This Supermarket Is Hiding Something - Inside A Mind

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  • Опубликовано: 2 фев 2025

Комментарии • 3,7 тыс.

  • @InsideAMindInsideAMind
    @InsideAMindInsideAMind  3 года назад +1741

    There is a Discord Community starting up for Omega Mart Lore if you're interested: discord.gg/PT2ky4kxtd

    • @AxxLAfriku
      @AxxLAfriku 3 года назад +1

      hello

    • @bluestonecreeper720
      @bluestonecreeper720 3 года назад

      Yay, theres more!

    • @Mr45Rabbit
      @Mr45Rabbit 3 года назад +2

      pog

    • @natalietravels8041
      @natalietravels8041 3 года назад +4

      Thumbs down and unsubbed for using scammer Carpetbagger in this video. He stole over $16,000 from viewers pretending he had diabetes. Then he was magically cured just in time to make his pro wrestling debut.

    • @insertcreativenamehere5473
      @insertcreativenamehere5473 3 года назад +1

      Bruh, the sponsor section is literally cool

  • @TheSecondVersion
    @TheSecondVersion 3 года назад +1508

    "Hey George, wanna help us make an interdimensional grocery store?"
    George RR Martin will do literally anything except finish his books.

    • @heliveruscalion9124
      @heliveruscalion9124 3 года назад +42

      i feel that ngl

    • @LunaWitcher
      @LunaWitcher 3 года назад +66

      When I tell you I cackled
      I think he is fed up with his story and just wants to move on lol

    • @kylieschuttloffel1261
      @kylieschuttloffel1261 3 года назад +32

      @@LunaWitcher tbh, i just want him to drop the books as much as he seems to want to

    • @familiathelabel7482
      @familiathelabel7482 3 года назад +3

      😂😂😂

    • @treehouse318
      @treehouse318 3 года назад +2

      omg, totally.
      🤣🤣🤣🤣🤣

  • @hilariousskullnamedcatzo647
    @hilariousskullnamedcatzo647 3 года назад +2106

    "And will be carefully disposed of"
    Eye lemon: *horrified look*

    • @bucca2
      @bucca2 3 года назад +89

      @Enchanting table eye lemon has no mouth, and cannot scream :)

    • @scandalousbeans2591
      @scandalousbeans2591 3 года назад +19

      Lemon demon

    • @auggiemain
      @auggiemain 3 года назад +25

      @@bucca2 but it must

    • @luislora8953
      @luislora8953 3 года назад +8

      @@scandalousbeans2591 the father

    • @darealjonk6643
      @darealjonk6643 3 года назад +13

      The lemon heard that and was just
      THE FUCK DID SHE JUST SAY?
      DISPOSED OF-
      WHO ARE YOU GO AWAY

  • @JQuickDraw
    @JQuickDraw 3 года назад +1715

    "Some customers have confused Omega Mart Lemon with lemons." This genuinely made me laugh out loud.

    • @stanleydykes4134
      @stanleydykes4134 3 года назад +65

      Too bad the "Lemons" aren't real because I want one as a pet. They look very cute.

    • @jimboringo9958
      @jimboringo9958 3 года назад +21

      @paxalex cave Johnson made the omega mart lemons confirmed

    • @hel1140
      @hel1140 3 года назад +2

      @@stanleydykes4134 they are radioactive, so don't be suprised if you pet one and you grow a third arm out of nowhere

    • @stanleydykes4134
      @stanleydykes4134 3 года назад +6

      @@hel1140 That's just an added bonus!

    • @childeofepickness
      @childeofepickness Год назад

      @@stanleydykes4134 fr they’re adorable???? like????????

  • @duo496
    @duo496 3 года назад +1194

    "You have _no_ idea what's in store for you" is both welcoming and screams "something is wrong here"

    • @SergioLeonardoCornejo
      @SergioLeonardoCornejo 3 года назад +62

      Duo feeling threatened is an impresive event.

    • @cancerwoman7669
      @cancerwoman7669 3 года назад +10

      Why are you here how did you know i didnt finish my spanish lessons

    • @somerandominternetuser5730
      @somerandominternetuser5730 3 года назад +4

      I finished my French lesson, please let me see my family, it's been 2 months. I just want to see them, make sure they're ok

    • @Mathilde_Bruhn
      @Mathilde_Bruhn 3 года назад +6

      And it's also a pun because of the word "store"

    • @haruhisuzumiya6650
      @haruhisuzumiya6650 3 года назад +1

      @@Mathilde_Bruhn a double entendre due to it being a store and it also having it in store for you

  • @Nexpo
    @Nexpo 3 года назад +4829

    You sold me. Going to Omega Mart in August😤

    • @strawberriesiguess9118
      @strawberriesiguess9118 3 года назад +16

      Haha

    • @wormxdream
      @wormxdream 3 года назад +143

      You're gonna have the best time, dude. I just went and it's so damn good. Waiting to access certain things can be frustrating, but if you go during the week/not on friday, and you go early, it's golden.

    • @Malconeous
      @Malconeous 3 года назад +39

      I keep finding RUclipsrs hidden in the comments 😂😂😂

    • @Malconeous
      @Malconeous 3 года назад +5

      I keep finding RUclipsrs hidden in the comments 😂😂😂

    • @astelp9220
      @astelp9220 3 года назад +13

      I guess this'll be a new video for Nexpo. I'm excited!

  • @depresso0423
    @depresso0423 3 года назад +2596

    My sister was fully not paying attention when my family made plans to go to Omega Mart so when we arrived she thought it was an actual supermarket. My girl had absolutely no observational skills considering we had to pay to get in and Area 15 is not the kind of place a normal person would expect to find a supermarket in. Still, she had no idea what was going on. So imagine her surprise when she crawls through a hole in the back of a tent, only to emerge in a freaking fever dream. In short, she had loads of fun in the place, but understood absolutely none of the story and may not have even known that there was a story to understand.

    • @Psammites09
      @Psammites09 3 года назад +223

      Woah!!! Diving completely blind into that experience must be an absolute shocker!!! Your sister was very very lucky, she got thrown into an alternative reality cold turkey!!!

    • @2BrosOfficialGaming
      @2BrosOfficialGaming 3 года назад +93

      @@Psammites09 and that cold turkey had tattoos.

    • @dumberdoodles7628
      @dumberdoodles7628 3 года назад +51

      @@2BrosOfficialGaming and in a CAN!

    • @bruhsauce644
      @bruhsauce644 3 года назад +19

      she is so goddamn lucky. id pay big bucks for an experience like that

    • @moumitaganguly3064
      @moumitaganguly3064 3 года назад +4

      @@bruhsauce644 same bro

  • @word69420
    @word69420 3 года назад +2998

    Took a while for me to realize that the beginning sequence wasn’t a new OmegaMart product ad. It would fit in just fine.

    • @PetRock42
      @PetRock42 3 года назад +120

      that alone makes my think that they might sell Hunt A Killer at the real omega mart

    • @snehathapa584
      @snehathapa584 3 года назад +5

      @@PetRock42 lmfao

    • @creed8712
      @creed8712 3 года назад +39

      @@PetRock42 that would be like a cool thing if they had a special box set that’s tied to like an employee getting eaten by a lemon or something

    • @whatthefridge1o1
      @whatthefridge1o1 3 года назад +3

      Ikr same

    • @veganmeatball5276
      @veganmeatball5276 3 года назад +6

      It took me until they showed the link lol

  • @88gigawatts76
    @88gigawatts76 3 года назад +1849

    I highly recommend the documentary “Meow Wolf: Origin Story” to anyone who wants to learn more about the history of the company - it’s inspiring stuff for any creatives out there.

  • @lumidotexe
    @lumidotexe 3 года назад +3271

    my fam and I are already taking a trip to Las Vegas this summer for a reunion… I’m gonna take them to omega mart and just go into it acting like it’s a normal store

    • @fredwood6107
      @fredwood6107 3 года назад +320

      "hey man get some snacks for the trip while you're in there"
      *comes out with a tin of tattoo chicken and nebula loaf*

    • @starjumper
      @starjumper 3 года назад +105

      Too bad nothing about the entrance is like a regular store

    • @9frames590
      @9frames590 3 года назад +37

      youd better fuckin do that

    • @odinangie1377
      @odinangie1377 3 года назад +16

      I wish I could do that

    • @terry2295
      @terry2295 3 года назад +8

      I wish you a lot of fun or hope zou had a lot of fun

  • @Bot3CZ
    @Bot3CZ 3 года назад +1714

    imagine the guy who went to the cooler for the drink and discovering the secret room like: "I just wanted a drink :("

    • @ravenpotter3
      @ravenpotter3 3 года назад +78

      Or someone who is having Lorna heat stroke and dehydration and thinks they are hallucinating

    • @Bot3CZ
      @Bot3CZ 3 года назад +15

      @@ravenpotter3 LMFAO

    • @TaraAndFriends
      @TaraAndFriends 3 года назад +4

      Duck, Duck, GOOSE!

    • @CringeypopOSC
      @CringeypopOSC Год назад

      Lol

    • @KindlyKalen
      @KindlyKalen Год назад +1

      @@TaraAndFriendsGOOSE, GOOSE, LIVING LEMON!

  • @rinpaisys
    @rinpaisys 3 года назад +1435

    Alternate Title: Meow Wolf makes the most immersive ARG ever.

    • @BluJay_Rx
      @BluJay_Rx 3 года назад +38

      I saw 1 ad on tiktok and was like "this has to be an arg. Like there's no other explaination"

    • @glenhaven721
      @glenhaven721 3 года назад +8

      @Jacob before watching this I didn't even know Omega Mart actually existed

    • @StupidLookingDawg
      @StupidLookingDawg 3 года назад +9

      They even build a god damn building like my god that impressive

    • @melialenkner1033
      @melialenkner1033 3 года назад +6

      YOU'RE KIDDING, MEOW WOLF?? I GOT THE INCREDIBLE FORTUNE TO GO TO ONE A FEW YEARS BACK AND IT WAS SO FUCKIN COOL

    • @dangercrue
      @dangercrue 3 года назад +2

      @@melialenkner1033 yes!!! i've always wanted to go to at least one of their locations but since i don't live near any i haven't gotten the chance to go yet
      i'm glad Omega Mart is permanent so maybe i'll get to go, i absolutely love Meow Wolf

  • @serenag.6587
    @serenag.6587 3 года назад +597

    “Hello I am celebrity and I endorse this product”
    What a great line

    • @sirshotty7689
      @sirshotty7689 3 года назад +6

      Real "I'm commander shepherd and this is my favorite story on the citadel" vibes

    • @rifalya8114
      @rifalya8114 3 года назад +2

      When you have to state your a celebrity, you already fail

  • @Nathan.Barnatt
    @Nathan.Barnatt 3 года назад +2883

    Maybe I should go apply for a job

  • @DadFeels
    @DadFeels 3 года назад +12340

    What they’re hiding is their cans of FOOD

    • @Doggieboy101
      @Doggieboy101 3 года назад +300

      First also dad is amazing :)

    • @Nathan.Barnatt
      @Nathan.Barnatt 3 года назад +901

      Or maybe you’re hiding it from them 🤷‍♂️

    • @MandleRoss
      @MandleRoss 3 года назад +101

      Hi! You ever hung out of the window of a moving car?

    • @Doggieboy101
      @Doggieboy101 3 года назад +104

      also hi dad :)

    • @DadFeels
      @DadFeels 3 года назад +267

      @@Doggieboy101 hi

  • @Dargonhuman
    @Dargonhuman 3 года назад +228

    I don't know if the logo was intentionally designed with this in mind, but I noticed that when it's displayed on a similarly colored background so that the Omega symbol and the M in Mart blend away, it reads as "mega art", which, being a mega sized art installation, is incredibly fitting.

  • @JustGoldy77
    @JustGoldy77 3 года назад +1570

    You just combine the SCP foundation and Wal-mart and boom
    Omega Mart.

    • @saulgallagher5668
      @saulgallagher5668 3 года назад +44

      Is OmegaMart Cool yet?

    • @RobotAnimals
      @RobotAnimals 3 года назад +44

      it’s all fun and games until Meow Wolf joins Are We Cool Yet?

    • @lochlanhanham8308
      @lochlanhanham8308 3 года назад +20

      @@RobotAnimals Who says they aren't already?

    • @bonnesuenos
      @bonnesuenos 3 года назад +10

      Omega mart against weed

    • @x3dwany371
      @x3dwany371 3 года назад +11

      This place would be a fucking nightmare for the scp foundation

  • @kjtoonsva8006
    @kjtoonsva8006 3 года назад +391

    I visited Omega Mart back in April, and let me tell you, it is absolutely wonderful. I wasn't able to get too far in what the story was, I was a bit stuck on the first puzzle, but my parents ended up finishing the whole thing (it was a family trip). They still refuse to tell me the story and say I should've discovered it for myself. Maybe I'll impulsively road trip down to Area 15 again just to finish where I left off.

  • @TheKarlMarx
    @TheKarlMarx 3 года назад +230

    I recently moved across America and I started getting omegamart ads out of nowhere and they creeped me out and now this. This really cleared it up

  • @beethimbles8801
    @beethimbles8801 3 года назад +517

    “To create, for the sheer delight of creation, is perhaps the purest form of creation”

    • @Skittenmeow
      @Skittenmeow 3 года назад +8

      Thanks for this.
      It reminds me of the time I started a "band" in 2007 because it was fun and a great way to spend time with friends and escape a stressful job.
      The band never existed and never made any music, but we had a manifesto and an entangled history.
      A social experiment and a whisper farm. And it exploded into all sorts of crazy on MySpace and we got threatened by local mafia club owner.
      From the pre -launch guerrilla graffiti poster campaign, "collabs" with artists/ musos/filmagraphers/ designers, secret "exclusive" gigs, secured gigs at city's most demanded venues....
      It kinda a peaked out when a drunken stranger was hitting on me, humble bragging about how he'd managed to get into a secret gig to see his favourite underground band. I asked a few questions.
      He told me a story about Karen O and Julian Casablancas being in the group of 23 audience members the night before, and the two key bands members Pussy Thomas and Miss Meow Mew. Everyone joining in to adapt a few of the songs. Garage percussion with found object instruments.
      It was all filmed on a Super 8 camera but no-one could figure out where to get it processed.
      He told me about Miss Meow... he was a result of creative energy flowing in strange unexpected ways.
      He believed, and for a moment I considered telling him, challenging him, pulling the Polaroids out of my handbag.
      But I didn't.
      It was too pure and punk rock.
      He had just gotten a Meow tattoo, and it was perfection.
      The band spilt up a week later; creative differences and an attempted homicide. The Vacuous Whores may come back if Pussy and Meow are in the same city again, who knows.

    • @SergioLeonardoCornejo
      @SergioLeonardoCornejo 3 года назад +7

      I feel fascinated by the artistry behind this.
      You can enter this building which is a mix of novelty item store, amusement park, art gallery, and an sctual super market.

    • @overworkedcna412
      @overworkedcna412 3 года назад +11

      I love how un-pretentious they seem. Like, if you want to get really into the lore you can, but if you just want to walk around and have a fun, trippy experience, they're also cool with that too. So fucking wholesome.

  • @isaiahromero9861
    @isaiahromero9861 3 года назад +437

    I've only been to the House of Eternal Return in New Mexico, it was the most mindblowing and immersive experience I've ever had, no joke. I went with my friends with no idea what it was, just that it was an "art installation", and I'll never forget the moment I opened the fridge in the kitchen and walked into the light up tunnel and into what felt like an alternate reality. Highly recommend visiting, hope I can visit omega mart too soon

    • @ackitsjada9305
      @ackitsjada9305 3 года назад +4

      It was so amazing!! I’m remodeling my room after it rn!!

    • @hummuscrow1401
      @hummuscrow1401 3 года назад +4

      The hamster, the freaking hamster

    • @ttippyy
      @ttippyy 3 года назад +1

      @@ackitsjada9305 that’s so cool!!

    • @rockscavenger9734
      @rockscavenger9734 3 года назад

      Yeah it is definitely a very unique experience that I would totally recommend to anyone visiting.

  • @Unclaimed_Username
    @Unclaimed_Username 3 года назад +139

    I like to image at least one person was going for a casual drive and found the Omega Mart store by pure coincidence before proceeding to have an experience that nobody believes.

  • @serpenking
    @serpenking 3 года назад +962

    Stuff like this is SO COOL, seeing the wild "alternate reality" in the back of the cooler made me lose my mind, I hadn't realized how much I had wanted a big museum kinda place that has a focus on just... playin pretend and being in a game. gives me the same kinda thrill that i had when i first played an escape room.
    There's definitely a market for this kinda stuff for an older crowd, I would be thrilled to see more weird art projects like this popping up.

  • @JediPlays0309
    @JediPlays0309 3 года назад +4185

    Best 👏sponsor👏 transition 👏ever 👏

  • @lizdee3243
    @lizdee3243 2 года назад +68

    I was expecting another breakdown of a creepy internet series like Gemini Home Entertainment or Local 58. I was not expecting the history of an art collective making goofy, mysterious attractions for people to actually walk around in, with the help of George R. R. Martin and 2,000 schoolchildren. They made an entire alternate reality PLAYGROUND. I love this.

  • @NightDocs
    @NightDocs 3 года назад +1268

    Giving me a run for my money with over the top sponsor ads 😤

  • @1marilynable
    @1marilynable 3 года назад +984

    You never get to see people take art seriously and create things you can touch and go to physically and appreciate the way it looks. I’ve seen things like this from decades ago but it would be for kids or at a museum, mostly places where you can’t play. It almost makes me tear up to see this actually existing and how fully realized it is. We all take everything incredibly serious it’s nice to see something imaginative and so fun to look at. There should be more stuff like this. People should support stuff like this and drag shows and theater ect.

    • @benny_lemon5123
      @benny_lemon5123 3 года назад +11

      The amusement park of the modern era

    • @phz7107
      @phz7107 3 года назад +15

      Interactive stuff like this reminds me of being at the portland science museum or whatever (across from the zoo) where you could touch the starfish or do some weird science project and get to see how things actually work like the hands on exhibits they seem to only have had for children Idk I was young

    • @doubtful_seer
      @doubtful_seer 3 года назад +10

      Things like this were really trying to take off when I was in college the first time around, from 08 to 12. I’m so envious of these artists. They got to do what I had always dreamed of doing. I went back to school in 2014 for a multidisciplinary degree, focusing on museum studies, archives, history, conservation, and art history. I had wanted to marry art and history and create ways for the public to interact and learn about it outside of museum settings. Unfortunately, I became permanently disabled and am housebound now, but seeing things like this project makes me happy.

    • @roycebracket
      @roycebracket 3 года назад

      Sounds like you'd dig Secret Cinema - at the moment they're UK based but pre 2020 they had plans to expand to the US and China. Check them out, they're incredible

    • @MyHandleIsAplaceholder
      @MyHandleIsAplaceholder 3 года назад +1

      Drag shows?

  • @philiphanhurst2655
    @philiphanhurst2655 3 года назад +639

    This has got to be the most expensive ARG ever made.

    • @skeppyfan1415
      @skeppyfan1415 3 года назад

      True

    • @bibikarmoeddien
      @bibikarmoeddien 3 года назад +4

      It's not a arg it's a art piece and a supermarket it's so dumb

    • @geka.
      @geka. 3 года назад +79

      @@bibikarmoeddien its pretty cool

    • @eldegito3703
      @eldegito3703 3 года назад

      Yes

    • @olivia.3765
      @olivia.3765 3 года назад +55

      @@bibikarmoeddien it literally looks so cool what are you talking about

  • @serenitymiralador
    @serenitymiralador 3 года назад +354

    can we just appreciate the sponsor being edited in the same style as the first Omega-Mart "commercials"? like this makes me so happy

  • @tyty719997
    @tyty719997 3 года назад +210

    The fact that more people are learning about Meowwolf makes me so happy. I genuinely love omega mart and house of eternal return with every fiber of my being

    • @prestonwithasideofshrimpco1258
      @prestonwithasideofshrimpco1258 3 года назад +4

      I love them the people behind it are so cool

    • @jencandraw6133
      @jencandraw6133 3 года назад +2

      Same! It’s my favorite place I ever went to and want to go back again to both places!

    • @ireadysucks3026
      @ireadysucks3026 3 года назад +3

      i live like 5 hours away from las vegas (driving) and i really want to go

  • @MagusSerling
    @MagusSerling 3 года назад +297

    I just came from Omega Mart.
    On the Factory floor, there is a door in the back corner. called the S||||||||| Door. If you look to the left and continue to the end of the corridor, there is a technician's desk that has a lot of paper work.
    one of the documents on his computer and in his paperwork is a configuration to adjust the S***** Door to "unlock" it.
    only then will you find him.

  • @froufroudeluxe
    @froufroudeluxe 3 года назад +204

    I’m a burnt out artist and this video sparked some hope in me. I wish there were more collectives like Meow Wolf, who have a clear love for their art and the people they work with. That’s a really rare thing in the art industry

    • @jacksonlaffoon4059
      @jacksonlaffoon4059 3 года назад +3

      Good for you! I would love to see your work

    • @dangercrue
      @dangercrue 3 года назад +5

      i'm an artist as well, and honestly, stuff like Meow Wolf really gives me hope for the arts in the future
      if art like this can get extremely popular, maybe people will start to have a different understanding of the career, or even just hobby
      maybe people will start to appreciate the arts a bit more

  • @flyignpig
    @flyignpig 3 года назад +241

    I thought there were only the commercials, never could I imagine there was a real location. This will definitely go on my bucket list of places I want to go to

    • @gradyplayscoolgames7663
      @gradyplayscoolgames7663 3 года назад

      BUCKET and COULD dude learn how to spell

    • @Smoothbrain0
      @Smoothbrain0 3 года назад +4

      @@gradyplayscoolgames7663 ay yo

    • @maeborowski1315
      @maeborowski1315 3 года назад +9

      Grady Plays cool games imagine getting pissed over spelling errors bruh get a hobby

    • @flyignpig
      @flyignpig 3 года назад +7

      The name is intentionally spelt wrong, and there were more grammatical errors that are now gone

    • @gradyplayscoolgames7663
      @gradyplayscoolgames7663 3 года назад

      Yes please break up this fight I could not care less about arguing

  • @Churrb
    @Churrb 3 года назад +386

    This was more than an ARG, this was a story of real people with an idea.

  • @beyoncealways2911
    @beyoncealways2911 3 года назад +78

    “This Supermarket Is Hiding Something”
    Me whenever I see the employee I asked to look in the back comes back with nothing in their hands

    • @jessicalaplant9306
      @jessicalaplant9306 3 года назад +4

      Kind of. More likely they just went to the back stood around for a bit and said they don’t have it. Retail sucks so even a 5 min break of “looking” in the back is so so needed

    • @beyoncealways2911
      @beyoncealways2911 3 года назад +2

      @@jessicalaplant9306 yeah! Like I don’t blame the employee at all, they’re probably burned out and not getting paid enough but I’d still like them to have an honest look

    • @VellusTerennia
      @VellusTerennia 3 года назад +5

      Hello! Third shift grocery worker here, it's my job to pack things out onto the floor, so I generally have a good idea if we do or do not have an item in the back. If I don't think we do, I'll say it, but I'll still offer to go and look to see if we do. When I'm back there, I'll go through the four or so spaces that the product might actually be and give it a good look through. If I come back empty handed - and sometimes I do - it's because we just genuinely don't have the item in stock at the moment. :C Which sucks, especially because of how prevalent stocking issues have been since crown germ hit.

    • @beyoncealways2911
      @beyoncealways2911 3 года назад

      @@VellusTerennia I wish there were more workers like you, you sound really efficient!

    • @VellusTerennia
      @VellusTerennia 3 года назад

      @@beyoncealways2911 lmao I try to be, and there's more of us than you think.

  • @ChandelierKing
    @ChandelierKing 3 года назад +509

    i went there and its absolutely insane dude and the stuff you can buy is just *chefs kiss*

    • @YouWereAzzkinForIt
      @YouWereAzzkinForIt 3 года назад +9

      Can you eat the stuff??

    • @ChandelierKing
      @ChandelierKing 3 года назад +21

      @@YouWereAzzkinForIt no its mostly magnets and accessories

    • @YouWereAzzkinForIt
      @YouWereAzzkinForIt 3 года назад +6

      @@ChandelierKing Oh nice nice. I really want to go there now

    • @reyariass
      @reyariass 3 года назад +29

      @@ChandelierKing Do the magnets taste good?

    • @ChandelierKing
      @ChandelierKing 3 года назад +32

      @@reyariass it is premium magnet cuisine

  • @kylegould4362
    @kylegould4362 3 года назад +55

    Yeah, when I called for the orange juice drink, the call gets corrupted about halfway through and eventually devolves into spluttering and static.

  • @bobmasters9871
    @bobmasters9871 3 года назад +218

    I love this whole community so much. I mean people like you, Night Mind, Dad, anyone that takes something creative and gets to make something incredible out of it. This story, even aside from how fun the arg itself seems, is really inspiring. It's awesome that they got to make their passion project truly come to life like never before. I truly hope and believe that this community will never cease to amaze me.

    • @treehouse318
      @treehouse318 3 года назад

      it feels like it can only grow from here, for all of us who are still wanting to explore...❤

    • @surge9104
      @surge9104 3 года назад

      Yeah, I love args. I love bees, this, dad, all are cool.

    • @brandonporter8509
      @brandonporter8509 3 года назад +1

      The idea that omega mart as an evolving instillation with a story that people can potentially unlock further aspects of just appeals to me so much on that D&D storyteller world builder DM way.
      The setting exists but it requires players to make it come alive and set it in motion.
      Meow Wolf’s idea here is absolutely brilliant in so many ways it combines so many elements of ARG with the LARPing aspects of role playing in a murder mystery dinner party or in an escape room. With the idea of a paranormal supermarket inspired art instillation with a parallel reality themed touch museum.
      Its basically an arg that takes the form of a physical location. Its so hard to define because on a way this is in itself an entirely new art form. It’s an art instillation but it’s not just that.
      Trying to Define it is like trying to explain a modern video game to someone in the 1700’s the best you can do is try and relate it to paintings, live theatre, and music.

  • @curtbert2121
    @curtbert2121 3 года назад +742

    Always hoped you would cover this one. It's a personal favorite of mine.

    • @birb125
      @birb125 3 года назад +5

      Im honestly looking to take a trip to Omega Mart

    • @fatboyslim2732
      @fatboyslim2732 3 года назад

      Me too

    • @BC105PublicTransportation
      @BC105PublicTransportation 3 года назад +3

      Me too I’ve always wanted to go to area 15

    • @HerbistHerb
      @HerbistHerb 3 года назад

      Same

    • @raddestoflads7771
      @raddestoflads7771 3 года назад +2

      I’d really like to go there while the instillation is still running, or a different Meow Wolf location.

  • @mattlastname1869
    @mattlastname1869 3 года назад +87

    this team of artists is absolutely incredible, a couple years ago while on a road trip to the four corners we stopped in Santa Fe, New Mexico and the person at the motel we were staying at suggested we go to Meow Wolf and it was such an incredible experience unlike anything else. It’s what got me into ARG’s like I highly recommend that if you are able to go see their work you should definitely do it

  • @kykywox
    @kykywox 3 года назад +404

    I was litteraly thinking today "how come insideamind still hasn't made a video on this?"

    • @crimzon16
      @crimzon16 3 года назад +6

      Same. commercial popped up in my recommended a while back and i just dove into this rabbit hole myself for once

    • @smudged4090
      @smudged4090 3 года назад +1

      I was thinking "why is there no in depth video about Omega Mart?" And then I found this

    • @crimzon16
      @crimzon16 3 года назад

      @@smudged4090 saw someone else explain the story pretty thoroughly a bit ago

  • @weaboo8141
    @weaboo8141 3 года назад +139

    In Indonesia we have supermarket branches known as "Alfamart" and damn it would be cool to have Omegamart to open here as a competitor from another reality.

    • @worlds3061
      @worlds3061 3 года назад +14

      Too bad, damn Indonesian karens and radical Islamist will boycott it because they thought its associated with satanism or God forbid Zionism.

    • @weaboo8141
      @weaboo8141 3 года назад +5

      @@worlds3061 Sad but true, and i don't think it's just the karens but the entire government is too stuck up on religious corruption.

    • @tsuol7296
      @tsuol7296 3 года назад

      @@weaboo8141 they just dont know, dont blame them for being stupid my friend, just wait people to discover about it slowly and theyll stfu. unless theres literally promoting going against religions which will be cringe

    • @worlds3061
      @worlds3061 3 года назад +2

      @@tsuol7296 You have no idea buddy XD but not all hope is lost, Indonesian youngsters are more open minded than their boomers counterpart.

    • @Defa_Aja20
      @Defa_Aja20 3 года назад

      it won't be easy for them to open Omega Mart here with the reasons that you guys already said, but yeah. If the decided to open one, it doesn't need to be a big supermarket. A minimarket works fine as well lol

  • @lexo632
    @lexo632 3 года назад +1353

    Dude, Omega Mart is just an elritch horror that simply enjoys being a supermarket, let it vibe.

    • @thatwaffleguy4958
      @thatwaffleguy4958 3 года назад +73

      It's like Cthulhu, but like a dad from TV.
      "When I wake up, I will tear your world asunder.... Probably. I dunno. Gimme a beer and I'll think about it."

    • @zacklee4851
      @zacklee4851 3 года назад +16

      this is why i like synths over protos
      they're much better at understanding omega mart

    • @thewetlaundrythatsstilliny5031
      @thewetlaundrythatsstilliny5031 3 года назад +13

      ppl hate to see a girlboss win smh

    • @greedyfirstalgorithmlast26
      @greedyfirstalgorithmlast26 3 года назад

      Omega Mart is the Real Reality, The 2012 End of the Real World was Real. The Trump- Biden phenomenon is Devils of Lovecraft- creatures, The Old Ones, Frog-Things Making Horrorble Fluting Blood Sucking Monsters REALITY is Omega Mart in Santee opened After The End of the World according to The 2012 phenomenon which was a range of eschatological beliefs that cataclysmic or transformative events would occur on or around 21 December 2012. This means Omega Mart is Reality, and we are in a Dead World 2012 Simulated Non-Reality! I live in San Francisco, I can ride the Bus to Los Vegas and enter Real reality in Omega Mart. COOL!

    • @themedia1271
      @themedia1271 3 года назад +11

      It's like if Cthulu just wanted to have a normal life with a normal job instead of being an eldrich horror.

  • @pintsizedkiwiYT
    @pintsizedkiwiYT 3 года назад +297

    George R.R Martin being involved is a bigger twist then the end of game of thrones.

  • @JamMan02
    @JamMan02 3 года назад +184

    Meow wolf: were gonna make a supermarket called-*blood splashes over a yellow omega symbol infront of a blue background*

    • @danielawesome36
      @danielawesome36 3 года назад +23

      You mean-
      *_T I T L E C A R D_*

    • @eeelorde9962
      @eeelorde9962 3 года назад +5

      @@danielawesome36 invicible every title card be like:

    • @danielawesome36
      @danielawesome36 3 года назад +5

      @@eeelorde9962 You mean in-
      *[blood splatter]*

    • @eeelorde9962
      @eeelorde9962 3 года назад +3

      @@danielawesome36 yea

  • @arvetalol
    @arvetalol 3 года назад +79

    "Hi I'm a celebrity" HAD ME LAUGHING

  • @Posit_Zero_Blue
    @Posit_Zero_Blue 3 года назад +211

    I love how your Hunt a Killer ad seems like it should be on adult swim lol.

    • @weirddname5299
      @weirddname5299 3 года назад

      uh oh, poopy stinky. stinky 💩

    • @Anonymous-73
      @Anonymous-73 3 года назад

      Good idea

    • @Wombattlr
      @Wombattlr 3 года назад +2

      Watch the real omega mart ads. They would fit soooo well

  • @cupf1sh
    @cupf1sh 3 года назад +83

    i genuinely had no clue that omega mart was an actual like- store. like irl. i thought it was some scp type shit, just built online, not irl. this is cool as shit

    • @teejay9189
      @teejay9189 3 года назад +2

      @Zetabine who knows

  • @BooksandBuns
    @BooksandBuns 3 года назад +2672

    It's a shame it's an America only thing. Would be cool to have an ARG of this scale in other parts of the world, like here in Britain

  • @IamJenJen101
    @IamJenJen101 3 года назад +99

    That hunt-a-killer ad was one of the best sponsorship ads I've ever seen! A lot more fun less stagnate.

  • @danielcolman19
    @danielcolman19 3 года назад +61

    This whole ARG has so much lore, it's incredible

  • @klaatubaradanikto1490
    @klaatubaradanikto1490 3 года назад +6

    The Vegas RUclips Vlogger's reaction when he steps into the back part (natural area) is so geniune. That was my reaction, too. There's just so much to look at, so much art and ingenuity and creativity and originality. I was in absolute awe. This place makes you care for it, so much. It's so cool. That and all the employees are amazing!!

  • @-dark-matter-
    @-dark-matter- 3 года назад +62

    That advertisement is one of the only ones on this platform I truly wanted to watch

  • @twilightexabyte
    @twilightexabyte 3 года назад +33

    I love that if you look up Omega Mart on google it lists it as an actual grocery store. But I’m really glad that this video didn’t try and explain the story of Omega Mart in depth. I think it’s best that people actually visit the exhibit and experience it for themselves.

  • @grubfriend
    @grubfriend 3 года назад +73

    Meow Wolf's House of Eternal Return appeared in a series with RoosterTeeth called the Weird Place! they had Achievement Hunter run through it and it was absolutely insane, I would've loved to have gone myself, and I wish I could go to Omega Mart too - these guys are just so legitimately talented, I'm glad they're getting more attention.

  • @Al666Benedetti
    @Al666Benedetti 3 года назад +163

    Me: sees thumbnail
    My mind: o- o- o- Omega mart, you have no idea what's in store for youuuu~

    • @yourlocalnerd5981
      @yourlocalnerd5981 3 года назад +7

      Anytime I see a reference to Omega Mart, the jingle plays in my head. Guess it shows how well those jingles work on consumers.

  • @revine9243
    @revine9243 3 года назад +347

    oh-oh-oh omega mart, you have no idea what's in store for youuu.

  • @Hikaru4Ever852
    @Hikaru4Ever852 3 года назад +20

    My fiance and I went recently, being intrigued with all the ads we were getting on Facebook. We had no idea just how much interactivity and storytelling this exhibit was going to have and our only regret is that we couldn't stay longer. Glad to see this video for the things we missed! I can't wait to go back and try their other locations in the future :)

  • @towersthetoad2161
    @towersthetoad2161 3 года назад +67

    oh my god it took me ages to realise the opening sequence was a sponsor segment. i just thought it was part of the overall video. absolutely brilliant.

  • @Buneilly
    @Buneilly 3 года назад +43

    The people in MeowWolf are the kind of people I wanna be and work with. Turning crazy ideas into something real is amazing, I have so many ideas I can never make however this gives me hope. MeowWolf is amazing

  • @TheKarlMarx
    @TheKarlMarx 3 года назад +494

    Game theory would have a field day with this, but this isn’t really a film a video game or a food
    EDIT: he just made an omegamart theory on food theory!

    • @spacechase9705
      @spacechase9705 3 года назад +39

      i mean it's technically a game, so...
      MATPAT GET OVER HERE

    • @beatricks8330
      @beatricks8330 3 года назад +26

      all three mixed together

    • @jazon80r13
      @jazon80r13 3 года назад +12

      Its kind of all three

    • @UserStupidity
      @UserStupidity 3 года назад +9

      He could make it a film theory, videos are also part of film theory (like dhmis)

    • @TheKarlMarx
      @TheKarlMarx 3 года назад +1

      @@jazon80r13 true

  • @lemsrache8377
    @lemsrache8377 3 года назад +113

    If life gives you Omega Mart lemons, I suggest Whisky sour.

    • @uhohmemebiggestboy212
      @uhohmemebiggestboy212 3 года назад +15

      "When life gives you Omega Mart lemons, don’t make Omega Mart lemonade. Make Omega Mart take the lemons back! Get mad! I don’t want your damn lemons, what the hell am I supposed to do with these? Demand to see Omega Mart manager! Make Omega Mart rue the day it thought it could give Cave Johnson lemons! Do you know who I am? I’m the man who’s gonna burn your house down! With the lemons! I’m gonna get my engineers to invent a combustible lemon that burns your house down!” - Cave Johnson if he ever found Omega Mart

    • @ZSpieg
      @ZSpieg 3 года назад +1

      @@uhohmemebiggestboy212 hehe

  • @downrightannoying3922
    @downrightannoying3922 3 года назад +44

    my favourite thing about omega mart is the ominous warning of "you have no idea what's in store for you".

  • @TheAdvertisement
    @TheAdvertisement 3 года назад +17

    This has to be the most effort I've ever seen put into an ARG, an entire store location made dedicated to this!
    Also 5:05 Lmao dispassionfruit.

  • @boo8138
    @boo8138 3 года назад +96

    During the tour I would highly recommend going to Otherworld in Columbus Ohio!! I've visited there a couple of times with friends and it has a real similar vibe to Omega-mart! It's really pretty and has some real cool art things but above else it has a fun storyline and puzzles that you're required to solve to unlock something at the very end. I would highly suggest looking into it if you have the chance!!!

  • @axolotlgirl5698
    @axolotlgirl5698 3 года назад +28

    I watched quite a few of the smaller channels cover this and I am just in awe of the complex story behind this seemingly weird art exhibit. So excited to see it covered by a larger channel!

  • @reggie6762
    @reggie6762 3 года назад +8

    can we just appreciate how jamie was able to perfectly capture the feeling of and omega mart ad for his hunt a kill ad like clap that up

  • @creed8712
    @creed8712 3 года назад +44

    I hope in the future more artists will get in the business of interactive art like this. Also I look forward to seeing the trip across America, something I’ve always wanted to do myself

  • @PlutoniumSlums
    @PlutoniumSlums 3 года назад +608

    This store is literally an SCP but IRL

    • @Daycore_lovers
      @Daycore_lovers 3 года назад +24

      But safe (expect if make a little 'mistakes')

    • @surge9104
      @surge9104 3 года назад +7

      Yes

    • @RegularName0
      @RegularName0 3 года назад +17

      like the ikea scp, but u can get out

    • @arrrdor1225
      @arrrdor1225 3 года назад +5

      @@RegularName0 But you CAN'T get out of a good time at Omega-Mart!

    • @ilonachan
      @ilonachan 3 года назад +6

      Meow Wolf is "Are We Cool Yet", except they are already very cool

  • @BradenArends
    @BradenArends 3 года назад +33

    Did not expect that guy to hit the vape during the interview lol

  • @Nono-hk3is
    @Nono-hk3is 3 года назад +59

    I laughed so loud when George R. R. Martin showed up that I scared the cat.

  • @williambilliam5001
    @williambilliam5001 3 года назад +80

    This installation is deadass expecting us to perform collaborative expeditions complete with camera footage, then take our findings and find a solution together. This is impressive!

  • @Numinon
    @Numinon 2 года назад +8

    They really made something unique with Omega Mart. I have no chance of ever seeing it, with me living in Europe and money and stuff, but I can't get enough of their videos. They're SO good and you can tell that all those people working on this project know what they're doing.

  • @Nugcon
    @Nugcon 3 года назад +81

    This is so cool. I've knew them from videos i've watched and I thought theyre just an internet creepypasta/ alternate reality thing, but seeing Omega Mart be an actual building in real life is a whole another level. Seeing fiction being physically manifested like some sort of theme park is one of the coolest things.

  • @Digitalhunny
    @Digitalhunny 3 года назад +47

    Whoever dreamt this into reality are absolute frickin' geniuses! Huge thank you for covering this, as it's honestly my very 1st introduction. Now, I can't wait to visit in 2023!🤞

    • @Dirtz350
      @Dirtz350 3 года назад

      What?

    • @Digitalhunny
      @Digitalhunny 3 года назад +2

      @@Dirtz350 - Vegas in on my Mom's bucket list. She has always wanted to go to see the lights & the Grand Canyon. I'm her travel buddy, but we don't gamble. (cause we only ever lose. lol) So, _this_ is what I wanna visit while in Vegas!

    • @cjdjjdoeejw5968
      @cjdjjdoeejw5968 3 года назад

      @@Digitalhunny 📮

  • @HeyItsNovalee
    @HeyItsNovalee 3 года назад +8

    Holy god I wanna go here so SO bad. This is one of the COOLEST conceptual things I’ve ever EVER heard of and it breaks my heart to not be able to go explore it in person. It makes me so happy to see that independent artists are still able to produce pure art like this to this scale and be successful with it. There’s so many stories and works online that are art pieces on their own and that would flourish even more with an opportunity to take things to a bigger scale, but it always seems a little hopeless when you see the repetitive stuff being produced by triple A companies or Hollywood. So it’s just great to see something like this haha

  • @idontgetcha
    @idontgetcha 3 года назад +35

    I’m so happy Meow Wolf is finally getting some mainstream praise these days. I used to make it a point to go to their Santa Fe location every year since I was maybe 14 or so and it’s been one of my favorite places to visit with my family. I remember thinking how it’s story and the ones ARG oriented videos talk about were very similar and I’m a bit surprised it took until the second big location for videos like this to pop up. Hoping I’ll get a chance to go to Omega Mart soon, or at least back to the House of Eternal Return. Thanks Inside A Mind for like being chill and shit.

  • @margaretenglish8797
    @margaretenglish8797 3 года назад +51

    FINALLY MEOW WOLF GETTING THE LOVE IT DESERVES

    • @100madmic
      @100madmic 3 года назад +3

      I hope some days they can get a tv show or a video game or both.

    • @DarkBear
      @DarkBear 3 года назад +3

      @@100madmic or even getting books or stuff like that

    • @prestonwithasideofshrimpco1258
      @prestonwithasideofshrimpco1258 3 года назад

      It needs it

  • @nev466
    @nev466 3 года назад +25

    I've been following them for a year or two now. I stumble upon one of their commericals and became entranced. I want to go and explore that store once I'm able and buy their products as well.

  • @mrmuchacoman5539
    @mrmuchacoman5539 3 года назад +105

    Ohhhhh, everyone’s dying because they mistook Omega Mart lemons for lemons.

    • @sharonspears-mandeville2369
      @sharonspears-mandeville2369 3 года назад +6

      That's _WHY_ you have to prepare them _BEFORE YOU EAT THEM,Silly?!_

    • @KeruuKat
      @KeruuKat 3 года назад +5

      Better than drinking the orange drink... *shudders*

    • @KindlyKalen
      @KindlyKalen Год назад

      @@KeruuKatI’m pretty sure trump drank the orange drink.

  • @christopherchesnajr1429
    @christopherchesnajr1429 3 года назад +99

    I'm actually shocked this place exists

    • @DarkBear
      @DarkBear 3 года назад +10

      It’s like a dream come true

    • @babecat2000
      @babecat2000 3 года назад

      @@DarkBear a mad fever dream.

  • @johnsolace2588
    @johnsolace2588 3 года назад +24

    I’m more hyped up about Dad travelling with you. Oh man imagine if the dad world gets tangled up in the omegamart verse and we all get this big universe and shit that would fucking blow my mind away

  • @jexxer
    @jexxer 3 года назад +70

    Oh, man, I hope Nathan/Dad goes in character. That would be priceless.

  • @jenson6532
    @jenson6532 3 года назад +18

    Yooo honestly a tv show based on something like Omega Mart and SCPs would be a dream come true
    i just love weird surreal stuff

  • @AtomicSteel
    @AtomicSteel 3 года назад +9

    A few years ago, I went to the Meow Wolf House of Eternal Return, and that place was wild. The whole thing felt like a daze or when you're so tired that you think you're dreaming while you're awake. Freakin crazy.

  • @bc8010
    @bc8010 3 года назад +15

    I never realized that it was any deeper than just the RUclips videos, they popped up on my recommended a couple months ago and I thought they were pretty creative

  • @i-sore
    @i-sore 3 года назад +17

    Woah, I had no idea this store had an ACTUAL location! That's super cool, I hope there are more experiences like this in the future!

  • @CloudsAndDays
    @CloudsAndDays 3 года назад +7

    I got the lemon video real late at night and it’s like right up my jam of things I’d enjoy. To the point where my friends stumbled upon it too and sent it to me like ‘Hey, this looks like something you’d like.’
    I love the channel, didn’t realize it was a real place. Gotta check it out someday.

  • @ROAD-HORROR
    @ROAD-HORROR 3 года назад +19

    I am SO excited to finally see some talk about Omega Mart. It's truly so creative and amazing and there's been so much put into it... I can only hope it'll still be open so one day I can visit too. Because I know I'll end up spending a pretty penny on all those cool FDA approved definitely edible products...

  • @virgiltheghost
    @virgiltheghost 3 года назад +37

    Man I love omega marts. They’re like someone just took a little chunk out of Night Vale and put them into the real world to be experienced

    • @hunters1179
      @hunters1179 3 года назад

      Welcome to nighvale is rly good

  • @klaatubaradanikto1490
    @klaatubaradanikto1490 3 года назад +11

    It was amazing. Living in Vegas can be cool and this addition made it so much better. I went with my friends and we ended up trying to communicate scrounge and solve the mystery. We were there for SIX WHOLE HOURS. The experience and visuals were transformative. The discoveries are so satisfying. The story is pretty fun but also weird and kinda creepy and super mysterious. I've heard of people not even having a clue that there is a story and thinking there's nowhere else to go other than the supermarkets. Most people don't find out the majority of its secrets or how it actually functions. I feel like there's still more I need to know. We had to leave only bc we were physically worn out.
    Only complaint is that we had no idea we needed to eat and drink beforehand bc they don't allow them in the store unless you're buying from their expensive foods.

  • @DEADisBEAUTIFUL
    @DEADisBEAUTIFUL 3 года назад +6

    I’m part of my local community theatre which we started nearly 26 years ago. We’ve done a few things that had some inspiration from the things that Meow Wolf has done. They’ve really opened a door into the arts that has allowed many people to rediscover what it is that the arts offer. Young or old, people are coming back to the arts. Meow Wolf is an amazing way to be introduced to the arts….just as it is an amazing way to expand people’s definition of what the arts are.

  • @simonb4224
    @simonb4224 3 года назад +68

    I feel like when a supermarket is called Omega Mart you just know something is wrong, like omega huh and then just add mart to the end of it lovely beautiful name, now time to cause chaos

  • @reallymanly2398
    @reallymanly2398 3 года назад +16

    my dude was vaping during the interview what a legend

    • @kidwolf0015
      @kidwolf0015 2 года назад

      I wonder if he drinks the root beer flavored vape flavored root beer?

  • @InvasionAnimation
    @InvasionAnimation 3 года назад +23

    Nathan is some kind of super hero! He is hanging out the car, and doesn't even look scared!

  • @wateryoasis5546
    @wateryoasis5546 3 года назад +26

    YESSSS I have been seeing a lot of ads for these and couldn’t find a good DEEP look into Omega mart

  • @yerlocaljacc8461
    @yerlocaljacc8461 3 года назад +14

    the maker of omega mart is an ABSOLUTE GENUIS! like... absolute genuis its insane..

  • @samanthas8341
    @samanthas8341 3 года назад +9

    I just went to OmegaMart last month! It was really crowded but you can tell how much love and care was put into the place. I wish I stayed longer to read every document, every phone number, etc.

  • @stan8479
    @stan8479 3 года назад +704

    The only time I’ll ever be sad I’m not American.

    • @luck5550
      @luck5550 3 года назад +3

      Same

    • @hummuscrow1401
      @hummuscrow1401 3 года назад +48

      They are going to make meow wolf locations in other areas as well, so even though you might not have omega mart, you might be able to go to somewhere similar

    • @meek5642
      @meek5642 3 года назад +33

      The only time I'll be happy to be American

    • @amni1562
      @amni1562 3 года назад +1

      Same I’m a Canadian but after seeing this I wish I lived in America

    • @natashaavital8713
      @natashaavital8713 3 года назад +8

      I'm Brazilian and never wanted to go to the US but damn, this made me tempted!

  • @super8ben
    @super8ben 3 года назад +28

    At this point I don’t even remember how I originally found out about Omega Mart. I know I’d seen both physical ads as well as commercials, but every time I did I felt like I somehow already knew about the place, like it had always been there. Once I figured out it was by Meow Wolf, it really didn’t change anything, as I had the same experience trying to figure out how I knew about them too.