How to Have Difficult Conversations with Your Landscaping Customers When Raising Your Prices | RANT
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- Опубликовано: 8 сен 2024
- How to Have Difficult Conversations with Your Landscaping Customers When Raising Your Prices | RANT Beginner Landscaping Business Mistake; Undercharging Customers (It's All In Your Head) When first starting your new landscaping business, you might make tons of mistakes. this is normal. keep pushing forward.
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This winter, I raised prices on 80% of our snow removal customers by 15-20%. I was scared of losing most of my business and dreaded the difficult conversations. At the end of it all, I didn't lose a single one. Doing the same thing for lawn care this year and adjusting our rate for landscaping jobs as well... Inflation is happening. Equipment prices soaring. Labor is more difficult to find than ever before. The demand for services is through the roof. We need to have our numbers right!!
100% Fact. Just talking about raising prices in my business today. Freaking out. Our costs are getting jacked up on us. This is out of control. Baby on the way.
Right on point! 90% of customers will get in their 100K car after arguing with you over 20 dollars
These days, I’m watching you exclusively. I started about 7 years ago. With window cleaning videos. Now I’m in my 6th season of lawn care and landscaping.
I often receive motivation, coaching, direction and advice that translate into $$$$$. THANKS BROTHER!!! You are appreciated.
So powerful. Thank you and you're welcome. You just inspired me sir.
bro this is so effing true!! i mow primarily and small landscaping on weekends. but this specific yard i mow every time I pull up and drop the gate IT IMMEDIATELY PISSES ME OFF INSIDE BC I KNOW IM NOT CHARGING ENOUGH bc I did them a favor to help them out. im in a bad mood I don't wanna be there i feel like rushing through it not doing a good job. I know im not making money i just can't anymore. prices are going up. im mailing out my letters next wk, it is what it is I just dont care anymore. we are in it to make money to provide a good life for our family. love your content man! FACTS
Dear Keith, what I love about you is your persistance. You've probably made this same video 5 times, but the more people hear it, the more understanding and confidence is gathered. Your wealth of information has been greatly beneficial to both me, and my business over the past year. Cheers mate- your're a good man! 👍🍻
People need to hear it over and over. Especially new companies.
Thank you and you're welcome.
I raised my monthly prices by 60$ this year I got 10 new clients 🙏 trying to add more this year. Some of my old clients didn’t like the price increase others don’t care. So far is going great.
Just my wife and I running the business
Finally charging where I see good profits.
The days of cutting a lawn for $20 are over. Just a few years ago I started to charge a minimum. That’s where it’s starts and then when I visit the property if the scope of the work warrants an increase in price it is explained to the customer. After 18 seasons I’ve developed ideal customers that match my equipment and maintain or increase my productivity ( profit ). Most of my customers are not capable of maintaining their lawn. They appreciate me more than my actual service because I developed a working relationship with them. I have some who are wealthy enough to pay for my service. Prices are going up this year I do not anticipate any rejections. Keith, you always hit the right topics with your content brother! I sometimes ask people who have boats and expensive cars in their driveway what it took to acquire those luxuries. They told me “I didn’t charge $20 to mow lawns” . Keep them coming Keith!!
$20 per mow for weekly service was done 15 years ago, no? We are at $45 this upcoming season!
That comment about $20 pertained to those new guys who are starting out. But yes $20 has been way out of my vocabulary. Spring is coming!!
not true. There are $5, $10 & $20 Customers. But which customers will be YOURS?
@@valleygirl670 ok I’ll bite where do I find $5 lawns?
Same, I'm going to 45 minimum this year. Was going to do 40 but too much inflation. 30 to 39. 40 to 52.
Yeah, the gall of us for choosing to be professional hardworking grown-ups who abuse our bodies and work through heat and cold with expensive and dangerous equipment and wanting to make a good living doing it 😂
I so miss the bathroom talks lol... Great advice 👍👍👍
That’s so true… I asked a client for a raise that I had for about 5 years and it was fine for 1 month then we were fired due to that we got to expensive 😅
The way I see it; raising the price and knowing your worth bring value regardless.
1) you either get what you deserve to be paid
2) you lose that client but you get your time
This is exactly why I'm doing 30% hike after being completely booked last 2.5 years. No freetime and not enough money. Haven't really raised prices in past. Still doing $30 lawns.
You had me rolling!!!
This video was awesome 👌
Just raised all of my rates...funny how the cheapest customers are also the pickiest, most high maintenance hamds down.
Hey Keith you and I are worth every penny and more, our job is very tough and you gotta bring your A game EVERY DAY in the rain , 100% humidity in summer, clients think you wait all year just for them but it's day in and out and if it was so easy we wouldn't have work but it ain't and we're worth it , I'm going through exactly what your talking about, thanks for your great video.
Great video! Watching your impersonation of customers getting sour as you grow into a legit, organized, reliable company and having to price increase had me like 😳 and gave me chills!!! thought I was looking at half of my customers 🙃
Wonderful video, Keith! I wish more business owners would do videos about cutting your losses when it comes to serving scarcity-minded, price-haggling, cheapskate "customers."
You reminded me of one of my first clients telling me his old lawn guy had died, after we came to an agreement he smiled and said "now don't you go dying on me!" So I think you're right at times haha.
Such a good video.. after almost 5 years in business I can feel the contents of this rant in my soul, dawg!
Damn this hits hard. Extremely relatable
I saw “rant” and never clicked on a video so fast.. grabbing my 🍿 😂
I just did a price hike across the board and I’m freaking out cause since are already dropping off. But just has to happen with inflation
Absolutely on the button Keith. Your a great resource to help people starting out.
God bless you and your family.
PGGU price gotta go up!
With the current state of inflation (worldwide) you either raising your prices by at least 10% this year or have fun working for free. That won't be me. Already overheard other snow removal companies in my area complaining that they're not making enough this winter. Of course they're charging less than me so they can get the contract. What you expect? Meanwhile I raised my prices and maxed out so now I don't have to worry about the inflation so much. The days of lowballers are over!
This is literally the best channel on RUclips
Haha. Thanks man.
Just kinda felt like you were talking to me personally, I've been subscribed to your channel for a really long time, don't normally say much, and I've heard you say this same thing before but this was definitely right time to here it again. Thanks man
So real life go up dont look back i was afraid years ago but now im getting what in need your worth is your worth
I love how you put yourself out there Keith, it's raw. Love the crazy face too, I'd buy the 👕 with your crazy face on it. Cheers mate, Jonny
Keith. I grew up in gangs. A southsider in Sacramento CA. So if you can imagine. You got the world against you. I'm also 3rd generation Chicano and my Spanish isn't good at all. Bottom of the barrel situation. Mexicans see me as a bum. And English speaking society sees me the same. At the same time I sorta fucked my life off for the first 21yrs. never had a single job. I am 29 now. Slave labored sun up to sun down for less than minimum wage. I'm a professional shoveler. Because i was the fastest and most precise I got stuck at the bottom. All time shoveler. I just wanna say I made 1,600 in one day. 2,400 in 4 days. Before this my record was 550 in one day. Your not preaching mediocrity. Your teaching the steps to go from mediocrity to champion. Thank you. I'm a mind guy myself and I see what your trying to put into words. Because of your wisdom and advice I have begun to do the impossible. Hard as fuck but I'm loving the challenge. Refuse to lose mind. Still at the bottom gona see how far this adventure goes. Thank you 😎🤝💪
Amazing Rant! Thanks Brother!
I think everyone can relate love the video I'm glad you're putting out videos more often. but I'm sure your getting ready to crush it this year.
#1 The Lord is working through you. You fn rock.
#2I wish I had you in my immediate life. Thank you for being so real.
#3 Do not stop doing what you are doing. You are inspiring.
Honestly man the content you put out there is life changing you probably hear this all the time but man you are a inspiration I'm working vary hard in my business I hope to be half as good as you are in business thanks Keith you are a true God send
@Keith Kalfas
Just rediscovered your channel Keith! I work for my dad he has a painting and decorating business he’s a few years from retirement and I’ll be taking over as it’s just us defo will be using some of your tips on selling and marketing! Keep it up man great channel
So true! I think being in business has helped me value others when i for instance to to a mechanic etc. Dont get me wrong i wont let myself get ripped off, but i am usually happy to pay them what they charge because i value them helping me. If i cant afford it i wont ask someone to do it plain and simple!
I’ve been looking forward to investing in a consulting call with you man. Very soon ✊🏻
Keith your a gentleman and a scholar
Wow So very true. I am already thinking season. I am going to drop a customer because I gave in last year and said I wouldn't raise her rates. She won. Her yard is a pain because she put a fence in that I have to deal with. I have learned how to raise my rates and stand firm. You kind of taught me that. It is hard when you start out because you just want every dollar you can get. 7 years into this I have learned a lot from you.
Nice
Yeah customers act like If we make more money than they do Then that's a problem
I see a lot of silver growin in bro lookin distinguished
Great vid man!! Love this, cuz you know we're all about to be having these conversations with our customers. Im dreading it... but hey, ive got this. Thanks brother!!!
Get 'em!!
Love it when you're fired up Kieth, inflation is minimum 5% right ? So that's at least what everyone's bottom dollar raise should be per year? "These difficult situations help us grow" love it, thank you Keith, keep it up
Better go way more than 5% this year or you'll lose money compared to last year. Having more of a hyper inflation to deal with.
@@markraffo6794 the thing is it will keep growing so better set your prices at 10% higher at the beginning of the season vs doing it twice or only once at 5%. You'll end up working for peanuts and get upset. Not directed at you. Just an advice for all of us.
@@Pantelifts10 I think you meant this for original comment. I'm saying the same thing. We are going 12% minimum and sometimes more.
Not even close to 5% lol have you been to the gas station lately? 50% homes over 20%
Bet you she's the same customer that snickers with her neighbors, friends and family, "This Keith Kalfas is so cheap, I can't believe he's doing all this work for so little." I believe it's more of an attack on their ego than anything else.
Amen
I think you butchered Teddy Roosevelt there, lol; but altogether, thank you for the reminder
Preach it
The Gray is really sticking out Keith time for Rogaine !!! Haha what is killing me in my area is thr 20 dollar guys and cheap people that dnt care and rather have the 20 dollar guy not the 100 dollar guy
Facts man
Loved the humor
Great video/rant! Try decaf Bo.😆
But really, Wuddup Doh! 😉
Inspirational video Keith
Most older people also have kids with college degrees they can effort paid
This is what we need Keith thank-you most clients right now understand inflation and when I say I need to increase 20 percent if there smart and most are just say no problome. I uabe alot of clients to won't let me give a quote they just say do it charge me. Not new clients the older ones the no me. Just say do it bill me. I even had alot say and look me I the eye ans say Jesse do NOT under cut yourself. Charge me the going rate. Those client I love then I goto Karen's house down the st that watches out her window the entire time and wants to spend as little as possible
sounds like you care more than I do for their feelings. I say the price and if its no then i say ok, have a good day and walk to the truck
If you cut out the customers you wouldn’t have a business? Customers couldn’t give a shit about you, if you eat dog shit for lunch so long as you give them a discount they are your best friend. I’ve seen customers of mine out and about on the weekends and they will snub me and duck and hide rather than say hello or buy me a drink. Yes there are good customers and then there are bad. But remember to keep people on a short leash as they will screw you over at some point in time!
That was a funny video! Great content.
What do you think is a good %age to raise prices this year, were on are 5th season and haven't raised are prices yet.
At least 5%. Ideally 10%. Don't forget the inflation will keep rising throughout the year.
I have a friend who did all the math and he's raising his prices over 20%. I am 100% for sure raising my prices at least 15%.
@@keith-kalfas even 15% is completely justifiable. Better do that than end up losing bunch of profit in summer months that the inflation by then will be even higher!
Thanks for all the great advice guys!
I raised my prices lol aaaaaand 15 drop. I am like well scary. Other were like it's okay you do good service sure. Even a commercial i was soooooo scared like a B**ch. Next thing you know says "it's fine i rather you do it compare others". I felt a cool inner temperature. From 🥵 to cool flush temperature. For 5 second your brain goes to reboot waiting to put in the password. 😆
i had to raise my prices this year
You need to be on the Joe Rogan show,. Let’s make it happen!!
#dreamcometrue
If your having a difficult conversation with your customers about raising prices your doing it all wrong.
Exactly!!! I agree 100%. What I mean...is.. a lot of new service business owners "perceive it to be" a difficult conversation.
Because telling someone they're "doing something wrong" doesn't help them.
It didn't work out for me I lost about 10 clients i only have 2 now damnn...
And Keith messege me back plz! I really have a serious situation I need help with. You seem to be the only one that's been through it that I no.
What's that sir? Dm me on IG or email. thelandscapingemployeetrap@gmail.com
KK how do i get my customer that paid for my web service last year he owes me 2 months share of our equal p and L? He has started paying month to month now, but still owes me for 2 months from Jul and August. So the trick here is, i still want him to keep paying me but how do i get the back pay?
afraid im fk'd
Anyone else scrolling through comments especially to try find some of those negative comments? haha
95 percent of customers don't give a shit about you. That's the way it is.They just want the job done as cheap as they can get it done... Don't believe me? How many times have you got a tip in the last 5 years.
Just say sorry my men need to eat. It's just math
My fiance thinks your gahndi lol i think your more then ganhdi i think your a god! lol
Investing in crypto right now should be at every wise individuals list. In few minutes you'll be ecstatic with the decision you made today..
I think trading is easier with a proper guidance, especially from a professional it really helps reduce the chance of running into losses.
Can I work for you for a year? Would work for free!
0.02% of your followers watch your videos... I average 480% of my followers watch mine.. in business.. if someone that you don’t listen to is making that much of a difference of a percentage of net return an income then you or others, Do you have the option to either heat or figure out why that’s happening. .
Shave that sh'''''ttt lol