What is the aim of prototyping? Why build prototypes?

Prototypes are a way to test your ideas, assumptions, and designs for a new and cutting-edge product or service that you're developing. But, why would you even want to build a prototype? Well, perhaps the most basic reason is that prototypes reinforce your idea. They'll tell us whether that brilliant idea you have will actually work and be useful- to other people outside of your team. The way we test our prototypes with potential users, investors, and even other entrepreneurs is we use them in situations where our product will actually do some good (or evil). It's an iterative process. We develop the prototype. We present it to potential users, and we get feedback from them- and then we refine it. And this whole cycle repeats until, eventually it becomes a chatbot, a mobile app or another piece of hardware that someone uses daily.
We are working on building a program that is all about Prototyping. Let us know in the comments if you would like to be notified when it comes out.
- Blog post: Don't tell me, show me: www.tfordesign.com/designpurr...
Video Contents:
- 0:00 Context
- 0:56 What is Prototyping?
- 1:32 Advantages of building prototypes
- 2:52 Everything is Prototype-able.
- 4:42 Let's talk!

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What is prototyping to you?