Prell Shampoo Commercial - 1959 - Vintage Advertising

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Prell is a viscous, pearl green shampoo and conditioner product manufactured by Ultimark Products that according to its maker "...contains a unique 'rinse clean' formula that provides a thick, rich lather for clean, healthy hair."
Prell was introduced by Procter & Gamble in 1947. The original formula was a clear green concentrate packaged in a tube. In 1955 Prell was marketed for "women who wanted their hair to have that radiantly alive look". A woman held the Prell bottle with her hands on both sides, directly in front of her face. Prell and Head & Shoulders, also made by Procter & Gamble, were the two best-selling shampoos in the United States in June 1977. Procter & Gamble had the highest advertising budget in the shampoo industry. The firm of Wells, Rich, Greene carried out advertising for Prell. Prior to December 1, 1973, Prell billings was coordinated by Benton & Bowles. In advertisements the quasi-liquid Prell would induce a pearl to sink slowly to the bottom of a container.[5] Procter & Gamble sold the brand to Prestige Brands International in November 1999. Prestige then sold Prell, along with its other two shampoo brands (Denorex and Zincon) to Ultimark Products in October 2009 in order to focus more on their two larger segments: over-the-counter healthcare and household cleaning products.