Spotify UN-Wrapped 2024 🎁 : Unboxing the Underground Spotify Bot Economy

In honor of today’s launch of Spotify Wrapped, we’re releasing Spotify UN-wrapped👇
While it’s fun to see how many minutes I’ve streamed Benson Boone (the next Harry Styles) this year, the more interesting stat: what % of Spotify streams are REAL?
Beneath the wrapping paper, there’s a nefarious online community of fake streams. And these aren’t just Swifties pumping numbers (~begrudging congrats on another win~)
It’s a coordinated machine driving phony streams to print cash, resulting in legitimate local artists getting booted
Who’s behind it, and why doesn’t Spotify put a stop to it?
A 4-minute film produced by Verisoul, starring Sam Sobell from Animal Arcade.