Invisiboy

Meet Charlie, a resident of Obecity, USA. While Charlie is largely overlooked by his classmates, he is relentlessly and directly targeted by advertisers that prioritize fast, quick, and easy.
Charlie’s story reinforces that obesity is incredibly complicated and about more than willpower. It’s in our DNA and all around us, and myriad systemic issues contribute to its pervasiveness.
The “Obecity, USA” awareness campaign explores the dangerous cycle of obesity-perpetuated by both inherited and environmental factors that are often out of an individual’s control. It was developed to strike a chord in the American consciousness, but all of the content is backed by scientific research.
America has reached a tipping point. Let’s #GetFedUp​ and work together to reverse the course of this crisis. Go to VisitObecity.org to learn more about the “Obecity, USA” campaign and Pennington Biomedical’s goal of eradicating the obesity epidemic by 2040.