Can Ford compete against the Tesla and Chinese automaker onslaught? And will Ford's strategy of developing a $30,000 EV will be enough to secure the company’s future? Be sure to watch: • How Starlink JUST Changed Everything! ruclips.net/video/1ysuJ3qdsQs/видео.html • The REAL Reason Tesla is Developing New AI5 Hardware ruclips.net/video/TCX9W6-Ck-g/видео.html • Hidden Billions: Elon Musk Reveals Tesla's New AI Supercomputer! ruclips.net/video/54ozuHOSqys/видео.html
USD 30k for Ford EV even now is hard-sell in view of quality Chinese EVs on sale now for less than USD 25k! In a few years time, the prices would have dropped even further! Bye bye, Ford!
@@bigglyguy8429 its because they are eyeing those “connected services” instead of building you a quality car. You buying their car and having it serviced is not enough profits they need you on a subscription now.
they can't make money selling cars that the ordinary driver wants and needs.personally i am not spending $80,000 for a vehicle that may burn my house down while charging or costs twice as much for insurance..
When Ford decided to start selling their vehicles at $85,000 to $100,000, basically leaving their core customers behind. Working people now can not afford to buy Ford vehicles. They have priced themselves out of their pockets. I've been a ford customer since i gained my licence, but since covid, they have become just too expensive for me, i have either kept my vehicle longer or I've started looking at an alternative manufacturer
You have to be a special kind of stupid to think people making $50,000 (in 2024 the median income in the US is $44,225) a year can afford to by a 100,000 car.
Unfortunately, most automakers want to go for the higher margin vehicles now. I do miss the good old basic truck like before. Ford Maverick trucks are doing well but they don't make enough of them.
@theinfinitymachine9610 they see themselves above their core customers, Ford was a vehicle of the working man, the Rolls Royce customer have never and will never consider a Ford. They need to understand and relearn who is a Ford buyer. Or they won't be around in 10 years time.
About 10 years ago I started believing that U.S. manufacturers had gotten their cars much better than they had been in the 1970's when I started. The downside of that is that the cars last longer and the people do not refresh their ride often enough to keep the manufacturers richly profitable as when middle class customers were happy to buy new every 3 years.
I saw a RUclips video that went into great detail about American trucks, and they stopped building small cheap trucks because the bigger trucks have lower emission requirements. So they said heck yeah big trucks big profits lower emissions we're going to do that from now on
I do not believe that China really accepts the "Reefer Madness" climate hysteria as the NYT times does. Rather they see a weakness in the west's economic/political ideology that they can exploit to China's benefit.
I'm not a poor guy.. and I'm not a rich guy... I don't give a damn about $100,000 flashy vehicles, I drive around in something that cost 10 grand I don't care. My 2003 pickup truck has about 60 features I have never even used in 21 years. Why do they keep putting tons of crap on cars that isnt necessary?
@@rockandroll4689 they’re all giant corporations. The idea of any of them being “American companies” has kind of gone out the window along with their offshoring of production. Also, heaven forbid they make affordable trucks. Using “US Company or US made” as our ONLY criteria is a terrible plan. We still need to hold them to a reasonable expectation of quality.
He has; but the Feds have been pusing this issue and he is looking over his shoulder at their demands. Not mentioned in here is GM and what they indtend to do; they have to deal with the same issues.
@@frisbee544 He was was trained by Detroit and Toyota he is one of the smartest guys in the room at any car conference. Any company that does not electrify by 2030 will be bankrupt, but then the will face transport as a service and be facing another revolution. Rough time to be a legacy auto maker
@@callmebigpapaAlas even Smart guys Listening to our current administration will end up making Huge Mistakes costing them everything. I like Farley but Damm you should have known better. After all that’s why you’re making the big bucks right ? Bye bye Ford.
So who's the one that made the decision to stop making cars and go with high end pickups and basically say screw you to the middle class if you fail that's on you 🤔
They can't produce vehicles in the US with UAW wages unless they have really high profit margins. That's why you're getting pickup trucks made in the US and anything smaller built in Mexico or Korea.
No other country is stupid enough to allow large low mileage people crushing trucks to be used as a passenger car except in America which is why they have no competition. Other developed countries have social medicine and constrain dangerous products such as trucks. Technologically, trucks archaically change slowly whereas to be competitive car such as Tesla has changes to the production line only daily basis to improve quality and lower costs. Unions prevent that rapid change because they want to keep the worker’s job constant. VW take 3 years to make changes, Tesla does it in hours yielding half the labor and a better product. Unions would never put up with that loss of labor.
@@nathanahubbard1975 Canada and Mexico to a lesser degree (w Mexico lesser yet) DO use trucks as passenger cars because some of them stupidly look up to American road fashion choices as meaningful. Especially in redneck Alberta but not as much elsewhere.
This is the case with all American automakers. They pay these VERY high wages to union workers which makes it very hard (or even impossible) to earn a (good enough) profit on smaller vehicles with a lower price point.
Ford is too expensive and the car quality is horrible. The executives are making way too much money. Drop executive salaries and drop prices of new vehicles
Executives make too much, dealers make too much, unions make too much. Actual worker salaries are trash. Actual factories are foreign trash. Too many lawyers and parasites raking in the money while the actual car builders get $13/hr or less.
Translation: govt give us money or else. Also we will use that money to give ourselves bonuses and then laugh in your face and do this again in 10 years.
Let's be real. If they make vehicles the way we want it's just slightly altered 1995 Ford Ranger and we can just get one of those for $3000 and do the alterations ourselves so why would we buy the new one?
@@gorkyd7912I agree, alas aren’t the new vehicles supposed to to be better than the older models? As they supposedly worked out the kinks, bugs etc. with more refinement. Alas Quality just on the edge of breaking is the big problem with new cars and trucks. Seems parts are breaking before the warranty. Not their grand plan I am guessing.
Depends. If we roll back regulations on ICE vehicles to sane levels they will go back to building them and they'll survive. Otherwise there's a very narrow pathway and it involves most people just keeping their existing car running because the newer ones are objectively worse.
@@gorkyd7912 I need to get filled tanks for my torch ASAP 🤔. Snow belt on used 2010 pickup fun times. 100K 5 speed stick, A/C bypassed (too many failed parts) & only gimmick is cruise control.
While Chinese EV’s can charge at $15,000 still make a profit, but Ford or GM charges $50,000 per vehicle but losing $64,000 for each EV they sold. You figure.
You're forgetting that they can do that because they A) are heavily subsidized by the CCP; B) use and rely on slave and underpaid/overworked labor; and C) are not able to pass US basic crash test safety protocols.
@johnadams3800 1 minute ago ROFL! Um... STAGGERING levels of ccp subsidy money absolutely saturates the ENTIRETY of the Chinese ev manufacturing....hello, mcfly... anyone home??!? Or do you not understand the difference between free market and SOEs?
Ford seems to specialize in vehicles that I don't want or can't afford. I just bought a brand new inexpensive, long lasting, fuel efficient ice Corolla because that's the type of vehicle I need and can afford. I looked through Ford's lineup this morning, aside from the Mustang, they don't even make smaller, less expensive CARS at all anymore.
I bought an extremely fuel-efficient 2020 Hyundai Accent new in Dec 2019 for $18K, and I'm perfectly happy with it. Why would I want some oversized expensive Ford?
i know what you mean, i want a new Ford Focus, but they dont make any. I bought my 2004 Focus zx3 for 9K. its got 170,000 miles and runs great, gets 40mpg. I also bought my 2003 Mustang v6 for 16k, that thing had 200,000 miles when i sold it, and still ran great. Those were the good ole days of Ford.
Ask a Ford owner about what a nightmare PATS is. My Expedition is sitting in my driveway dead. Ford won't support it because it's a 1998, you can't buy the transponder parts anymore from them. So my truck is dead until I figure something out. Fck Ford and fck these new over electronic lockout vehicles.
That is why I hate vehicles that have tons of electronics. When shit goes south it gets expensive or is not repairable/discontinued.Yet people get excited about it...they just are not smart and will never learn.
Ford better start making some new Gas-powered cars because like me 90% of the people in the U.S. do not want and will not buy any EV's. I will never buy and drive anything i have to plug in to run.!!!
Nope, every one I know with any common sense down here in EV hell SoCal area that can turn a wrench are keeping and fixing old simple GAS GUZZLERS. They areCheaper, More Reliable, Easy to Fix, and if taken care of will out last this EV devolution! Lots and lots of good cheap old cars out there. Greener than your BS EV revolution !
The tesla truck thingy will never sell to guys who use trucks. Neither will ev versions of the Ford line. The tesla is an art object that has no appeal to people in the real world….people who don’t live in Hollywood and other bastions of the disconnected pretentious.
My neighbor got a Cybertruck three weeks ago. For one week he was driving it up and down the street with a big smile on his face. After that it's just been sitting in his driveway. Hasn't moved .
The claim was the best selling EV (over the F-150 Lightning) I wonder how much of that is delivery of all the vehicles that were pre-ordered vs sustained sales month over month. I think this will need a year to shake out, but being honest, I am not going to trust a Tesla truck until it's had a few years to shake out all the bugs. I own my truck to do work, not as a status symbol. It needs to be able to tow, it needs to be able to haul. I wonder how many people are going to be willing to drop a load of gravel in their bed in a tesla....
Customers want affordable cars. Management wants profitable cars. This would be an easy problem. However, there's two more parties here. The government will steal 100% of Ford's profits with fines and fees if they do not meet the government's arbitrary emissions targets. The unions will shut down Ford's operations for as long as it takes to justify the dues they're collecting.
Oh the joy of waiting hours for a recharge. The happiness of a 300 mile range! The ecstasy of being stuck on the highway with an empty battery in the winter!
You need to imagine the near future, most people didn't think they needed smart phones. Did you buy one of the early smart phones? - I didn't or early cell phones that were over $1K and you had to swap batteries twice daily and had no reception almost everywhere. Did you claim then that the cell phones were a bad idea? Most people do not drive across the country. Most passenger cars do less than 200 miles per week. We need the initial volume manufacturing to lower the price this may be delivery vans and cars where owners have no problems charging at home, have solar panels or can utilise public charging stations. The latest Porsche Taycan and a few Chinese EVs can add 300 miles worth of electrons in under 10 min. Soon you'll be able to buy EVs with better performance than a Corvette, with minimal running costs and almost no maintenance for under $40K and very fast charging.
@@georgerenstrom4348 I frequently drive cross country in my model 3 long range. At 73 my wife and I have put 50,000 miles on it in less than 2 yrs. You apparently haven’t tried one and listen closely to fake news. There is a lot of fake ”facts” out there. Tesla has a lot of enemies out there, oil companies, legacy auto, unions, insurance companies, advertising agencies and dealers. You can get real data from nhtsa and find out whatever your driving is more likely to catch fire.
@@Thomas-em9duThat’s like saying I will gladly trade you my EV battery with 200k on it for a new one. That’s a great deal, but ends up screwing over the next guy. Ain’t gonna happen.
"Driving past a gas station" 5 minute fill up and stopping at a charging station for a 2 hour recharge. EVs are dead once all the fan boys have bought theirs.
@@nigelstarkey9399 People who used to commute to work every day now work from home. The people who drive to work every day now are people who go anywhere from 10 to 400 miles per day and they don't have a workplace with an extension cord to charge while they're working.
Ford's problem isn't Chinese EVs, it's EVs in general. People do not want EVs. They will not sit at charging stations for an hour to fill up. They are only good for going to the store and back. If that.
You clearly have no experience in ev owning. Thus, your opinion isn't worth very much. The ev owners I know don't spend an hour waiting for their vehicles to charge up. I seldom do myself.
Ford and their Dealers have themselves to blame. The F150 Lightning had a good starting price of $40k then the dealers started extorting customers, Ford mothership took notice and wanted in on the action and raised MSRP several times turning off customers. Ford should of punished dealers for bumping customers off the list when they refused the extortion at time of delivery.
The stealership network is a very big reason why a lot of people, like myself, will never even consider buying any new vehicle from any of the US brands. For some reason Honda and Toyota have a few honest dealerships. Still don't buy new, but at least I am willing to visit their lot for used.
You’re forgetting Kia and Hyundai. I find Hyundai are very reasonably priced. When I heard about the extortion with Ford Trucks… that’s when I knew they weren’t long for business. 40,000 is unaffordable. Hyundai knows this that’s why a lot of their cars have deep discounts, they don’t want to lose you as a customer. Ford didn’t care and so I don’t care.
@@rmikel14789 The problem is these OEMs can't ramp up because the costs are higher than the selling price. Only Tesla and the Chinese can go to full production.
Ev’s prices collapsed? But not their profits. That’s kind of like the model T prices collapsed a hundred years ago. As the model T took over rthe worl.
EV price was bound to fall as economy of scale started to take effect. EV has always known to be much cheaper to build once the logistics and suppliers are as mature as ICE manufacturing. This is not hard to understand but purposely suppressed.
Tesla is copying the Ford system and improving on it but Ford is stuck with the scalping stealerships and Tesla is building way better cars and trucks + they have the best charging stations and stock
EV's will not save the world. EV's are also only for driving in cities. After you drive a EV 300 miles your back to charging for 1 hour which only gets you down the road 50 miles. How about those $60,000 batteries.
You have no idea what you’re talking about. I've taken my Model Y on a 3200 mile road trip three times. Absolutely the best road trip car I’ve ever owned, in 56 years of driving. The ignorance about EVs is comical.
The federal government pressured domestic car companies to go electric by constant "green" talk. BlackRock and other funds talked the same game. And when you think you can sell EV's for the same dollars , or more , as gas driven cars....well, it didnt sound too risky. Now, EV's are seen as not 100% green, short range only, and not long-lived. EV's should have always been marketed as second or third cars for commuter and short trips, with gas cars being replaced only as all the EV shortcomings are solved over the coming decade.
When I was in B-school thirty years ago, the word was that the auto world was oversupplied. China and India were not even in the international version of this game back then. Can't imagine it's any better now. Anyone who thinks EVs are going to save anything or even save EVs. Old Jim can complain about consumers, but if a product is really appealing or really worth it, the product sells itself.
When I was in "Secondary School" ... 1975, the Unions were bumping wage inflation and the "Management" was mismanaging to an extent that the industry never recovered. Today? "Any one who thinks" that:- 1) The Energy transition isn't happening 2) That you can beat the new technology with old tech 3) that The Chinese (And the one Western Company with a similar Multi- Decade plan) aren't going to "Eat everyone elses lunch" Is fooling themselves.
I don’t care if EV prices drop down to 20k, people do not want to rearrange their lifestyle around charging these things! They present way too many problems and difficulties for the average person, cars are supposed to make our life easier not more complicated!
I'm getting 48-51 MPG from my 2024 RAV4. I always drive the speed limits and figured out how to make the electric motor turn on. Love the car. Normal fast driving can get 40 MPG.
They're losing massive money on each EV sold, because normal people don't want EVs. This is Business 101, don't try to force your customers to buy crap they don't want. Pretty simple stuff.
There appear to be a lot of things excluded in the subject presentation. I recall when Tesla's major quarterly profits were due to the sale of highly contrived Carbon off set credits to other car companies and not the sale of cars. There are fundamental issues promulgated via Junk Climate Science and "carbon capture" that need to be examined as well.
Attending the International North American International Auto Show back in 2007 I remember when Chevrolet introduced the Volt hybrid. At that time, the Chinese (CCP owned) BYD display was literally relegated to the basement. Their vehicles and technology were so crude, I felt kind of sorry for them. Fast forward 18 years and the difference is astounding. The Chinese have caught up and are poised to surpass other manufacturers. EVERY domestic automaker and especially those with UAW contracts should keep that in mind. Competition will be brutal.
@@jimbob1096 that’s not the central point of my comment. They will be a formidable competitor whether it’s ICE, or electric powered vehicles. We cannot cede our domestic auto industry to foreign interests.
Didn’t the American taxpayers bail them out financially back in 08?? If so, here we are 16 years later and Wala, here we are again. All I can say at this point is WOW!!!
And who does he think is responsible for the failure. Why he is allowed to stay in charge makes me think the board wants Ford to fail. They too should be held responsible.
Ford needs to bring back automobiles forget about the electric truck bring back cars. Keep the F150 and in the whole line and the Ranger go back to basics bring back cars.
The F150 customer has historically been a working class guy who NEEDS his truck for work. Why they think that the normal truck owner and the EV climate cultist are the same person I'll never know. What world do they live in?
Farley let slip that his ‘skunk works’ is actually a Tesla run operation. He described the ‘unboxed production method’ which Ford is apparently licensing from Tesla. This is a smart move. No one else is profitable in EVs and compact cars are the least profitable per unit. Which is why Ford dropped out of that segment in Europe. Compact EVs will be even harder to make profitably. Tesla is the only company that has figured out how to do compact EVs without loosing money. That ‘unboxed production method’ is the product and by licensing it to the other OEMs Tesla is single-handedly saving the legacy car companies from bankruptcy!
I bought Fords for personal and my company use since the 1990s. Dozens of trucks, vans, Mustangs, Focus, etc…. My last several purchases were a 2022 Kia Stinger GT 2, a 2023 Honda Ridgeline, and a 2023 Toyota GR86 Ford has nothing as nice, fun, and powerful as a Kia Stinger Ford has ZERO white trucks available for a company vehicle in Maverick, Ranger or F-150/F-250 when I ended up buying the Honda that was on the lot and ready to go. (Nice truck btw. And it qualifies for accelerated depreciation for my business, the Ranger does not) When it came to fun 4-cylinder sports cars with front engine, RWD and a manual transmission Ford had nothing available so we bought the Toyota GR86. I never knew a car could be so fun as built from the factory. No more fun small cars from Ford. The Focus RS…gone! The Mustang is either too much car for my son with the 5.0, an eco-boost 4 banger mustang that isn’t available, or an all electric “Mustang” (Dumbest move Ford has made in many years…an electric EV in NOT a Mustang) The Transit T-250 vans cost us a fortune to purchase now and a fortune to maintain. The Turbos have been problematic and expensive to fix, the torque converters have failed repeatedly and there have been none available to fix the van. The old E-250s ran until you just decided to get a new one. We are looking for a better solution now for our company vehicles. Ford is slipping and it doesn’t appear to be turning around. When we go to buy new vans they have been telling us for years now, “We don’t have any and you can’t order one. Ford allocates all of their commercial vehicles to the largest companies.” (We have 6-7 vehicles on the road all year so we aren’t nothing. But they don’t care about us anymore) Goodbye Ford. You wrecked yourself by being foolish. Sucks to see.
If we get Pres. Trump back in office, you can bet that he won't let us commit economic suicide by letting the ChiComs take over another one of our strategic industries. Communist China wants us to buy $100 billion worth of stuff from them?....OK, THEY have to buy $100 billion worth of stuff from US! NO MORE MAMMOTH TRADE DEFICITS WITH EVIL COMMUNIST CHINA!
We bought Tesla because it is way ahead of everyone else and not looking back after 2 years of fabulous service and loving customer service are convinced that we made the right choice plus the stock is way better than social security and is heading to mars Thank You Tesla Team ❤❤
Fifty years no one worried about all cars being Jap jobs. Why are we worrying now? The American public fails to care about American car production. I don't care where they are bolted together. Hondas and Toyotas are never American.
I've seen 3 Cybertrucks on the road in the last few weeks, and a hundred F150's each day. No way the Cybertruck sells even a fifth of the F150 sales. Later in the video it is changed to "F150 Lightning sales" (a POS). We don't have the electrical system to support EV's. Go back to ICE vehicles and let the Chinese use all the EV's they can make.
Watched the interview in the picture. Ford couldn't compete with foreign cars, so it specialised in trucks. This has backfired since they're hooked on the enormous profits they're making now, which will soon fall off a cliff. First Nokia, Kodak, and now Ford unless they catch up with tesla . Almost impossible despite huge government assistance.
They better come up with a plan post EV. Online haters give a false sense of Cybertruck is not doing well just based on look along while ignoring all the benefits for many buyers, won't be all and it doesn't have to. Enough to take sell from Ford and others truck makers.
New I.C.E. cars have a warranty that does NOT cover emission components or wear items. Dealerships profit from repairs. Car makers profit from NON warranty replacement parts. EVs do NOT have oxygen sensors, cat converters, timing belts, exhaust pipes and mufflers, spark plugs or fuel injectors. These are OWNER PAID parts and labor - continual PROFIT. There is NO on-going income from an electric vehicle.
I was employed at Boeing for 20+ years and they nearly sell planes at or below cost. The profit is in parts and service. You have a great point. Similar to inkjet printers. Cheap to buy, expensive to feed.
@@zollen123 ALWAYS, always... follow the $. In this case, who benefits and who gets hurt converting to EV's... oil and ICE lose big $, thus no incentive to build and EV network.
For some reason, the movie Tommy Boy comes to mind. Ford was having fun in the early 2000's. Cobra R, Terminators, Mach 1 all reasonable prices fun to drive. Built to last. Their sync "innovation" enlightened me I don't like car's anymore. Driving is pretty shitty most of the time. The government overreach, featuring the EPA, killed the auto industry.
Chinese cars will never meet north American crash test safety ratings. Or we would have had them already. There is a reason the Chinese cars are cheaper than the U.S counterparts, they're made like the tofu houses they build. A good comparison is Chinese construction equipment vs American. You can buy a 1.5 ton CAT for $60k, or a CAEL for $4000. But nobody buys the Chinese equipment, every company buys the CAT or Case or JDeere etc. Second reason, is there is no parts supply infrastructure set up for any Chinese cars. Where the hell do you get brake calipers or a wheel bearing for a friggin BYD? Not at Autozone or O'Reilly's
On one hand the Ford CEO states that the American consumer needs to change on demand for EV's yet he's worried that China will take away market share if they sell their vehicles in the US. Sounds like Ford can't compete. Multiple issues... China can build whatever they want because they are now the world's industrial powerhouse. Our business leaders and Gov made sure of that in the last 40 to 50 years allowing manufacturing to leave the US. The politicization of EV's has turned off a segment of buyers and the insane cost of vehicles ensured that 80% of the US cannot purchase a vehicle.
Ford has had twenty years to embrace the change, but they're simply not motivated and agile enough to make it happen. Their management is too lethargic and they don't have control over all of the sub-assemblies that they buy in. They need to rapidly adopt Tesla's model, but they are simply unable to do that.
Embedded layers of bureaucratic management incentivized by establishing power centers of control to justify their jobs will always hamstrings Ford. They need to change the entire eco system. Musk will chop out 10 processes and restore one back whereas large companies keep adding structure permitting managers to slow progress because of their personal reasons.
No, their failure is because they DID "embrace the change" instead of pushing back against gov', and giving the consumers what we actually want. Normal people DO NOT want overpriced, unreliable ipads pretending to be cars. We want real cars and trucks. Ford just went along to get along, shoving crap on the forecourt that nobody wants, and now they're crying because nobody wants it? They knew this from the beginning but figured we'd just shut up and eat it, but we're not.
Shades of Boeing with your assessment. Most big engineering companies eventually succumb to the bean counters and spreadsheet jockeys. "we can outsource everything and make a fortune - trust me, I have a spreadsheet here that shows we can't lose"
All by design. No one was asking for EVs. They got the data on what their customers buy. Not the crap they are selling today. Now... A BIG BAILOUT is coming. From the taxpayers.... Like always. SMH
"The market"? GLOBALLY? China expands BRICS (Look it up) They take products USA an Europe "don't want" (DUH) and seel them in the expanding BRICS market through Asia, Turkey, Eastern Mediterranean, Middle east (Red sea) North Africa (Southern Med) Central Africa, across to central and South America..... AKA "Most of the Planet". As US Influence (And economy) declines, options are considered..... They include ACCEPT that USA is no long "Top Dog" and fall in line. Press "THE button" . Think it through?
First...few of us wanted electric vehicles to begin with. It was only poor government intervention that got things started; thinking we are going to fix something that wasn't broke to begin with. Just go back to making affordable diesel vehicles, both trucks and cars, without all the absurdly expensive bells and whistles we don't need and few can afford. Long time Ford fan here, but even trucks in the 50K range are ridiculously expensive (as a depreciating asset), when just a few years back you could get a great truck for under 30k. With housing prices the way they are, it's hard enough for the current generation to even afford a home. Which is much more important and an appreciating asset.
*100 % **_SPOT ON_* When are these manufacturers going to understand that consumers are fighting for our financial survival, literally surrounded and outnumbered in all directions by jacked up skyrocketing prices that just keep escalating. I don't why but *all* of these bozo's seem to think that average Joe/Mary has a *secret stash* of _burn money_ to throw at their particular offering/product.. _I would never in a million years_ buy *ANY* truck for eighty-friggin-grand that is just gonna sit parked eighty-friggin-percent of the time _at least !!_ ((and depreciating literally by the minute, like you RIGHTLY pointed out )).... Nope. Been in construction for decades but NOPE Nope nope nope..... good byyeee.... They think we're all stupid naive gullible schmucks..... it's offensive and insulting _IMHO_ .
@@billweberx No, just go back to proven technology and systems that work. EVs are a pathetic joke, unreliable, dangerous, terrible for the environment and disposable when they go wrong. Not to mention charging issues, lies about range and their tendency to burst into fires that cannot be put out. No thank you.
people are all just panic-stricken in shocked disbelief that we never thought we'd see the day that Ford would go belly-up before Hyundai ? ... Oh go on, admit it.... ((( everything is upside down now... 😁😁😅😅☺☺☺☺)))
People would be better served to watch the original Farley interview which was one of the best and most factual I have seen. This post does not accurately reflect what Farley said in that interview.
I agree. Farley never mentioned bankruptcy in that interview and he was reasonably fair in his outlook . He never sounded negative on EVs and seemed excited about their future. Makes me wonder who is behind this SPIN on what he said ?
Where can it be seen ? So that we can compare apples to apples instead of us each doing individual searches and comparing random results to here, do you happen to have a link to the original source of your comment, if so could you please post it ? thanks.
The bulletproof body of the Cybertruck is the major selling point for the truck. Jim Farley is a realistic businessman, unlike Mary Barra, who claims leadership without doing real work!
Farley and Musk are quite friendly. Musk sent Farley the engineering plans to make his trucks at 48V electrical systems, saving hugely on manufacturing, cabling and copper costs. Farley's problem is that all his suppliers are wedded to 12v and don't want to invest, learn, upgrade. Even though everyone knows it's superior in every way. Tesla does it in-house. No arguments.
I think Ford is scaling wrong. They should do as many mistakes as they can with as few cars produced and sold as they can, so changes would not be that expensive.
ALL the car makers jumped on the same boat - high priced luxury vehicles = higher profits per sale. This market has tanked and they are all in deep trouble. There are millions of customers who would be very happy with a $25000 vehicle but there are almost none available. EV pickups with the present battery technology are not practical and the novelty of Teslas pickup won't last.
@@approots You DO know that since Legacy makers "Pulled back" Battery prices have dropped by more than 45%? GUESS who is going to vacuum up that supply and drop prices to match? . (Remember the "Chip Shortage"? Who adapted?)
@@rogerstarkey5390 That's great but until there's an energy density breakthrough there's still the weight/range issue. Silverado EV is 8500 lbs and still can't tow distances. EV cars are a better fit for now.
I wish ford would build a real basic cheap work truck like they use too but the 2011 I bought doesn’t even have replacement radios . You have to buy an after market radio because they don’t make replacement parts
Ford has always been very conservatively managed, so it was always careful with its debt levels. If Ford has a heavy debt load right now, it may be the end of the road for them.
@@colingenge9999 $140B. Higher than GM's $120B. The big problem with this debt is that a lot of it was taken on to pivot to electric vehicles based on government decree and Tesla stock. But the big market is not there, so they're not getting that $140B back until they spend another $180B to pivot again to something actually decent like hybrid tech.
@@gorkyd7912 Ford had $110B in debt before they started on EVs which just added to it but their approach was not well thought out. Like many mfr, they didn’t engineer their cars to be EVs from ground up as Tesla did meaning they were poor EVs. Govt support of EVs is a pittance compared to ICE which works out to about $40,000 in health care costs alone not to mention 180,000 to 350,000 premature deaths per year in the US. Won’t even go to global climate change damage which is even more. “Big market not there…” Tesla Model Y #1 selling car in US and World with 0 advertising and double the price of #2 Toyota Corolla at half the price. Rate of growth of EVs has slowed but % of total sales vs ICE has increased each year. Hybrids are a stop gap that will only make the transition more difficult. Anyone test driving an EV would never buy a hybrid. Staying with last century’s tech will postpone the inevitable and ensure most ICE mfr go way of Blockbuster vs Netflix.
4:16 ''...it....''; In my lifetime, here in the LAND of the Louisiana Purchase, I saw one Cyber truck as it headed east on the interstate highway. On the FARM, the Ford Truck DOMINATES in the mud and snow. It is not a toy. It is a tool. When street toys dominate the land tools, that's when I eat my hat.
Most of the trucks sold in America are used as passenger cars. A danger on the roads you’d never see in Europe because the medical costs in accidents are too high. Energy costs are ridiculous but again that is subsidized in America.
@@SmartestDumbGuy Farmers and ranchers will stick with the ford ICE F250 for operational consistency. Additionally, these guys know that carbon dioxide is PLANT FOOD and reducing CO2 emissions for imaginary political crises is ridiculous.
Read "Master Plan 2006" Then read what others said at the time. Repeat for every major statement made by Tesla. . What kind of sauce do you want with that hat?
@@rogerstarkey5390 I wear my thinking cap eternally. It is joined to my brain through quantum entanglement. The only way a cyber truck will outperform the ICE F250 is in your not-so-parallel alternative reality. Unfortunately, your delusions lack quantum anythings. They are simply wisheroo switcheroos. Vicarious living ain't living. It is slow-death-dying.
The EV push of 2022 and 2023 has tanked spectacularly. Nobody wanted to buy cheaper to build but 33 to 50% higher priced EV's, who could have predicted that? What a surprise... And then there's the fact that other than acceleration, EV's have no appeal - no dry clutch ("they don't need it") and no manual transmission ("but they don't need it, REALLY!") And electricity prices went up 100%.
I used my F series last year to tow a trailer several times. Once was a 2,000 mile trip which I did in 2.5 days. Can’t do that in an electric pickup. I believe buyers of the Lightening are looking for the capability of a normal pick up, which in many real world situations, it does not do well. Buyers of the Cybertruck want the newest thing on the block. I think that everyone that wants one will buy them in the first year or two. The same will happen with Volkswagens ID Buzz. After that I predict sales of those two models will fall off a cliff.
EVs dont work well in cold climate s like north Dakota and if you rent an apt you have no where to park it inside so these vehicles are worthless to people who rent aot or live in mobil home courts
Fords CEO is not addressing the biggest issues and is pricing most Americans can't afford a ford the average American makes $56000 a year how could they afford a $50000 to $76000 vehicle
1:25 "Suddenly"? 😂😂😂😂😂 Ford is doing more with EVs than any other manufacturer. The dramatization level is UNREAL!!! I sold all my Ford to get more Palantir but I'll be back. "Suddenly"😂😂😂
That's the reason I've been watching from a distance for half a dozen years. Add to that the cost and rigamarole of installing home charging is beyond ripoff, it's market manipulation/exploitation on steroids _IMHO_ . I don't care what anybody says hyperinflation is REAL and the costs of everything is infuriatingly overpriced... And now this....
Can Ford compete against the Tesla and Chinese automaker onslaught? And will Ford's strategy of developing a $30,000 EV will be enough to secure the company’s future? Be sure to watch:
• How Starlink JUST Changed Everything! ruclips.net/video/1ysuJ3qdsQs/видео.html
• The REAL Reason Tesla is Developing New AI5 Hardware ruclips.net/video/TCX9W6-Ck-g/видео.html
• Hidden Billions: Elon Musk Reveals Tesla's New AI Supercomputer! ruclips.net/video/54ozuHOSqys/видео.html
Given what they have showed so far? Highly unlikely. They may get lucky though.
I don't think Ford is innovative enough.
The $25k EV.
Jim bring back the cmax as a totally ev car
USD 30k for Ford EV even now is hard-sell in view of quality Chinese EVs on sale now for less than USD 25k! In a few years time, the prices would have dropped even further! Bye bye, Ford!
Message to Ford. Build a no nonsense, reliable, no frills basic, low cost vehicle.
Yup. Build a simple Fusion for under 35 000 and you’re good
That's how Ford started, making a simple, mass-produced car for normal people. They're trying to sell ipads on wheels now.
@@macioluko9484 $35k is Not a low cost vehicle....
@@bigglyguy8429 its because they are eyeing those “connected services” instead of building you a quality car. You buying their car and having it serviced is not enough profits they need you on a subscription now.
they can't make money selling cars that the ordinary driver wants and needs.personally i am not spending $80,000 for a vehicle that may burn my house down while charging or costs twice as much for insurance..
When Ford decided to start selling their vehicles at $85,000 to $100,000, basically leaving their core customers behind. Working people now can not afford to buy Ford vehicles. They have priced themselves out of their pockets. I've been a ford customer since i gained my licence, but since covid, they have become just too expensive for me, i have either kept my vehicle longer or I've started looking at an alternative manufacturer
You have to be a special kind of stupid to think people making $50,000 (in 2024 the median income in the US is $44,225) a year can afford to by a 100,000 car.
Unfortunately, most automakers want to go for the higher margin vehicles now. I do miss the good old basic truck like before. Ford Maverick trucks are doing well but they don't make enough of them.
@theinfinitymachine9610 they see themselves above their core customers, Ford was a vehicle of the working man, the Rolls Royce customer have never and will never consider a Ford. They need to understand and relearn who is a Ford buyer. Or they won't be around in 10 years time.
I recall that I purchased 3 new and 1 used car in 2004. I was earning a bit more then than now, but now I do not believe I can afford 1 new Ford.
About 10 years ago I started believing that U.S. manufacturers had gotten their cars much better than they had been in the 1970's when I started. The downside of that is that the cars last longer and the people do not refresh their ride often enough to keep the manufacturers richly profitable as when middle class customers were happy to buy new every 3 years.
Dear Ford, you should have told the Government to pound sand on EVs
They took away affordable trucks and cars and started charging way ,way. Way too much for their automobiles and e.v. cars.
I saw a RUclips video that went into great detail about American trucks, and they stopped building small cheap trucks because the bigger trucks have lower emission requirements. So they said heck yeah big trucks big profits lower emissions we're going to do that from now on
I heard Farley say "If Americans don't buy our EVs, we're going to go out of business". Bye Bye.
I do not believe that China really accepts the "Reefer Madness" climate hysteria as the NYT times does. Rather they see a weakness in the west's economic/political ideology that they can exploit to China's benefit.
Ford has been trying to go out of business for years now by building junk vehicles. Let it go.
We don't want EVs!
Not if they gave me one. I did just buy a Ford F150. An old one with no electronic parts or computer chips.
GOOD
The current situation is the direct result of politicians meddling.
No, it's idiotic decision making and poor quality of manufacture.
@@PumaTwoU Is a money game for the company with all terms mandated by the govt. Think about it.
CAFE. EV mandates. Leads to ridiculous engineering to meet CAFE. NOT BUILD A GOOD CAR. Stop Start. Variable displacement. Etc. Build what people want.
Democrats meddling to be exact!
@@joseojea565 yep
Sell a 10,000 dollar pick up like Toyota has . Many of us only need a basic PU not a 100,000 pu
I'm not a poor guy.. and I'm not a rich guy... I don't give a damn about $100,000 flashy vehicles, I drive around in something that cost 10 grand I don't care. My 2003 pickup truck has about 60 features I have never even used in 21 years. Why do they keep putting tons of crap on cars that isnt necessary?
What new Toyota pickup can you buy for $10,000?
@@michaelconverse5127we can’t buy it here but they’ve created a barebones work horse sort of thing that’s been making headlines.
so you want to promote a Japanese company instead of an american company? DUMB MOVE on your part.
@@rockandroll4689 they’re all giant corporations. The idea of any of them being “American companies” has kind of gone out the window along with their offshoring of production.
Also, heaven forbid they make affordable trucks.
Using “US Company or US made” as our ONLY criteria is a terrible plan. We still need to hold them to a reasonable expectation of quality.
Isn't Farley the one that pulled the pin on the billions to execute the vision on EV's? The guy has been a disaster.
He has; but the Feds have been pusing this issue and he is looking over his shoulder at their demands. Not mentioned in here is GM and what they indtend to do; they have to deal with the same issues.
You don't remember that he became CEO in October 2020?
Probably THE WORST time to start the job?
Trained by Dimbulb Mary Barra no doubt.
@@frisbee544 He was was trained by Detroit and Toyota he is one of the smartest guys in the room at any car conference. Any company that does not electrify by 2030 will be bankrupt, but then the will face transport as a service and be facing another revolution. Rough time to be a legacy auto maker
@@callmebigpapaAlas even Smart guys Listening to our current administration will end up making Huge Mistakes costing them everything. I like Farley but Damm you should have known better. After all that’s why you’re making the big bucks right ? Bye bye Ford.
So who's the one that made the decision to stop making cars and go with high end pickups and basically say screw you to the middle class if you fail that's on you 🤔
They can't produce vehicles in the US with UAW wages unless they have really high profit margins. That's why you're getting pickup trucks made in the US and anything smaller built in Mexico or Korea.
No other country is stupid enough to allow large low mileage people crushing trucks to be used as a passenger car except in America which is why they have no competition. Other developed countries have social medicine and constrain dangerous products such as trucks.
Technologically, trucks archaically change slowly whereas to be competitive car such as Tesla has changes to the production line only daily basis to improve quality and lower costs. Unions prevent that rapid change because they want to keep the worker’s job constant. VW take 3 years to make changes, Tesla does it in hours yielding half the labor and a better product. Unions would never put up with that loss of labor.
@@colingenge9999 Canada and Mexico get a pass?
@@nathanahubbard1975 Canada and Mexico to a lesser degree (w Mexico lesser yet) DO use trucks as passenger cars because some of them stupidly look up to American road fashion choices as meaningful. Especially in redneck Alberta but not as much elsewhere.
This is the case with all American automakers. They pay these VERY high wages to union workers which makes it very hard (or even impossible) to earn a (good enough) profit on smaller vehicles with a lower price point.
Ford is too expensive and the car quality is horrible. The executives are making way too much money. Drop executive salaries and drop prices of new vehicles
You forgot to mention the Union negotiations of recent - wich could be the other shoe dropping on the bankruptcy.
Executives make too much, dealers make too much, unions make too much. Actual worker salaries are trash. Actual factories are foreign trash. Too many lawyers and parasites raking in the money while the actual car builders get $13/hr or less.
@@timmoore9736 Get what milk you can out of a dying cow. But that's not why the cow is dying.
Impossible to compete with China on price, even if they did all that.
Too late
Translation: govt give us money or else. Also we will use that money to give ourselves bonuses and then laugh in your face and do this again in 10 years.
Total EV scam Ford needs to go back to a basic level courier type truck.
Everything must be serviceable. not a $10k battery and 7k infotainment system.
Let's be real. If they make vehicles the way we want it's just slightly altered 1995 Ford Ranger and we can just get one of those for $3000 and do the alterations ourselves so why would we buy the new one?
@@gorkyd7912I agree, alas aren’t the new vehicles supposed to to be better than the older models? As they supposedly worked out the kinks, bugs etc. with more refinement. Alas Quality just on the edge of breaking is the big problem with new cars and trucks. Seems parts are breaking before the warranty. Not their grand plan I am guessing.
Automakers won't survive leaving contemporary, sensible vehicles with engines.
Depends. If we roll back regulations on ICE vehicles to sane levels they will go back to building them and they'll survive. Otherwise there's a very narrow pathway and it involves most people just keeping their existing car running because the newer ones are objectively worse.
@@gorkyd7912 I need to get filled tanks for my torch ASAP 🤔. Snow belt on used 2010 pickup fun times. 100K 5 speed stick, A/C bypassed (too many failed parts) & only gimmick is cruise control.
That's what happens when you price your product for more than the market will pay.
Ford needs a new CEO.
Why? Because he is honest and realistic?
@@Gallardo6669No because he insisted on building far more EVs than the market would support.
They don't deserve to make it. They build junk and don't stand behind their vehicles.
Another “user” ummm tell us what you really have stuck in your head,thinking it’s not
BULLSEYE!
While Chinese EV’s can charge at $15,000 still make a profit, but Ford or GM charges $50,000 per vehicle but losing $64,000 for each EV they sold. You figure.
You're forgetting that they can do that because they A) are heavily subsidized by the CCP; B) use and rely on slave and underpaid/overworked labor; and C) are not able to pass US basic crash test safety protocols.
@johnadams3800
1 minute ago
ROFL! Um... STAGGERING levels of ccp subsidy money absolutely saturates the ENTIRETY of the Chinese ev manufacturing....hello, mcfly... anyone home??!? Or do you not understand the difference between free market and SOEs?
@@johnadams3800So you agree...
@@vijilant is *that* how you read his statement?
Part of it is union labor. More is executive pay.
Vehicles are overpriced. People can’t afford a new vehicle.
Ford seems to specialize in vehicles that I don't want or can't afford. I just bought a brand new inexpensive, long lasting, fuel efficient ice Corolla because that's the type of vehicle I need and can afford. I looked through Ford's lineup this morning, aside from the Mustang, they don't even make smaller, less expensive CARS at all anymore.
I bought an extremely fuel-efficient 2020 Hyundai Accent new in Dec 2019 for $18K, and I'm perfectly happy with it. Why would I want some oversized expensive Ford?
Damn Man,...I did not think anyone else thought like me 👍🏾
Fleet sales and leases are keeping Ford alive right now.
i know what you mean, i want a new Ford Focus, but they dont make any. I bought my 2004 Focus zx3 for 9K. its got 170,000 miles and runs great, gets 40mpg. I also bought my 2003 Mustang v6 for 16k, that thing had 200,000 miles when i sold it, and still ran great. Those were the good ole days of Ford.
Ask a Ford owner about what a nightmare PATS is. My Expedition is sitting in my driveway dead. Ford won't support it because it's a 1998, you can't buy the transponder parts anymore from them. So my truck is dead until I figure something out. Fck Ford and fck these new over electronic lockout vehicles.
That is why I hate vehicles that have tons of electronics. When shit goes south it gets expensive or is not repairable/discontinued.Yet people get excited about it...they just are not smart and will never learn.
Ford better start making some new Gas-powered cars because like me 90% of the people in the U.S. do not want and will not buy any EV's. I will never buy and drive anything i have to plug in to run.!!!
I am pretty sure you are the one who will buy a Chinese EV in the not so far future - because that will be then the best deal in town.
Nope, every one I know with any common sense down here in EV hell SoCal area that can turn a wrench are keeping and fixing old simple GAS GUZZLERS. They areCheaper, More Reliable, Easy to Fix, and if taken care of will out last this EV devolution! Lots and lots of good cheap old cars out there. Greener than your BS EV revolution !
There is no evidence that the Cybertruck is the best-selling truck
best selling EV truck maybe, but I see a lot more rivians than teslas where I live.
There’s no way that the cyber truck is the best selling. I have only seen 3.
The tesla truck thingy will never sell to guys who use trucks. Neither will ev versions of the Ford line. The tesla is an art object that has no appeal to people in the real world….people who don’t live in Hollywood and other bastions of the disconnected pretentious.
My neighbor got a Cybertruck three weeks ago. For one week he was driving it up and down the street with a big smile on his face. After that it's just been sitting in his driveway. Hasn't moved .
The claim was the best selling EV (over the F-150 Lightning) I wonder how much of that is delivery of all the vehicles that were pre-ordered vs sustained sales month over month. I think this will need a year to shake out, but being honest, I am not going to trust a Tesla truck until it's had a few years to shake out all the bugs. I own my truck to do work, not as a status symbol. It needs to be able to tow, it needs to be able to haul. I wonder how many people are going to be willing to drop a load of gravel in their bed in a tesla....
Maybe companies going bankrupt will bring management to their senses and respond to customer demand.
Customers want affordable cars. Management wants profitable cars. This would be an easy problem. However, there's two more parties here. The government will steal 100% of Ford's profits with fines and fees if they do not meet the government's arbitrary emissions targets. The unions will shut down Ford's operations for as long as it takes to justify the dues they're collecting.
But will Ford do the sensible thing these times require ? Support Drag Queen Story Book Hour ! 🤠 What nation needs manufacturing ?
Not as long as democrats demand cars that get 50 mpg.
Build a mini pickup truck better than the maverick, rollup windows, na v6 getting 30mpg long bed and 4 door short bed
Toyota makes one like that called the IMV, but democrats are blocking it from selling in the US because it runs on diesel.
I will never buy an EV and to put a Mustang badge on a 4 door sedan EV was just wrong reminds me of the failure of the Mustang II
Oh the joy of waiting hours for a recharge. The happiness of a 300 mile range! The ecstasy of being stuck on the highway with an empty battery in the winter!
When a car company has lost their way.ev is not the way.
I don't care if you build a 30K EV. I can't drive it across the country. Why in the world get ahead of charging stations?
China is coming out with swap out stations for ev battery! That's why they are ahead I guess 😮
You need to imagine the near future, most people didn't think they needed smart phones. Did you buy one of the early smart phones? - I didn't or early cell phones that were over $1K and you had to swap batteries twice daily and had no reception almost everywhere. Did you claim then that the cell phones were a bad idea?
Most people do not drive across the country. Most passenger cars do less than 200 miles per week. We need the initial volume manufacturing to lower the price this may be delivery vans and cars where owners have no problems charging at home, have solar panels or can utilise public charging stations. The latest Porsche Taycan and a few Chinese EVs can add 300 miles worth of electrons in under 10 min. Soon you'll be able to buy EVs with better performance than a Corvette, with minimal running costs and almost no maintenance for under $40K and very fast charging.
@@georgerenstrom4348 I frequently drive cross country in my model 3 long range. At 73 my wife and I have put 50,000 miles on it in less than 2 yrs. You apparently haven’t tried one and listen closely to fake news. There is a lot of fake ”facts” out there. Tesla has a lot of enemies out there, oil companies, legacy auto, unions, insurance companies, advertising agencies and dealers. You can get real data from nhtsa and find out whatever your driving is more likely to catch fire.
@@Thomas-em9duThat’s like saying I will gladly trade you my EV battery with 200k on it for a new one. That’s a great deal, but ends up screwing over the next guy. Ain’t gonna happen.
There is no future for ev's, not especially due to high cost, high repair bills,. and no reliability.
EVs suck. Hybrids are the way to go.
"Driving past a gas station" 5 minute fill up and stopping at a charging station for a 2 hour recharge. EVs are dead once all the fan boys have bought theirs.
It doesn’t work anything like that . You’re just guessing .
Now try again .. from the beginning and think about every journey you do every day .. 😊
@@nigelstarkey9399 People who used to commute to work every day now work from home. The people who drive to work every day now are people who go anywhere from 10 to 400 miles per day and they don't have a workplace with an extension cord to charge while they're working.
A 2 hours charge at a supercharger means something has severely malfunctioned.
@@calebfuller4713 "Severely malfunctioned" to include conditions such as cold weather.
Ford's problem isn't Chinese EVs, it's EVs in general. People do not want EVs. They will not sit at charging stations for an hour to fill up. They are only good for going to the store and back. If that.
Incorrect. They don’t want ford and GM evs.
@@jwetzel3141 That's right they don't want EVs. What's incorrect?
If you are interested in an EV, it's Tesla or bust
@@jonw999999 There are no good EVs. They are all junk. They will never last as long as an ICE car. PERIOD!
You clearly have no experience in ev owning. Thus, your opinion isn't worth very much. The ev owners I know don't spend an hour waiting for their vehicles to charge up. I seldom do myself.
Ford and their Dealers have themselves to blame. The F150 Lightning had a good starting price of $40k then the dealers started extorting customers, Ford mothership took notice and wanted in on the action and raised MSRP several times turning off customers. Ford should of punished dealers for bumping customers off the list when they refused the extortion at time of delivery.
It's about cost. They lose more money per truck than the selling price. They can't afford to increase production.
The stealership network is a very big reason why a lot of people, like myself, will never even consider buying any new vehicle from any of the US brands. For some reason Honda and Toyota have a few honest dealerships. Still don't buy new, but at least I am willing to visit their lot for used.
You’re forgetting Kia and Hyundai. I find Hyundai are very reasonably priced. When I heard about the extortion with Ford Trucks… that’s when I knew they weren’t long for business. 40,000 is unaffordable. Hyundai knows this that’s why a lot of their cars have deep discounts, they don’t want to lose you as a customer. Ford didn’t care and so I don’t care.
@@rmikel14789 The problem is these OEMs can't ramp up because the costs are higher than the selling price. Only Tesla and the Chinese can go to full production.
Ev’s prices collapsed? But not their profits. That’s kind of like the model T prices collapsed a hundred years ago. As the model T took over rthe worl.
EV price was bound to fall as economy of scale started to take effect. EV has always known to be much cheaper to build once the logistics and suppliers are as mature as ICE manufacturing. This is not hard to understand but purposely suppressed.
Ford's EV's lose money, and Tesla's profits are lower as prices have come down.
Tesla is copying the Ford system and improving on it but Ford is stuck with the scalping stealerships and Tesla is building way better cars and trucks + they have the best charging stations and stock
@@TMIOTeslaand your point is
@@frederickfaller899 Last I heard, Elon got rid of the maintenace crews for their charging stations, so maybe we will see...
"Navigate this new reality"??? I wish he would have asked me or anyone who lives in the real world. lol
EV's will not save the world. EV's are also only for driving in cities. After you drive a EV 300 miles your back to charging for 1 hour which only gets you down the road 50 miles. How about those $60,000 batteries.
You have no idea what you’re talking about. I've taken my Model Y on a 3200 mile road trip three times. Absolutely the best road trip car I’ve ever owned, in 56 years of driving. The ignorance about EVs is comical.
The federal government pressured domestic car companies to go electric by constant "green" talk. BlackRock and other funds talked the same game. And when you think you can sell EV's for the same dollars , or more , as gas driven cars....well, it didnt sound too risky.
Now, EV's are seen as not 100% green, short range only, and not long-lived. EV's should have always been marketed as second or third cars for commuter and short trips, with gas cars being replaced only as all the EV shortcomings are solved over the coming decade.
smh
When I was in B-school thirty years ago, the word was that the auto world was oversupplied. China and India were not even in the international version of this game back then. Can't imagine it's any better now. Anyone who thinks EVs are going to save anything or even save EVs. Old Jim can complain about consumers, but if a product is really appealing or really worth it, the product sells itself.
When I was in "Secondary School" ... 1975, the Unions were bumping wage inflation and the "Management" was mismanaging to an extent that the industry never recovered.
Today?
"Any one who thinks" that:-
1) The Energy transition isn't happening
2) That you can beat the new technology with old tech
3) that The Chinese (And the one Western Company with a similar Multi- Decade plan) aren't going to "Eat everyone elses lunch"
Is fooling themselves.
I don’t care if EV prices drop down to 20k, people do not want to rearrange their lifestyle around charging these things! They present way too many problems and difficulties for the average person, cars are supposed to make our life easier not more complicated!
hands free driving is called sitting in a bus or on a train....
Who thought this would end any other way? Looks like wasted tax dollars AGAIN.
Kudos to the CEOs and the UAW. You have priced yourselves out of reach for the majority of the public.
Ford start building the 67 Fairlane with 427 motor you will sell everyone you make
I'm getting 48-51 MPG from my 2024 RAV4. I always drive the speed limits and figured out how to make the electric motor turn on. Love the car. Normal fast driving can get 40 MPG.
Nothing seemed to be done to keep pricing realistic.
They're losing massive money on each EV sold, because normal people don't want EVs. This is Business 101, don't try to force your customers to buy crap they don't want. Pretty simple stuff.
Make a Ford Fusion at an affordable price and I’ll buy it.
Trump will end EV with low gas prices
I had a dealer say I MUST buy a 5000 dollar extended warranty. I just left.
The cyber truck is butt ugly and they aren't selling here in Arkansas....
Eye of the beholder..
Doesn’t Arkansas have the lowest level of eduction? That might explain it.
@@colingenge9999 In the US the lowest education level is Mississippi, if I recall correctly.
Who cares
@@shannon6876it’s a push
There appear to be a lot of things excluded in the subject presentation. I recall when Tesla's major quarterly profits were due to the sale of highly contrived Carbon off set credits to other car companies and not the sale of cars. There are fundamental issues promulgated via Junk Climate Science and "carbon capture" that need to be examined as well.
Attending the International North American International Auto Show back in 2007 I remember when Chevrolet introduced the Volt hybrid. At that time, the Chinese (CCP owned) BYD display was literally relegated to the basement. Their vehicles and technology were so crude, I felt kind of sorry for them. Fast forward 18 years and the difference is astounding. The Chinese have caught up and are poised to surpass other manufacturers. EVERY domestic automaker and especially those with UAW contracts should keep that in mind. Competition will be brutal.
Except EV are a total failure
@@jimbob1096 that’s not the central point of my comment. They will be a formidable competitor whether it’s ICE, or electric powered vehicles. We cannot cede our domestic auto industry to foreign interests.
Didn’t the American taxpayers bail them out financially back in 08?? If so, here we are 16 years later and Wala, here we are again. All I can say at this point is WOW!!!
Yeah, and GM and Chrysler didn't pay all the money back. Look it up. Only Ford came out clean.
And who does he think is responsible for the failure. Why he is allowed to stay in charge makes me think the board wants Ford to fail. They too should be held responsible.
Thinking the Ford CEO is in charge of anything is silly. The unions and the government run the company. Ford can't make illegal cars.
Maybe the manufacturers should ask the public what they want in a car ?
Why not a new Beetle , all the high tech costs more .
KISS :-)
Ford needs to bring back automobiles forget about the electric truck bring back cars. Keep the F150 and in the whole line and the Ranger go back to basics bring back cars.
The F150 customer has historically been a working class guy who NEEDS his truck for work. Why they think that the normal truck owner and the EV climate cultist are the same person I'll never know. What world do they live in?
I'm not a big Ford fan but the Telsa truck could give you blindness. 😄😄
Farley let slip that his ‘skunk works’ is actually a Tesla run operation. He described the ‘unboxed production method’ which Ford is apparently licensing from Tesla. This is a smart move. No one else is profitable in EVs and compact cars are the least profitable per unit. Which is why Ford dropped out of that segment in Europe. Compact EVs will be even harder to make profitably. Tesla is the only company that has figured out how to do compact EVs without loosing money. That ‘unboxed production method’ is the product and by licensing it to the other OEMs Tesla is single-handedly saving the legacy car companies from bankruptcy!
I bought Fords for personal and my company use since the 1990s. Dozens of trucks, vans, Mustangs, Focus, etc….
My last several purchases were a 2022 Kia Stinger GT 2, a 2023 Honda Ridgeline, and a 2023 Toyota GR86
Ford has nothing as nice, fun, and powerful as a Kia Stinger
Ford has ZERO white trucks available for a company vehicle in Maverick, Ranger or F-150/F-250 when I ended up buying the Honda that was on the lot and ready to go. (Nice truck btw. And it qualifies for accelerated depreciation for my business, the Ranger does not)
When it came to fun 4-cylinder sports cars with front engine, RWD and a manual transmission Ford had nothing available so we bought the Toyota GR86. I never knew a car could be so fun as built from the factory. No more fun small cars from Ford. The Focus RS…gone! The Mustang is either too much car for my son with the 5.0, an eco-boost 4 banger mustang that isn’t available, or an all electric “Mustang” (Dumbest move Ford has made in many years…an electric EV in NOT a Mustang)
The Transit T-250 vans cost us a fortune to purchase now and a fortune to maintain. The Turbos have been problematic and expensive to fix, the torque converters have failed repeatedly and there have been none available to fix the van. The old E-250s ran until you just decided to get a new one.
We are looking for a better solution now for our company vehicles. Ford is slipping and it doesn’t appear to be turning around. When we go to buy new vans they have been telling us for years now, “We don’t have any and you can’t order one. Ford allocates all of their commercial vehicles to the largest companies.” (We have 6-7 vehicles on the road all year so we aren’t nothing. But they don’t care about us anymore)
Goodbye Ford. You wrecked yourself by being foolish. Sucks to see.
I've driven the Mustang Mach E and the Ford F150 Lightning both of which are excellent and outstanding vehicles. Will Ford go under - never 5:41
At least Ford is following the leader instead of trying to act like they know everything, Smart decision on their part.
Really hoping Farley can pull this off. I don't want the only non-Tesla cars I see on the road to be Chinese in 10 years.
ICE will still reign. EVs are a bad joke and they're not improving.
If we get Pres. Trump back in office, you can bet that he won't let us commit economic suicide by letting the ChiComs take over another one of our strategic industries. Communist China wants us to buy $100 billion worth of stuff from them?....OK, THEY have to buy $100 billion worth of stuff from US! NO MORE MAMMOTH TRADE DEFICITS WITH EVIL COMMUNIST CHINA!
We bought Tesla because it is way ahead of everyone else and not looking back after 2 years of fabulous service and loving customer service are convinced that we made the right choice plus the stock is way better than social security and is heading to mars Thank You Tesla Team ❤❤
Fifty years no one worried about all cars being Jap jobs. Why are we worrying now? The American public fails to care about American car production. I don't care where they are bolted together. Hondas and Toyotas are never American.
I've seen 3 Cybertrucks on the road in the last few weeks, and a hundred F150's each day. No way the Cybertruck sells even a fifth of the F150 sales. Later in the video it is changed to "F150 Lightning sales" (a POS). We don't have the electrical system to support EV's. Go back to ICE vehicles and let the Chinese use all the EV's they can make.
Watched the interview in the picture. Ford couldn't compete with foreign cars, so it specialised in trucks. This has backfired since they're hooked on the enormous profits they're making now, which will soon fall off a cliff. First Nokia, Kodak, and now Ford unless they catch up with tesla . Almost impossible despite huge government assistance.
Yeah. It's a high chance they go bankrupt.
They better come up with a plan post EV. Online haters give a false sense of Cybertruck is not doing well just based on look along while ignoring all the benefits for many buyers, won't be all and it doesn't have to. Enough to take sell from Ford and others truck makers.
It's because of gov mandates and poisonous "assistance" the car makers around the world are being destroyed. On purpose.
Not to worry the US and Canadian governments will bail out any failing member of the Big Three automakers. Same as it ever was!
New I.C.E. cars have a warranty that does NOT cover emission components or wear items. Dealerships profit from repairs. Car makers profit from NON warranty replacement parts. EVs do NOT have oxygen sensors, cat converters, timing belts, exhaust pipes and mufflers, spark plugs or fuel injectors. These are OWNER PAID parts and labor - continual PROFIT. There is NO on-going income from an electric vehicle.
The is warranty on all emission controls some up to 100,000 miles. Dealers want to sell cars they would rather not have service departments.
@@davidrte.664 LIE - Service IS their profit center. I have managed SEVERAL New Car Dealerships.
I was employed at Boeing for 20+ years and they nearly sell planes at or below cost. The profit is in parts and service. You have a great point. Similar to inkjet printers. Cheap to buy, expensive to feed.
AND the operating conditions for sensors, etc in EVs are FAR less harsh than those in an internal combustion system.
Ford's biggest problem is incompetent management starting with Farley himself.
Full EV technology is not mature yet. Ev charging network is not big enough. Too long to charge.
ICE manufacturer propaganda. Anyone with a Tesla (or 3, in my case) knows otherwise. 🙄
One must wonder why full EV network has never been built in US in the past 30 years?
@@zollen123 ALWAYS, always... follow the $. In this case, who benefits and who gets hurt converting to EV's... oil and ICE lose big $, thus no incentive to build and EV network.
@@almostthere100 Then they can blame nobody but themselves. No more overcapacity nonsense.
@@zollen123 Biden hates Musk, so he didn't give the support he needed.
For some reason, the movie Tommy Boy comes to mind. Ford was having fun in the early 2000's. Cobra R, Terminators, Mach 1 all reasonable prices fun to drive. Built to last. Their sync "innovation" enlightened me I don't like car's anymore. Driving is pretty shitty most of the time. The government overreach, featuring the EPA, killed the auto industry.
Chinese cars will never meet north American crash test safety ratings. Or we would have had them already.
There is a reason the Chinese cars are cheaper than the U.S counterparts, they're made like the tofu houses they build.
A good comparison is Chinese construction equipment vs American. You can buy a 1.5 ton CAT for $60k, or a CAEL for $4000. But nobody buys the Chinese equipment, every company buys the CAT or Case or JDeere etc.
Second reason, is there is no parts supply infrastructure set up for any Chinese cars.
Where the hell do you get brake calipers or a wheel bearing for a friggin BYD? Not at Autozone or O'Reilly's
On one hand the Ford CEO states that the American consumer needs to change on demand for EV's yet he's worried that China will take away market share if they sell their vehicles in the US. Sounds like Ford can't compete. Multiple issues... China can build whatever they want because they are now the world's industrial powerhouse. Our business leaders and Gov made sure of that in the last 40 to 50 years allowing manufacturing to leave the US. The politicization of EV's has turned off a segment of buyers and the insane cost of vehicles ensured that 80% of the US cannot purchase a vehicle.
Ford has had twenty years to embrace the change, but they're simply not motivated and agile enough to make it happen. Their management is too lethargic and they don't have control over all of the sub-assemblies that they buy in. They need to rapidly adopt Tesla's model, but they are simply unable to do that.
Embedded layers of bureaucratic management incentivized by establishing power centers of control to justify their jobs will always hamstrings Ford. They need to change the entire eco system. Musk will chop out 10 processes and restore one back whereas large companies keep adding structure permitting managers to slow progress because of their personal reasons.
No, their failure is because they DID "embrace the change" instead of pushing back against gov', and giving the consumers what we actually want. Normal people DO NOT want overpriced, unreliable ipads pretending to be cars. We want real cars and trucks. Ford just went along to get along, shoving crap on the forecourt that nobody wants, and now they're crying because nobody wants it? They knew this from the beginning but figured we'd just shut up and eat it, but we're not.
Shades of Boeing with your assessment. Most big engineering companies eventually succumb to the bean counters and spreadsheet jockeys. "we can outsource everything and make a fortune - trust me, I have a spreadsheet here that shows we can't lose"
@@user-jt4fy4od9r
Very good point 👍🏾
All by design. No one was asking for EVs. They got the data on what their customers buy. Not the crap they are selling today.
Now... A BIG BAILOUT is coming. From the taxpayers....
Like always. SMH
Hopefully, the market will decide what happens.
"The market"?
GLOBALLY?
China expands BRICS (Look it up)
They take products USA an Europe "don't want" (DUH) and seel them in the expanding BRICS market through Asia, Turkey, Eastern Mediterranean, Middle east (Red sea) North Africa (Southern Med) Central Africa, across to central and South America..... AKA "Most of the Planet".
As US Influence (And economy) declines, options are considered.....
They include
ACCEPT that USA is no long "Top Dog" and fall in line.
Press "THE button"
.
Think it through?
Jim Farley is absolutely right. Failure in the EV. World will doom any company from success. It’s really not about anything other than cost.
First...few of us wanted electric vehicles to begin with. It was only poor government intervention that got things started; thinking we are going to fix something that wasn't broke to begin with. Just go back to making affordable diesel vehicles, both trucks and cars, without all the absurdly expensive bells and whistles we don't need and few can afford. Long time Ford fan here, but even trucks in the 50K range are ridiculously expensive (as a depreciating asset), when just a few years back you could get a great truck for under 30k. With housing prices the way they are, it's hard enough for the current generation to even afford a home. Which is much more important and an appreciating asset.
*100 % **_SPOT ON_* When are these manufacturers going to understand that consumers are fighting for our financial survival, literally surrounded and outnumbered in all directions by jacked up skyrocketing prices that just keep escalating. I don't why but *all* of these bozo's seem to think that average Joe/Mary has a *secret stash* of _burn money_ to throw at their particular offering/product.. _I would never in a million years_ buy *ANY* truck for eighty-friggin-grand that is just gonna sit parked eighty-friggin-percent of the time _at least !!_ ((and depreciating literally by the minute, like you RIGHTLY pointed out )).... Nope. Been in construction for decades but NOPE Nope nope nope..... good byyeee.... They think we're all stupid naive gullible schmucks..... it's offensive and insulting _IMHO_ .
Maybe we should go back to horses.
@@billweberx No, just go back to proven technology and systems that work. EVs are a pathetic joke, unreliable, dangerous, terrible for the environment and disposable when they go wrong. Not to mention charging issues, lies about range and their tendency to burst into fires that cannot be put out. No thank you.
Yep just continue to add more carbon to the atmosphere. The planet cannot take it anymore.
people are all just panic-stricken in shocked disbelief that we never thought we'd see the day that Ford would go belly-up before Hyundai ? ... Oh go on, admit it.... ((( everything is upside down now... 😁😁😅😅☺☺☺☺)))
Government won't let automakers build what the people want. Give me something unsafe and affordable.... I will take my chances
People would be better served to watch the original Farley interview which was one of the best and most factual I have seen. This post does not accurately reflect what Farley said in that interview.
I agree. Farley never mentioned bankruptcy in that interview and he was reasonably fair in his outlook . He never sounded negative on EVs and seemed excited about their future. Makes me wonder who is behind this SPIN on what he said ?
@@neilsundberg Exactly. He was even complimentary about Elon.
@@jbbevan yes he was. I was actually encouraged by his attitudes
@@neilsundberg It was one of the most thoroughly honest and intelligent interviews on the subject I've seen. No hype really.
Where can it be seen ? So that we can compare apples to apples instead of us each doing individual searches and comparing random results to here, do you happen to have a link to the original source of your comment, if so could you please post it ? thanks.
American cars in general look UGLY and age quickly other than high end Cadillac's, Jeeps, and pickups.
The bulletproof body of the Cybertruck is the major selling point for the truck.
Jim Farley is a realistic businessman, unlike Mary Barra, who claims leadership without doing real work!
The differences between Jim Farley and Mary Barra show in the way Ford & GM are run and are also why I love Ford and can't stand GM.
Farley and Musk are quite friendly. Musk sent Farley the engineering plans to make his trucks at 48V electrical systems, saving hugely on manufacturing, cabling and copper costs. Farley's problem is that all his suppliers are wedded to 12v and don't want to invest, learn, upgrade. Even though everyone knows it's superior in every way. Tesla does it in-house. No arguments.
Personally, I think Ford should really hurry to get an EV truck out there so they can go bankrupt FASTER
I think Ford is scaling wrong. They should do as many mistakes as they can with as few cars produced and sold as they can, so changes would not be that expensive.
Something executives will never learn you can't buy loyalty. or make someone care when they don't care about anything but themselves.
ALL the car makers jumped on the same boat - high priced luxury vehicles = higher profits per sale. This market has tanked and they are all in deep trouble. There are millions of customers who would be very happy with a $25000 vehicle but there are almost none available. EV pickups with the present battery technology are not practical and the novelty of Teslas pickup won't last.
Spot on. Big gas tanks cost nothing. Big batteries are expensive, too heavy, and wasteful. EV trucks don't make sense yet.
@@approots
You DO know that since Legacy makers "Pulled back" Battery prices have dropped by more than 45%?
GUESS who is going to vacuum up that supply and drop prices to match?
.
(Remember the "Chip Shortage"? Who adapted?)
@@rogerstarkey5390 That's great but until there's an energy density breakthrough there's still the weight/range issue. Silverado EV is 8500 lbs and still can't tow distances. EV cars are a better fit for now.
I wish ford would build a real basic cheap work truck like they use too but the 2011 I bought doesn’t even have replacement radios . You have to buy an after market radio because they don’t make replacement parts
Ford has always been very conservatively managed, so it was always careful with its debt levels. If Ford has a heavy debt load right now, it may be the end of the road for them.
Only $110B last I checked. Tesla has cash surplus.
@@colingenge9999 $140B. Higher than GM's $120B. The big problem with this debt is that a lot of it was taken on to pivot to electric vehicles based on government decree and Tesla stock. But the big market is not there, so they're not getting that $140B back until they spend another $180B to pivot again to something actually decent like hybrid tech.
@@gorkyd7912 Ford had $110B in debt before they started on EVs which just added to it but their approach was not well thought out. Like many mfr, they didn’t engineer their cars to be EVs from ground up as Tesla did meaning they were poor EVs.
Govt support of EVs is a pittance compared to ICE which works out to about $40,000 in health care costs alone not to mention 180,000 to 350,000 premature deaths per year in the US. Won’t even go to global climate change damage which is even more.
“Big market not there…” Tesla Model Y #1 selling car in US and World with 0 advertising and double the price of #2 Toyota Corolla at half the price. Rate of growth of EVs has slowed but % of total sales vs ICE has increased each year.
Hybrids are a stop gap that will only make the transition more difficult. Anyone test driving an EV would never buy a hybrid. Staying with last century’s tech will postpone the inevitable and ensure most ICE mfr go way of Blockbuster vs Netflix.
The best thing ford can do is ignore the EV market and priorities their diesel trucks and gas trucks.
4:16 ''...it....''; In my lifetime, here in the LAND of the Louisiana Purchase, I saw one Cyber truck as it headed east on the interstate highway. On the FARM, the Ford Truck DOMINATES in the mud and snow. It is not a toy. It is a tool. When street toys dominate the land tools, that's when I eat my hat.
What are you going on about?
Most of the trucks sold in America are used as passenger cars. A danger on the roads you’d never see in Europe because the medical costs in accidents are too high. Energy costs are ridiculous but again that is subsidized in America.
@@SmartestDumbGuy Farmers and ranchers will stick with the ford ICE F250 for operational consistency. Additionally, these guys know that carbon dioxide is PLANT FOOD and reducing CO2 emissions for imaginary political crises is ridiculous.
Read "Master Plan 2006"
Then read what others said at the time.
Repeat for every major statement made by Tesla.
.
What kind of sauce do you want with that hat?
@@rogerstarkey5390 I wear my thinking cap eternally. It is joined to my brain through quantum entanglement. The only way a cyber truck will outperform the ICE F250 is in your not-so-parallel alternative reality. Unfortunately, your delusions lack quantum anythings. They are simply wisheroo switcheroos. Vicarious living ain't living. It is slow-death-dying.
EVs and greed killed Ford.
R.I.P. Ford
Bring back some of the 60s and 70s cars in ev do it right
Crash tests be DAMNED!!!!
How do you stop people buying cars?
Bankrupt the manufacturers
The EV push of 2022 and 2023 has tanked spectacularly. Nobody wanted to buy cheaper to build but 33 to 50% higher priced EV's, who could have predicted that? What a surprise... And then there's the fact that other than acceleration, EV's have no appeal - no dry clutch ("they don't need it") and no manual transmission ("but they don't need it, REALLY!") And electricity prices went up 100%.
OK boomer...
@@calebfuller4713 I am not of the Boomer generation.
I used my F series last year to tow a trailer several times. Once was a 2,000 mile trip which I did in 2.5 days. Can’t do that in an electric pickup.
I believe buyers of the Lightening are looking for the capability of a normal pick up, which in many real world situations, it does not do well. Buyers of the Cybertruck want the newest thing on the block. I think that everyone that wants one will buy them in the first year or two. The same will happen with Volkswagens ID Buzz. After that I predict sales of those two models will fall off a cliff.
EVs dont work well in cold climate s like north Dakota and if you rent an apt you have no where to park it inside so these vehicles are worthless to people who rent aot or live in mobil home courts
Fords CEO is not addressing the biggest issues and is pricing most Americans can't afford a ford the average American makes $56000 a year how could they afford a $50000 to $76000 vehicle
Ford needs to make VW Beetles under license from VW.
I wouldn't trust a Ford-made VW as far as it would roll down the hill into the lake.
The same company that thought the 5.4 triton was a good idea
1:25 "Suddenly"? 😂😂😂😂😂 Ford is doing more with EVs than any other manufacturer. The dramatization level is UNREAL!!! I sold all my Ford to get more Palantir but I'll be back. "Suddenly"😂😂😂
Chicken and egg buddy. If you don’t have working charger networks people aren’t going to buy EV’s no matter how cheap they get!
That's the reason I've been watching from a distance for half a dozen years. Add to that the cost and rigamarole of installing home charging is beyond ripoff, it's market manipulation/exploitation on steroids _IMHO_ . I don't care what anybody says hyperinflation is REAL and the costs of everything is infuriatingly overpriced... And now this....
Most people charge at home. Half the country lives in single family homes. Apartments are adding charging stalls (mine has 2).
@@billweberx ..to service how many families?
@@bigglyguy8429 There are only 3 EVs at my apartment complex.
@@billweberx So how would it cope with 20?