AI series: What is “best practice” when working with AI in the real world?

There is often a divide between theory and practice, and the same pitfalls can trip people up again and again -here we discuss how to wrestle with real world limitations and flag these common hazards.
Our interviewees, in order of appearance, are:
Ali Al Sherbaz, Academic Director in Digital Skills at the University of Cambridge in the UK
Janet Bastiman, Napier chief data scientist and chair of the Royal Statistical Society Data Science & AI Section
Jonathan Gillard, Professor of Statistics/Data Science at Cardiff University, and a member of the Real World Data Science Board
Fatemeh Torabi, senior Research Officer and Data Scientist, Health Data Science at Swansea University, and also a member of the Real World Data Science board
realworlddatascience.net/

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Is it time for some more specific terminology for these more sophisticated mechanisms? Unfortunately, there were several years where, in the press and elsewhere, "AI" was being used to refer to just about any computer program.