Afra Fashion Lifestyle : Serbia Fashion Week | YALLA TV |

It was a season to remember! AFRA SS23! The splendour of AFRA, was beyond Imagination and as promised it was truly worth the wait! The amalgamation of fashion and style, bringing together South Asian designers and @serbiafashionweek designers was a stylish blend in Dubai.
Sandra Abramovic
Founder/
Director of Innovation, Technology
Transfer and Sustainability
Dress for Success is international network
organization, starting operations in 1997, it
has expanded to almost 150 cities in 25
countries and has helped more than 1.2
million women work towards self-sufficiency.
Concept of program is to empowers women
to achieve economic independence by
providing a network of support,
professional attire and the development tools
to help women thrive in work and in life.
Dress for clothing and accessories that serve
as support to women economic
independence. Success program promotes
partnership with most global famous fashion
brands and designers, actors, celebrities who
joined this program through different
activities, as contributing by donating
/purchasing clothing and accessories that
serve as support to women economic
independence.
INova represents different companies, with
their projects, products and services, from
Balkan, EU and US, and Middle East.INova
Jelna Buha
Jelna Buha is a founder and designer of the
female clothing line Helena Scrittore, from
2016. She is an advocate of the timeless
classics which are eternal and specific when it
comes to design which made the brand
recognizable. After 6 years, she is ready to
strive internationally.
Helena is a successful company based in
Belgrade, with the representatives in other
continents, recognized as a deigner brand of
quality, original and unique. Compmany have
thousands of happy customers around the
world. The success of the business model
develop based on the networked
collaboration with the crucial coworkers in
production, as well as with those covering
marketing and sales of the brand, in Serbia
and abroad.
The vision of Helena Scrittore brand is to
make women around the world happy.
Helena wants to feel their most subtle needs
and to satisfy their hunger for authenticity
and uniqueness through fashion.
The mission of Helena Scrittore is to use its
design to emphasise the importance of
fashion for woman’s personality, for her
image, for her powerful entity, which is not
the definition of an ego, but the compliation
of extraordinary values which put women on
the high position of the social pedestal. She is
equal, and at the same time the gentler sex.
Helena wants to send a message through her
clothes that a woman is a symbol of the
strength, will, power, intelligence, and
knowledge, but also of femininity, tenderness
and fragility.
Nadine Jukic
Owner of YAMAS by Nadine
She grew up in a family that devoted part of
her business life to private business in the
textile industry. The family business dates
back over 40 years, and its follows a growth.
Although she has a Master of Laws, she works
in the court of the position as a future judge
in Sarajevo. Her love for creating fashion is
still a part of her. As a little girl, she attended
many events related to fashion with her
parents, and she decided to revive her talent
for creation and share it with us. She decided
to start slowly, but surely in one of the richest
countries, more precisely in Dubai. It exudes
expensive materials as well as the texture
itself, and most of all the glamor of its
models, which show the natural beauty of the
Emirates.
serbiafashionw...
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So creative design and also like design combination. Thank you all.