👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑 www.definedigitalacademy.com/google-ads-display-campaign-guide
Optimizing display to show only in high CTR placements usually have as result really high CPC, so it's critical to be aware of the conversion rate metric and having a high converting landing page (because even if you don't convert, you are gonna be charged for that click).
Hi Aaron. Thank you for the very informative video. I'm trying to better understand the Performance Max strategy and how to get the best ROI. Do you have any videos on that?
Hi Aaron, thank you for your content, I learned a lot about Google Ads from you and still learing, Quick question with the negative keywords what match type should you add the negative keyword in?
Hi Eugene, glad to hear that you are finding good value in my content. As a default Google will add these as an [exact match] so if I want to block the full theme I will add as a broad match as well.
Great video Aaron - best I have found on RUclips! Any tips for a local real estate agent please? I am trying to get valuations booked online and I have some success using search camps, but keywords like 'estate agents in my town' are also used by users not looking to book a valuation and it is very wasteful. I have targeted ad text but because the CTR is low due to users using the same keywords for other reasons, I'm a bit stuck! Anything you could suggest please?
Hi Pawel, I will see if I can schedule that in. This one may not be exactly what you are looking for but it does discuss small campaign budgets: Google Ads for Small Business! How to create Google Ads Campaigns with a small budget [in 2022] ruclips.net/video/q2aeJqDs-ho/видео.html
Mate thanks for this, very helpful, i immediately fixed all my GDN's to follow this advice. Does this method apply to Discovery too or would you mind creating a new vid more in Discovery ? :) cheers brother.
Hi Aaron, I want to ask you a specific question. I need to give some detail to explain my question, so my apologies. I released an app for Android in April 2022. When I published the app, I started a worldwide install-targeted campaign for the first 14-30 days. Meanwhile, in-app sales data was also accumulating in Google Analytics. I then launched a target ROAS campaign for a specific country in mid-May and it was very successful. Then, until the end of September, I started target ROAS campaigns in 50-60 different countries and all of them gave successful results as I wanted. At the end of September, my app was suspended because I made a mistake, then I corrected my mistake and published a new app and everything is the same in the app, I published the same app, I did not change anything. Since I knew the campaign results of my previous app, I set up all my campaigns in the same way and started the campaigns directly with the target ROAS. So far, I have had very bad results from the campaigns of my new app. In fact, while the average CTR rate was 5-6% in my old campaigns, the same rate was 1-1.5% in my new campaigns. Today is the 5th day of my campaigns and the daily spending has decreased. Then, when I searched for target ROAS optimization on Google, I couldn't find any information, but I thought to myself that I created a worldwide app install target campaign in the first month in my previous app/campaign and I saw that I got 75,000-100,000 downloads from this campaign. I wonder if the algorithm uses the information we received from previous campaigns (downloads, in-app sales, who/which keyword downloads the most, etc.) in our new campaigns? So I wonder if my new app performed so badly because I started target ROAS campaigns directly? Before creating a target ROAS campaign, do I need to create a install campaign for those countries first and help Google teach which users to target? How can I follow the most efficient path before creating a target ROAS campaign? (For example; Open an install campaign and expect at least 1000 downloads and 100 in-app sales in 30 days, then create tROAS campaign.) Thank you in advance. 😀
Hello! Thank you very much for the video, it was quite useful. I have a question about businesses, which do not convert online. For example - bed and mattresses store, but in the premium segment. The thing is, customers who visit website are not interested in purchasing online, or filling in lead forms. Mostly they are checking product descriptions on website and after going to retail store. How to measure results and optimize campaigns in this case? We went through all recommendations in your checklist, did huge work on optimisation, but still we are spending money and hope that we are getting customers in our retail store.
In this case you could link your Google My Business profile to Google Ads and then add some lower level conversions like: - asked for directions (google maps) If you have a multiple locations you can set up store visit goals but this is dependant on your country
@@AaronYoungGoogleAds Yeah, we have tried Get direction as a conversion (we have 4 shops and all of them are linked to Ads account). Store vists are not working in most European countries. We used it in our search ads and Performance max ads for offline store visits. As a result we got more than 500 conversions (people were looking for how to find our retail store). But we have offline visit counters in our stores. And monthly reports showed us that we don't have an increase of offline traffic. So I am wondering, maybe there could be some other useful micro conversions we can track on our website? We had an idea to try avg. session duration or page view per session. What do you think, could it work?
Yes agreed they are usually the first ones I exclude BUT I keep them to start because in some cases they do convert. My issue with them is the layout of the ads on apps
Absolutely. Actually I am seeing even conversions which are fraud in nature. So people are clicking landing page and even submitting lead form. When our backoffice calls them for appointment, they say they filled it by mistake or they don't answer the call. Clearly sign of some click fraud is happening. So it's very difficult to justify the ROI.
![How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]](http://i.ytimg.com/vi/CNXdirqPkcs/mqdefault.jpg)
![How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]](/img/tr.png)
![ARGENTINA vs. CHILE [3-0] | RESUMEN | ELIMINATORIAS SUDAMERICANAS | FECHA 7](http://i.ytimg.com/vi/De3AWmXzhuA/mqdefault.jpg)
👉 Use my Google Ads Display Campaign Strategy & Set-Up Guide to create Google Display Campaigns that make your business more money 🤑
www.definedigitalacademy.com/google-ads-display-campaign-guide
Hey, what is the difference between Converters and Remarketing ? What kind of audiences do you have in remarketing group?
Optimizing display to show only in high CTR placements usually have as result really high CPC, so it's critical to be aware of the conversion rate metric and having a high converting landing page (because even if you don't convert, you are gonna be charged for that click).
Your content is one of my favorites for Google Ads. Thanks Aaron!!
Thanks Juan
Clear and understandable, I wish there was more information like this.
Hello Aaron, can you please show a tutorial on how to properly split test display ads? Thanks and great video!
I will see if I can schedule this one for you 👍🏻
Hi Aaron. Thank you for the very informative video. I'm trying to better understand the Performance Max strategy and how to get the best ROI. Do you have any videos on that?
Hello Gassan, yes check out
Best Way To Optimise Performance Max Campaigns Right Now
ruclips.net/video/ZHVL3jdKkNw/видео.html
Hi Aaron, thank you for your content, I learned a lot about Google Ads from you and still learing, Quick question with the negative keywords what match type should you add the negative keyword in?
Hi Eugene, glad to hear that you are finding good value in my content.
As a default Google will add these as an [exact match] so if I want to block the full theme I will add as a broad match as well.
Thanks for the useful tips!
My pleasure
Great video Aaron - best I have found on RUclips! Any tips for a local real estate agent please? I am trying to get valuations booked online and I have some success using search camps, but keywords like 'estate agents in my town' are also used by users not looking to book a valuation and it is very wasteful. I have targeted ad text but because the CTR is low due to users using the same keywords for other reasons, I'm a bit stuck! Anything you could suggest please?
Hey, what is the difference between Converters and Remarketing ? What kind of audiences do you have in remarketing group?
Buying your course in a couple days
Great I look forward to seeing you in the course very soon Philip 👍🏻
Hey Aaron, can you make some videos about the smaller market niches? Where the traffic and budget is much smaller and niche quite competitive?
Hi Pawel, I will see if I can schedule that in. This one may not be exactly what you are looking for but it does discuss small campaign budgets: Google Ads for Small Business! How to create Google Ads Campaigns with a small budget [in 2022]
ruclips.net/video/q2aeJqDs-ho/видео.html
Mate thanks for this, very helpful, i immediately fixed all my GDN's to follow this advice. Does this method apply to Discovery too or would you mind creating a new vid more in Discovery ? :) cheers brother.
Hi Michal, I will see if I can add this to the list
what is your opinion on optimized targeting. google shows the ads to people that are not relevant to affinity / remarketing.
If you have some clear data that these audiences covert - optimised targeting is great
Hi Aaron,
I want to ask you a specific question. I need to give some detail to explain my question, so my apologies. I released an app for Android in April 2022. When I published the app, I started a worldwide install-targeted campaign for the first 14-30 days. Meanwhile, in-app sales data was also accumulating in Google Analytics. I then launched a target ROAS campaign for a specific country in mid-May and it was very successful. Then, until the end of September, I started target ROAS campaigns in 50-60 different countries and all of them gave successful results as I wanted.
At the end of September, my app was suspended because I made a mistake, then I corrected my mistake and published a new app and everything is the same in the app, I published the same app, I did not change anything.
Since I knew the campaign results of my previous app, I set up all my campaigns in the same way and started the campaigns directly with the target ROAS.
So far, I have had very bad results from the campaigns of my new app. In fact, while the average CTR rate was 5-6% in my old campaigns, the same rate was 1-1.5% in my new campaigns. Today is the 5th day of my campaigns and the daily spending has decreased.
Then, when I searched for target ROAS optimization on Google, I couldn't find any information, but I thought to myself that I created a worldwide app install target campaign in the first month in my previous app/campaign and I saw that I got 75,000-100,000 downloads from this campaign.
I wonder if the algorithm uses the information we received from previous campaigns (downloads, in-app sales, who/which keyword downloads the most, etc.) in our new campaigns?
So I wonder if my new app performed so badly because I started target ROAS campaigns directly? Before creating a target ROAS campaign, do I need to create a install campaign for those countries first and help Google teach which users to target?
How can I follow the most efficient path before creating a target ROAS campaign? (For example; Open an install campaign and expect at least 1000 downloads and 100 in-app sales in 30 days, then create tROAS campaign.)
Thank you in advance. 😀
Hello! Thank you very much for the video, it was quite useful. I have a question about businesses, which do not convert online. For example - bed and mattresses store, but in the premium segment. The thing is, customers who visit website are not interested in purchasing online, or filling in lead forms. Mostly they are checking product descriptions on website and after going to retail store. How to measure results and optimize campaigns in this case? We went through all recommendations in your checklist, did huge work on optimisation, but still we are spending money and hope that we are getting customers in our retail store.
In this case you could link your Google My Business profile to Google Ads and then add some lower level conversions like:
- asked for directions (google maps)
If you have a multiple locations you can set up store visit goals but this is dependant on your country
@@AaronYoungGoogleAds Yeah, we have tried Get direction as a conversion (we have 4 shops and all of them are linked to Ads account). Store vists are not working in most European countries. We used it in our search ads and Performance max ads for offline store visits. As a result we got more than 500 conversions (people were looking for how to find our retail store). But we have offline visit counters in our stores. And monthly reports showed us that we don't have an increase of offline traffic. So I am wondering, maybe there could be some other useful micro conversions we can track on our website? We had an idea to try avg. session duration or page view per session. What do you think, could it work?
Google Display Ads is all about placements
If I want to join your ad course what do I have to do?
Hello Sonu you get started at my website: www.definedigitalacademy.com
@@AaronYoungGoogleAds Before taking an admission in your Google ad course. I have some questions, can we talk over the phone?
I have to say, I think clicks from mobile apps are generally worthless.
Yes agreed they are usually the first ones I exclude BUT I keep them to start because in some cases they do convert.
My issue with them is the layout of the ads on apps
Absolutely. Actually I am seeing even conversions which are fraud in nature. So people are clicking landing page and even submitting lead form. When our backoffice calls them for appointment, they say they filled it by mistake or they don't answer the call. Clearly sign of some click fraud is happening. So it's very difficult to justify the ROI.