Global Pulse Ep. 117: Disney's Strategic Retreat and Partnership in India

Clinical Professor of Marketing Hank Boyd talks about Disney's recent strategic moves in India, including a significant partnership with Reliance Industries, highlighting its adaptation to the complex local market dynamics. This collaboration, marking a shift in Disney's approach after three decades, aims to leverage Reliance's deep understanding of the Indian consumer, amidst the backdrop of India's burgeoning population and the intense competition in the entertainment and media sector.
Global Pulse is produced by the Center for Global Business at the University of Maryland's Robert H. Smith School of Business. For more information about the center, visit www.rhsmith.um...