What does Influencer Marketing look like today? ft.Viraj Sheth, Co-Founder MonkE | IIDE Supersession

In this supersession, Viraj Sheth, Co-founder & CEO of Monk Entertainment, one of India’s leading talent management & influencer marketing companies, shares his entrepreneurial story in an insightful session with Karan Shah, Founder & CEO at IIDE.
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Chapters -
1:45-20:53 Early College days & Viraj’s journey with Ranveer Allahbadia
20:54-25:51 What does Monk Entertainment do today?
25:52-30:06 First Client & How Important is Nurturing Clients?
30:07-34:19 Business Model, Top Clients & Talents of Monk Entertainment
34:20-38:56 Math Behind Influencer’s Payscales
38:57-45:35 Largest paying client, Big Campaigns & the Harsh Reality of Influencer Marketing
45:36-48:19 Beginnings & Revenue Growth of Monk Entertainment
48:20-49:52 Was Covid-19 a boon or a blessing for Monk?
49:53-52:04 What skills do you need to be hired at MonkE
52:05-56:05 How do freshers approach big brands & bag their first client?
56:06-1:00:17 What’s the Secret to Crack a Sale?
1:00:18-1:06:35 What payscales can digital marketers expect today
1:06:36-1:14:20 Work-Life Balance & Taking Charge of your career in your early 20’s
1:14:21-1:16:52 Viraj’s Opinion on Multilingual Content & AI Influencers
1:16:53-1:24:41 Monetization & Content Creation on RUclips
1:21:52-1:26:30 How to Start a Digital Marketing Agency
1:26:31-1:32:53 Koffee with Karan
1:32:54-1:36:36 Viraj’s advice for all marketers
Viraj shared how his journey started with an engineering degree from DJ Sanghvi & how he transitioned into influencer marketing & eventually co-founded Monk Entertainment with his business partner, Ranveer Allahbadia.
This supersession was filled with insights about the influencer marketing industry. Viraj also highlighted the importance of nurturing client relationships and navigating challenges like COVID-19 & what steps micro-influencers can take to grow their following. He also shared tips for freshers on approaching big brands and offered advice on balancing work-life while building a career in digital marketing.
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IIDE is Asia’s #1 institute for Digital Marketing: With a focus on practical learning and industry relevance, we empower students to excel in the digital world.
IIDE Supersessions are interactive sessions organised to bring together industry leaders, experts, and students for knowledge sharing and networking.
These sessions feature prominent figures from various industries who share their experiences, insights, and industry trends.
Check out more supersessions here - • Super Mentors at IIDE ...

[@fatemasings]

Damnnn you guys got Viraj in house!!!!! Crazzyyyy

[@ryanxmacx]

Was very insightful, we need more like this!!

[@triptyjana]

What an amazing session this was. Loved every single minute of it ❤❤❤

[@IIDEOnline]

We are glad to know you like it!

[@DASHERO]

What an amazing thing to learn really loved all his points ❤️

[@aadityajain2015]

Very insightful session

[@KartiKM001]

Insightful Max!

[@IIDEOnline]

hey, we are glad you liked it!

[@siddhiamin1869]

Very insightful 👏

[@PoojaMayekar17]

Insightful!!!!

[@IIDEOnline]

hey, we are glad you liked it

[@dhanwanthphoto]

Why are the numbers muted?

[@vinaygupta6486]

Hi

[@vinaygupta6486]

Hi

[@IIDEOnline]

Hey Vinay, how can we help you?