I feel like beauty standards now are just as rigid as they have been historically but now it’s more insidious cos it’s supposedly, ideally, to be attained naturally. Like the answer isn’t even makeup or surgery (tho ppl still use those things) it’s like you should just be born conventionally beautiful. Your biology should just naturally adhere to the ✨standards ✨
not to mention the fact that apps popular among gen z like Tik Tok literally use an algorithm to determine if you're conventionally attractive enough to pop up on peoples pages
the obsession with skin care though, it's kind of equally horrible to me. like i get wanting to take care of yourself, but it reads like a downright fixation to avoid ageing at all costs and that's like? equally negative? companies are still selling you shit, exploiting every single thing you're insecure about. comes down to the same mentality, same tactics, same but different insecurities :/
I think it’s funny that all that million skincare products are used by kids, teens and young women who are already have young hydrated good skin, mostly. That’s absolutely useless.
@@wmurd Except that the majority of products are designed to be preventative. Sunblocks, moisturizers, occlusives, hell even botox are all designed to be used to PREVENT damage to the skin so using them early on is the right way to do it.
Gen z says that people can be beautiful at any size while also pretzeling themselves into the ideal angles for Instagram and always having the optimal lighting and filter settings.
Embrace your natural skin! Fine print: if you have no acne or wrinkles Love your body! Fine print: if you are thin/in shape Tbh I felt less self conscious about my looks before embracing your “natural beauty” was trendy. None of it applies if you aren’t already gorgeous, young or thin. It’s not an accident that most of the ppl who are ambassadors for this aesthetic look the same.
I get what you mean but let's not conflate thin with in shape. Thinness does not equal health, stamina or endurance. Stamina+endurance is what equals fitness which thin people do not nec. have.
@@sdarling6518 Moreso meant “in shape” in terms of the type of body people tend to associate that phrase with ie defined abs, little body fat, toned arms and legs etc.
I’m 24 and my friends who are the same age are already complaining about wrinkles! It’s frustrating because the “wrinkles” we have are natural from smiling and talking. With so much emphasis on having perfect skin, people are getting Botox and procedures at crazy young ages. A few decades ago, Botox was only seen for older women and celebs. Despite the diversity in skin types seen on models, the standard is still perfect glass skin which is difficult for many (including myself as I have genetic skin issues) to maintain even with all the skincare in the world.
Yess, I think people are more into self-care and skincare than ever before, and with the knowledge that comes from the internet and there’s also this idea with a lot of people that plastic surgery can be empowering, Maybe it’s gotten a bit out of control
Skincare has replaced diet culture. The focus on minimal makeup and "your skin but better" makeup lines has put a lot of pressure on natural skin to look great, flawless even. Yes we have better products, promising returns etc but nobody seems to ask why do we need it at all? Why do I need harvested snail mucin or slather myself in vaseline or cycle through retinol, acids and ceramides all in the name of taking care of myself. Yeah the products may be natural (they aren't) but this level of obsession isn't. Plus all the advertising in the world can't convince me that this isn't generating terrible amounts of waste. All those plastic bottles, little tubes and applicators and what not. Skincare and beauty industry uses the language of inclusivity and environmental care without actually implementing it and we let them.
so in other words nothing has changed. ppl have always judged others for hiding behind makeup, plastic surgery, botox, etc. but if your nautrally pretty pppl will just resort to ad hominems like one being stuck up or some shit. id rather here ad hominems based on projection than insults based on the truth
We preach about body positivity and self love, but we're so quick to make fun of the looks of someone just because we don't like them. Like recently with Dream's face reveal, everyone was clowning on his looks even though he looks like, a normal person? I've never watched him and I don't really intend to, but I felt so bad for him.
Like, there's literally nothing wrong with his face. He's at least a seven and might get to an eight or more with all controllable factors in place. If that's what some people think of as hideous, I'd hate for them to see me. Then again, I have to wonder what they see when they look at themselves in the mirror.
@@stevegeorge6880 honestly with the whole dream situation I’m convinced he could’ve been objectively the most attractive person to ever grace the face of the earth- and Twitter still would’ve dragged him. Like that’s just the nature of the internet. Plus over time I assume people had created this perfect image in their mind of what he looks like, idk that the reality was ever that important
Yeah you raise a great point! When someone wallows in their own pity and seek compliments, people are like "Oh why are you so sad?! You are beautiful!" But when its someone people don't like, the first thing people do is go after their appearance. Hypocrites. Like if people act humble: "No why u sad ur so pretty! 😭" But if this person has a terrible attitude or does something bad: "boooo you're ugly haha!"
@@usernameisunavailable8270 many of the same people who promote body positivity absolutely will turn around and fat shame someone they find morally abhorrent. Like, we get it. We may even agree with you regarding them. That person may be a monster. But compromising your own values for the sake of getting a dig in doesn't help.
I think that's just an age thing. Teenagers and twenty somethings feel like they've figured things out and can do better than their parents. In some ways that is good because it can drive change in a good way. There is a lot to admire when young people stand up to the world and become a voice for change. But there is a certain amount of rigidity and black/white think that comes with being young. As I get older, I just see more and more that people aren't trying to be evil or perfect at being good, we're all just muddling along the best we can. I see a younger generation who decides that people who disagree with them are evil and should be cancelled, failing to see that people deserve second chances, situations are nuanced, and there is not such a thing as ethical consumption.
@@cbpd89 that's exactly why they are hypocritical though, because they are quick to cancel people while not being able to look at their own inconsistent behavior or perhaps more accurately as a way to deflect from their own "problematic" behavior. It's not the same with the previous generations of youth, mostly because GenZ grew up under a culture of digital scrutiny, where every stupid thought you posted on the internet has been documented and can come back to haunt you later on, where you can pretend to have a life and persona online that is totally inauthentic to your real life, where you do not have respite from cyberbullies. That's the danger of growing up in a digital age that many younger millennials and GenZ experienced that would never have been experienced by those older than them.
@@cbpd89 I agree with you, but Gen Z goes above and beyond with how they handle rejection, disagreement, trying to be “perfect”, etc. I’m a millennial, and stuff like this happened in my generation, but not to the extreme degree as Gen Z.
@@Veilfire it’s because the vast majority of gen z are teenagers and the older bulk are early 20s. It’s nothing new, it’s the same for every generation
That's what happens when you're entire childhood is put online to picked apart by others. They behave almost psychopathically because they're not really ever allowed to say how they really feel or even make the same dumb mistakes we were all afforded as children.
Honestly, to me it all looks just like in our generation. Gen z reinvented some old trends, embraced diversity and have unlimited access to social networks. But essentially it’s all the same - the youth thinks that they have understood life and are better than the previous generations. Meanwhile millennials are getting older and think that the new generation is terrible and the world is going to hell. Just like their parents did. Nothing is new under the moon.
Honestly you should speak for yourself. I think it's an exaggeration to say that they think they have understood life and are "better." Maybe they're just experimenting and open. And not all Millennials think they're awful. I'm a millennial and I'm optimistic about their perspective on this stuff. Not everyone is so rigid as your comment makes them out to be.
Is it just me or do the “It” girl and Alpha dude trope mirror each other? I mean both have those routines, wake up early, grindsets, and anything else that was mentioned. Also Gen Z dudes and girls are completely different as well; in terms of beauty standards they’re fairly similar since Gen Z dudes and girls both try to look naturally attractive while putting in plenty of effort. I’m noticing more Gen Z men getting into working out more, especially teenage men, and usually people who adopt these habits early on carry it out through adulthood. I guess that could be a future video idea? I mean the fitness industry and Gen Z
Wisecrack here on RUclips has a great video on Men's health products and how it's being pushed down young men. If you're interested you should check it out.
They don’t seem that different from when I was in my early 20s… 20 years ago. We didn’t want to get old either…. Nobody does, but it beats the alternative ☠️ 😉 you also stop caring so much because you can’t beat the new 20 somethings and you are busy caring for much more important things like children, aging parents, community, and careers… also social media was a joke when it first started. I don’t know when people starting taking it so seriously….all that glitters is not gold… don’t believe everything you see
used to be a skincare addict as I really thought the right combination of products would give me 'perfect' skin eventually. It wasn't until I read that subjecting your skin to a million products every night might actually be bad for it that I did a major purge and simplified to a simple, drugstore gentle cleanser and moisturizer (and sunscreen).The thing is, my skin looks so much better now, but I don't know if it has actually changed, or if I just perceive it to look better because I'm not OBSESSING over the flaws. I think it's a bit of both. Perception is incredibly powerful and the perception of accepting yourself for where you are as opposed to always trying to buy your way into 'perfection' is a much happier place to be.
Capitalism will always find a way to exploit you. The marketing machines just adapt and target trend driven biases. I really hope sustainable and inclusive products become the norm, but NEVER trust advertising.
Same!!!! The moment you quit fixating on perceived issues/skin and when I simplified my skincare then my skin got much better!! All those skin/makeup products irritate and break out the skin. My skin also got perfectly clear and looked more youthful when I quit wearing makeup during pandemic time in quarantine.
Nah cuz if someone commented “body positivity🫶🫶🫶” or “normalize being beautiful w/o fitting into beauty standards” on a gen z girl’s post it’d sound so backhanded💀😭
Girl I’ve seen “I hate my body but seeing you being confident in a unconventional body like mine makes me so much more confident” sometimes the creators take it positively too, You’d have me fucked up
The absolute obsession with anti-aging is really worrying because EVERYONE ages. Even sunscreen, good as it is for protection, is not going to win against father time. I can see these kids having wretched breakdowns when they experience the first set of permanent wrinkles.
Oh my gosh yes. They’re going to flip when the fat on their stomach and hips won’t go away, they’re going to cry when balding takes full effect, they’ll be angry when they realize that they can only do so much without expensive intervention but they most likely cannot afford, and above all they’ll be terrified of all the things that they can’t fix like worsening eyesight, deafness, and loss of mobility.
@@LoveAndSnapple even with intervention, there are some things that just can’t go back to square one or look really odd if you try and ‘Botox’ then away.
I'm not completely against this, humans naturally are supposed to live around 34 years without technology, with medicine we are capable to expand this range to an average of 70 years, a lot of it comes from antiaging of the body. People care about their appearance even at 60, most people want to look fertile and healthy for a long time.
Life expectancy and individual age are two separate things, if your country has a life expectancy of 60 doesn't mean there aren't going to be people over that age, human bodies are wired to work efficiently until 34-40 years old, after that the body starts to decay quickly.
What I learned was that it’s a whole process to love yourself: There’s the Body Shaming/Bullying to Body Positivity to then finally reaching Body Neutrality where you just treat your body with respect and love that is matter of fact.
Literally, Euphoria is the first that comes to mind. Inclusivity, the focus is on young people. But then, they try to introduce serious issues such as human trafficking and just give up, it never happened, forget about it, next episode, someone who is playing an underage character is showing her boobs. They make it seem like none of today's kids have any ambition or deal with any real social injustice. Like they are just one dimensional party animals and sex addicts. They want to push the idea that very young girls are learning to be confident, and the way to do that is through being grossly objectified by older men. As a social worker who is barely a millenial (I'm turning 26 tomorrow), I'm grossed out.
I reckon “clean” meaning not poisonous ingredients. A lot of makeup is allowed to use straight up poisons in their mixtures and it really harms a lot of people.
@@PortiaDDoesStyle sorry but you are brainwashed if you think that.. this was true maybe 100 years ago .. nowadays there are lots of regulations that secure safe cosmetics.. by the way lots of herbs are poisonous so just that something comes from nature doesn't mean it is safe
I find it that now day the gorgeous girl next door isn't enough. The most popular girl in your highschool/ uni / work etc isn't enough anymore you have to be otherworldly
After thinking about this video for a bit, GenZs ideas about beauty can be summed up by this: They accept and celebrate any and all bodies, faces, and imperfections except their own.
These young people spending way too much time on social media isn't healthy mentally or emotionally. Embracing flaws is completely fine. I feel like if Gen Z stepped away from TikTok and Instagram a lot more, they would find some inner peace. It's perfectly fine to repeat an outfit or to not be a fan of the no makeup makeup look. I had a German class over Zoom earlier today and I just made sure my clothes were clean, hair brushed and tidy, and that my teeth were also brushed.
I feel like beauty standards are not the actual problem we should fight against. Beauty (external) is about differentiation, beauty standards are always going to a good fit for a tiny minority. The issue in my opinion is the obsession with image and the beauty as a constant injunction. Ofc beauty standards need to be diversified but the impression of beauty also relies on an aesthetic sense that cannot be controlled that much. The problem is that we literally HAVE to be beautiful. Can't we move beyond beauty and image being at best the most important feature of someone and at worst its sole characteristic? At the end of the day, our image is nothing more that our visual appearance, it probably makes up for less than 1% of what we really are 🤗
Exactly! Definitions may change, but standards will remain, even when inclusive with more ideas of what it means to be beauty. So at some point the question we should ask ourselves (as a whole) is: do we need to be beautiful ? Why not looking at other avenues that aren't about aesthetics?
I feel that as Gen Z, we’re almost echoing the liberating feeling of 1920s. However, beauty standards in any age are weird and contradictory because it is created by human beings who are weird and contradictory themselves 🔥
It's merely a facsimile of the 1920's. It's a copy of a copy, a fake. The same way Edward Bernays tricked women in the 20's into smoking by claiming it was liberating, corporations/goverment is doing the same thing now, dropping bombs with pride flags and celebrating female CEO's of companies who's primary goals are to make war like Lockheed and Boeing, and Gen Z is like, "Slay Queen!" and "Girl Boss!" And the worst is thinking that buying free trade coffee makes you an activist, and other similar nonsense. It's still just marketing.
These beauty standards have not been created by Gen Z, the good or the bad. They were a natural progression of trends just like everything else. I'm a millennial (2 years from being Gen Z) and ever since I can remember seeing beauty marketing as a child, I've seen marketing for makeup that is ethical, diverse, natural, and expressive, although in slightly different forms than is present today. There is historical/social context for these trends outside of makeup and beauty itself. Many general spaces have adopted these beauty standards although with most new things it's more easily adopted by and more prolifically marketed to younger people. The added consumerism aspect from companies co-opting these more inclusive beauty ideals twisted this natural/expressive/ethical beauty to natural/expressive/ethical beauty you can buy, which leads to a lot of the "dark side" aspects mentioned. And either way, beauty standards are inherently bad because, even if we're broadening that standard, a standard is something to be measured against, fit into. Body neutrality as alternative to past beauty standards is something I am more interested in learning about and is more 'new.' I wish The Take didn't pump out video essays every other day because sometimes they're less takes and more a list of internet observations which then leaves out nuance and intersections historical/social context, which is the stuff I actually want to learn about.
Hmm... I'm not too sure about that. While I agree with (and WHOLEHEARTEDLY support) Gen Z's carefree and more ethical views on makeup, I'm absolutely concerned about their obsession with skincare - particularly anti-aging. I remember reading a post by a fourteen year old who was wondering whether or not it was too early to start an anti-aging routine. WHAT?!?😟
It's interesting you mention K-beauty, for me k-beauty is "the new white": I live in Canada and many young people who are Asian descendants are popularizing old trends like skin bleaching, extremely skinny looks, wearing luxury brands. etc., sometimes I have this feeling of being excluded for not looking like this or can't afford Supreme or LV; before it was white people, now k-beauty-looking people, and everything feels so unachievable and excluding, money always wins, I guess.
@Serenity Symphony are you accepting the fact that you feel insecure?? are you taking the easy route?? If so, just a reminder that what make you happy is your choice not circumstance.
I am genuinely encouraged when I see a greater diversity of body shapes, sizes, colors, textures, etc being featured in highly visible media, but there always seem to be limiting conditions. Like, visibility is for large bodies so long as they're also a, b, c and not x, y, z. I have a large body but not the widely-celebrated features that would "compensate" for it or make it more consumable. I feel simultaneously enthusiastic for positive representation that is embracing more total bodies and also privately deflated that I don't think I'll ever actually see myself represented with dignity.
It's also important to talk about the cost of these "perfect products". Fenty is amazing that's a hill I will die on, BUT- it's expensive and not easily accessible outside of the U.S. In Australia, it's only stocked at Sephora (stores are only in cities), and for a normal bottle of foundation is $49-$60 AUD. Whereas, brands like Maybelline are cheap, found in every chemist, but still test on animals. There's a definite class and wealth divide when pushing for the public to use "perfect products".
I have mixed feeling on this. I do applaud this generation with celebrating diversity and a positive sense of self. I'm an older millennial who grew up in the 90's. Back then, anything beauty-related was something to aspire to. Being a black woman, those ideals were (and still are) impossible. Skin lightening was definitely a think, though I never did it myself. I did, however firmly believe that straight hair was beautiful, so I went through relaxers for more than a decade. My parents never allowed me to wear makeup, though, so I never got caught in that trap. I suppose I'm glad "natural" is in, as I never wear makeup now. I DO have a skin care routine that I follow to lessen acne and get rid of the acne scars. They are caused by my birth control, but since I have endometriosis, I HAVE to be on it. It does make me self-conscience about how I look. I wish I had had the mindset that this generation had adopted, that you are beautiful but being you. I also applaud companies for making more inclusive, safer, more natural products. I still see much of the beauty standard is white and thin, though, and I will never jump on any makeup or plastic surgery bandwagon.
@@lolablake9196 When does Gen Z start? I’m Nov 94 and I identify as a full blown Millennial, even fall into some of the stereotypes 😅. I didn’t grow up with Social Media and it was introduced to all of us at the same time so you could say we all had the same “learning curve” for lack of a better term. I feel that’s what separates me from other generations, the same way historians use the radio, TV and the internet to define key moments in history or how Presidents adapted to those inventions to do politics. I feel I’d be a completely different person if I had the internet all to myself in my childhood.
I honestly hate how with your endometriosis, the stupid side effects from your birth control (that you shouldn’t have to go through) basically put you in a position where you can never win, like most women. I hope you know its never too late to adopt the mindset that you wish you had. I rely on affirmations daily. You can wake up everyday and say you’re worth it, don’t miss a day. If you don’t feel like it no need to lie, you can also use affirmations to re-affirm that you no longer want to feel a certain way. Both your natural hair and straight hair are beautiful, use them as you wish, when you want to or feel like it because you choose to. I know its easier said than done and not really an on and off button but if you choose to you can embark on that hard road of accepting self-love, feel the way it fills you and find the way to reach it to give back. I’ve dealt with depression my entire life so I understand the brain gymnastics needed to get out of what you’ve already convinced yourself is the truth, rely on community too, its amazing when we help each other. Much love from a stranger ❤
@@sdarling6518 Not necessarily. Depends what you mean both mean by "grew up." Millennials were born 1981 - 1996. The oldest millennials turned 9 in 1990, which means they were '80s kids, but spent the 90s coming of age. I think OP is using "growing up" as "coming of age" given that the video we're all commenting on spotlights teen and young adult culture. Most kids aren't allowed to explore the beauty industry -- going to the mall solo, buying their own clothes, wearing makeup -- until they hit puberty.
its wild being 25 and having experienced both millenial and gen z beauty standards. at the same time, they have so many things in common. like, now we maybe pretend that bodies are beautiful at any size but really what im seeing being classed as the ideal are still once again super skinny girls just like 10-20 and 30 years back. we brought the low waisted jeans back again to show off flat stomachs, we use the skincare excuse to basically expect everyone to have clear smooth skin or else they must be doing something wrong (accuse them of bad diet or improper skincare) , when there's chubby people on social media we tell them they're promoting obesity and what a terrible influence they are. so really, not much has changed lol. Also, I see a lot of body positivity is pretentious and only for social media presence. behind closed door I hear and see young people still talk shit about eachothers looks and bodies just as much as other generations used to, so again no improvement there. we pretend we accep diverse beauty but its just a front, not to mention how normalized plastic surgery is now
Good, very balanced and valid critique. Businesses will always try to comvonce you they are your friend in order to adapt and be able to continue selling. Smfh.
This video forced me to watch more TikTok’s than I’ve ever watched before. Seriously… how do y’all stand it? It’s like someone put all of the most insufferable people you’ll ever meet in your entire life on one platform😬
My coworker is....23. And she has already paid and gotten botox done. BOTOX. And for what? How can you worry about wrinkles already and sorry, its a neurotoxin. Doesnt matter how little you use, its not meant to be in your body really.
There's this paradox of genZ, on the surface they focus on being natural and eco and sustainable, on the other hand, they're the main driving force behind shein and similar brands (websites? online shops?) not to mention apps like tiktok which algorithms promote more attractive people
Gen Z is very hypocritical in which they like to bark at people to do and be better while secretly buying and consuming what they want in private. If Gen Z still had to rely on the mall like previous generations then they wouldn’t act so high and mighty all the time.
Fantastic title + points in this video, although I would have liked to see a more nuanced/thorough breakdown of plastic surgery - how it's not only a personal choice and apt to make life considerably easier for some, but how it's also dangerous and holds consequences for not only individuals but communities. Also, I find it shocking how open people are about plastic surgery -- like they're so anxious people will call them out on it that they detail exactly what they nip and tuck and plump? In some ways this transparency is helpful, since it doesn't claim to be reality - but I just find it so bizarre and maybe even more dangerous.
I always love when you guys touch on beauty and beauty expectations topics in your videos, I am 31 years old and still find it difficult to identify with a trend and/or not being swayed by them.....Cheers from Honduras 💙🤍
With any self respecting dermatologist telling you that your skin best cares left to it's own devices - selling "skin care" is really just a lateral move to push a product. The "values" are really just the dog whistle when targeting the audience. I mean, wouldn't the most environmentally friendly, sustainable thing be to just not buy product which then makes your skin worse, albeit a little less so than GenXs make up and then shower it off again into the environment?
Brands can use the words "clean " and "natural" but they really don't mean anything concrete. Also we still put too much value on beauty , why do we have to be beautiful to be valued ?
Skin care products seem to exclude people with eczema and similar skin conditions. Products that are eczema friendly cost and arm and a leg to buy. It's also not easily accessible
I saw a video recently talking about how we have this idea that if you train like a certain type of athlete, you'll get results like they do, when the truth of the matter is really that those certain athletes get the results they do because they got genetically lucky. No matter how much I train in swimming, I'm never going to be as good as Michael Phelps, because he has some genetic features that set him up perfectly to be an incredible swimmer and have that type of physique. Young people who are conventionally attractive, have good skin, are genetically predisposed to be able to "sculpt" their bodies in the gym, are rewarded for what is natural for them, and then they turn around and say it should be easy for everyone because it's easy for them.
Interesting video. I definitely feel like the internet has caused us to assign moral/character value to aesthetic (“this is how you age when you’re unproblematic”, etc). The go-to response when someone says something bad online is to make fun of how they look. Not saying that this is necessarily bad, but I do think that frequently being exposed to this line of thinking impacts how we view ourselves.
Gen Z: Celebrates all body types and ethnicities. Yay! Also Gen Z: The most ageist generation. The way they talk about women who "don't age well" is dehumanizing and what's worse is that they correlate visible signs of aging with being a bad person. For example, they'll say things like "she looks good for her age because she's not problematic" -- Gen Z: Embraces natural beauty. Calls it the "off-duty model look" or "clean girl aesthetic". Also Gen Z: Normalizes getting an eye lift, lip fillers, botox, etc. as long as "you can afford it and are honest about it"....not realizing they have subconsciously warped what we think faces should naturally look like, the result is everyone has the same IG face now. They also shame women with naturally thin lips while sitting on their body positivity high horse.
@@Silverswitch1 TRUTH. I could write an entire essay about skinny shaming. A quick look at the comment section of any thin woman’s post is a reminder that the body positivity movement has never included all bodies. Also, gawking in shock at skinny women’s bodies like they’re in a freak show isn’t a complement, it’s dehumanizing.
right. they pretend to root for bigger uglier bodies and people with darker skin and different hair textures. but the reality is the most popular tiktokkers and shit are the pretty white ones with button noses. lol that tells u everything. i promise u no one really cares about the made up genders and blm or whatever. just the popularity
Gen Z beauty is being told you're beautiful and that you shouldn't change yourself coming from someone who is fixated with changing themselves (they'll constantly share that message subconsciously) and when you ask them why they'll say it's personal choice even though deep down they think you'd be better if you changed yourself too. That or they think changing applies to them only but then at the same time the others also think changing themselves only applies to them. This can be applied to weight, features, clothing, etc.
I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack, I use a deep pore cleanser lotion. In the shower, I use a water activated gel cleanser. Then a honey almond body scrub. And on the face, an exfoliating gel scrub. Then apply an herb mint facial mask, which I leave on for 10 minutes while I prepare the rest of my routine. I always use an aftershave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion.
@@kristennelson3190 Please do yourself a favour and watch American Psycho! My comment is a quote from the film. It's one of my favorites -- it's super hilarious, and it satirizes (among other things) the skincare craze mentioned in this video. Except it satirized it about 20 years before Gen-Z came of age...
@@wisemandenny8 👏😆😆!! I love that movie! Actually, I read that book when it First came out (I'm showing my age!😜), so I'm feeling a little dumb for not catching the reference. Well played, hon!👍
I feel like we are "overnormalizing" plastic surgeries.. like yeah nobody should be shamed for it but we also shouldn't ideolize it definently not feminist!
Here in Brazil, every single young influencer had some plastic surgery or other procedures. It's so bizarre that everyone is getting the same face and body, considering my country is one of the most diverse in the world. Seems like only rich people can be pretty, because you just need to "buy" the perfect body and voilà. At the same time, of course, we have lots of "body-positivity-talk" in the same social media. 🙃
é insano como lugares para tratamentos e procedimentos estéticos se espalharam pelos interiores (algo que, até tempos atrás, eram disponíveis somente em capitais e grandes centros). mas como sempre no Brasil é aquilo: por um lado é bom pela geração de empregos, por outro seguimos mantendo as mesmas estruturas sociais e de privilégio de sempre -- antes propagadas pelas grandes empresas de TV, hoje pelas redes sociais.
@@danascully89 ?? o foco é sobretudo no autocuidado, e isso, é bem acessível a população graças as academias grátis ao ar livre ( ou as particulares que não são caras devido a concorrência) e a alimentação que também é acessível graças ao clima e a agricultura familiar.
@@vanessaguimaraes01 Olá Vanessa, tudo bem? Minha intenção com o comentário foi complementar o posicionamento da Juliana, sobre como o "corpo perfeito" é vendido no Brasil (faço um adendo, tudo a partir da retórica da naturalidade e da "beleza brasileira"). Em resposta ao seu comentário, eu entendo que temos opções acessíveis, mas essa perspectiva de autocuidado (como é vendida pela mídia) ainda demanda de críticas, em pelo menos três pontos (que consigo lembrar agora): o tempo que demanda cuidar de si, os altos valores de bons produtos de dermocosmética e a escassez de profissionais da Dermatologia e Nutrição, e outros especialistas, no SUS. Infelizmente, debaixo de um céu capitalista, o objetivo é sempre o lucro e as classes com menos privilégios sempre sofrem pela falta de inclusão...
@@danascully89 É aí que você comete o erro. Nas classes mais baixas, o que impera é a cultura de beleza familiar. Dificilmente você verá alguém buscando acesso a produtos de beleza de farmácia, havendo um maior foco nos produtos de origem natural, porque foi testado por outras mulheres da família, sendo respaldado pelo tempo.
@@vanessaguimaraes01 Então, eu me referi justamente a um certo nicho: o pessoal que tem acesso a redes sociais e algum poder aquisitivo. O pessoal acaba se sentindo influenciado a consumir certos produtos e a fazer certos procedimentos. Se você olhar os famosos do instagram e tiktok, referências do pinterest etc. todo mundo é extremamente parecido: nariz fino/pequeno, olhos grandes, lábios grandes, queixo definido etc. tanto que criaram filtros que modificam os rostos para essas mesmas proporções. E sobre o pessoal mais pobre... eventualmente algum morre ou faz procedimento mal feito em clínicas duvidosas na tentativa de melhorar a autoestima e se sentir incluído.
I love you guys I was literally talking about this with my friends yesterday!! I feel like there’s so much more in this subject you guys could’ve gotten intoo would love maybe a part 2?
We can always count on marketing to find the way they need to spin their product in order to appeal to the teenagers and early 20s. Gen Z isn't special in that way, and frankly I find it terrifying how obsessed they are with looking young and how mean and cold they are about the appearance of people they don't agree with. You only get to be "naturally beautiful" if they agree with you, otherwise they tell you to brush up on your make up skills.
I feel that the whole thing is very hypocritical because even with the body inclusiveness there are very few influencers who actually promote the real thing and we tend to forget that with social media filters also come along. And the whole appreciation that goes with 'No filter' look or how people with heavy diet routines, workout routines are loved more. People want to love their skin but using lots of products is not sustainable. Skin care routine can be equally followed by using natural materials because not every one can afford them but social media is accessible to everyone. We do not realize that Gen Z is not really inclusive as opposed to they give perception of inclusiveness as I am a part of that generation and I watch my peers everyday. There is a definition of inclusivity that is set with people who can afford that and it kind of means that many people are left out. I love the body positivity, inclusivity movement and the fact that it redefines sexuality and endorces skin care, make up as gender neutral which also include people with sexual minorities andmen who had to follow certain masculine rules, also make up is for self enhancement then something to hide your natural face. But even with everything the norm has not changed, there are still certain standards that one have to follow to feel included. Kate in euphoria had a personality change with the change in her clothing as she started following her friends' but she could not accept herself without everything else, without the armour. Her vulnerability was compromised because she still did not accept herself. Kate is like the Gen Z version of makeover where she was perceived as bold, beautiful and strong when she followed the trend, instead of just focusing on her outer make over if she could still feel beautiful and confident with or without the trendy clothes that her friends wore or the make up like her friends wouldn't that be more inclusive?
I believe that sustainability and clean ingredients came with millenials. Gen Z don't really have the buying power yet, not like the millenials right now... And we are mature enough to not fall for fast fashion, I hope.
“It’s a world of this who I am”, yes but influenced by what you see on social media & media in general, it might be true for some people but for too many it’s never been such a censored, contradictory, anxiety provoking world that leaves more questions about who we are than answers.
Not much is diffrent. Every genaration thinks that they are better and more knowledgeable than the previous generations. Skincare has become an obsession. I don't understand the "clean girl" or the "no-makeup makeup" looks. It's like we are putting just as much effort as the "glam makeup" looks, and then we are putting in even more effort to make it look effortless.
I've never seen such a generation that is so concerned about look, appearance, be hot and beautiful. All this "pretending that natural beauty is ok" etc. is bullshit. It's like social media, most of what we share is shallow.
The thing about skincare products being bought more by gen Z is that they're available compared to how the market was 10 or even 5 years ago.These products are accessible and affordable.
The beauty standard has shifted yet again, but it isn't any easier to achieve. It still favors the young and thin. The expectation is that you will skin care yourself into looking 30 when you're 60. Wearing sunscreen, staying hydrated, and getting enough sleep are the best things you can do for your skin, but genetics are the biggest factor determining what your skin looks like and how you age. No amount of skin care is going to change that!
I can’t with this Take. The idea that Gen Z is using less makeup is ridiculous. The filters, the marketing to younger audiences - they’re a big chunck of the affordable cosmetics industry! It’s the same old beauty standards. Kids are still idolising the stick thin runway models just like we did back in the day. Everything is just repackaged. One step forward, two steps back. If Gen Z wants to change the status quo, put your money where your mouth is and stop buying the same BS. Support legit brands and not inauthentic idols. My Take: Generation Ego
But can we also stop falling into the fallacy of reifying generations by ascribing them names? Millenials were the boogeyman word and now it's Generation Z. These names were created by marketing companies but we treat them as real. It's better to move away from generation naming and talk about demographic sectors (e.g. 18-25 year olds as of today)
I agree. Naming generations enables the mythologization of these demographic sectors, the consequence of which is the illusion that these groups are homogenous and easily demarcated.
Nope, it’s Gen Z’s turn now. Millenials have held the torch for WAY too long and Gen Z has just been skirting under the radar, second to Gen X. Generations are meant to be studied because they’re an easy way to examine to sociocultural mindset of a country for years to come.
Whoever you may be, you are naturally beautiful in some way. Work with that first and if you choose to enhance your natural beauty in some way, make sure you do it in a sustainable way.
I was once half-jokingly told to get rhinoplasty and I haven’t done it as of now. Also, I’m kind of ok with how I look on camera. I have good lighting lol
I can't help but wonder how the gen z it girl will cope when she begins a family 🤔 Raising small children is tough and leaves no time for self care routines. I think every generation of women gets a shock when faced with the realities of parenting, but I worry the shift to motherhood might be even harder for gen z
Oh oh, I can answer this one: just don't have them. More and more women are informed about what actually happens during pregnancy, child birth and needing to raise a tiny human. And more and more people see the state of the world and realise there's hardly a future for anyone. So lots of women are now just opting out of having kids, rightfully so in my honest opinion.
"As the most racially and ethnically diverse generation" - diversity has always existed, but only in recent times was it positively acknowledged and stood up for
All I know is that a lot more people were considered beautiful before this generation of impossible standards and constant social influencing came...just because black people,trans,gay made the cut doesn't mean that a lot more stayed out because according to plastic surgery and filter culture,they are now average.
"Clean" and "natural" ingredients is load of bullshit, I too am in the skincare because mine is so sensitive so I have to look after it and plus it makes me feel more tidy and happy with myself as I've always had terrible acne. But that propaganda of clean and natural ingredients is just another way to sell you something.
I remember having a few products and then I significantly reduced but I’ve added stuff to my Skincare routine after having a skin incident to heal it and I want to be nicer to my skin.
there is a difference between the pandering we're seeing from the beauty industry and the actual "beauty standard" itself. Gen Z's beauty standard is nothing new - it's still all about the exoticism of anything that is "trans" or "mixed" (i.e.: mixed race, trans-gender, gender fluid, etc.)
I agree. Gen Z’s exoticism and deterrence from most things traditional is actually the first step into eugenics. It won’t be today, and it won’t be tomorrow, but Gen Z is an experimental guinea pig into how much people are willing to change themselves to fit an ideal beauty standard, dangers be damned. They’ll say “no that’s not true” but… Come on now…
I feel like this generation is obsessed with race and love saying things constantly like “why do white women do ___?!?!” And their ‘activism’ is their entire personality. Also, all that inclusive marketing isn’t done by gen Z lol they’re still barely getting their feet wet in the professional world, all of that is done by millennials and it’s influenced gen z. I think we definitely needed a change in marketing but at the same time gen z is too green to realize they’re just being pandered to and all this marketing isn’t to show how much corporations love everyone but to get everyone to buy stuff. I will still say though I do think it’s nice to see people of all races and sizes now rather than just tall stick thin people.
the "This is who i am" movement is utterly narcissic and self centered. In every aspect of our life, we have to be the best version of ourselves. That suppose work and efforts.
The thing you said about plastic surgery though... "PS is okay, but maybe not if you're doing to adhere to beauty standards'. Like it was always done for that reason guys, except for reconstructive plastic surgery. People always do it because they don't like something about themselves and want to change it to fit some kind of beauty standard. So that comment doesn't make sense.
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Kanye is right about Lizzo. She promotes obesity and self destruction
They should take their sponsorship back. Y'all consistently release ignorant & casually racist videos.
Pls do a take on 'bad sisters'
I feel like beauty standards now are just as rigid as they have been historically but now it’s more insidious cos it’s supposedly, ideally, to be attained naturally. Like the answer isn’t even makeup or surgery (tho ppl still use those things) it’s like you should just be born conventionally beautiful. Your biology should just naturally adhere to the ✨standards ✨
What a fantastic point
Exactly and I’d argue less than 1% of people would naturally fit the “natural” beauty aesthetic
not to mention the fact that apps popular among gen z like Tik Tok literally use an algorithm to determine if you're conventionally attractive enough to pop up on peoples pages
The more things change, the more it stays the same.
THANK YOU EXACTLYY
the obsession with skin care though, it's kind of equally horrible to me. like i get wanting to take care of yourself, but it reads like a downright fixation to avoid ageing at all costs and that's like? equally negative? companies are still selling you shit, exploiting every single thing you're insecure about. comes down to the same mentality, same tactics, same but different insecurities :/
I think it’s funny that all that million skincare products are used by kids, teens and young women who are already have young hydrated good skin, mostly. That’s absolutely useless.
If they don’t- it’s still a medical problem, not cosmetic
@@wmurd Except that the majority of products are designed to be preventative. Sunblocks, moisturizers, occlusives, hell even botox are all designed to be used to PREVENT damage to the skin so using them early on is the right way to do it.
I hate how companies now market themselves like skincare is the ultimate act of self love 🙄 it’s really not
Also acne and skin conditions are now vilified but because of “health”
Gen z says that people can be beautiful at any size while also pretzeling themselves into the ideal angles for Instagram and always having the optimal lighting and filter settings.
Yeah well technically everyone can be beautiful... in an appropriate pose, angle and with a good filter on.
You can't reinvent the wheel.. You can modify it though
I think it comes from the challenge of wanting to fit in and conform while also wanting to challenge norms at the same time
It's instagram, it's not that deep to do that. I think that what is harmful is the idea of presenting it like it's not.
Um yeah. The whole video is about that. That's the problem. It's not our fault we grew up in this society.
Embrace your natural skin!
Fine print: if you have no acne or wrinkles
Love your body!
Fine print: if you are thin/in shape
Tbh I felt less self conscious about my looks before embracing your “natural beauty” was trendy. None of it applies if you aren’t already gorgeous, young or thin. It’s not an accident that most of the ppl who are ambassadors for this aesthetic look the same.
I get what you mean but let's not conflate thin with in shape. Thinness does not equal health, stamina or endurance. Stamina+endurance is what equals fitness which thin people do not nec. have.
@@sdarling6518 Moreso meant “in shape” in terms of the type of body people tend to associate that phrase with ie defined abs, little body fat, toned arms and legs etc.
I’m 24 and my friends who are the same age are already complaining about wrinkles! It’s frustrating because the “wrinkles” we have are natural from smiling and talking. With so much emphasis on having perfect skin, people are getting Botox and procedures at crazy young ages. A few decades ago, Botox was only seen for older women and celebs. Despite the diversity in skin types seen on models, the standard is still perfect glass skin which is difficult for many (including myself as I have genetic skin issues) to maintain even with all the skincare in the world.
@@petunia7623 "Ew, you're older than 25? You belong in a nursing home!"
@@petunia7623 😮
Yess, I think people are more into self-care and skincare than ever before, and with the knowledge that comes from the internet and there’s also this idea with a lot of people that plastic surgery can be empowering, Maybe it’s gotten a bit out of control
@@cameronfield4617 The atmosphere is thinning, use your fucking sunscreen people!!!!
@@petunia7623 Oh haha 😅
Skincare has replaced diet culture. The focus on minimal makeup and "your skin but better" makeup lines has put a lot of pressure on natural skin to look great, flawless even. Yes we have better products, promising returns etc but nobody seems to ask why do we need it at all? Why do I need harvested snail mucin or slather myself in vaseline or cycle through retinol, acids and ceramides all in the name of taking care of myself. Yeah the products may be natural (they aren't) but this level of obsession isn't. Plus all the advertising in the world can't convince me that this isn't generating terrible amounts of waste. All those plastic bottles, little tubes and applicators and what not. Skincare and beauty industry uses the language of inclusivity and environmental care without actually implementing it and we let them.
Instead of being beautiful naturally, we are now expected to look naturally beautiful.
so in other words nothing has changed. ppl have always judged others for hiding behind makeup, plastic surgery, botox, etc. but if your nautrally pretty pppl will just resort to ad hominems like one being stuck up or some shit. id rather here ad hominems based on projection than insults based on the truth
We preach about body positivity and self love, but we're so quick to make fun of the looks of someone just because we don't like them. Like recently with Dream's face reveal, everyone was clowning on his looks even though he looks like, a normal person? I've never watched him and I don't really intend to, but I felt so bad for him.
Fr I’m a gen z person and I feel like people in our generation are hypocritical asf LMAO
Like, there's literally nothing wrong with his face. He's at least a seven and might get to an eight or more with all controllable factors in place. If that's what some people think of as hideous, I'd hate for them to see me. Then again, I have to wonder what they see when they look at themselves in the mirror.
@@stevegeorge6880 honestly with the whole dream situation I’m convinced he could’ve been objectively the most attractive person to ever grace the face of the earth- and Twitter still would’ve dragged him. Like that’s just the nature of the internet. Plus over time I assume people had created this perfect image in their mind of what he looks like, idk that the reality was ever that important
Yeah you raise a great point! When someone wallows in their own pity and seek compliments, people are like "Oh why are you so sad?! You are beautiful!"
But when its someone people don't like, the first thing people do is go after their appearance.
Hypocrites.
Like if people act humble: "No why u sad ur so pretty! 😭"
But if this person has a terrible attitude or does something bad: "boooo you're ugly haha!"
@@usernameisunavailable8270 many of the same people who promote body positivity absolutely will turn around and fat shame someone they find morally abhorrent. Like, we get it. We may even agree with you regarding them. That person may be a monster. But compromising your own values for the sake of getting a dig in doesn't help.
as a gen z i think we are lowkey the most hypocritical generation
I think that's just an age thing. Teenagers and twenty somethings feel like they've figured things out and can do better than their parents. In some ways that is good because it can drive change in a good way. There is a lot to admire when young people stand up to the world and become a voice for change.
But there is a certain amount of rigidity and black/white think that comes with being young.
As I get older, I just see more and more that people aren't trying to be evil or perfect at being good, we're all just muddling along the best we can.
I see a younger generation who decides that people who disagree with them are evil and should be cancelled, failing to see that people deserve second chances, situations are nuanced, and there is not such a thing as ethical consumption.
@@cbpd89 that's exactly why they are hypocritical though, because they are quick to cancel people while not being able to look at their own inconsistent behavior or perhaps more accurately as a way to deflect from their own "problematic" behavior. It's not the same with the previous generations of youth, mostly because GenZ grew up under a culture of digital scrutiny, where every stupid thought you posted on the internet has been documented and can come back to haunt you later on, where you can pretend to have a life and persona online that is totally inauthentic to your real life, where you do not have respite from cyberbullies. That's the danger of growing up in a digital age that many younger millennials and GenZ experienced that would never have been experienced by those older than them.
You were born in the wrong generation weren’t you? 🙄🤡
@@cbpd89 I agree with you, but Gen Z goes above and beyond with how they handle rejection, disagreement, trying to be “perfect”, etc. I’m a millennial, and stuff like this happened in my generation, but not to the extreme degree as Gen Z.
There was a whole phase of life we had to live through where girls/women with makeup vs without makeup was considered the height of comedy.
I see you tiss army veteran
Gen Z is a constant walking contradiction.
They strike me as highly confused, not quite sure what their place in the world is yet
That's everyone before you hit about age 25.
Just like every generation - forces and fashions pulling people in all directions.
@@Veilfire it’s because the vast majority of gen z are teenagers and the older bulk are early 20s. It’s nothing new, it’s the same for every generation
That's what happens when you're entire childhood is put online to picked apart by others.
They behave almost psychopathically because they're not really ever allowed to say how they really feel or even make the same dumb mistakes we were all afforded as children.
Honestly, to me it all looks just like in our generation. Gen z reinvented some old trends, embraced diversity and have unlimited access to social networks.
But essentially it’s all the same - the youth thinks that they have understood life and are better than the previous generations.
Meanwhile millennials are getting older and think that the new generation is terrible and the world is going to hell. Just like their parents did.
Nothing is new under the moon.
Honestly you should speak for yourself. I think it's an exaggeration to say that they think they have understood life and are "better."
Maybe they're just experimenting and open. And not all Millennials think they're awful. I'm a millennial and I'm optimistic about their perspective on this stuff. Not everyone is so rigid as your comment makes them out to be.
Yes
I’m a millennial and I try not to be too harsh on the youth, it wasn’t that long ago when everyone was shitting on us.
Correct.
@@PrincessKLS They’re STILL shitting on us.
Is it just me or do the “It” girl and Alpha dude trope mirror each other? I mean both have those routines, wake up early, grindsets, and anything else that was mentioned. Also Gen Z dudes and girls are completely different as well; in terms of beauty standards they’re fairly similar since Gen Z dudes and girls both try to look naturally attractive while putting in plenty of effort. I’m noticing more Gen Z men getting into working out more, especially teenage men, and usually people who adopt these habits early on carry it out through adulthood. I guess that could be a future video idea? I mean the fitness industry and Gen Z
Wisecrack here on RUclips has a great video on Men's health products and how it's being pushed down young men. If you're interested you should check it out.
Yes I said that in the comments for the That Girl video for this channel.
They don’t seem that different from when I was in my early 20s… 20 years ago. We didn’t want to get old either…. Nobody does, but it beats the alternative ☠️ 😉 you also stop caring so much because you can’t beat the new 20 somethings and you are busy caring for much more important things like children, aging parents, community, and careers… also social media was a joke when it first started. I don’t know when people starting taking it so seriously….all that glitters is not gold… don’t believe everything you see
used to be a skincare addict as I really thought the right combination of products would give me 'perfect' skin eventually. It wasn't until I read that subjecting your skin to a million products every night might actually be bad for it that I did a major purge and simplified to a simple, drugstore gentle cleanser and moisturizer (and sunscreen).The thing is, my skin looks so much better now, but I don't know if it has actually changed, or if I just perceive it to look better because I'm not OBSESSING over the flaws. I think it's a bit of both. Perception is incredibly powerful and the perception of accepting yourself for where you are as opposed to always trying to buy your way into 'perfection' is a much happier place to be.
Well, cleanser, moisturizer and sunscreen (when going outside) is what professional models do. And I think they know a thing or two about this.
Capitalism will always find a way to exploit you. The marketing machines just adapt and target trend driven biases. I really hope sustainable and inclusive products become the norm, but NEVER trust advertising.
Amen!
Same!!!! The moment you quit fixating on perceived issues/skin and when I simplified my skincare then my skin got much better!! All those skin/makeup products irritate and break out the skin. My skin also got perfectly clear and looked more youthful when I quit wearing makeup during pandemic time in quarantine.
Nah cuz if someone commented “body positivity🫶🫶🫶” or “normalize being beautiful w/o fitting into beauty standards” on a gen z girl’s post it’d sound so backhanded💀😭
Hahaha true! It sounds insulting :O
Girl I’ve seen “I hate my body but seeing you being confident in a unconventional body like mine makes me so much more confident” sometimes the creators take it positively too, You’d have me fucked up
“Wow I aspire to be as brave as you are”
YES! so image obsessed, i have never felt worst about my body
@Seven Inches of Throbbing Pink Jesus Don't hate the player hate the game
Same
Depression/anxiety and mental illness in general are also skyrocketing in Gen Z
The absolute obsession with anti-aging is really worrying because EVERYONE ages. Even sunscreen, good as it is for protection, is not going to win against father time. I can see these kids having wretched breakdowns when they experience the first set of permanent wrinkles.
Oh my gosh yes. They’re going to flip when the fat on their stomach and hips won’t go away, they’re going to cry when balding takes full effect, they’ll be angry when they realize that they can only do so much without expensive intervention but they most likely cannot afford, and above all they’ll be terrified of all the things that they can’t fix like worsening eyesight, deafness, and loss of mobility.
@@LoveAndSnapple even with intervention, there are some things that just can’t go back to square one or look really odd if you try and ‘Botox’ then away.
I'm not completely against this, humans naturally are supposed to live around 34 years without technology, with medicine we are capable to expand this range to an average of 70 years, a lot of it comes from antiaging of the body.
People care about their appearance even at 60, most people want to look fertile and healthy for a long time.
@@An-kw3ec What's the evidence on living only to 34 years naturally? Even in most "primitive" tribes there are people older than that.
Life expectancy and individual age are two separate things, if your country has a life expectancy of 60 doesn't mean there aren't going to be people over that age, human bodies are wired to work efficiently until 34-40 years old, after that the body starts to decay quickly.
What I learned was that it’s a whole process to love yourself: There’s the Body Shaming/Bullying to Body Positivity to then finally reaching Body Neutrality where you just treat your body with respect and love that is matter of fact.
I just want my body to not be up for public debate anymore, either in form or function.
Enlightened centrism wins again
@Seven Inches of Throbbing Pink Jesus people just jump out and call other people centrists when they have a more neutral outlook on things
"moving away from sex sells" Hahahahahaha
Yeah, sex sells everywhere, the only thing that changed is that now is more insidious than ever.
Literally, Euphoria is the first that comes to mind. Inclusivity, the focus is on young people. But then, they try to introduce serious issues such as human trafficking and just give up, it never happened, forget about it, next episode, someone who is playing an underage character is showing her boobs. They make it seem like none of today's kids have any ambition or deal with any real social injustice. Like they are just one dimensional party animals and sex addicts. They want to push the idea that very young girls are learning to be confident, and the way to do that is through being grossly objectified by older men. As a social worker who is barely a millenial (I'm turning 26 tomorrow), I'm grossed out.
The f*** are clean ingredients... So sick of this trend there is no definition for clean cosmetics.. just another marketing practice
I reckon “clean” meaning not poisonous ingredients. A lot of makeup is allowed to use straight up poisons in their mixtures and it really harms a lot of people.
@@PortiaDDoesStyle sorry but you are brainwashed if you think that.. this was true maybe 100 years ago .. nowadays there are lots of regulations that secure safe cosmetics.. by the way lots of herbs are poisonous so just that something comes from nature doesn't mean it is safe
For the longest time, I thought not having pimples was an achievement but as I accepted it, it became less annoying.
I find it that now day the gorgeous girl next door isn't enough. The most popular girl in your highschool/ uni / work etc isn't enough anymore you have to be otherworldly
After thinking about this video for a bit, GenZs ideas about beauty can be summed up by this: They accept and celebrate any and all bodies, faces, and imperfections except their own.
These young people spending way too much time on social media isn't healthy mentally or emotionally. Embracing flaws is completely fine. I feel like if Gen Z stepped away from TikTok and Instagram a lot more, they would find some inner peace. It's perfectly fine to repeat an outfit or to not be a fan of the no makeup makeup look. I had a German class over Zoom earlier today and I just made sure my clothes were clean, hair brushed and tidy, and that my teeth were also brushed.
I feel like beauty standards are not the actual problem we should fight against. Beauty (external) is about differentiation, beauty standards are always going to a good fit for a tiny minority. The issue in my opinion is the obsession with image and the beauty as a constant injunction. Ofc beauty standards need to be diversified but the impression of beauty also relies on an aesthetic sense that cannot be controlled that much. The problem is that we literally HAVE to be beautiful. Can't we move beyond beauty and image being at best the most important feature of someone and at worst its sole characteristic? At the end of the day, our image is nothing more that our visual appearance, it probably makes up for less than 1% of what we really are 🤗
Exactly! Definitions may change, but standards will remain, even when inclusive with more ideas of what it means to be beauty. So at some point the question we should ask ourselves (as a whole) is: do we need to be beautiful ? Why not looking at other avenues that aren't about aesthetics?
Wow. Yes!
I feel that as Gen Z, we’re almost echoing the liberating feeling of 1920s. However, beauty standards in any age are weird and contradictory because it is created by human beings who are weird and contradictory themselves 🔥
Are you kidding? Gen Z are stuck in the Matrix, like their previous generations.
@@O1OO1O1 You raise a good point.
It's merely a facsimile of the 1920's. It's a copy of a copy, a fake. The same way Edward Bernays tricked women in the 20's into smoking by claiming it was liberating, corporations/goverment is doing the same thing now, dropping bombs with pride flags and celebrating female CEO's of companies who's primary goals are to make war like Lockheed and Boeing, and Gen Z is like, "Slay Queen!" and "Girl Boss!" And the worst is thinking that buying free trade coffee makes you an activist, and other similar nonsense. It's still just marketing.
These beauty standards have not been created by Gen Z, the good or the bad. They were a natural progression of trends just like everything else. I'm a millennial (2 years from being Gen Z) and ever since I can remember seeing beauty marketing as a child, I've seen marketing for makeup that is ethical, diverse, natural, and expressive, although in slightly different forms than is present today. There is historical/social context for these trends outside of makeup and beauty itself. Many general spaces have adopted these beauty standards although with most new things it's more easily adopted by and more prolifically marketed to younger people. The added consumerism aspect from companies co-opting these more inclusive beauty ideals twisted this natural/expressive/ethical beauty to natural/expressive/ethical beauty you can buy, which leads to a lot of the "dark side" aspects mentioned. And either way, beauty standards are inherently bad because, even if we're broadening that standard, a standard is something to be measured against, fit into. Body neutrality as alternative to past beauty standards is something I am more interested in learning about and is more 'new.'
I wish The Take didn't pump out video essays every other day because sometimes they're less takes and more a list of internet observations which then leaves out nuance and intersections historical/social context, which is the stuff I actually want to learn about.
Hmm... I'm not too sure about that. While I agree with (and WHOLEHEARTEDLY support) Gen Z's carefree and more ethical views on makeup, I'm absolutely concerned about their obsession with skincare - particularly anti-aging. I remember reading a post by a fourteen year old who was wondering whether or not it was too early to start an anti-aging routine. WHAT?!?😟
As a gen z even i read some of these comments about anti - aging and the RUclipsrs add to it.
It's interesting you mention K-beauty, for me k-beauty is "the new white": I live in Canada and many young people who are Asian descendants are popularizing old trends like skin bleaching, extremely skinny looks, wearing luxury brands. etc., sometimes I have this feeling of being excluded for not looking like this or can't afford Supreme or LV; before it was white people, now k-beauty-looking people, and everything feels so unachievable and excluding, money always wins, I guess.
@Serenity Symphony are you accepting the fact that you feel insecure?? are you taking the easy route?? If so, just a reminder that what make you happy is your choice not circumstance.
I am genuinely encouraged when I see a greater diversity of body shapes, sizes, colors, textures, etc being featured in highly visible media, but there always seem to be limiting conditions. Like, visibility is for large bodies so long as they're also a, b, c and not x, y, z. I have a large body but not the widely-celebrated features that would "compensate" for it or make it more consumable. I feel simultaneously enthusiastic for positive representation that is embracing more total bodies and also privately deflated that I don't think I'll ever actually see myself represented with dignity.
It's also important to talk about the cost of these "perfect products". Fenty is amazing that's a hill I will die on, BUT- it's expensive and not easily accessible outside of the U.S. In Australia, it's only stocked at Sephora (stores are only in cities), and for a normal bottle of foundation is $49-$60 AUD. Whereas, brands like Maybelline are cheap, found in every chemist, but still test on animals.
There's a definite class and wealth divide when pushing for the public to use "perfect products".
I have mixed feeling on this. I do applaud this generation with celebrating diversity and a positive sense of self. I'm an older millennial who grew up in the 90's. Back then, anything beauty-related was something to aspire to. Being a black woman, those ideals were (and still are) impossible. Skin lightening was definitely a think, though I never did it myself. I did, however firmly believe that straight hair was beautiful, so I went through relaxers for more than a decade. My parents never allowed me to wear makeup, though, so I never got caught in that trap.
I suppose I'm glad "natural" is in, as I never wear makeup now. I DO have a skin care routine that I follow to lessen acne and get rid of the acne scars. They are caused by my birth control, but since I have endometriosis, I HAVE to be on it. It does make me self-conscience about how I look. I wish I had had the mindset that this generation had adopted, that you are beautiful but being you. I also applaud companies for making more inclusive, safer, more natural products. I still see much of the beauty standard is white and thin, though, and I will never jump on any makeup or plastic surgery bandwagon.
If you grew up in the '90s, you're a standard millennial. Older millennials grew up in the '80s.
Yeah the lines are where the generations end are weird I’m technically an older gen z but thought I was a younger millennial for ages. Born in 1998.
@@lolablake9196 When does Gen Z start? I’m Nov 94 and I identify as a full blown Millennial, even fall into some of the stereotypes 😅. I didn’t grow up with Social Media and it was introduced to all of us at the same time so you could say we all had the same “learning curve” for lack of a better term. I feel that’s what separates me from other generations, the same way historians use the radio, TV and the internet to define key moments in history or how Presidents adapted to those inventions to do politics.
I feel I’d be a completely different person if I had the internet all to myself in my childhood.
I honestly hate how with your endometriosis, the stupid side effects from your birth control (that you shouldn’t have to go through) basically put you in a position where you can never win, like most women.
I hope you know its never too late to adopt the mindset that you wish you had. I rely on affirmations daily. You can wake up everyday and say you’re worth it, don’t miss a day. If you don’t feel like it no need to lie, you can also use affirmations to re-affirm that you no longer want to feel a certain way. Both your natural hair and straight hair are beautiful, use them as you wish, when you want to or feel like it because you choose to. I know its easier said than done and not really an on and off button but if you choose to you can embark on that hard road of accepting self-love, feel the way it fills you and find the way to reach it to give back. I’ve dealt with depression my entire life so I understand the brain gymnastics needed to get out of what you’ve already convinced yourself is the truth, rely on community too, its amazing when we help each other.
Much love from a stranger ❤
@@sdarling6518 Not necessarily. Depends what you mean both mean by "grew up." Millennials were born 1981 - 1996. The oldest millennials turned 9 in 1990, which means they were '80s kids, but spent the 90s coming of age. I think OP is using "growing up" as "coming of age" given that the video we're all commenting on spotlights teen and young adult culture. Most kids aren't allowed to explore the beauty industry -- going to the mall solo, buying their own clothes, wearing makeup -- until they hit puberty.
I’m all for taking care of ur skin over covering up with makeup the thing gen z seems obsessed with not aging unfortunately that’s not how that works
its wild being 25 and having experienced both millenial and gen z beauty standards. at the same time, they have so many things in common. like, now we maybe pretend that bodies are beautiful at any size but really what im seeing being classed as the ideal are still once again super skinny girls just like 10-20 and 30 years back. we brought the low waisted jeans back again to show off flat stomachs, we use the skincare excuse to basically expect everyone to have clear smooth skin or else they must be doing something wrong (accuse them of bad diet or improper skincare) , when there's chubby people on social media we tell them they're promoting obesity and what a terrible influence they are. so really, not much has changed lol. Also, I see a lot of body positivity is pretentious and only for social media presence. behind closed door I hear and see young people still talk shit about eachothers looks and bodies just as much as other generations used to, so again no improvement there. we pretend we accep diverse beauty but its just a front, not to mention how normalized plastic surgery is now
Agree with everything said.
Good, very balanced and valid critique. Businesses will always try to comvonce you they are your friend in order to adapt and be able to continue selling. Smfh.
This video forced me to watch more TikTok’s than I’ve ever watched before. Seriously… how do y’all stand it? It’s like someone put all of the most insufferable people you’ll ever meet in your entire life on one platform😬
Because your feed is curated to things your interested in
My coworker is....23. And she has already paid and gotten botox done. BOTOX. And for what? How can you worry about wrinkles already and sorry, its a neurotoxin. Doesnt matter how little you use, its not meant to be in your body really.
How does your KNowledge relate to "The Past and Future of Work" by 'Some More News'?
It's all elitist too? The inclusivity is just a false pretense.
I feel like the beauty standards are pretty simple: beauty comes with all sizes and shapes under one condition. You must be perfect
There's this paradox of genZ, on the surface they focus on being natural and eco and sustainable, on the other hand, they're the main driving force behind shein and similar brands (websites? online shops?)
not to mention apps like tiktok which algorithms promote more attractive people
Gen Z is very hypocritical in which they like to bark at people to do and be better while secretly buying and consuming what they want in private.
If Gen Z still had to rely on the mall like previous generations then they wouldn’t act so high and mighty all the time.
Fantastic title + points in this video, although I would have liked to see a more nuanced/thorough breakdown of plastic surgery - how it's not only a personal choice and apt to make life considerably easier for some, but how it's also dangerous and holds consequences for not only individuals but communities. Also, I find it shocking how open people are about plastic surgery -- like they're so anxious people will call them out on it that they detail exactly what they nip and tuck and plump? In some ways this transparency is helpful, since it doesn't claim to be reality - but I just find it so bizarre and maybe even more dangerous.
Love if you all did a video calling out how oppressive the female gaze can be…cuz it’s so similar to me…
I always love when you guys touch on beauty and beauty expectations topics in your videos, I am 31 years old and still find it difficult to identify with a trend and/or not being swayed by them.....Cheers from Honduras 💙🤍
With any self respecting dermatologist telling you that your skin best cares left to it's own devices - selling "skin care" is really just a lateral move to push a product. The "values" are really just the dog whistle when targeting the audience. I mean, wouldn't the most environmentally friendly, sustainable thing be to just not buy product which then makes your skin worse, albeit a little less so than GenXs make up and then shower it off again into the environment?
Ah, so gen z are like all other generations... Shocking
Brands can use the words "clean " and "natural" but they really don't mean anything concrete.
Also we still put too much value on beauty , why do we have to be beautiful to be valued ?
So... it's not enough anymore that your skin LOOKS flawless, it has to BE flawless...
Skin care products seem to exclude people with eczema and similar skin conditions. Products that are eczema friendly cost and arm and a leg to buy. It's also not easily accessible
I saw a video recently talking about how we have this idea that if you train like a certain type of athlete, you'll get results like they do, when the truth of the matter is really that those certain athletes get the results they do because they got genetically lucky. No matter how much I train in swimming, I'm never going to be as good as Michael Phelps, because he has some genetic features that set him up perfectly to be an incredible swimmer and have that type of physique. Young people who are conventionally attractive, have good skin, are genetically predisposed to be able to "sculpt" their bodies in the gym, are rewarded for what is natural for them, and then they turn around and say it should be easy for everyone because it's easy for them.
7:24 I felt this on a spiritual level.
Interesting video. I definitely feel like the internet has caused us to assign moral/character value to aesthetic (“this is how you age when you’re unproblematic”, etc). The go-to response when someone says something bad online is to make fun of how they look. Not saying that this is necessarily bad, but I do think that frequently being exposed to this line of thinking impacts how we view ourselves.
As a 24 year old Gen Zer I just see this and think “your parents pay for everything and you have too much time on your hands” 😂
Gen Z: Celebrates all body types and ethnicities. Yay!
Also Gen Z: The most ageist generation. The way they talk about women who "don't age well" is dehumanizing and what's worse is that they correlate visible signs of aging with being a bad person. For example, they'll say things like "she looks good for her age because she's not problematic"
--
Gen Z: Embraces natural beauty. Calls it the "off-duty model look" or "clean girl aesthetic".
Also Gen Z: Normalizes getting an eye lift, lip fillers, botox, etc. as long as "you can afford it and are honest about it"....not realizing they have subconsciously warped what we think faces should naturally look like, the result is everyone has the same IG face now. They also shame women with naturally thin lips while sitting on their body positivity high horse.
👏🏾👏🏾👏🏾
Yes all of this finally people are talking about this
You also have the fact that Gen Z talks about accepting all body types. However, they kick off when someone is skinny.
@@Silverswitch1 TRUTH. I could write an entire essay about skinny shaming. A quick look at the comment section of any thin woman’s post is a reminder that the body positivity movement has never included all bodies. Also, gawking in shock at skinny women’s bodies like they’re in a freak show isn’t a complement, it’s dehumanizing.
right. they pretend to root for bigger uglier bodies and people with darker skin and different hair textures. but the reality is the most popular tiktokkers and shit are the pretty white ones with button noses. lol that tells u everything. i promise u no one really cares about the made up genders and blm or whatever. just the popularity
Gen Z beauty is being told you're beautiful and that you shouldn't change yourself coming from someone who is fixated with changing themselves (they'll constantly share that message subconsciously) and when you ask them why they'll say it's personal choice even though deep down they think you'd be better if you changed yourself too. That or they think changing applies to them only but then at the same time the others also think changing themselves only applies to them.
This can be applied to weight, features, clothing, etc.
I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack, I use a deep pore cleanser lotion. In the shower, I use a water activated gel cleanser. Then a honey almond body scrub. And on the face, an exfoliating gel scrub. Then apply an herb mint facial mask, which I leave on for 10 minutes while I prepare the rest of my routine. I always use an aftershave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion.
Is this real or are you being ironic??😆😆 It's kinda crazy that I can't tell anymore!🤣🤣🤣
@@kristennelson3190 Please do yourself a favour and watch American Psycho! My comment is a quote from the film. It's one of my favorites -- it's super hilarious, and it satirizes (among other things) the skincare craze mentioned in this video. Except it satirized it about 20 years before Gen-Z came of age...
@@wisemandenny8 👏😆😆!! I love that movie! Actually, I read that book when it First came out (I'm showing my age!😜), so I'm feeling a little dumb for not catching the reference. Well played, hon!👍
I feel like we are "overnormalizing" plastic surgeries.. like yeah nobody should be shamed for it but we also shouldn't ideolize it definently not feminist!
idk but the way tiktoks about rhinoplasties and tiktoks of girls saying how bad they feel about their noses not being "beautiful" really terrifies me
Here in Brazil, every single young influencer had some plastic surgery or other procedures. It's so bizarre that everyone is getting the same face and body, considering my country is one of the most diverse in the world. Seems like only rich people can be pretty, because you just need to "buy" the perfect body and voilà.
At the same time, of course, we have lots of "body-positivity-talk" in the same social media. 🙃
é insano como lugares para tratamentos e procedimentos estéticos se espalharam pelos interiores (algo que, até tempos atrás, eram disponíveis somente em capitais e grandes centros). mas como sempre no Brasil é aquilo: por um lado é bom pela geração de empregos, por outro seguimos mantendo as mesmas estruturas sociais e de privilégio de sempre -- antes propagadas pelas grandes empresas de TV, hoje pelas redes sociais.
@@danascully89 ?? o foco é sobretudo no autocuidado, e isso, é bem acessível a população graças as academias grátis ao ar livre ( ou as particulares que não são caras devido a concorrência) e a alimentação que também é acessível graças ao clima e a agricultura familiar.
@@vanessaguimaraes01 Olá Vanessa, tudo bem? Minha intenção com o comentário foi complementar o posicionamento da Juliana, sobre como o "corpo perfeito" é vendido no Brasil (faço um adendo, tudo a partir da retórica da naturalidade e da "beleza brasileira"). Em resposta ao seu comentário, eu entendo que temos opções acessíveis, mas essa perspectiva de autocuidado (como é vendida pela mídia) ainda demanda de críticas, em pelo menos três pontos (que consigo lembrar agora): o tempo que demanda cuidar de si, os altos valores de bons produtos de dermocosmética e a escassez de profissionais da Dermatologia e Nutrição, e outros especialistas, no SUS. Infelizmente, debaixo de um céu capitalista, o objetivo é sempre o lucro e as classes com menos privilégios sempre sofrem pela falta de inclusão...
@@danascully89 É aí que você comete o erro. Nas classes mais baixas, o que impera é a cultura de beleza familiar. Dificilmente você verá alguém buscando acesso a produtos de beleza de farmácia, havendo um maior foco nos produtos de origem natural, porque foi testado por outras mulheres da família, sendo respaldado pelo tempo.
@@vanessaguimaraes01 Então, eu me referi justamente a um certo nicho: o pessoal que tem acesso a redes sociais e algum poder aquisitivo. O pessoal acaba se sentindo influenciado a consumir certos produtos e a fazer certos procedimentos. Se você olhar os famosos do instagram e tiktok, referências do pinterest etc. todo mundo é extremamente parecido: nariz fino/pequeno, olhos grandes, lábios grandes, queixo definido etc. tanto que criaram filtros que modificam os rostos para essas mesmas proporções. E sobre o pessoal mais pobre... eventualmente algum morre ou faz procedimento mal feito em clínicas duvidosas na tentativa de melhorar a autoestima e se sentir incluído.
I love you guys I was literally talking about this with my friends yesterday!! I feel like there’s so much more in this subject you guys could’ve gotten intoo would love maybe a part 2?
As a Millennial with a gen Z little sister, I’m amazed at her endless desire for new clothes.
That's not the generation, that's the age she is at.
So people are not allowed to want to change up their style and buy new clothes? You’re weird asf
"natural beauty" = 3 layers of caked on makeup
-The Take
We can always count on marketing to find the way they need to spin their product in order to appeal to the teenagers and early 20s. Gen Z isn't special in that way, and frankly I find it terrifying how obsessed they are with looking young and how mean and cold they are about the appearance of people they don't agree with. You only get to be "naturally beautiful" if they agree with you, otherwise they tell you to brush up on your make up skills.
This is an ad for "The Ordinary" brand.
I feel that the whole thing is very hypocritical because even with the body inclusiveness there are very few influencers who actually promote the real thing and we tend to forget that with social media filters also come along. And the whole appreciation that goes with 'No filter' look or how people with heavy diet routines, workout routines are loved more. People want to love their skin but using lots of products is not sustainable. Skin care routine can be equally followed by using natural materials because not every one can afford them but social media is accessible to everyone. We do not realize that Gen Z is not really inclusive as opposed to they give perception of inclusiveness as I am a part of that generation and I watch my peers everyday. There is a definition of inclusivity that is set with people who can afford that and it kind of means that many people are left out. I love the body positivity, inclusivity movement and the fact that it redefines sexuality and endorces skin care, make up as gender neutral which also include people with sexual minorities andmen who had to follow certain masculine rules, also make up is for self enhancement then something to hide your natural face. But even with everything the norm has not changed, there are still certain standards that one have to follow to feel included. Kate in euphoria had a personality change with the change in her clothing as she started following her friends' but she could not accept herself without everything else, without the armour. Her vulnerability was compromised because she still did not accept herself. Kate is like the Gen Z version of makeover where she was perceived as bold, beautiful and strong when she followed the trend, instead of just focusing on her outer make over if she could still feel beautiful and confident with or without the trendy clothes that her friends wore or the make up like her friends wouldn't that be more inclusive?
I believe that sustainability and clean ingredients came with millenials. Gen Z don't really have the buying power yet, not like the millenials right now... And we are mature enough to not fall for fast fashion, I hope.
“It’s a world of this who I am”, yes but influenced by what you see on social media & media in general, it might be true for some people but for too many it’s never been such a censored, contradictory, anxiety provoking world that leaves more questions about who we are than answers.
So not much has really changed?
Nope
Not much is diffrent. Every genaration thinks that they are better and more knowledgeable than the previous generations. Skincare has become an obsession. I don't understand the "clean girl" or the "no-makeup makeup" looks. It's like we are putting just as much effort as the "glam makeup" looks, and then we are putting in even more effort to make it look effortless.
I kinda stopped taking that shit seriously when they said middle parts are universally flattering.
I've never seen such a generation that is so concerned about look, appearance, be hot and beautiful. All this "pretending that natural beauty is ok" etc. is bullshit. It's like social media, most of what we share is shallow.
The thing about skincare products being bought more by gen Z is that they're available compared to how the market was 10 or even 5 years ago.These products are accessible and affordable.
At the end of the day, capitalist consumerism is still capitalist consumerism no matter where you get your goods from.
Love this, the beauty industrial complex lives!
1:18 OMG they look absolutely fabulous ❤
The beauty standard has shifted yet again, but it isn't any easier to achieve. It still favors the young and thin. The expectation is that you will skin care yourself into looking 30 when you're 60.
Wearing sunscreen, staying hydrated, and getting enough sleep are the best things you can do for your skin, but genetics are the biggest factor determining what your skin looks like and how you age. No amount of skin care is going to change that!
I can’t with this Take. The idea that Gen Z is using less makeup is ridiculous. The filters, the marketing to younger audiences - they’re a big chunck of the affordable cosmetics industry!
It’s the same old beauty standards. Kids are still idolising the stick thin runway models just like we did back in the day. Everything is just repackaged. One step forward, two steps back. If Gen Z wants to change the status quo, put your money where your mouth is and stop buying the same BS. Support legit brands and not inauthentic idols.
My Take: Generation Ego
But can we also stop falling into the fallacy of reifying generations by ascribing them names? Millenials were the boogeyman word and now it's Generation Z. These names were created by marketing companies but we treat them as real. It's better to move away from generation naming and talk about demographic sectors (e.g. 18-25 year olds as of today)
I agree. Naming generations enables the mythologization of these demographic sectors, the consequence of which is the illusion that these groups are homogenous and easily demarcated.
Nope, it’s Gen Z’s turn now. Millenials have held the torch for WAY too long and Gen Z has just been skirting under the radar, second to Gen X.
Generations are meant to be studied because they’re an easy way to examine to sociocultural mindset of a country for years to come.
Whoever you may be, you are naturally beautiful in some way. Work with that first and if you choose to enhance your natural beauty in some way, make sure you do it in a sustainable way.
And the epidemic of BBLs
Its not just a Gen Z thing! Maybe its been heightened in the current years, but these sentiments have always been there.
ironic that people call this an “inclusive era” for body types when now thin is back in 🙄
I was once half-jokingly told to get rhinoplasty and I haven’t done it as of now. Also, I’m kind of ok with how I look on camera. I have good lighting lol
I can't help but wonder how the gen z it girl will cope when she begins a family 🤔 Raising small children is tough and leaves no time for self care routines. I think every generation of women gets a shock when faced with the realities of parenting, but I worry the shift to motherhood might be even harder for gen z
Oh oh, I can answer this one: just don't have them. More and more women are informed about what actually happens during pregnancy, child birth and needing to raise a tiny human. And more and more people see the state of the world and realise there's hardly a future for anyone. So lots of women are now just opting out of having kids, rightfully so in my honest opinion.
@@Oberky Obviously I am speaking about women who do want children. Saying, just don't have them, is not the answer to my question.
@@East_blue2014 Real motherhood on social media already informs them of what they should know.
"As the most racially and ethnically diverse generation" - diversity has always existed, but only in recent times was it positively acknowledged and stood up for
Inclusiveness in the beauty industry is just the new marketing agenda.
This was awesome as always! Such fun 👏🏽
Sheet Masks with Hyaluronic Acid are ❤
Sheesh, how many comments are you leaving on here? ☠️
All I know is that a lot more people were considered beautiful before this generation of impossible standards and constant social influencing came...just because black people,trans,gay made the cut doesn't mean that a lot more stayed out because according to plastic surgery and filter culture,they are now average.
why is genz studied like they are some alien species
"Clean" and "natural" ingredients is load of bullshit, I too am in the skincare because mine is so sensitive so I have to look after it and plus it makes me feel more tidy and happy with myself as I've always had terrible acne. But that propaganda of clean and natural ingredients is just another way to sell you something.
I remember having a few products and then I significantly reduced but I’ve added stuff to my Skincare routine after having a skin incident to heal it and I want to be nicer to my skin.
Just keep consuming! Consume!!! I mean…we make these products for you to love yourself…will you buy now?
I think my Skincare started in my teen years. I was so concerned about keeping my skin healthy.
there is a difference between the pandering we're seeing from the beauty industry and the actual "beauty standard" itself.
Gen Z's beauty standard is nothing new - it's still all about the exoticism of anything that is "trans" or "mixed" (i.e.: mixed race, trans-gender, gender fluid, etc.)
I agree. Gen Z’s exoticism and deterrence from most things traditional is actually the first step into eugenics. It won’t be today, and it won’t be tomorrow, but Gen Z is an experimental guinea pig into how much people are willing to change themselves to fit an ideal beauty standard, dangers be damned. They’ll say “no that’s not true” but… Come on now…
I feel like this generation is obsessed with race and love saying things constantly like “why do white women do ___?!?!” And their ‘activism’ is their entire personality. Also, all that inclusive marketing isn’t done by gen Z lol they’re still barely getting their feet wet in the professional world, all of that is done by millennials and it’s influenced gen z. I think we definitely needed a change in marketing but at the same time gen z is too green to realize they’re just being pandered to and all this marketing isn’t to show how much corporations love everyone but to get everyone to buy stuff. I will still say though I do think it’s nice to see people of all races and sizes now rather than just tall stick thin people.
well noting can be positive, like the light can't live without the dark
the "This is who i am" movement is utterly narcissic and self centered. In every aspect of our life, we have to be the best version of ourselves. That suppose work and efforts.
I want to see a model with body hair and hyper pigmentation.
The thing you said about plastic surgery though... "PS is okay, but maybe not if you're doing to adhere to beauty standards'. Like it was always done for that reason guys, except for reconstructive plastic surgery. People always do it because they don't like something about themselves and want to change it to fit some kind of beauty standard. So that comment doesn't make sense.