RUclips response template: Start with an unnecessary statement about who you are: * "As a _____" , or * "As someone who______", or * "As a ____, who has ____, I can confirm ____"
I actually enjoy this design and I appreciate Justin's ability to communicate his reasoning behind his deign choices. Honestly, I'm curious as to how the Sonics will look and feel like when they return to Seattle.
The new jazz rebrand sucks. Their jerseys look like practice jerseys, which is unfortunate because during the Donovan Mitchell era, I thought they found their identity and created some really cool designs and colors
the new ownership took a massive dump on it! They took something that wasn’t broken and Ryan Smith the owner crapped the bed there is no other way to put it! he wanted to make it his own and he f’d up! everything about that rebrand did not shout Utah Jazz Basketball. I know they rebranded again and it’s an improvement but I don’t like how all the jerseys say “Utah” on them I would have liked to have 1 or 2 them say “Jazz” on them It kinda feels like ownership is fazing out the Jazz name.
I don't think I've ever thought about the Clippers for 3 minutes, let alone 18. But what GQ Sports did here with Justin was so enjoyable. Very cool way of capturing a little of the design process in general. Hope they'll do more of these!
While i dont mind the logo you made (the wordmark is fantastic) i think i would have changed the sails color to white, as i dont totally get the correlation to a sail when its in that navy blue state.
I wonder what that would look like. The basketball and white space being navy, with the ball stripes and sails white. I would also try swapping the red ring to navy and make the ball/deadspace red with white lines and sails. I wish we could get the digital file to swap the colors around.
With Seattle potentially getting the SuperSonics back around 2027-28 when the league expands, I’d love to see a video where he modernizes the already existing logo and also makes a completely new one. 🙏🏽
@@dmillsjr1 it's not better. Basketball lines are so random and doesn't make any corelation with the sails which in that colors doesn't even reminds of sails. And what about thoes diamonds? so much dead space below them. Such a lack of balance on the outer circle.
they literally could have just gone retro and people would have loved it lol. nuggets should do similar thing w rainbow, Celtics with 3 tone logo etc. graphic design is one of the biggest rip offs in history. here's a squiggle that took me a week that'll be 100,000 dollars please
Proportionately the new triangle grouping doesn't look like clipper ship sails anymore, just an odd geometric pattern shoehorned into a basketball. This is compounded by them no longer being white (sails) on a blue (sea) background (and without a sun) - now they're just odd navy triangles + a basketball ... not a great concept and doesn't have any of the nostalgia equity of the '78 design. The lack of contrast between the new red and navy also causes legibility issues with the forms themselves which would be worse on moving fabric. Nitpicking but the placement of the 'Los Angeles' is not centered in the housing circle and leaves a lot of negative space. I do like the new script though and could see its angles possibly incorporated better into the logo. Overall this seems like a strange side step at best, rather than an improvement: C-
💯 🎯 finally someone with a 🧠 and an obvious response. 90% of the people are like “wooooow hire this guy for every team logo” 😬 for some random geometric pattern as an “improvement”
What's a little more interesting is that recently the Clippers' G-League Team moved to Oceanside (in San Diego County), and rebranded as the San Diego Clippers.
Kind of a mix between the Nets and Raptors logo. Thank you for sharing. BTW, "Lakers" are also ships, the freighters that brought cargo thru the Great Lakes region of the United States.
Absolutely love this re-design, so much soul and analog feel calling back to the original Clippers logo. The wordmark is great also! Gives me big Cleveland Guardians vibes, which is another rebrand that I think was really well done (wordmark-wise, at least). Think I might mock this up on a jersey to really see how it hits.
Thank you Justin for making an awesome attempt in rebranding the Clippers logo! I see why some people in the comments compare the logo he did to the FC Bayern Munich logo and I can't unsee it. However, it still looks cool yet retro at the same time.
I throughly enjoyed your process for re-creating their logo. I love everything that you created except for the triangle sails. Unfortunately when I see the triangles I do not think of boat sails. I think…Triangles. And then link them to sails. If you changed that look in your design to mimic real boat sails…then I think you would have a perfect logo. Why hide the sails…be proud of them. Just my thoughts.
Bayern Munchen esque logo, and font reminds me of some antique german lager, so yeah, great for sports. I only think that diamonds make the space bellow look kinda empty, maybe add like a founding year or something
Maybe it's me being a kid of the 90s, but I think most teams had their best logos during that period, and the 00s redesigns were massive steps back. I think most changes are nostalgic in a very flat way, without creating something of quality that will last long enough for people to grow nostalgic about it.
idk still not feeling it, the letters remind me of the christmas jersey font that was used about 3 or 4 years ago. The logo still doesn't habe any life to it. IMO
@ Orange looks fine IMO. Almost all teams has red and blue. Around 7 teams has both red and blue. 1. Wizards (navy blue/red) 2. Sixers (blue/red) 3. Pelicans (navy/red/gold) 4. Cavs (navy/gold/wine) 5. Nuggets (blue/yellow/red) 6. Thunder (blue/sunset) 7. Pistons (royal/red)
The Toronto Raptors would be an interesting one to do since the 90s dino logo is so iconic but the organization have re branded to where the dino is used in special occasion jerseys .. would be cool to see his insight on it
Fun video. The new official logo looks bad. I thought it was a cruise ship. I like the sails with ball in your logo, but it has a weird 2D to 3D transition that’s off putting. Maybe a curve to the sails would make it feel a little more 3D. The sails are also so abstract it’s hard to see the connection to a clipper ship. Would like to see a second design that tries to incorporate a clipper ship but doesn’t look cartoony. But this was a fun video and I enjoyed watching your process.
Don't typically say this about team rebrand attempts, but this is a definite upgrade. It's much better than what they have now and makes great use of some of the existing brand collateral, which I'm surprised the Clippers passed up on.
I probably would’ve tried to put the sails in white and the background in blue and also put the diamonds in white with a light blue border. but the concept in itself ia great. Would be by far the best logo in Clippers history
At 6:00 it is definitely NOT Stahls'. The e is completely different, the lower case L in Stahls' does not have a loop, the top loop of the upper case L is completely different in size, etc.
overall I’m pleased with the new Clippers logo, especially the incorporation of the ship and a few other nautical elements within the design that were long overdue. it has a really solid conceptual foundation, but it definitely needs a few tweaks in order for it to hit the mark aesthetically. this one, while it has a few flaws, is *much* closer to my idea of the perfect LA Clippers logo. I think a modern take on the OG San Diego Clippers logo (my personal favorite) that celebrates the history of the franchise as they shift into this new era would’ve given them the timeless classic that they needed.
I’d honestly flip the colors on the logo. Have the border as red, the outer circle as navy blue, the diamonds as red, and the inside lines as red, keep the text as white.
![YoungBoy Never Broke Again - Sneaking [Official Video]](http://i.ytimg.com/vi/1ILUps2zDFU/mqdefault.jpg)
Bring this guy back. Different teams, different sports, different sports icon logos.
FACTS!
I’d love him to take on the Memphis grizz logo
As a design student, i need more of these videos 👌👌
as a regular stoner . me 2
RUclips response template:
Start with an unnecessary statement about who you are:
* "As a _____" , or
* "As someone who______", or
* "As a ____, who has ____, I can confirm ____"
@@rg1649shut up pretending to be everyone loves Raymond
@@rg1649this isn't even unnecessary. It shows exactly what purpose the video is being used for by the original commenter.
I’m looking to go bro, how’s your experience so far, If you don’t mind me asking
I actually enjoy this design and I appreciate Justin's ability to communicate his reasoning behind his deign choices. Honestly, I'm curious as to how the Sonics will look and feel like when they return to Seattle.
im hoping they hire this guy! lol
Yes Seattle
Sonics is what came to my mind while watching. There is a lot to play with
no those diamonds look terrible
lol the sonics returning to seattle? not happening its gonna be vegas instead
the jazz's rebrand (and then rebrand again) in the last couple years is super interesting i'd love to hear what justin thinks of itttttt
The new jazz rebrand sucks. Their jerseys look like practice jerseys, which is unfortunate because during the Donovan Mitchell era, I thought they found their identity and created some really cool designs and colors
the new ownership took a massive dump on it! They took something that wasn’t broken and Ryan Smith the owner crapped the bed there is no other way to put it! he wanted to make it his own and he f’d up! everything about that rebrand did not shout Utah Jazz Basketball. I know they rebranded again and it’s an improvement but I don’t like how all the jerseys say “Utah” on them I would have liked to have 1 or 2 them say “Jazz” on them It kinda feels like ownership is fazing out the Jazz name.
@@revanminnam5512 oh yeah i 100% agree the yellow ones SUCKKKK but their new mountain jerseys with purple/light blue/white are INCREDIBLE
I don't think I've ever thought about the Clippers for 3 minutes, let alone 18. But what GQ Sports did here with Justin was so enjoyable. Very cool way of capturing a little of the design process in general. Hope they'll do more of these!
Bayern Munich: hmm… looks familiar 🤨🧐
Haha, I had the same thought!
Those Sales are a bit too abstract and the composition looks a bit like Bayern Munich. I would make the type larger. The Jersey type is 🔥
While i dont mind the logo you made (the wordmark is fantastic) i think i would have changed the sails color to white, as i dont totally get the correlation to a sail when its in that navy blue state.
I wonder what that would look like. The basketball and white space being navy, with the ball stripes and sails white. I would also try swapping the red ring to navy and make the ball/deadspace red with white lines and sails. I wish we could get the digital file to swap the colors around.
With Seattle potentially getting the SuperSonics back around 2027-28 when the league expands, I’d love to see a video where he modernizes the already existing logo and also makes a completely new one. 🙏🏽
Yes Seattle @gqsports
The mid late 90’s SuperSonics logo/uniforms 🔥🔥🔥🔥
And a Vegas one too - but give them a cool name please.
Bro just made the clippers logo into FC Bayern Munichs logo lmaooooo
The real new Logo looks awful. It looks like a Cruise Ship, not a Clipper. They should've hired this Guy.
Still,the other clipper logos don't even have a ship and were worse than this.
You wanna tell me what he did is better? C'mon.
@@wiktorkthis logo is better but i dont hate the new clips logo
@@dmillsjr1 it's not better.
Basketball lines are so random and doesn't make any corelation with the sails which in that colors doesn't even reminds of sails. And what about thoes diamonds? so much dead space below them. Such a lack of balance on the outer circle.
they literally could have just gone retro and people would have loved it lol. nuggets should do similar thing w rainbow, Celtics with 3 tone logo etc. graphic design is one of the biggest rip offs in history. here's a squiggle that took me a week that'll be 100,000 dollars please
Steve Balmer, hire this guy
most nba logos in general are uninspiring and the circular/basketball element is the biggest reason why
I think the Wizards incorporated it into their logo pretty well.
@ respectfully, the wizards logo is horrendous. One of the 3 worst brands in the NBA
@@skipbayless4375name the other 2?
@ pelicans and grizzlies/nets
Exactly, they are too heavily reliant on a basketball shape being the foundation of the logo which limits alot of the creativity
Proportionately the new triangle grouping doesn't look like clipper ship sails anymore, just an odd geometric pattern shoehorned into a basketball. This is compounded by them no longer being white (sails) on a blue (sea) background (and without a sun) - now they're just odd navy triangles + a basketball ... not a great concept and doesn't have any of the nostalgia equity of the '78 design.
The lack of contrast between the new red and navy also causes legibility issues with the forms themselves which would be worse on moving fabric. Nitpicking but the placement of the 'Los Angeles' is not centered in the housing circle and leaves a lot of negative space. I do like the new script though and could see its angles possibly incorporated better into the logo.
Overall this seems like a strange side step at best, rather than an improvement: C-
💯 🎯 finally someone with a 🧠 and an obvious response. 90% of the people are like “wooooow hire this guy for every team logo” 😬 for some random geometric pattern as an “improvement”
PLEASE DO THE COMMANDERS! Such a controversial rebrand I’d be interested in seeing what GQ comes up with.
more of these needed
At first I got a little bit hesitation whether liking it or not but once it's on the court floor (17:14) yea bro you got it, that's so powerful. 👏👏
What's a little more interesting is that recently the Clippers' G-League Team moved to Oceanside (in San Diego County), and rebranded as the San Diego Clippers.
their logo kinda has qualities of this one too, that’s kinda crazy
I need more of these type of videos!! Hb break down each team! 1 Video at a time?
Do this with football clubs too
This reminds me of the FC Bayern logo a little too much. Maybe put the jersey font on the bottom of the logo to set itself apart?
Looks alot like the Cleveland Guardians typeface
I thought the same thing. Especially the navy on red. Works better for basketball than baseball imo.
It absolutely does but it all made sense once he mentioned working with Kimou Meyer at Doubleday - they did the Guardians branding!
Kind of a mix between the Nets and Raptors logo. Thank you for sharing.
BTW, "Lakers" are also ships, the freighters that brought cargo thru the Great Lakes region of the United States.
That t-shirt test was the moment I realized, I kinda like the logo
Please do this with every team it was very interesting
Please do the Trail Blazers next. They haven't changed their logo since their inception and are in desperate need of this guy's talents.
Absolutely love this re-design, so much soul and analog feel calling back to the original Clippers logo. The wordmark is great also! Gives me big Cleveland Guardians vibes, which is another rebrand that I think was really well done (wordmark-wise, at least). Think I might mock this up on a jersey to really see how it hits.
Such a well put together video and I really enjoyed Justin!
Thank you Justin for making an awesome attempt in rebranding the Clippers logo! I see why some people in the comments compare the logo he did to the FC Bayern Munich logo and I can't unsee it. However, it still looks cool yet retro at the same time.
that script font is so fire!
been a clippers season ticket holder since 97'. Nice job. Love both logos
Clippers fan here, I wish you designed our new logo tbh. I love our new jerseys but the logo doesn't do much for me. I like yours better. Great video!
That logo is 🔥💯 love seeing the process and his thoughts behind each design choice. Would love to see more vids like this.
(14:57) “People don’t want perfect. People want something that feels real.” 🙌🏽
Omg make more please! Love this kinda content
I throughly enjoyed your process for re-creating their logo. I love everything that you created except for the triangle sails. Unfortunately when I see the triangles I do not think of boat sails. I think…Triangles. And then link them to sails. If you changed that look in your design to mimic real boat sails…then I think you would have a perfect logo. Why hide the sails…be proud of them. Just my thoughts.
I think the triangles would be more apparent as sails if they were white on blue. Maybe white on the light blue
Bayern Munchen esque logo, and font reminds me of some antique german lager, so yeah, great for sports. I only think that diamonds make the space bellow look kinda empty, maybe add like a founding year or something
This actually lands really close to what their G league logo looks like but I do like where you landed with your version.
I would like to see a rebrand of 49ers or what the New A's in Vegas would look like. But this was cool to watch.
yeaahh...lesgo ahead and make this a mainstay series on the channel
Big fan of this type of content. That mockup was fire
Bayern Munich wants his logo back...
This was really dope. Definitely do more of this
Please keep doing videos like this!
Let’s continue this as a series across sports and bring more teams, maybe even other graphic artist. This was really well done.
make more of these! i could watch all day
His clippers redesign looks like a Bayern Munich logo 😂😂
Maybe it's me being a kid of the 90s, but I think most teams had their best logos during that period, and the 00s redesigns were massive steps back. I think most changes are nostalgic in a very flat way, without creating something of quality that will last long enough for people to grow nostalgic about it.
I know the Bulls logo is so iconic but i would love to see how you would rebrand the Bulls logo.
Upside down it’s a robot spreading cheeks
idk still not feeling it, the letters remind me of the christmas jersey font that was used about 3 or 4 years ago. The logo still doesn't habe any life to it. IMO
Eh, it is fine. The current Clippers logo itself improves most of the ones in this millennium.
As an assistant director, LOVE THIS!
dude mad talented, his logo design much better then the current one they decided to go with, Steve Balmer needs to hire him to change the logo asap
i could watch this for hours, this was so dope
I think the centre basketball line clashes a bit too much with the angle of the 3 triangles. Cool video!
I really like the red it pops. Much more interesting than the navy theyve been using
Just go back to the 2010-2015 logo! 😅
You should have replaced the red with buffalo braves/san diego clippers orange. A lot of teams already rocking blue/navy and red.
Just pistons, really. Orange is a gross color
@ Orange looks fine IMO. Almost all teams has red and blue. Around 7 teams has both red and blue.
1. Wizards (navy blue/red)
2. Sixers (blue/red)
3. Pelicans (navy/red/gold)
4. Cavs (navy/gold/wine)
5. Nuggets (blue/yellow/red)
6. Thunder (blue/sunset)
7. Pistons (royal/red)
@@yeezet4592Wizards....76ers.... Pelicans....Pistons 😅
@DavidZ7785 ita about the amount of the red. Pistons use it on everything. Other team just have red as a little highlight color
The Toronto Raptors would be an interesting one to do since the 90s dino logo is so iconic but the organization have re branded to where the dino is used in special occasion jerseys .. would be cool to see his insight on it
He just made the Bayern badge without knowing
This was a lot of fun to watch. Im not actually in design but I find this so fascinating. Wish I could do something like this
Fun video. The new official logo looks bad. I thought it was a cruise ship. I like the sails with ball in your logo, but it has a weird 2D to 3D transition that’s off putting. Maybe a curve to the sails would make it feel a little more 3D. The sails are also so abstract it’s hard to see the connection to a clipper ship. Would like to see a second design that tries to incorporate a clipper ship but doesn’t look cartoony. But this was a fun video and I enjoyed watching your process.
graphic designers here, yes yes more more of these plz plz
As a clipper fan your logo is SO much better than the new one
nah dont lie. It's meh
Don't typically say this about team rebrand attempts, but this is a definite upgrade. It's much better than what they have now and makes great use of some of the existing brand collateral, which I'm surprised the Clippers passed up on.
keep going make it a series for different sports
This was amazing bro.
I probably would’ve tried to put the sails in white and the background in blue and also put the diamonds in white with a light blue border. but the concept in itself ia great. Would be by far the best logo in Clippers history
Plus the sails in itself need more life, some shadowing and as the color a cream color that fades in a clear white.
At 6:00 it is definitely NOT Stahls'. The e is completely different, the lower case L in Stahls' does not have a loop, the top loop of the upper case L is completely different in size, etc.
Definitely want to see more of this but with other teams!
I prefer this version! I'm not even a Clippers fan and would have bought merch for this logo...especially the jersey
overall I’m pleased with the new Clippers logo, especially the incorporation of the ship and a few other nautical elements within the design that were long overdue. it has a really solid conceptual foundation, but it definitely needs a few tweaks in order for it to hit the mark aesthetically.
this one, while it has a few flaws, is *much* closer to my idea of the perfect LA Clippers logo. I think a modern take on the OG San Diego Clippers logo (my personal favorite) that celebrates the history of the franchise as they shift into this new era would’ve given them the timeless classic that they needed.
Love this! Keep these coming
I’m not feeling this 🤷🏻♂️
this was cool. they should do the Rockets next. Also a San Diego team once upon a time, and they are in need of a rebrand
I’d honestly flip the colors on the logo. Have the border as red, the outer circle as navy blue, the diamonds as red, and the inside lines as red, keep the text as white.
that’s why you’re not a graphic designer
Please don’t give up on this series
Should have mentioned that the first LA Clipper design was meant to tie into LA Dodgers logo.
Bro made Bayern Munich for the clippers. Not a bad team to aspire to 😂
This video was cool, and I also really like the Clippers’ new branding.
Columbus Crew next please! Our logo desperately needs redone! 😂🙏
This is so much more appealing and simple than what they have now
More of these please!
Looks really similar to other current NBA team logos. Raptors or Nets particularly.
There's an interesting opportunity to make the outer ring a compass with the N in los angeles as the "north" indicator
Great video!! Please rebrand the New York Knicks and the New York Giants. Well overdue!!
Great logo design! The little diamonds are very thoughtful
Love the script. Reminds me of Cleveland baseball throwback. Might prefer it with all capitals instead. Fun watch
Bayern Munich?
Kinda has a Cleveland guardians look
GET HIM BACK AGAIN TO REDESIGN THE HAWKS LOGO
ps: i’m a heat fan i just want it fixed
You did an amazing job with the logo I didn’t would wear the shirt
Designed the whole thing in Untitled-1* and Untitled-2*, that's a real designer
This is cool, do more please
Bayern Munich
More videos like this!!!! Super heat💎
I like the logo better than our new one, but the typography attempt was worse.
did you make the columbus clippers font?
Would love to see this type of breakdown with the Golden State Warriors!
Do Boston next please
Do the okc thunder next