Analyzing Multiple Response Nominal Data

Learn how to analyze Multiple Response nominal data in SPSS. This video provides a brief review of measurement scales, defines multiple response nominal data and identifies the statistics that should be reported. It ends with an SPSS tutorial demonstrating how to use the Analyze--Multiple Response function to define variable sets, calculate frequencies, and create charts that can be uploaded to a presentation.
Please download the following SPSS file to follow along in the video:
drive.google.com/file/d/1Vkmv...
When conducting marketing research using survey data, multiple response nominal data are the survey questions that provide answers that are categorical with no hierarchical order and allow the respondent to "Check all that apply". Questions such as ethnicity, that allow individuals to select one or more options, are multiple respond nominal data.
TIMESTAMPS
00:00 Multiple Response Nominal Data Analysis in SPSS
00:14 Very brief review of measurement scales
01:20 What is Multiple Response Nominal Data?
02:39 What Statistics should you report for Multiple Response Nominal Data?
02:55 How to Analyze Multiple Response Nominal Data in SPSS
03:50 Identifying Multiple Response Nominal Variables
08:27 Define Multiple Response Data set
10:01 Create a Multiple Response Frequency Table
10:33 Create a Multiple Response Chart
10:45 Upload Chart to a Presentation Program

[@RomelQuinte]

Hello! Why are you not changing the "Measure" to nominal or ordinal? Why is it always in Scale?