How to Calculate Campaign Placement Bidding Adjustment Settings for Amazon PPC: Hit Your Target ACOS

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In this episode, Stephen and Andrew teach you how to calculate your top-of-search bid multipliers so that you can hit your target ACOS across all ad placements, every time.
While most managers stick to standardized top of search increases of 10-20%, we’re going to show you the formulaic way to calculate your placement settings.
Key Topics:
- Breaking down the Sponsored Product placements on Amazon
- The logical frameworks behind increasing bid modifiers
- How to calculate your percentage increases for bid modifiers - THE SECRET FORMULA
Here is the calculator we used on the podcast:
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Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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