AI and the Evolution of Organic Search | James Bentham

It seems almost impossible to talk about technology and not mention AI.
Thankfully, we're not at the stage of being hunted down by Terminators or ruled by machine overlords just yet.
However, over the last twelve months, AI and machine learning have rapidly impacted the user journey.
Our Head of SEO, James Bentham, discusses how AI is continuing to transform our online experience and what this means for marketers.
In our blog, we delve further into the future of search, from AI-powered search engines to the evolving role of content in SEO, and ask the question: how trustworthy is AI-generated content?
Discover more strategies to adapt to the changing digital landscape. Read our blog. 🔽
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#AI #SEO #DigitalMarketing #SearchJourneys #ArtificialIntelligence