Irrational pricing strategies that actually work

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.
Melina’s podcast: thebrainybusin...
Melina’s book (with free chapters): thebrainybusin...
Fiji ad: tinyurl.com/yu...
Cleveland Utilities Response: tinyurl.com/4h...

[@frankfrantix]

wonderful just lovely

[@enfiestado]

Love your channel! Been binge watching your vids. Do you think you can make a video breaking down mars candies either as a company in general or their candy individually like m&ms because they have great marketing or of the wonderful company which owns brands that also have great marketing like POM and Halos

[@MiddlePath007]

Except, nestle pure life tastes foul

[@AkramAlodini]

the best content i have ever watched

[@frankfahrenheit9537]

Fiji water: your daily dose of arsenic.
Go buy a Brita filter, they are expensive
but probably priced so that filtered water is in the
middle between tap water and the cheapest
bottled water (containing arsenic?)
Oh no, dont buy a filter, US customers are just sueing
BRITA US .

[@marm.8469]

great video

[@frankfahrenheit9537]

Why the heck is this not going viral?