
The brand was originally meant to be an alternative to bottled water at rock concerts, hence the name Liquid Death and the skull on the label.
Thank you @@xRiddleMeThisRUclips
People have been dumb enough to buy expensive bottled water for a long time. Bring your own cup or bottle and refill😅. Unless you have undrinkable tap water.
The U.S. has strict laws governing water and it's sale for human consumption. Essentially ALL bottled water is tap water. As a retired long haul truck driver I've hauled hundreds of loads of bottled water for various customers all over the U.S. and every water bottling plant I picked up from was simply bottling water from their local municipality.
Bottled water is a life saver when there is no other source but it's not worth abandoning your tap in most of the U.S..
Too bad my brother doesnt understand that.
Only in the poorest counties in the US or those that are close to polluters is it an issue. I wish there was a cheaper version of canned water because I personally don’t trust the plastic water bottle at all.
that's just not true. The "how I built this" podcast did a great interview with the founder where he goes into a lot of detail about the source, etc.
@@albertmills9365 It's called marketing 😂 All these companies use the water purification method approved in their country. They then sell them with different names and different claims of purity. Only this brand did something different and gained popularity 🤷♂️
I always drink tap water at my home, but when I'm traveling I stick to bottled water. Some places I've tried their tap water and if it has an off-taste, I spit it out. Here though the tap water tastes like any other bottled water.
You have to love this company for their honesty. Selling water that looks cool
At least they are using aluminum instead of plastic.
The cans are lined with plastic lol
I like the CEOs honesty
Squeezing a 1 minute answer into a 6 minute video
Waffling not squeezing.
squeeze: verb. to stretch, extend, prolong
@@spp2000 It's a reference to Roger Ebert. "Pearl Harbor' is a two-hour movie squeezed into three hours"
@@T2uyu I don't know what dictionary you are using, but squeezing as a verb: manage to get into or through a narrow or restricted space.
@@RunaroundAtNight someone passed the sarcasm exam
I always thought this stuff was canned coffee with extra caffeine. I had no idea it was just water.
haha same, thought it had like 500 mg of caffeine lol
Don't be scared, it's just water.
The worst thing about all the other brands of water,
They always say we are natural and water is good for you,
However the problem is that water is inside plastic, And plastic can only be recycled only a few times,
Then the problem is it's cheaper for the manufacturer to use "Virgin" plastic... so brand new plastic than using recycled plastic,
That's why you see on most plastic made with 5% or 10% recycled plastic,
Liquid Death really has the advantaged because aluminium can always be recycled and used again and again,
The irony is liquid death is actually for life of the oceans of this planet,
All the other water brands that don't use glass or aluminium,
They care only about profit and keep using plastic,
That's the problem,
Liquid Death seems like they do actually care and that means something to their customers,
1:24 I appreciate his honesty👏.
Police officers eyeing out for DUI must hate this. 😅
Good idea, just stick the alcohol in this can
lol creating a “water or booze?” challenge? We don’t need more drunk drivers during the holiday season 🤣
I know it sounds dumb but Liquid Death killed my slight addiction to energy drinks
Surprised this video didn't mention Liquid Death's original marketing point was the use of aluminum cans vs plastic.
Aluminum cans liner are made of plastic
Amazing branding, Liquid Death! 💦💰
Pretty clever marketing that I wouldn't think worked as well as it did
high risk high reward
Bottled water spend a lot making people doubt tap waters safety. In the EU it's basically the safest thing you can put in you unless you're far FAR east
I would never trust water out of the tap. It tastes different than bottled water.
They targeted customers at the festival first, so that means when you're at the festival, you could easily be sold by something you might have a second thought about it later on.
This is evidence that our days are numbered.
People said that in the 1970s when they sold a rock as a pet and over a millions were sold.
I like that they are aluminum cans not all plastic bottles… that would actually be enough for me to switch when as they say, they are all very similar
“…pull away when they think they’ve been lied to.” Haven’t bought but have definitely seen Liquid Death. If it’s been straight about it, consumers know what they’re getting. Now that they have built the brand and have the profits, I expect them to build upon that brand. They already transitioned from plain tap water; the other “comparable” bottled water companies haven’t, right? Or really, can’t (?) since their marketing has solely been on plain water.
Berry It Alive is my #1 FAVORITE sparkling water at the moment. It’s just so good.
I must not be the target demographic since I didn’t even realize this was a thing until like 3-4 months ago and even then had completely no idea it was just water.
The brand relies equally on people knowing and not knowing what it is.
@ haha that’s true though I guess I’m just not the type to be curious of or want to drink a rebellious mystery beverage out of a can.
I've looked at it with some curiosity. I've never drank it, and don't ever plan on ever drinking it. When I first saw it, I thought it was alcohol. Thank you.
for me it shows kids that drinking is cool. It's the same story as with non alcoholic champagne for kids
Idiocracy
Every single podcast is sponsored by liquid death, however I’ve never met anyone who’s actually purchased liquid death. I’ll be waiting patiently for “The Downfall of Liquid Death” video in 2025
Usa and their relationship with water amazes me 😂😂
why the video volume sound so low?
So if I'm getting this straight, Katie's belief is that customers won't buy their water if they sell to a larger corp? But these are the same customers who solely buy the product because it basically looks like an energy drink?
You work for 40yrs to have $1M in your
retirement, meanwhile some people are putting just $10K in a meme coin from just a few months ago and now they are multimillionaires.
I want to compliment you, you have said it all. I am a little business owner and I really want to expand my business to the next level by making myself an investor but I really don't know how to go about it..
Assets that can make you rich
FX
Btcoin
Stocks
Gold
Real estate
You're right but a lot of people remain poor due to ignorance
Not because of ignorance, it's because of the high rate of unprofessionalism in the cypto market
I'm new to cypto trading, feels overwhelming but I won't give up on learning this. Thanks for your clear explanation from the very beginning!
My local Walmart has 4 "Flavors", Water, Fizzy Water, Lime, and Melon. They're 8 packs, at first they were $10.49. I thought that was a bit steep but I liked the lime. Now they're $14 for 8 cans of seltzer. I can get 15 1-liter bottles of lime Polar Seltzer for thew same. That's roughly a 3 1/2 gallon difference. Also, non-carbinated aluminum cans aren't returnable in VT so people just throw them in the trash.
Actual Alcohol brands should try this.
What do you think all those Super Bowl ads were?
That fact that it uses a more environmentally friendly container like aluminum can rather than plastic bottles makes the premium price a little bit reasonable compared to other brand.
Other brands: Its the evolution of taste, the essence of nature, the water that cleanses the impurities of life.
Liquid Death: well its water... thats it.
Would love a go on the one in red
Man of culture I see
💀
It does serve a utility for those who wish not to drink alcohol in certain settings.
Never drank it and water in an aluminum can is disgusting. The best way to drink water is from a glass.
The inside layers plastics you’re essentially drinking out of a plastic bag
Ceo preety honest sbout the brand position very nice
I don’t need to watch some prestigious journalism company to know that they are where they are at because their branding is cool as heck.
Nor do you need to spend money on water not from the tap, and yet....
Ultimately, the sensation of opening a can is crucial.
To me this just proves that we're devolving
This is so cool. I want it!
Just by selling water in a can and not in a plastic bottle, I'd buy it.
they'll eventually need to drop a line of flavored seltzer water options as well as seltzer water options with caffeine in it, like celsius
5:30 "most beverage brands don't have fans"
*Paulaner Spezi has entered the chat*
This is the type of information that makes me think "stupidity won. All is lost. Let's burn out way into global warming blissful end"
that CLEVAGE !! lovely
Whoever came up with this idea very well know how human psychology works
I did not know about this brand. I live in Europe, btw. I drink only tap water btw. This blows my mind.
I’ve never seen ads or anything like that for it. When I first started noticing it was on podcasts people were drinking it and I had no idea what it was. I had to Google it and realized it was just water. I see it at the market now but it doesn’t interest me because it’s in a can and doesn’t fit how I like to drink water. Cool story in marketing and such.
First time I saw it was at a concert and was very disappointed when I tasted it.
I was expecting a beer. It was on the shelf next to the beers by a concert and I just pointed and said I'll take that one.
Imagine my annoyance when ordering a water at a concert or music fest and receiving this. At least now I know why.
I like their sparkling water flavors.
Whatever happened to the time when we bought things primarily based on their true value? How is liquid death outselling brands offering actually enhanced water? The consumer is truly irrational, especially in societies with too much money.
When you go to a concert or festival, you see a lot of empty plastic water bottles on the ground. I like Liquid Death b/c it's a can. They also have a decent sparkling water.
They sell different products. It's not just water, they also sell flavor water and teas.
I like how it's in a can instead of a plastic bottle
Like all gold rushes, get it while it's new because it will be gone just like that.
gold
I never let marketing affect the things that I buy but the one time that I've had liquid death during a running race, I hated it, it tastes weird to me in comparison to regular bottled water, maybe it's the metal cans, I don't know.
It's the metal cans. I've used old beer cans to drink tap water out of (to rehydrate) and the texture always feels off for whatever reason.
Their tea is really good
Water tastes different per brand you cant tell me otherwise, its not just a different brand and packaging
This company was most likely born out of a bet. Marketing professionals decide to challenge themselves by branding water and selling it as a luxury product to prove that Marketing works. It's always been a debate whether people were attracted to the product itself or were influenced by marketing. This definitely ends that debate. Regarding growth, this company will probably take the same route RedBull did. They should focus on content instead of product innovation. The only issue is that some of their areas of growth might overlap with RedBull.
Wow, not once in this whole video was its popularity among those in the sober-curious movement mentioned once. Not even how it makes it look at first glance like you're drinking but you're not.
"Its Toasted" kind of reference
0:32, perfect use of British accent: bo'oh'd wah-ah.
imagine u see the day when drinking expensive canned water is seen as counter culture and "rebelling" against society.
Waiting for the air cans
throwing your money away on bottled water is almost as bad as throwing money away on sugar water.
profit out of people's stupid insecurities is truly the greatest invention of 21st century
I thought this was a coffee brand?
This reminds me of that group of people who created a fake 3-star Michelin restaurant as an experiment. They faked the restaurant, menu, reviews, etc. They rented a building and staged a “restaurant” environment with tables, lights, projector, etc. It was supposed the be the grand opening. People started making reservations months prior to the opening. The food they served was mediocre. They plated the food to seem exquisite. At the end, they asked the people what they thought about the experience and they loved it😂😂😂
I can’t find the initial video but here’s a news source: ruclips.net/video/UfpBPk8HiaY/видео.htmlsi=gHOwsGuBH2R9upED
It's actually carbonated like a beer so it feels like a beer going down unlike topo chico, or others.
I quit drinking and it definitely has a different feeling going down.
It tastes like metal. All you who had braces know what I’m talking about
I go into a convenience store to buy sparkling water and this is the only garbage they sell. I don't want it, it sucks. I have to go to a grocery store for normal sparkling water now.
tap water can be iffy but you can save a boat load by using a water bottle you buy once and filtering the water at home...
Comparing it to Goop, really!
I like it because it’s not in plastic!
Never heard of it
they're so far from their original intentions that it's clear they will be an after thought in 24 months.People just don't want to pay $3 for a can of water, especially if that high premium isn't supporting anything meaningful
Im proud to say I haven’t bought even 1 of these no matter how many times I saw them🤣🤣
It's water from the Austrian Alps. So yes, it's top quality but funny enough - it is pretty much exactly what comes out of my tap here in Austria. delicious and free.
No, as I know the water doesn't come from the Austrian Alps anymore, they have started to take water from Virginia, USA where they are now located. So they reduce transportation costs.
Is it? I am curious as to where they state that! could you drop me the link?
Meanwhile a country in Africa is suffering its worst drought in years. It makes me sick watching marketeers talk about this an achievement rather than a perversion of the system.
A fool and his money soon parted
America never fails to surprise me.
1:12 isn’t “59% of American water users” 59% of Americans?
What do you mean "Water users"? water users is literally everyone.
When I first tried Liquid death I had a nasty placebo effect. My brain saw a beer can, I forgot it was water, so as soon as took a taste I got a taste of flat beer. Even though it’s just water the look of the can made me feel as if it’s beer that tastes flat and nasty.
Man I figured it was either alcohol or really strong coffee.
It's water!?
Imagining all the CO2 pollution from production
What? Water? $1.4 billion dollars? Consumers are fools. Not me, i do not buy/purchase that.
Water company evolved into regular soda company