📅 AND WE'RE LIVE!!! 📅 Korea Site: softseoul.com/product/list.html?cate_no=24 Global Site: en.softseoul.com/category/joan-x-soft/24/ HAVE A JOANDAY with SOFT!!!
Congrats! I do think it’s a bit expensive given the demographic of your viewers. But would be happy to support. Can you explain in depth how these items are more sustainable? Not just the packaging or the scrunches being hand made but where are you sourcing the fabric from and who is making the clothes. Sustainability is also about transparency so would love to know before purchasing!
I love your pieces so much!! I really want to get two of the sets but I can’t afford both currently. Is this line limited edition or is it something I can get in 3 months?
Please know that I love you Joan and will forever support you for all of your projects but I can’t justify spending $100-200 on a pajama set. I know that you spent so much time on designing these pieces, and that the quality of fabrics of these sets are really, really good. It is just unfortunately out of my budget. Nevertheless, I am still so incredibly proud of you for producing these beautiful pieces of artwork!
Totally agree with you! 😩 I am very happy for her and the pajama sets are very very beautiful and I really wanted to buy the beige and black ones but unfortunately the prices are so high 😢 Nevertheless, she did an amazing job and every piece looks incredibly pretty 😍😍🙌🏻
2:57, 4:30 if you're ever wondering how joan got to where she is, it's because she does things the right way. most people don't get anywhere because they don't have the courage to make hard decisions. this is what boss lady shit looks like.
📅 LAUNCHING JULY 17, 2020 12PM KST 📅 - In Korea? You'll have first access: softseoul.com/ 🌎 This is SOFT SEOUL's first time going global! We have been working very hard to make sure international shipping is available. We will update you as soon as the global site is ready. Should be in a few days: en.softseoul.com/
조은님 축하드려요!!!!한국도 많이 알려져있지만 많이 알려져있지않은게 너무 많기 때문에 이렇게 알려지면 너무 좋은 것같아요💜 무엇보다도 맘에 드는게 상의는 그냥 묶을 수 있고 하의는 밴딩이 있어서 올라가지도 않고 편하게 입을수있을것같아요! 하나부터 열까지 신경쓰신게 너무 잘 보여서 저도 구독자로써 뿌듯하지만 조은님도 뿌듯하실것같아요💜
i love the idea how joan participated in the whole process... as someone starting a small business... this inspired me a lot especially with how you emphasized "passion" 💯 if only you have men hanbok pajamas, i want one as well Love and support from the Philippines 🤩
There is no way I CANT support you, Joan! I love everything you stand for and I will gladly be there with you every step of the way as a dedicated Joanday fan!!
Seeing joan talk about her collab with soft Seoul is so cute you can really tell that she really works hard and put a lot of effort into it. Also i love the way joan poses into the camera she really knows what looks nice ❤️❤️hope you're having a joanday joan😘
Honestly, I'm so happy to see you be this creative and be able to launch your first clothing line all of the pieces look so unique, and I'm not even kidding but I've never seen pajamas made and created this way ever so it's great to see a unique way of using fabrics. I really love the print on the pajamas it looks sick. All the pieces looked so good and well thought out and it looks like a lot of hard work and effort was put into this project. I'm really excited and happy for you Joan. I really hope it does incredibly well seriously and I'm sure it will. Good luck on your launch day tomorrow. HWAITING!!!!!! I'm so buying some pieces as soon it launches internationally. Love you JOAN!
So proud of you, Joan!💕 Not only for making this dream come true, but for making use of the network of connections you've made over the years. It's always great when passionate creatives collaborate and support each other.💐
congrats joan! This is amazing!! It has been so nice watching your channel grow over the years and to see you launching this is incredible! You are one of my favorite RUclipsrs :))
Congratulations!!! I’ve been following you for several years now and so proud of you! 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼I appreciate all the efforts made to be a sustainable brand including packaging ideas. 🙌🏼
Idk why but this video is making me emotional. Lol! I'm so proud of you, Joan! My mother is a seamstress and I was literally raised inside a dress shop and seeing you here enjoying the process of making clothes makes me happy too. I've seen clothes that are made with love and passion through my mom and I can definitely tell that this project is born with that as well. Congratulations!!! 🥰
What a great collab! Love the final product and how it strongly reflects your initial ideas. Nothing good comes easy, but I think it's totally worth it this time! Thanks for posting.
This is such an innovative and beautiful line!! I love how you've taken inspiration from your own life and culture and used it to create and share something so original. Congratulations!!
Y’know, this is the thing about creative endeavours. So many projects fall apart not because the idea was bad but because things just don’t work out for one reason or another. Success tends to be part hard work and part luck n when it does work, you get cool stuff like this happening. Awesome stuff!
Congrats on your pajama line collaboration! 👏 I’m not sure if these will suit me, but can Abe please model some for your male viewers? 🤔 Either way, I’ll be sure to order one to show my support! (Also woke up at 4:00 AM for this vlog 😅)
Congrats on the launching of your clothing line. It looks amazing. The sky is limit 😊and thanks for continuing sending new vibes. Looking forward for watching more of your contents. Once more, congrats. Take care, keep safe and well.
Ahh these are so pretty and looks like so much time and effort went into making them but I’m a 16 year old with no income so I can justify spending 200 dollars on a pj set I’m so gutted that the prices are so high as I was so excited but also congrats you finally made a clothing line ❤️❤️
I knew it was merch you were releasing!, but I love how you made it traditional with hanboks, and have it as pyjamas instead of hoodies and sweatshirts 😍
This is such great news and congratulations! 🎊🍾🎉🎈🥳 I know Joan, you love your pajamas and I am so excited! 👍🏻😍I can’t wait to check out the website. Congratulations once again and I hope you all the success in the world! 👍🏻🥰❤️💝💕🙏🏻💯
Congratulations Joan!! I'm so happy for you and that you finally can release these pajamas you have so worked hard on! All of the designs look amazing! Can't wait to get them and try them!! 😍❤️
I kind of feel like this is the right place to tell you, my friend’s mum asked us for recommendations of youtubers who were showing how they are dealing with the current situation with COVID-19, in order to try and persuade people to be sensible and I recommended you... she said that she really liked your content. I hope it’s alright, you might find some of your content on tv sometime in the near future...
Where are they made in, are they produced in Korea? Like the making/sewing itself, not only the design and concept. I hope my question is clear, I think I didn't express myself well 😅 Sorry for my not so good English 🙏
Thank you for sharing how your final piece came to be. I feel like it's more meaningful and more so a conscious choice for consumers when we learn and know the processes behind how a product is made. And also awwwww, it's nice to see you speak about something that means so much to you. Congrats 💞
I’m so happy for you! You really deserve this all because you work hard for it and choose the best. And soft company is so cool! It’s like you’ve made a new friends 😍 I pray for you to be successful to this! Love you!
Congrats! Really sad they dont come in my size so i will have to pass on this one. Also, the price is just way too up there for my pyjama budget. They look cute tho :) if i didnt have short hair i would havegone for the scrunchie
200 dollars for a pj set?! ...and during a recession/pandemic 😒 NO. This is not about the prices of luxury brand but your demographics not having 200 for a single pj set
@@h.a178 Yeah it is expensive but I'll definitely be buying once it's available internationally. It depends on people's financial situations and what they wear on a daily basis. I live in pjs lol
If it is made in Korea/under fair working conditions and with sustainable materials, then I think the price is definitely justified. Luxury brands sell their clothes for thousands of dollars, but they are not produced under fair working conditions and they are not sustainable. The quality doesn't justify the price either, you just pay for the name.
Aihg 8753 but people by them for their name value. This company is just starting out and it’s not like we’re buying leather. And seeing how Joan showed us her luxury brand handbags it’s not like she’s against unjust working conditions as she buys what seems to be on trend.
📅 AND WE'RE LIVE!!! 📅
Korea Site: softseoul.com/product/list.html?cate_no=24
Global Site: en.softseoul.com/category/joan-x-soft/24/
HAVE A JOANDAY with SOFT!!!
yayay! sharing your culture across the globe is such an admirable cause!
Nice collection 👌👏....but very heavy prices
Just ordered a set! So excited for it to arrive! The collection is so cute!
Congrats! I do think it’s a bit expensive given the demographic of your viewers. But would be happy to support. Can you explain in depth how these items are more sustainable? Not just the packaging or the scrunches being hand made but where are you sourcing the fabric from and who is making the clothes. Sustainability is also about transparency so would love to know before purchasing!
I love your pieces so much!! I really want to get two of the sets but I can’t afford both currently. Is this line limited edition or is it something I can get in 3 months?
You’ve got to admit, Joan is taking off, she’s goin places, and I’m all here for it🙌🏼
YOU GUYS ARE THE BEST🖤
Please know that I love you Joan and will forever support you for all of your projects but I can’t justify spending $100-200 on a pajama set. I know that you spent so much time on designing these pieces, and that the quality of fabrics of these sets are really, really good. It is just unfortunately out of my budget. Nevertheless, I am still so incredibly proud of you for producing these beautiful pieces of artwork!
Yeah the prices are a bit crazy
Cindÿ yeah I was thinking the same thing
Totally agree with you! 😩 I am very happy for her and the pajama sets are very very beautiful and I really wanted to buy the beige and black ones but unfortunately the prices are so high 😢 Nevertheless, she did an amazing job and every piece looks incredibly pretty 😍😍🙌🏻
Shipping to US is $30 too. I couldn’t justify spending that much
That’s what I’m about to comment!!!!!!!!!!!!!! It’s beyond my budget T_T..
FINALFREAKINGLYYY!!!!!!! 😱😱 WELL DONE HUBBBY!!! U deserve the best 💗💗💗
THANKS, HUBBY!! You are going to look SOOOO good in these🖤
2:57, 4:30 if you're ever wondering how joan got to where she is, it's because she does things the right way. most people don't get anywhere because they don't have the courage to make hard decisions. this is what boss lady shit looks like.
I wanted to do this right🖤
📅 LAUNCHING JULY 17, 2020 12PM KST 📅
- In Korea? You'll have first access: softseoul.com/
🌎 This is SOFT SEOUL's first time going global! We have been working very hard to make sure international shipping is available. We will update you as soon as the global site is ready. Should be in a few days: en.softseoul.com/
Please make international shipping available.. please. In INDIA 🇮🇳🙏🙏🙏
Yahuuuu!
aight, i'm gonna register my email on the web so I can be early!
I am proud of you Joan❤️❤️
Can't wait for global shipping
언니, 진짜 잘했어요. 다 좋아해요😍💓💓💓you smashed it💪
Congratulations for your Joan×Soft collaboration yehey! clap*clap*clap 👏👏👏😊😊😊💕💕💕
Thanks, love🖤
YES~! FINALLY! ❤️❤️❤️ I LOVE THE CONCEPT AND CAN'T WAIT TO WEAR IT SOON! ❤️CONGRATS JOAN! ^^
Thanks, Sunny! Can't wait for you to style them🖤
@@joanday congrats joanday
조은님 축하드려요!!!!한국도 많이 알려져있지만 많이 알려져있지않은게 너무 많기 때문에 이렇게 알려지면 너무 좋은 것같아요💜 무엇보다도 맘에 드는게 상의는 그냥 묶을 수 있고 하의는 밴딩이 있어서 올라가지도 않고 편하게 입을수있을것같아요! 하나부터 열까지 신경쓰신게 너무 잘 보여서 저도 구독자로써 뿌듯하지만 조은님도 뿌듯하실것같아요💜
Wow Joan was made for this she’s so creative and hardworking. She nailed every single set! Iconic.
Congrats Joan!!!!
I wish you the best!!!
i love the idea how joan participated in the whole process... as someone starting a small business... this inspired me a lot especially with how you emphasized "passion" 💯 if only you have men hanbok pajamas, i want one as well
Love and support from the Philippines 🤩
Aww, thank you! Businesses are tough, but I had so much fun preparing for this launch!!
Happy for you Joan. Start from empties, travels, skin care, make up review and now clothing line. 축하해요!
omg first the Neogen Joan Day and Night Cream and now your own clothing line?? you’ve come so far Joan, i’m so happy and proud of you!! 🤍🤍🤍
Thank you so much🖤
joanday you’re welcome~ 🤍
There is no way I CANT support you, Joan! I love everything you stand for and I will gladly be there with you every step of the way as a dedicated Joanday fan!!
I really wanted to but I really can’t afford it
Feel so proud looking at Joan’s achievements 🥺 you’ve come a long way Joan❤️❤️ Lysm💖
Aww, thanks for supporting all the way🖤
저 진짜 생활한복 너무 좋아하는데 이렇게 잠옷으로 콜라보하셔서 너무너무 감사합니다!!!!
Seeing joan talk about her collab with soft Seoul is so cute you can really tell that she really works hard and put a lot of effort into it. Also i love the way joan poses into the camera she really knows what looks nice ❤️❤️hope you're having a joanday joan😘
Aww, thank you so much🖤
Have a joanday!!
Congrats on your new clothing line! I absolutely love the idea of hanbok style PJs 😍 The designs and patterns/colors are amazing
Honestly, I'm so happy to see you be this creative and be able to launch your first clothing line all of the pieces look so unique, and I'm not even kidding but I've never seen pajamas made and created this way ever so it's great to see a unique way of using fabrics. I really love the print on the pajamas it looks sick. All the pieces looked so good and well thought out and it looks like a lot of hard work and effort was put into this project. I'm really excited and happy for you Joan. I really hope it does incredibly well seriously and I'm sure it will. Good luck on your launch day tomorrow. HWAITING!!!!!! I'm so buying some pieces as soon it launches internationally. Love you JOAN!
So proud of you, Joan!💕 Not only for making this dream come true, but for making use of the network of connections you've made over the years. It's always great when passionate creatives collaborate and support each other.💐
Congrats Joan!! Glad to see that your hard work has paid off 💕
Thank you so much🖤
congrats joan! This is amazing!! It has been so nice watching your channel grow over the years and to see you launching this is incredible! You are one of my favorite RUclipsrs :))
Since it looks like I'll be wearing PJ's for most of this year this was a very smart time to launch! So excited for you Joan!
Hehe stay at home in style🖤
Congratulations!!! I’ve been following you for several years now and so proud of you! 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼I appreciate all the efforts made to be a sustainable brand including packaging ideas. 🙌🏼
i guess i know what i'm gonna wear for my online classes now
Online class ootd🖤
Congratulations! I think your line will be very successful 🙏
Idk why but this video is making me emotional. Lol! I'm so proud of you, Joan! My mother is a seamstress and I was literally raised inside a dress shop and seeing you here enjoying the process of making clothes makes me happy too. I've seen clothes that are made with love and passion through my mom and I can definitely tell that this project is born with that as well. Congratulations!!! 🥰
What a great collab! Love the final product and how it strongly reflects your initial ideas. Nothing good comes easy, but I think it's totally worth it this time! Thanks for posting.
This is such an innovative and beautiful line!! I love how you've taken inspiration from your own life and culture and used it to create and share something so original. Congratulations!!
Glad you liked it!! Thanks for the support, always🖤
Y’know, this is the thing about creative endeavours. So many projects fall apart not because the idea was bad but because things just don’t work out for one reason or another. Success tends to be part hard work and part luck n when it does work, you get cool stuff like this happening. Awesome stuff!
Congrats on your pajama line collaboration! 👏
I’m not sure if these will suit me, but can Abe please model some for your male viewers? 🤔
Either way, I’ll be sure to order one to show my support! (Also woke up at 4:00 AM for this vlog 😅)
He LOVES the robe. Haha!
I'm so happy and excited for this! Joan you're such an inspiration! Thank you for being you!
the collection looks AMAZING 😍😍
Congratulations Joan!!! It's wonderful to see you succeed and constantly grow! You're a hardworking woman, and I truly admire that! xx
Joan having an aesthetically pleasing PJ line is so on brand. I want to get my hands on them ~
Thanks for the support🖤
Congrats on the launching of your clothing line. It looks amazing. The sky is limit 😊and thanks for continuing sending new vibes. Looking forward for watching more of your contents. Once more, congrats. Take care, keep safe and well.
Ahh these are so pretty and looks like so much time and effort went into making them but I’m a 16 year old with no income so I can justify spending 200 dollars on a pj set I’m so gutted that the prices are so high as I was so excited but also congrats you finally made a clothing line ❤️❤️
So so proud of youuuuuu 👏🏻👏🏻👏🏻🎉🎉
I knew it was merch you were releasing!, but I love how you made it traditional with hanboks, and have it as pyjamas instead of hoodies and sweatshirts 😍
I love my pjs🖤
I love how much work, love and thought were put into this. Congrats Joan and team!! Such beautiful pieces.
and it's so inspiring that even it didn't work during first and second time, eventually everything fell right into place
My way of relaxing is wathcing Joan Day! 😊
Thanks for the support🖤
@@joanday you're most welcome ♡
I really liked watching you behind the scenes! So proud of you Joan!
You can officially cross off "walking around in my pajamas in a store" off your bucket list hahahaha
Haha! Yess🖤
i really want to say congratulations!!! I REALLY LOVE HOW I SAW YOU AND OTHER WOMEN WORKING TOGETHER FOR THIS. ITS INSPIRING
Yay! I feel like I should get an award for being this early.
YAYYY🖤
@@joanday Congrats on your own clothing line, you go girl! 🖤
This is such great news and congratulations! 🎊🍾🎉🎈🥳 I know Joan, you love your pajamas and I am so excited! 👍🏻😍I can’t wait to check out the website. Congratulations once again and I hope you all the success in the world! 👍🏻🥰❤️💝💕🙏🏻💯
It's a little pricey for me right now, but ethical, slow fashion is meant to last - so could be a good investment! Time to save up! :)
It’s so great to see you be so hands on with this project! Very happy for you and wishing you lots of success 🖤☺️
Joan is like “I hate buttoning and unbuttoning my shirt”
Also Joan *wears a buttoned shirt*
Yeah I was thinking the same thing
Congratulations Joan, another amazing collaboration that im definitely excited to support.
❤💜🖤
how are the pjs “sustainable”? you could’ve explained it more in the video
THAT WHITE WITH BLACK DESIGN ROBE WAS MY FAVE😍😍😍😍
My fav as well🖤
Omg Joan im so happy for you❤️😍
Thanks for the support🖤
Congratulations Joan!! I'm so happy for you and that you finally can release these pajamas you have so worked hard on! All of the designs look amazing! Can't wait to get them and try them!! 😍❤️
I kind of feel like this is the right place to tell you, my friend’s mum asked us for recommendations of youtubers who were showing how they are dealing with the current situation with COVID-19, in order to try and persuade people to be sensible and I recommended you... she said that she really liked your content. I hope it’s alright, you might find some of your content on tv sometime in the near future...
This is so exciting!! Congratulations, Joan, I'm so happy for you 🎉🎉 so excited to try them out! 🥰
Where are they made in, are they produced in Korea? Like the making/sewing itself, not only the design and concept.
I hope my question is clear, I think I didn't express myself well 😅 Sorry for my not so good English 🙏
Omg, I can't wait!!! The pj’s looks so cute. So proud of u Joan and congrats!
The designs are 💣 and are perfect and timely for online classes. You’ll look dressed up even if your on your pjs. 😂 Cant wait own one! 🤗
I’m so excited!!!!!!!!!! Joan inspires me every single day.
Boss girl love you🖤
Can't wait to see you lounge around in them!!
Congratulation for another collab, Joan! ♥️
Why is it so... expensive?🥺🥺
Korean Hanbok vibe!! Love it so much!!! Congrats Queen!!
Thanks for the support, love🖤
I got so excited!!!! Until i saw the price 😭 Very unaffordable at this time. I wish i could support 💔 Congrats though!
Same
Congrats, Joan!!!🤗 The set looks fab! Can't wait for them to be available over here in Canada! Stay passionate, Joan! Keep inspiring us!
Congratulations Joan :) :) They looks amazing and I can't wait to get my hands-on them as soon as they are available to ship overseas :)
Thank you so much🖤
So happy for this Joan! 💖 I love those pajamas, they're so beautiful and seems so comfy!😍 You and the rest of the team did a great job!🙆😄
The best team, really. Thanks for the support🖤
@@joanday Thanks to you Joan, for your passion and for all the things you do and share with us!💖 A big hug🙆
Me after hearing Joan say she was launching a clothing line w/pj's ☺
Me after hearing they are not currently selling outside of Korea 🥺
Thank you for sharing how your final piece came to be. I feel like it's more meaningful and more so a conscious choice for consumers when we learn and know the processes behind how a product is made. And also awwwww, it's nice to see you speak about something that means so much to you. Congrats 💞
Oh my God... I feel so proud of u...
I hope u go way more further...
I send u lots of good luck.... All the way from India... 😘😘.
Thanks for the support, love🖤
from beauty empties reviews to making a skincare product to making a clothing line.
THAT'S PROGRESS & A GLO UP! I'm so proud of you, Joan!
i converted the prices and as much as i love you joan... home girly and most can’t afford that
Same
They look so comfy! So happy you got this opportunity to make something really special! ❤️
Ahhh that’s so sad I was excited to buy some 😭 definitely let us know when international shipping is available!
Of course!!🖤
It’s available but SO expensive I can’t afford the pjs as it is.
Omg loving the PJs! Cant wait for it to launch globally!! Congratulations Joan! And Soft Seoul too! This is another amazing collab!
Thank you so much🖤
💜💜💜💜💜💜💜
I’m so happy for you! You really deserve this all because you work hard for it and choose the best. And soft company is so cool! It’s like you’ve made a new friends 😍 I pray for you to be successful to this! Love you!
Can never be this early in my entire life
Just found out your channel
Love your content Binge watching all
Aww, thank you so much🖤
These are all SO BEAUTIFUL! I need one of everything xxxx congrats xx
The PJs are nice but they are quite overpriced. Best of luck though!! I'm sure you'll have loads of success 😊
I was about to shop and saw $15 for a scrunchie..and then I was like...wut
Congrats for this amazing project. We can see you worked really hard for it.
I'm in love with the black and white 3-piece set ❤
Don’t know if this is correct but the pjs are super expensive. The one set is 200 dollars.
That’s correct and I almost died when I saw it
Everything is so pretty! I can't decide which set I like the best, I love the colours and the styles. So excited for this project!
Thanks so much!!
Congrats! Really sad they dont come in my size so i will have to pass on this one. Also, the price is just way too up there for my pyjama budget. They look cute tho :) if i didnt have short hair i would havegone for the scrunchie
Yeah
Congrats Joan!! So exciting. The designs and prints are so cool!
Omg 200 for pajamas tho.....
So pricey 😐
Yeah
Congrats on launching your clothing line, Joan! Wish you all the best ❤️❤️❤️
👏👏👏👏👏👏👏👏👏👏
Hehe can't believe this🖤
I’m always loving your vibes and the motivations that I got in your videos 😭💖💖💖💖💖💖💖
Aww, thank you for watching my videos🖤
joanday THANK YOU FOR MAKING AWESOME VIDEOSSSS 🥺
I feel like is too expensive for a PJ set?!?!? but overall nice designs and love the ideas of using hanbok as an inspiration...🤍
Way too expensive
Congrats Joan👏 Love all the pieces😍😍
Quick note: the website comes up as, “Not Secure.” Not sure I’m comfortably providing my card into when the website isn’t secured.
Yeah
I’m so proud 👏🏼 congratulations to this step success for your life.
Thanks for the support🖤
i understand why the clothing prices may be the way they are because of quality and other factors, but 15$ for a scrunchie is a lil extreme...
Proud of you Joan, its such a refreshing idea!! 💜💜
200 dollars for a pj set?! ...and during a recession/pandemic 😒 NO. This is not about the prices of luxury brand but your demographics not having 200 for a single pj set
Yeah it’s very expensive 😭 but I guess many people can afford it from the looks of the comments!
@@h.a178 Yeah it is expensive but I'll definitely be buying once it's available internationally. It depends on people's financial situations and what they wear on a daily basis. I live in pjs lol
If it is made in Korea/under fair working conditions and with sustainable materials, then I think the price is definitely justified. Luxury brands sell their clothes for thousands of dollars, but they are not produced under fair working conditions and they are not sustainable. The quality doesn't justify the price either, you just pay for the name.
Aihg 8753 but people by them for their name value. This company is just starting out and it’s not like we’re buying leather. And seeing how Joan showed us her luxury brand handbags it’s not like she’s against unjust working conditions as she buys what seems to be on trend.
$200 tf? She actin like we cant just get the same pjs on yesstyle for a cheaper price
Wow this is so exciting, you’ve been working hard Joan, congrats !!! 🎉 ❤️