Green Media Summit | How DSPs Can Empower Buyers and Sellers to Reduce Carbon Emissions

For the full-length video, visit: greenmediasummit.com/videos
Discover how DSPs can empower buyers and sellers to reduce carbon emissions.
The current digital advertising ecosystem consists of hundreds of middlemen connected with one another in order to trade, auction and deliver ads online. How can we make this process more sustainable? We’ll dive into the topic in our DSP panel.
Host: Greg MacDonald at Chealsea Strategies
Panelists:
Maggie Mattingley, Lead Director Inventory Management at The Trade Desk
Jon Schulz, Chief Marketing Officer at Viant
Joseph Dressler, VP of Sales, America at Adform
The following footage is from the Green Media Summit presented by Sharethrough that took place in April 13, 2023 in New York City.