Toys R Us: The Life and Death of a "category killer" - Post-Mortar

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  • Опубликовано: 5 авг 2024
  • In this episode, I give a bit of an analysis into the rise and fall of the beloved toy chain Toys R Us, from 1947 to the modern-day.
    Support the Show:
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    Mike Kalasnik (great guy): www.flickr.com/people/1054240...
    Main theme:
    Branches by DanoSongs
    danosongs.com/
    (used with permission)
    Chapters:
    0:00 - Intro
    0:17 - Charles Lazarus and The Baby Boom
    1:49 - Interstate and The 1970s
    3:40 - Market Dominance and The 1980s
    5:22 - Babies "R" Us and Trouble in Paradise
    7:34 - The 21st Century and the Vornado Consortium
    10:37 - TRU Kids and What's on the Horizon
    Citations:
    justpaste.it/toysrus
    Videos and images used in this episode belong to their respective owners.
    Alex Nuelle, 2020
    #toysrus #defunct #riseandfall

Комментарии • 28

  • @PostMortar
    @PostMortar  4 года назад +2

    Want more Post-Mortar??
    Here's the series playlist: ruclips.net/video/8whzI9wyj-A/видео.html
    Thanks for watching! Consider Liking, Subscribing, and Sharing the video!

  • @ChefHazmat
    @ChefHazmat 4 года назад +9

    So glad you touched on the store being outdated. When they closed I was telling a buddy of mine that the stores have looked the same for well over 20 years at that point. The website wasn’t much better either.

  • @mst3kanita
    @mst3kanita 3 года назад +3

    That clip at 9:22 cracks me up so much. I always loved that realistic Geoffrey they went with in the early 00s.

    • @PostMortar
      @PostMortar  3 года назад +2

      Yeah, I always loved Jim Hanks' Geoffrey.

  • @HackTheMovies
    @HackTheMovies 4 года назад +5

    Great job again

  • @AndersTurgeon
    @AndersTurgeon 4 года назад +9

    You did an amazing job again! I'd love to see your take on Pier 1 Imports, Sears, JCPenney, Radio Shack, Lord & Taylor and the list goes on!

    • @PostMortar
      @PostMortar  4 года назад +3

      Pier 1 is a definite future episode, so is Radio Shack and L&T. I want to wait on JC and Sears just to see where they go (if not just for a little longer to write it LOL) Thanks for much for the positive feedback! ❤

  • @Bozar069
    @Bozar069 3 года назад +3

    When I was a kid my aunt took me to Toys R Us every year for my birthday and let me pick out my present.

  • @MikeKalasnik
    @MikeKalasnik 4 года назад +5

    Another top flight job. Loved the insertion of the video footage.

  • @retroaesthetics3887
    @retroaesthetics3887 4 года назад +6

    I found your channel through Cinemassacre in their final Rental Reviews video. Once they showed your clip about Blockbuster, I immediately looked you up and subscribed! Your channel rules! Keep it up

    • @PostMortar
      @PostMortar  4 года назад +1

      Thanks so much!! New video coming soon...

  • @u686st7
    @u686st7 3 года назад

    As a child in the 60s I visited one of the original 4 Toys-R-Us stores in College Park, MD. Nothing glitzy like the later stores, just Home Depot style steel racks filled with toys. A few years later they opened their first Baltimore store about 10 minutes from my home, still the original steel-rack style. Still my favorite iteration of Toys-R-Us.

  • @orbitalframe348
    @orbitalframe348 4 года назад +3

    I can't wait for your twitch comeback!

    • @PostMortar
      @PostMortar  4 года назад +3

      Me too! I've been considering streaming an editing marathon of some kind.

  • @rustbeltrobclassic2512
    @rustbeltrobclassic2512 2 года назад

    I visited that NYC store and had been to FAO Swartz.. used to work around the corner, both were amazing stores.

  • @JPIndustrie
    @JPIndustrie Год назад +1

    My kingdom for just another 15 mins back in time at the toys r us …

  • @grizzlycountry1030
    @grizzlycountry1030 Год назад +1

    From when I was a little kid to when they closed in my 40s the only time the location was remodeled or even painted was after it closed cause the next store did the work.

  • @markstrouse3101
    @markstrouse3101 2 года назад

    Love your videos, new subscriber to your channel

  • @grizzlycountry1030
    @grizzlycountry1030 Год назад

    I think a smart move would have been combining toys r us and babies r us in one location. Go in for baby stuff and let your other kids get something. Instead they kept the 2 stores about 3 blocks away from each other on the same major road by me.

    • @PostMortar
      @PostMortar  Год назад

      I agree. Make it one big destination. Could’ve converted KB Toys to Toys R Us Express. However, they only could’ve made that work if they avoided Amazon and Bain.

  • @Epikgamer323
    @Epikgamer323 9 месяцев назад

    toys r us is back

    • @PostMortar
      @PostMortar  9 месяцев назад +1

      They’ve been “back” a few times. I’ll believe it once I see a store open near me.

  • @RyanBile
    @RyanBile 2 года назад

    Did kb toys or toy r us go out first?

    • @PostMortar
      @PostMortar  2 года назад +1

      KB went out in 2009, then all remaining assets were sold to TRU.

  • @dskimmymaster
    @dskimmymaster 4 года назад +3

    First

  • @sith7183
    @sith7183 2 года назад +3

    I Still Don't Wanna Growup