This may be one of the best videos on this channel yet. Really love the BTS and knowledge of film sets. For most people, this information is very hard to find without going to film school or prior experience.
I really thought this was going to be the episode where I get my shoutout.... Side note: I love that you guys actually do professional work for real brands, unlike many of the other RUclipsrs who only work with big brands because they are already "influencers."
How the hell do you manage to edit and upload all these RUclips videos while doing commercial stuff? Do your days have 32 hours in Arizona? Because mine have 24 here in Germany 😂
I also work on set and this video is EXACTLY how it is and how things are made. Anyone interested in working in TV should watch this! Great job. You have one more subscriber
Gotta say this is one of the greatest videos ive seen lately. Sure, other channels have lightning tips which promise to help you to shoot professionally. But this is the other way around you show a real life professional commercial and explain how you did it. Wow thanks.
Would love a paid in-depth commercial tutorial video guide. Everyone does not have the gift of teaching, but ELM nails it every time. Thanks for the hard work!
It is the honest truth! You all have so much grace, and everything is so practical. If ELM (hopefully im not offending the brand by abbreviating it) decides to create that, I’m so in line! ELM has become a mentor to me, and helped me develop my calling for creating again, and not just talking about it. May your work continue to be recognized, and may your business continue to prosper my friend.
More of this please! Loved seeing this. Would love to hear a more detailed breakdown of what each of the individual pieces of diffusion and floppies were accomplishing for the shots!
What's the cost for something like the backyard commercial with actors, crew, and all the pre+post etc? Total cost for for client for 1 commercial like this?
Not sure why this one didn’t show up in my feed (I’m subscribed, don’t hate me lol) but really great work. Love watching cinematographers on sets of real commercials. Thanks for sharing guys.
1:39 I don't care what people keep saying, but, sometimes, seeing equipment covered in white paint, is kinda cool! I am so sick and tired of everything being the same exact color.
great job. I am usually the in front of the camera guy (have been in many commercials, tv shows etc) but I do my own filming and editing too and have a small production company doing smaller business promos (so far)
The guy with the Australian accent around the 4:20 mark looks familiar. I believe I met him not too long ago on set here in NC for a Nascar commercial we worked on. MKTG is who we work through. I believe offerpad was the client. Can't remember the driver they sponsored. Anyways, this was odd because I just found this channel and this was the first video I watched.. small world.
Hey!! Yeah that was our shoot. I was there and Mal and James our director. It was for Denny Hamlin. That shoot was crazy cause we had to shoot 3 spots in like 5 hours.
@@EpicLightMedia ah yes! Denny Hamlin. If I recall it was super windy that day and y’all were around back having a time trying to keep everything on the ground. We were shooting bts with our gear. We also did the inside photo shoot with the driver.
Are you guys involved in most of the early pre-production, or are you mostly executing concepts and storyboards a marketing firm or agency provides? Bit of both? Would love a video or series of videos about what pre-production can look like at this scale!
Fellow non-subscriber here. Great content as always! Something I'm curious about regarding a storyboarded commercial is how do you typically shoot your shot list during any given day? Do you follow the typical process of filming all the wider shots first and end on close ups? I know from personal experience that working with just sunlight outdoors is a challenge on all my personal narrative projects because the sun is never where you want it for that Wide -> Medium -> Close shot order to be practical at times. Are there any other extra considerations concerning the commercial look that you tend to plan for when choosing what angle(s) to shoot next? Thanks!
Yes! We shot the wide stuff and worked our way in. It’s easier to make the light look consistent on the close ups. Typically you will shoot wides in the morning and fake the nice light for the tighter stuff.
really enjoyed watching the process unfold. Fantastic cinematography and the green screen work was on point. cheers to your team and the dude/chick that edited the final product.
Your content is GOLD. A real practical knowledge and not just like RUclipsrs talking about youtube videos. This is what professionalism called! Thanks for the insides, also if you could share with us the lighting in depth of a commercial, how do you get the clean white look. I have Unsuscribed, disliked, and not commenting here. Thanks!!
I would really like to see a video explaining all the settings and different options used when exporting a video for TV, being a commercial like this one or a short film for example. I know there are a few standards you have to follow, depending on where your video is playing, like Netflix, TV, YT, film festivals and others. And thanks for another great behind the scenes video!
As much as I like you, Thomas... can you please hire the Producer with the Irish accent to narrate all your videos from now on? If not, I may have to subscribe.
Guys, I love your stuff. I started shooting my own stuff (instead of production company) in 2017. I had no clue as to the technical aspects of this craft. Between your gear reviews, technique lessons, it set me on the right track. I have shot over 250 ads for clients, I filmed a 3 minute short in 2019, and I just finished my first feature. We got distribution and we are now on Amazon Prime. We are in preproduction for our second feature. This one will actually have a budget. LOL. I just wanted to thank you for all of the awesome information you cats produce. Just as another fact, my feature premiered on my 50th birthday. You have helped an older dude change his life, and I wanted to just say thank you.! Great stuff. I love your work. The name of my film is Matched. I wrote it, directed, produced, shot it, sound music etc. I’d love your feed back if you ever get the time. Big fan here.
This was an interesting watch! I am always intrigued by how they get such bright and vivid colours for tv ads. What was the total budget for the entire project?
Can you please do a video on how to capture proper sound indoors and outdoors, the differences, and the role of a sound mixer? I'm really tired of seeing high video quality on youtube videos and bad sound and basically you guys and Gerald Undone are the only people who get it right.
For commercials we hire a sound mixer. But honestly it’s simple...this is going to sound too easy but buy a super expensive mic like the MKH50 or MKH416 and place it as close to the subject as you can. If the mic is a foot or less from your subject that’s usually best. We don’t use a sound mixer and just plug the mic straight into the camera and make sure we don’t clip. That’s it... we’ll in post we do some compression and EQ but that’s easy.
@@EpicLightMedia I guess as an IATSE sound department member, I’m frustrated by all the bad sound advice given by people who are video focused. I watch yours, Gerald’s or Linus and hear good audio but there are so many top youtubers who are giving people bad advice, doing no post cleanup and then having noisy bad dialogue. Maybe I should start my own channel educating people haha
Great idea to post this, thank you ! A pleasure to see a set, after being away from any for so long. Thousands of short stories to tell about incidents occuring on my filmings... the list could go for days. Some positive, some negative, but always with a (somehow) happy ending. In your BTS, we're given the opportunity to witness a great team at work. This seems like the production we all dream of. In all your explanations and informations, you forgot a tiny thing : talents must understand what (the heck) is going on, at any time, at any moment, for any person/position. It's crucial talents also get the big picture (even though it's a bit blurry), for many many reasons. One being they often don't get hired for the whole filming, but just a portion of it or several sections that are spread apart in schedule. But, and this is the tricky part, every single actor/actress must behave (and act, of course !) like they've lived the whole story, like they've seen the all actions occur, like they were told all was told from minute 1 to minute X. They never must seem misplaced or "disoriented", even though they're to spend a single hour or five minutes on the actual set... and it's so hard to achieve : being there for a short moment, but acting like you've always been a part of the action. And something that is barely taught, if not never, in schools (any "cinema" school, to keep it short), except in my workshops where it makes for a big "chapter". Proving relevant.
I was able to work on a corporate video shoot as a gofer and had a great time - and learned a ton. Any advice on finding more work like this if I don't live in California?
First because why not?! P.S. Just finished the video, thanks for the behind the scene walk thru, it's refreshing to see a commercial in different perspectives, keep up the good work! Hopefully one day I'm able to make commercials like you guys!
Amazing! Do you guys have a process for pacing/ timing dialogue with each frame? Idk if you guys ever have clients that want to put novels in 30 second ads, but that would seem like an important pre production process!
You time out the dialogue with the storyboards. Not much changes from the final boards. If it can't be read in 30 sec it can't be filmed to fit into 30sec
A small question, example when we add 2 lights of 60w each to brighten up a scene further, many pros say itll never give you the same light output of having a 120w led. How come..??? same photons firing and adding up. Why does it look weaker and how weak will it look ?....25% lesser than having a 120w led ?
I dont know if I have seen this video yet... but do you have a video explaining how long it took you to get here... I know about the first commercial you did when you went all out and the add didnt even get played but you gain sooo much experience from it.. you should do a video about your real life journey up to here.
Client: so what kind of budget are we looking at? ELM: well, we are looking at 1.03 million Client: wait what? ELM: Yeah, 30K for crew and talent and a million for fence.
Great video! What is your pre-production schedule usually like for an ad like this? I'm looking to pursue similar productions and would love to know how much time to budget for client meetings, idea pitches, etc. Thanks!
This took a few weeks of constant meetings and storyboarding. It’s always different though. Some clients are easy and your ideas sail by and other clients are picky and keep changing things. It’s hard to know how to charge for pre-production. Usually we charge very little for pre and make most is our profit on production and post.
So kind to show us the behind the scenes process. More bts please about these commercials
for sure, so kind
Definitely
yes this was great!
I’d love to see some more about storyboarding and pitching to clients. How did you approach it on this one, or “how to approach it”.
This may be one of the best videos on this channel yet. Really love the BTS and knowledge of film sets. For most people, this information is very hard to find without going to film school or prior experience.
Oh!! Yes!!
Backyardception
I really thought this was going to be the episode where I get my shoutout....
Side note: I love that you guys actually do professional work for real brands, unlike many of the other RUclipsrs who only work with big brands because they are already "influencers."
Never realised that's how much work goes into making an ad. Something that most of just skip over 💀
How the hell do you manage to edit and upload all these RUclips videos while doing commercial stuff? Do your days have 32 hours in Arizona? Because mine have 24 here in Germany 😂
Ich liebe Deutsch sprache. Best whishes from Brazil
Servus.
Arizona video guy here. Definitely no extra hours. 😅
@@VBSVIDEO Das freut mich zu hören 😊 Abraços :)
@@RealJamesArcher Hahaha thanks for letting me know! 😄
I also work on set and this video is EXACTLY how it is and how things are made. Anyone interested in working in TV should watch this! Great job. You have one more subscriber
Ah yes, the leaf blower. The bane of all film sets and content creators!
And people who want to sleep in!
5:17 I love the jump cut while the grill is still smoking to really sell the effect. I can't pin down the approach in my mind!
Gotta say this is one of the greatest videos ive seen lately. Sure, other channels have lightning tips which promise to help you to shoot professionally. But this is the other way around you show a real life professional commercial and explain how you did it. Wow thanks.
Would love a paid in-depth commercial tutorial video guide. Everyone does not have the gift of teaching, but ELM nails it every time. Thanks for the hard work!
So kind!!!!! We are thinking of making a course on making commercials
It is the honest truth! You all have so much grace, and everything is so practical. If ELM (hopefully im not offending the brand by abbreviating it) decides to create that, I’m so in line! ELM has become a mentor to me, and helped me develop my calling for creating again, and not just talking about it. May your work continue to be recognized, and may your business continue to prosper my friend.
More of this please! Loved seeing this. Would love to hear a more detailed breakdown of what each of the individual pieces of diffusion and floppies were accomplishing for the shots!
You guys are always so generous with your knowledge. It's a wonderful trait to have. Thank you for that.
Please more videos of the backstage and production process!
Was super cool to see this project come together! Glad I could help make the animated menu!
Creating an ideal backyard in a less than ideal backyard.
Peak creative.
I just saw this commercial on TV and did a double take. Great work
An video on the responsibility of a director vs a producer would be great!!
One of the greatest RUclips channels that have come out in a while. Thank you guys for putting so much effort in to making these informative videos!
Such a cool behind the scenes look. Awesome!!
What's the cost for something like the backyard commercial with actors, crew, and all the pre+post etc?
Total cost for for client for 1 commercial like this?
This video lives forever with me
A lovely helpful video as always do, can you make please part 2 of this video for the budgeting 🙏
Not sure why this one didn’t show up in my feed (I’m subscribed, don’t hate me lol) but really great work. Love watching cinematographers on sets of real commercials. Thanks for sharing guys.
1:39 I don't care what people keep saying, but, sometimes, seeing equipment covered in white paint, is kinda cool!
I am so sick and tired of everything being the same exact color.
Well, you forgot about the Lightning departement! The gaffer, bestboy
Oh right!!! I knew I forgot something important there darn it
Cant thank you enough for this and your other helpful videos.
great job. I am usually the in front of the camera guy (have been in many commercials, tv shows etc) but I do my own filming and editing too and have a small production company doing smaller business promos (so far)
Great to hear a Northern Irish accent in your video :D
incredible video. would love to do this line of work someday
A lighting breakdown of both sets would be much appreciated
Shout out to Malachy, love from Northern Ireland👏👏
He’s the best!!!!
That was the cleanest green screen ever!
This is a cool BTS video. It's great to see how the sausage is made! I thought I saw Lynne at the site also. I'm glad she didn't quit. :)
The guy with the Australian accent around the 4:20 mark looks familiar. I believe I met him not too long ago on set here in NC for a Nascar commercial we worked on. MKTG is who we work through. I believe offerpad was the client. Can't remember the driver they sponsored. Anyways, this was odd because I just found this channel and this was the first video I watched.. small world.
Hey!! Yeah that was our shoot. I was there and Mal and James our director. It was for Denny Hamlin. That shoot was crazy cause we had to shoot 3 spots in like 5 hours.
@@EpicLightMedia ah yes! Denny Hamlin. If I recall it was super windy that day and y’all were around back having a time trying to keep everything on the ground. We were shooting bts with our gear. We also did the inside photo shoot with the driver.
I would love to see more bts of commercial shoots. Thanks for this!
Are you guys involved in most of the early pre-production, or are you mostly executing concepts and storyboards a marketing firm or agency provides? Bit of both?
Would love a video or series of videos about what pre-production can look like at this scale!
Fellow non-subscriber here. Great content as always!
Something I'm curious about regarding a storyboarded commercial is how do you typically shoot your shot list during any given day? Do you follow the typical process of filming all the wider shots first and end on close ups?
I know from personal experience that working with just sunlight outdoors is a challenge on all my personal narrative projects because the sun is never where you want it for that Wide -> Medium -> Close shot order to be practical at times. Are there any other extra considerations concerning the commercial look that you tend to plan for when choosing what angle(s) to shoot next?
Thanks!
Yes! We shot the wide stuff and worked our way in. It’s easier to make the light look consistent on the close ups. Typically you will shoot wides in the morning and fake the nice light for the tighter stuff.
Looks great!
Loved it!
Thanks for taking us with you.
really enjoyed watching the process unfold. Fantastic cinematography and the green screen work was on point. cheers to your team and the dude/chick that edited the final product.
You deserve so many more views
Your content is GOLD. A real practical knowledge and not just like RUclipsrs talking about youtube videos. This is what professionalism called! Thanks for the insides, also if you could share with us the lighting in depth of a commercial, how do you get the clean white look. I have Unsuscribed, disliked, and not commenting here. Thanks!!
Great tut!! Great topic!!
this is my favorite filmmaking channel
Sooo much value
I would really like to see a video explaining all the settings and different options used when exporting a video for TV, being a commercial like this one or a short film for example. I know there are a few standards you have to follow, depending on where your video is playing, like Netflix, TV, YT, film festivals and others. And thanks for another great behind the scenes video!
As much as I like you, Thomas... can you please hire the Producer with the Irish accent to narrate all your videos from now on? If not, I may have to subscribe.
Guys, I love your stuff. I started shooting my own stuff (instead of production company) in 2017. I had no clue as to the technical aspects of this craft. Between your gear reviews, technique lessons, it set me on the right track. I have shot over 250 ads for clients, I filmed a 3 minute short in 2019, and I just finished my first feature. We got distribution and we are now on Amazon Prime. We are in preproduction for our second feature. This one will actually have a budget. LOL. I just wanted to thank you for all of the awesome information you cats produce. Just as another fact, my feature premiered on my 50th birthday. You have helped an older dude change his life, and I wanted to just say thank you.! Great stuff. I love your work. The name of my film is Matched. I wrote it, directed, produced, shot it, sound music etc. I’d love your feed back if you ever get the time. Big fan here.
Great stuff!
This video is so cool!! The lighting looks great in the ads. Was the large frame a 20x20?
Yes!!! It was a 20x
This is awesome!
This was an interesting watch!
I am always intrigued by how they get such bright and vivid colours for tv ads.
What was the total budget for the entire project?
Like 40k
Your job is freakin insane. Love it
Thanks for this
Would love to see more of how to use a green screen and what you can do with it and how.
I like how this video has no description.
Amazing stuff! Would love to see lighting breakdown of both ads!
Really enjoy watching these BTS shoots, keep them up!!
This was a really cool video, would like to see more of it!
Cheers on the Elgar in there ;)
Try shooting in the UK where the sun is about as reliable as my dad showing up to my school plays. Bring the ARRI M50 with you.
Yeah that sucks
The best channel here. Glad to have unsubscribed😃🤍
i love these videos and would definitely watch more
Gold.
Can you please do a video on how to capture proper sound indoors and outdoors, the differences, and the role of a sound mixer? I'm really tired of seeing high video quality on youtube videos and bad sound and basically you guys and Gerald Undone are the only people who get it right.
For commercials we hire a sound mixer. But honestly it’s simple...this is going to sound too easy but buy a super expensive mic like the MKH50 or MKH416 and place it as close to the subject as you can. If the mic is a foot or less from your subject that’s usually best. We don’t use a sound mixer and just plug the mic straight into the camera and make sure we don’t clip. That’s it... we’ll in post we do some compression and EQ but that’s easy.
@@EpicLightMedia I guess as an IATSE sound department member, I’m frustrated by all the bad sound advice given by people who are video focused. I watch yours, Gerald’s or Linus and hear good audio but there are so many top youtubers who are giving people bad advice, doing no post cleanup and then having noisy bad dialogue. Maybe I should start my own channel educating people haha
I was impressed to see lectrosonics wideband transmitters worn by Linus, I think that’s the first time I’ve seen them on youtube.
Your videos are always so useful! Great reminder about an elephant being just outside the frame :P
I noticed a lot of grip gear. Is there a list of must-haves? I am interested in as many diys as possible.
Great idea to post this, thank you ! A pleasure to see a set, after being away from any for so long.
Thousands of short stories to tell about incidents occuring on my filmings... the list could go for days. Some positive, some negative, but always with a (somehow) happy ending.
In your BTS, we're given the opportunity to witness a great team at work. This seems like the production we all dream of.
In all your explanations and informations, you forgot a tiny thing : talents must understand what (the heck) is going on, at any time, at any moment, for any person/position. It's crucial talents also get the big picture (even though it's a bit blurry), for many many reasons. One being they often don't get hired for the whole filming, but just a portion of it or several sections that are spread apart in schedule. But, and this is the tricky part, every single actor/actress must behave (and act, of course !) like they've lived the whole story, like they've seen the all actions occur, like they were told all was told from minute 1 to minute X. They never must seem misplaced or "disoriented", even though they're to spend a single hour or five minutes on the actual set... and it's so hard to achieve : being there for a short moment, but acting like you've always been a part of the action. And something that is barely taught, if not never, in schools (any "cinema" school, to keep it short), except in my workshops where it makes for a big "chapter". Proving relevant.
Thanks for all the info. Could you please share more about the pre-production aspect to creating commercials in a future video?
This was awesome, thanks! Great job!
i really wish to start shooting commercial one day !
I was able to work on a corporate video shoot as a gofer and had a great time - and learned a ton. Any advice on finding more work like this if I don't live in California?
We live in Arizona and make it work. Just keep trying. This industry is messy and you have to make your own path
Such a good video
I learned so much holy crap
Really well done on all accounts - you guys are doing a great job with these YT vids.
Such respect for you guys - BUT the dog stole the show. In about to shoot a commercial for facebook do you have a budget shopping list for lighting ?
2:38 why epic light media is my favorite videography/DP channel, edgar wright type editing lmao
So good! Thank you
First because why not?!
P.S. Just finished the video, thanks for the behind the scene walk thru, it's refreshing to see a commercial in different perspectives, keep up the good work! Hopefully one day I'm able to make commercials like you guys!
Amazing! Do you guys have a process for pacing/ timing dialogue with each frame?
Idk if you guys ever have clients that want to put novels in 30 second ads, but that would seem like an important pre production process!
You time out the dialogue with the storyboards.
Not much changes from the final boards. If it can't be read in 30 sec it can't be filmed to fit into 30sec
Yes this is why we have to do the audio storyboards. If that works then we just keep that pacing in mind when we film.
A small question, example when we add 2 lights of 60w each to brighten up a scene further, many pros say itll never give you the same light output of having a 120w led. How come..??? same photons firing and adding up. Why does it look weaker and how weak will it look ?....25% lesser than having a 120w led ?
you guys are so good!
Great, real world, production content! How much of the lighting modifiers do you own vs. rent?
This was all rented
I’d love to know how you lit the interiors in the second commercial at the end!
WOW dude. The commercial was absolutely gorgeous. Not even exaggerating, just stating facts.
Thanks!!! So kind!
epic light media, my film school
I’m a little bit sad that you haven’t listed any of light dept guys in the list. But that was a great video nonetheless 👍
I dont know if I have seen this video yet... but do you have a video explaining how long it took you to get here... I know about the first commercial you did when you went all out and the add didnt even get played but you gain sooo much experience from it.. you should do a video about your real life journey up to here.
God i love this channel!!
THIS IS AWESOME
5:15 I have counted and looks like only 12 shots in that comercial 🤓
I’m Learning.........
learned a ton watching this 🧠 thank you 🙏
Client: so what kind of budget are we looking at?
ELM: well, we are looking at 1.03 million
Client: wait what?
ELM: Yeah, 30K for crew and talent and a million for fence.
Great video! What is your pre-production schedule usually like for an ad like this? I'm looking to pursue similar productions and would love to know how much time to budget for client meetings, idea pitches, etc. Thanks!
This took a few weeks of constant meetings and storyboarding. It’s always different though. Some clients are easy and your ideas sail by and other clients are picky and keep changing things. It’s hard to know how to charge for pre-production. Usually we charge very little for pre and make most is our profit on production and post.
@@EpicLightMedia That sounds pretty reasonable. Thanks!
Please.. I want to know more about the process of making a story. 🙏
Please make a video on "How much money should you charge for video work?
Good idea
Quality video, but WHY IS THE TITLE STILL YELLING AT ME (With the important part in parentheses?)
I love this series about commercial BTS
nice