Getting Started: Advanced Steps (Episode 422)

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Chris Schaeffer - www.chrisschae...
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[@leoff2]

I love these last 3 videos formats! Here's how I summarized it:
1. There's no standard conversion rate; it's subjective to each account.
2. Don't make decisions based on conversions that compromise traffic quality.
3. Be cautious about setting up conversions for actions without tangible value (e.g., page views, add to cart).
4. Avoid bidding on competitor keywords solely because they generate calls.
5. Be wary of campaign types (like Performance Max) that sacrifice data quality for appealing metrics.
6. Conversion-based bidding sacrifices control for algorithmic decisions.
7. Don't micromanage accounts when experiencing success.
8. Starting over from scratch is rarely the best solution when facing failure.
9. Using every Google-suggested feature leads to less account control.
10. Avoid copying competitors' strategies, as their approach may not be intentional or successful.
11. Focus on what works for your specific business rather than imitating others.

[@digitaldhaval]

thank you so much for a value bomb video.