Thank you Andrey, I just followed your steps. I was able to create a standard shopping campaign and then create an experiment as you advised. Great 🙂 One issue though....when creating a standard shopping campaign I can only select the entire feed of all our products in merchant center. Want I need to do is select the feed > then select custom label 0 > then select high performers (within custom label, we have products tagged as high performers or low performers. If it allowed me to do this.....then I can follow your steps . set up the shopping campaign with p.max experiement > then approve the experiment to get rid of the shopping test and as you described, I would have a P.Max campaign with only a feed and no assets. My idea would be to do this twice, so I end up with P.Max (feed only)- high performers and P.Max (feed only) - low performers. But as it only allows me to select the entire feed ....I can not achieve my intended objective....being P.Max (Feed Only) High performers and P.Max (Feed Only)Low performers. Any advice so that I can select the feed and customer label while setting up the shopping campaign?
Hi Andrey....me again! ignore the above comment.....I figured out....took me a while....after selecting the entire feed, i can then edit which parts of the feed / custom labels I need included.
Hhanks for your videos, they really have valuable content. Two issues: 1) Google evaluates the Campaign as "poor" precisely because it has no assets. Is this okay? 2) Is it correct not to integrate Segnali di Pubblico? Or is it convenient to insert them to drive better?
Hi, Andrey! I did everything according to your instructions. After I launched Performance Max - I need to set up video, images, titles, descriptions, etc., as in the standard Performance Max?
Hi Andrey, Thank you for your clear and easy to follow instructions in this video. About 3 months ago I followed your video to create two P.Max Feed only campaigns. Currently I am using the following set up: Products with ROAS x5 and above were tagged as "High Performers" Products with ROAS less than x5 were tagged as "Low Performers" We created the following rules in our feed. Rule 1: If a product ROAS drops below x5 for 30 days it is moved to Low Performers. Rule 2: If a product in the Low Performers campaign ROAS goes above x5 for 7 days, it is moved to the High Performers campaign. Someone just advised me this is not a good process, as every time you move a product from Low Performers to High Performers or High Performers to Low Performers it makes that product start the learning phase again, as it is now in a different campaign. Do you have any advice on best way to segment products for P.Max Feed only campaigns? Thanks 🙂
Unless the campaign spends tens of thousands per month, this approach will be inefficient with too many changes happening too quickly. I would let all products run for at least three months (to get enough conversion data), then analyze Product ROAS. If there’s no clear difference between buckets of products high and low ROAS (e.g., 3 vs. 6), don’t split them into separate campaigns. When splitting campaigns, remember that a Pmax campaign needs at least 30 conversions per month to be efficient.
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Thank you Andrey, I just followed your steps. I was able to create a standard shopping campaign and then create an experiment as you advised. Great 🙂
One issue though....when creating a standard shopping campaign I can only select the entire feed of all our products in merchant center.
Want I need to do is select the feed > then select custom label 0 > then select high performers (within custom label, we have products tagged as high performers or low performers.
If it allowed me to do this.....then I can follow your steps . set up the shopping campaign with p.max experiement > then approve the experiment to get rid of the shopping test and as you described, I would have a P.Max campaign with only a feed and no assets.
My idea would be to do this twice, so I end up with P.Max (feed only)- high performers and P.Max (feed only) - low performers.
But as it only allows me to select the entire feed ....I can not achieve my intended objective....being P.Max (Feed Only) High performers and P.Max (Feed Only)Low performers.
Any advice so that I can select the feed and customer label while setting up the shopping campaign?
Hi Andrey....me again! ignore the above comment.....I figured out....took me a while....after selecting the entire feed, i can then edit which parts of the feed / custom labels I need included.
Whew, glad you figured it out!
Thank you very much!
You're welcome!
thanks!
No problem!
Hhanks for your videos, they really have valuable content. Two issues: 1) Google evaluates the Campaign as "poor" precisely because it has no assets. Is this okay? 2) Is it correct not to integrate Segnali di Pubblico? Or is it convenient to insert them to drive better?
Ciao Andrea, 1) Don't pay attention to "poor"; that's OK. 2) I recommend add ing signals to a new campaign to steer it in the right direction faster.
Hi, Andrey! I did everything according to your instructions. After I launched Performance Max - I need to set up video, images, titles, descriptions, etc., as in the standard Performance Max?
Hi, no if you want a shopping-only Pmax
@@AndreyKisselev Thank you! But the quality of the ad is bad - is that ok?
@@AndreyKisselev And what to do with audience signals? Add them?
@@EugenBezkrovnijGtmDpUa The goal of this process is to create a feed-only Performance Max campaign, so ads aren’t needed.
@@EugenBezkrovnijGtmDpUa you can add them, it speeds up the campaign a little it, but is not critical.
superb, its work with low-price products? (5-10$)
Yes 100%
@@AndreyKisselev some clip said gg not good for low ticket item
Hi Andrey,
Thank you for your clear and easy to follow instructions in this video.
About 3 months ago I followed your video to create two P.Max Feed only campaigns.
Currently I am using the following set up:
Products with ROAS x5 and above were tagged as "High Performers"
Products with ROAS less than x5 were tagged as "Low Performers"
We created the following rules in our feed.
Rule 1: If a product ROAS drops below x5 for 30 days it is moved to Low Performers.
Rule 2: If a product in the Low Performers campaign ROAS goes above x5 for 7 days, it is moved to the High Performers campaign.
Someone just advised me this is not a good process, as every time you move a product from Low Performers to High Performers or High Performers to Low Performers it makes that product start the learning phase again, as it is now in a different campaign.
Do you have any advice on best way to segment products for P.Max Feed only campaigns?
Thanks 🙂
Unless the campaign spends tens of thousands per month, this approach will be inefficient with too many changes happening too quickly. I would let all products run for at least three months (to get enough conversion data), then analyze Product ROAS. If there’s no clear difference between buckets of products high and low ROAS (e.g., 3 vs. 6), don’t split them into separate campaigns. When splitting campaigns, remember that a Pmax campaign needs at least 30 conversions per month to be efficient.
No it's not getting changed into Pmax campaign this works but the campaign still reamain as shopping campaign