Don’t Fall for Lame Knife Marketing 👎🏻 It Doesn’t Get Any Worse Than This
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- Опубликовано: 27 сен 2024
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“Banned from public use for being too sharp” is an incomprehensibly stupid marketing phrase. I am astounded.
It probably works though. Most people's kitchen knives are annoyingly dull so when they hear that they go "oh heck yea".
Sensational meant to make you feel exceptional. This marketing does a few things.
It's layered, but the first part is "it might go away" since it was once banned. Second part is, the ability to get products not meant for general use can be appealing to some. Think advertisements selling "military" or "space grade" products. Third part is, it makes a person feel like they're more capable if they can use it; "other people might not be able to use it, but I would".
Stupid, but appealing enough to work. I hate this kind of marketing.
@@kai.05 That's what marketing is: lies and manipulation. It's pretty much a different word for propaganda.
@@mrkikyNot if done properly for a good product. An increasingly rare thing unfortunately.
@@mrkikyAnd learning how to use a knife steel is really easy.
The AI voicing those ads is a dead giveaway, honestly. Maximum distrust, activated.
Exactly. So many of these ads for drop-shipped goods, all with that text-to-speech audio, every one making ludicrous claims. Considering how easy it is to spot that they're bs, it annoys me that RUclips shows so many of them.
@@jamesdennett196 RUclips policy: Disregard bs, acquire currency.
Is there just one AI voice?
@@drengillespie No, and unfortunately some of them are getting harder to spot. These ones are already challenging for older people who don't know any better and are hard of hearing. Doubly so if their native language isn't English.
That whole AI video was showing other knives...
you know its gonna be quality when the advertisements feature of heavy use of AI images/voiceover and footage of a completely different knife
Like boy, that dollar store looking knife is outperforming this dimensional cutter they claim to be selling
I see it all the time on videos about firearms. Somehow these AI bot channels get hundreds of thousands of views and the only thing the video does is take the description of a firearm off the manufacturer's website put into text to speech and then steal footage of other content creators that are actually using the firearm for a review.
If that knife had feelings it would need intense psychological therapy and a designated safe space after Wills evaluation.
“Our truck stop novelty knives aren’t selling!”
Just rebrand it as a japanese chef knife and put some basic wood scales on it.
Before it was a Japanese knife, it was marketed as a Viking forged knife
@@I.b.shifty The best part is, the "Japanese" looking writing on the package uses a form of the second character (话) that isn't used in Japanese, only Chinese. The Japanese text would be 神話.
@@Aederexnah they didn't convert to traditional😭
@@I.b.shiftyThe idea probably being that the vikings are famous for their high quality swords, especially the Ulfberht (actually spelled +VLFBERH+T). Problem with that: Ulfberht swords, while widely used and praised by vikings, were made in the Frankish Empire and traded to the vikings. The vikings at the time weren't able to create the high quality steel the Franks were able to produce.
@@SiqueScarface cool fact!. But more than likely it was because Vikings the show was popular!
Any time someone says “It was banned for being too (desirable quality)” in an advertisement, just run. Too sharp, too good at curing every ailment, too good at curing a single ailment, too good at dating.
It's not like it wouldnt be easier for BIG [INDUSTRY] to just copy it and make their own version and use their BIG [INDUSTRY] money to flood the market with their product.
There are some instances where it is legitimate though. For example, many fishing lures are banned from competitive fishing competitions for being too good at attracting fish, and many shoes are banned from sports as well for the same reason.
@@sanhakim1335yeah but that’s not general use
"I'm just too much of a hard worker"😂
@@sanhakim1335banned from fishing competitions is NOT the same thing as banned from the public
I have one of these Matsato knives and it works wonderfully for cutting all kinds of meat and tenderizes it at the same time. I'd say 2 thumbs up, but I lost one of them in the hole.
Hahahahahaha
This is awesome hahahahah
I actually got a Huusk "knife" as a present (looks very much like this thing). I also have an Estwing hammer that cuts meat just as well, tenderizes almost as well, and drives nails a lot better. 🤣
@@thomaslutro5560 It's the same company. It's Huusk Matsato. Might be the same scam company group behind Kamikoto Knives and Established Titles and these.
@@thomaslutro5560 Ha, I got one as a christmas present, actually. I'll take my real opinion on that thing to the grave, before I admit how bad it is to my sister.
It's nice to look at, I guess.
A friend asked me what I thought of these, I told him it’s a knife with an identity crisis. It has no idea what it wants to be so it’s horrible at everything
It's like it went to community college and got partway through getting credits towards six different degrees but never stuck to the classes long enough to finish. It knows, to some small degree, what kinds of things knives are used for, but it can't with any degree of competence emulate any of those tasks.
It's a kitchen knife who wants to be a fighting knife.
But it's also a meth addict and spends most of it's days tweaking behind the trailer park.
I love how in their ads whenever they actually show their knife, you can see the person using it struggling to cut things lmao.
some of the clips were different knives too
The irony of RUclips forcing me to watch an ad for this very knife before watching this.
Same
Would love to see some recommendations on decent affordable kitchen knives
I love Global knives. The chef's knife is about $80 and is wonderful.
Kitchen knives are not something to cheap out on. You will hate yourself. Unfortunately, with price comes quality in the knife world.
Victorinox is the best you'll ever need as a home chef and at a very good price point. Fiskars are also decent cheap knives if they are avalible where you live. And you do not need a huge set, 3-5 knives depending on what you do is all you really need.
@jakobrosenqvist4691 I still think Wüsthof gets a bad rap in that price range... They are decent knives... I like the Wüsthof Ikon Classc range for cheap but decent beater.
If you want something just a little nicer, look into Kai Shun or the Myabi lines by Zwilling... They'll cost you about twice of what a Global or a Wüsthof will cost you, but there is a real difference in quality there as well...
Also depends on whether you want a beater or something to take care of a bit better...
A Kai Shun Santoku is nice, but not so horribly expensive it's unaffordable, and it really makes for a great allround knife in the kitchen for pretty much all prep work, unless you're talking filleting fish or deboning a piece of meat or some other really specialised task.
I'm not sure this will pass on RUclips, but a great website I can recommend, which ships pretty much locally world-wide is:
www.knivesandtools.com/en/ct/kitchen-knives.htm
Great detailed descriptions and a lot of knowhow and honest reviews...
It's my go-to place for anything that isn't something Japanese and fancy...
@@That1NissanGuy Dunno , i cheap out on them , even though i a knife guy , most of them i made it myself, and use , the other knifes are for somebody else , that would just cut on porcelan stuff like this , so i don't care about them
I am reminded of those Kamikoto scam knives that were all over the sponsorships a bit ago.
Fun fact: The parent company of Kamikoto was also the parent company of Established Titles.
@@foxyfoxington2651 So many companies are "successful" just because they manage to find ways to scam the public, but their products are garbage and the world would be better off with them not existing.
ngl my rule of thumb for knive buying, is if it does Sponsorships on youtube, i wont buy it
I got an early kamikotu and it’s still fantastic and one of my most used knives. I bought a second, different model a year later and it was utter utter garbage.
It’s literally in the garage as a paint can opener.
@@imbored667rule of thumb for general buying, if it does sponsorship on youtube, don't buy it
Knife companies, three options and they are not mutually exclusive:
1. Make better knives.
2. Stop lying in your adverts.
3. Stay out of Will's insta feed.
But how will they make a lot of money while having a crap product?
@@mrkiky By putting it in Walmart.
In fact, I think I have bought better knives in Walmart for 5 bucks.
@@Benjamin1986980 My point illustrated. Selling it for 5 bucks makes less money than selling it for whatever they're selling it.
@@Benjamin1986980 Literally the $25 Gerber pocket knife I bought on Amazon last week would cut food better than this hunk of junk.
The edge profile would be good for a skinner, but it's much to large and chunky for that. To me it feels like someone mixed a heavu duty outdoor knive and a skinner, and then made a cheap edgy replica version of that.
... too* large / outdoor knife* . Otherwise completely agreed.
@@einundsiebenziger5488 If you want something really heavy duty that can baton firewood and be used to pry and poke, then something this size is ok. But it's definitley on the larger end.
I think someone contracted a Chinese foundry to crank out thousands of these blanks and then a marketing + drop shipper company tried to make it into a "premium chef's knife"
@@jakobrosenqvist4691 I was just hinting on your typos, but thanks for the fast response anyway.
I had a skinning knife that was larger than this thing, but it was made by a reputable company. I have a smaller version of a knife that's sorta like this one. It was advertised as a "bush craft utility knife". Basically they said "it's good for cutting sticks". :D
Com'on Will. That's obviously a "Survival" Chef Knife. 😁
For when a chef has to survive because his sous chef has lost the plot and is threatening the waiting staff with a hot frying pan and you have to put them down with it? xD
ah, you mean use it as a club I presume
😄@@DaftFader
@@andyc750 After you've shaved with it, maybe 🤔😏
also very good for cosplay..
lol My cousin brought up one of those cringy Instagram knife ads and I immediately made fun of it without realizing he was about to tell me he had just bought one xD It was one of those big cleavers you see people doing like.. "survival" outdoor cooking videos with.
"My wife got me this new knife, at first i thought it looked like a viking sword"
@@Louzahsol”My wife got me this weird knife for [my birthday / Christmas / Valentine’s Day]. God I love her…”
@@ivanheffner2587 lol those ads are so bad. The dialog legit feels like AI
A friend bought me one of those 'Viking' blades. I left it on the table in the break room at work with a post-it that said "free knife shaped object".
Any picture of what you mean by a "viking" blade?
@@shadehealerthe one in the video, this is a pretty well known knife scam at this point
"gawd I love that woman" should ring a bell 😢
@@Alsry1 Thanks for the reply :)
That's a bit rude
I really appreciate you going through the knives that are pushed so hard. It shows how bad they are.
My personal feeling is that if you need this much advertisement to sell it it's probably not worth buying.
And like Will said, if you can give me a 60% discount and still make a profit, you're not pricing your product in a reasonable way
It's like they saw a spyderco and didn't realize the hole for opening the knife.
Imagine claiming to pay respect to ancient Japanese weaponsmiths, and calling one of the most well-known blade styles. . . a samurai sword. Were they afraid "katana" was too niche? I see the levels or respect match the products quality.
Keep in mind: Design is used to make a good, quality, functional product.
Marketing gets whatever product you *do* have to sell to people.
There isn't necessarily a lot of overlap between them. Careful on the internet guys, and Will, thanks for reviewing the bunk for all of us.
I'd love to see you recreate one of these production knives with good quality steel and a proper edge on them. Just to show the difference that even with a bad design, what a proper edge and steel makes to a knife and why its worth the money.
I was gifted one of these by a relative who fell for the false advertising of "Japanese Knife" "Japanese Steel" Will got lucky with the handle scales being flat on his, mine have chips out of them and daylight between the scales and tang. I have never even tried to cut anything with it, other than paper (which is simply couldn't do out of the box) I use it to practice sharpening since I'm not worried about messing it up. Also notice in the ad they demonstrate cutting with several completely different knives to the one they actually sell, it would be funny if so many people weren't actually paying money to such a blatantly fraudulent business.
The Ginsu and its advertising has a lot to answer for.
The ideograms on the box looked familiar (the 2nd is "hua" which denotes a language or dialect). So... I looked them up. It's "shen hua". I assume they're marketing on the "legendary" translation. But... it also translates to "fairy tale". :D
神话 "kamifua" meaning "myth".
Literally: "God-Story"
Going with the Japanese pronunciation since it's marketed as "Japanese".
So it’s either mythically fake, or legendarily fake, depending which way we choose to lean!
19:17 literally chills and goosebumps seeing a cut that clean after seeing the mall ninja knife struggle to knife
Interesting how in most of the footage these shady companies use in their ads, nobody seen cutting food uses the knife they advertise (1:00). And fascinating how they do not feel ashamed to sell the same shitty thing under names that change on a weekly basis.
Something to help us the viewer understand how hard you have to push to cut through things would be to put a scale beneath the cutting board. Probably weird to film but would be cool to see.
We tried it for this video, but it’s too challenging to make it read consistently
@@WillStelterbladesmith I thought that might be the case. Very cool to see how blade geometry alone makes such a big difference in the cut. Thanks for the video!
I have this exact knife (given as a gift) and it is utterly hideous. The handle material has no protection and is rough. And the blade isn't even good enough as a cleaver and is downright dangerous with how unstable it is if you don't know how to handle a knife properly.
Thank you for bringing this to peoples attention Will. Keep up the great work!
I'd love to see Wil re-grind and try to make this knife... anything but awful. I mean the shape is awful, but at least a correct sharpening would be good
I love these videos so much. the vindictive glee at watching these knives fail to live up to marketing lies is so enjoyable.
The first red flag is that Matsato isn't a real Japanese name you'd use ever. Kind of like Thomdas or Grevgory or something
In my country they are trying the sell it as "the absolute japanese chef knife sward"... "made in China" (if you notice the superfine print on the label).
I'd say it's a wonderful blade (if you use it daily, all the way from the edge) - for developing carpal tunnel joint problems...
I have one of these knives, and yeah, I would agree with most of this. My aunt got one each for me and my mom, and my mom hated it right off the bat because of how HEAVY it is. For me, as you said, the pinch grip is surprisingly comfortable, but because of the blade's weird shape, it makes it really awkward for both slicing and chopping.
What I find it useful for, weirdly enough since it doesn't look like it, is carving. I use it for cutting meat, especially partially-frozen meat that's hard to cut. I also use the tip to carve things like peppers off the stem or really thick vegetables like carrots or leeks (my local grocery store only sells giant flakkees). Turns out that weight is actually surprisingly good for just brute-forcing some tougher ingredients. Honestly if you're strong enough you could probably use the tip for chopping things finely like garlic, but again, it's really heavy compared to any other knife.
Also it looks cool so my guests like to gawk at it, and that distracts them long enough for me to use the $15 nakiri I got from the local grocery store. ALSO it's really fun for mushrooms. I like my mushroom slices thick so I can just haphazardly chop chop chop which is fun with this knife. Basically, this knife is better treated as a miniature woodcutting axe than a knife.
All that said it's just incredibly overpriced. The weird shape isn't doing it any favours. It's easily the most expensive knife in my drawer and not nearly the most useful. I definitely don't hate using it, but I completely understand why it's getting so much scrutiny, since it's basically trying to sell on being a gimmick. Which sucks, because the handle is really nice and the weight might be something that other people like me might like. God knows the fucking 1cm blade won't bend ever. But instead of making just, you know, a good knife, they had to try to trick people.
As soon as I heard 420j2 steel being used for this, I already knew how much of a scam this was.
420j2 steel, for those unaware, is a really good steel. For surgical utensils. That's an insanely bad thing for a blade that is going to be used often, like a kitchen knife. 420j2 steel can hold an edge, but it doesn't hold an edge for very long. It's easy to manufacture, and it's cheap, which is why they're used for surgical utensils; because surgeons dispose of their utensils after surgery, for both sanitary and efficiency purposes.
If you ever see any blade that is made with 420j2 steel, do not buy it even if you like dedicating your life to resharpening it after almost every single use.
I love the concept of this series. It's so fun seeing an absloute dumpster fire of a kitchen knife being talked up about.
It's almost as if every design choice of this knife was to make it bad at its supposed job in the kitchen.
I LOVE this series of testing knives that were recommended from instagram. You should make a video for all the people that took the bait and bought one a way to “fix” the knife by modifying it with a regrind so they don’t have to just throw it away, right away.
“Fix my knife” series!
My mom swears by Cutco knives. Love to see you evaluate one of theirs. I like the ones I have.
ooo this is a great idea, we have a Cutco near us, would be interesting to see what he thinks.
When I started working as a chef, my Grandpa got me one. Handle was uncomfortable, point and edge were brittle, and its a pain to sharpen. I eventually gave the knife away. Much prefer to use Whusthof or Dexter Russels in a professional setting. The Japanese knives are wonderful, but too brittle to stand up in all but the calmest situations. Most professional kitchens are not "calm" settings.
They're good but not their price good. They're probably overcharged by at least 50% but the marketing is scummy as heck.
If they are still an MLM (door to door scam jobs), I would never buy from them, regardless if their knives are good. They are overpriced as fuck on top of that.
@@rdizzy1Their price runs under the kind of price you find JA Henckels 4 Star charging.
What you buy with Cutco is stubborn durability.
I would love to get like a basics video on knives. What the typical marketing with different steel types actually means for the knife, what the different shapes mean for cutting/how to cut and all that. Plus some recommendations for different budgets and maybe even a summary of brands (how good is a normal wüsthoff against a zwilling or hexclad, are the cheap ikea knives acutally okay)
Quality review of a highly marketed knife. I learned some things that I just never thought about before. I am not a chef, I'm not much of a cook at all but I do help in the kitchen when asked and trying to sharpen knives is my responsibility.
The more ya know...
Thanks Will.
My dad bought one of those. He was all happy about it, and couldn’t wait to show me. I had the hardest time not throwing up haha
That AI art in the advertisement told me all I needed to know...
(Still watched the video though.)
These are great videos! You should try cutting things on a scale to see if you can actually quantify how much harder it is to push these knives through the veggies than it is the more well designed knives
I love how even having no real experience/knowledge in proper kitchen technique, or use in good/bad knife comparison, anyone can HEAR the difference in the cuts between the knives!
I bought a Santoku off aliexpress for about $7.00... Was NOT expecting anything but when it go to me I was really impressed with sharpness and the way it cut. Very similar to my $125 20+ year-old Shun. Comfortable as well. No idea how the edge is going to last but at $7.00 and having a decent whetstone set, I'm not gonna lose any sleep over it.
One of my life goals is to buy one of your knives. I love your reviews and I hate my current knife set. You do amazing work! I’ll save up for this for sure.
This product leverage that their customers probably have an old kitchen knife at home, probably cheap and horrible to use, and that they have no knowledge of how a proper knife should be. So what ends up happening is that once they get the knife to compare, the Matsato will conform to their notions of an "exotic and super sharp knife" in it's design and functionally it will definitively cut better than their old knife.
Also, with claims of thinner slices and so on, the user be inclined to try making thin slices and such and then believe them to be special because they TRIED IT WITH THE MATSATO KNIFE. They would otherwise would never cut thin slices because they are probably terrible chefs in the first place.
It's a cartoon knife - it's designed to appeal not to cut.
Hang on I know that knife as the Huusk as it goes via one of its other names, its a compete joke the steel used in it isnt even tool steel!
It's steel for tools. The buyer being the tool.
This looks like a fighting knife. "If you intend to duel your food to the death first, this is the way to go!" also sounds like something they would use as marketing.
More of these please! You are built for this! Fun and informative!
I like knives, but I lack the knowledge to appreciate them. Thank you for this video !
I realize I have been cutting most of my food of the last 5 years with a 12$ santoku than doesn't have an edge :'D
Will watch more videos so I improve my knives understanding.
Fun trivia : "lame" is the french word for "blade" !
Darn, That knife has a harder time being straight than i do.
Thanks for covering these things. I'd love to see you cover a good inexpensive knife like the Victornox you mentioned.
I literally got an ad for this specific knife on this video, and I was like "oh that's weird."
The I saw the ad that I just saw IN the video. 💀
6:47 - As SOON as you said 420, I had a bit of a chuckle.
"This one wierd trick" , a phrase, a sign to avoid whatever it is, without delay.
"Ounces because Im a normal person" is incredibly ironic
I'm very impressed by your presentation, super natural and informative, subscribed!
As a culinary school grad I appreciate your knowledge of the craft and would love to have one of your knives
"Versatility is the enemy of efficiency"
I both totally understand your point, and feel personally attacked as I feel good/decent at a lot of things... 😬😭
Gotta do some introspection on that... 😂
Every ADHD person out there: "I feel attacked. But nevertheless he is right..."
I'm ADHD and it got me good 😅😂
Versatility is also a good trait in many things so don't feel bad ❤
Saw that knife in my friend's kitchen last week. Only reason I knew about it was Will's insta. Internally, I screamed lol
Love these videos! It's funny though because the main thing I always take away is how dull my kitchen knives are and that I need to sharpen them again.
Victorinox Fibrox line is popular in commercial kitchens because they are decent, reasonably priced, easy to clean and the handles can stand up to repeated immersion in sanitizer.
it reminds me of a mall knife or a gas station knife. but at least when you buy a mall knife or a gas station knife you *know* you're not buying a *real* knife.
Will, you should also have, for reference, the big two workhorses of the industry... Global and Zwilling. You can spend 50 to 100 quid and be real happy. I always recommend THEM for someone looking for actually useful knives without breaking the bank.
a while ago, I had to use a dull, hollow ground kitchen knife that my mum had, it struggled to even cut cucumber because of the steer. Hollow grinds are terrible for kitchen knives.
What's funny is these are the improved ones, originally it wasn't 420j2, it was literally a stainless potmetal with 0% carbon.
I'd love to see a video on someone taking one of these knives and making them useful, like ReSharpen or forge it into a better shape etc
Great job of comparing the differences and describing the specifics of what makes cutting with it tough!
The angled part that causes it to wedge is never even something I considered with knives, great to keep in mind!
On the test cuts you should put the cutting board on top of a scale to see how hard you have to push to cut the stuff…
I could be wrong, but that POS looks like a stupid 'zombie knife' that someone put wooden grips on ( instead of green plastic ) and decided to call it a chef's knife- it has that styling and vibe to it...
Youdbe half right, these were all over chinese retailers sold as "Outdoor knifes"
They were basically dropshipped with extra steps by these guys
Exactly what I thought. I even wondered if the attempt to market it as a chef's knife is just to get around bans in certain countries
I love that you clearly see in all of their marketing with chefs using the blade, NONE of them are using that stupid hole to put their finger into. Pointless design choice just made to be flashy. XD
Thank you for the video Will. Please add the company name to the title, so when people look for a review, they see your video instead of the scammer account videos. I just did a round of reporting on those videos, but having you come up in a search will do much more to spread awareness. My father fell for Huusk. I don't want more people to fall for these scams.
there is a lot of companies selling this exact same knife.
I love how, even in their own marketing Video with different Chefs using the Knife, not a single one uses the hole.
Didnt expect to learn why stropping is so important in this video, but im glad i did!
My mom bought me one of these things for Christmas and although it's a different brand I knew immediately that I would love it, because it was a gift from my mom. First thing I noticed upon picking it up was just how crappy the handle was. Not only is it an awkward shape it was actually loose on the tang - such quality control they have. The alloy isn't too bad and after a proper sharpening it held up fairly well, not great, but ok. Really not suited for a pro but fine for home so long as you have a hone for each use. It's not the worst knife I own so..... thanks mom!
These knives are constantly marketed on Instagram under a variety of names. Someone investigates them ages ago. I think the steel is just stamped out, then pressed to put the 'forged' texture in. They also lied and said they use 1080 steel and it was double checked and it was basically steel used in pots. Good thermal conduction, but zero ability to hold an edge.
Really enjoying these knife reviews! If you cut to close-up footage when you describe things like the hollow grind or distal taper, rather than using hand gestures, it would help to illustrate those concepts better. I've never thought much about kitchen knife blade geometry, and seeing how it's done wrong is great for understanding how to do it right.
Even zooming in probably won't help most people understand it, because the way light and shadow fall will make some people see something other than the correct thing or focus on the wrong part. The best way is drawing a big picture of whatever you're describing in macro.
I have never been able to sharpen a knife to consistent papercutting, except maybe on very limited sections of the blade
I have a Victorinox. Really a good knife, especially for the price. Maybe for the Matsoto, you should try a fire striker to see the utility. That in the advert was an astounding addition!
What's funny is I actually own this-- my grandma bought it from its actual manufacturer for christmas... like 3 years ago. Yeah it's nothing to write home about, but it's a nice decorative knife-- which was its original purpose. Sharp enough to be functional, and I do use it from time to time as a general tool, but I dunno about all that in the ad you showed...
Upon further inspection, mine seems to be made of a bit nicer, better-treated wood(definitely not stabilized, though). No logo in the blade and it came with a leather sheathe(which the knife was so sharp when I first got it that it actually cut the sheathe when I put it in at a slightly wrong angle, with very little force.) This ad seems to be for a cheap knock-off of a real- semi-functional decorative knife.
Welp, i someone got me a Huusk this christmas, which i guess is just the same gimmick. And i was really hoping it would be a nice knife. But in the midst of disappointment, i have a new gift. A new appreciation for cutlery and cookware and an informed, professional individual to tell me all about it. Oh, what a day to be alive.
New challenge on the horizon for you will, they are called Seido knives, a complete set this time. They dared to interrupt you with a knife commercial from Seido knives, a full set, nicely boxed with plastic wrapped handles and long floppy things over the blades. I’ve already forgotten most of the commercial but it was an obvious challenge Will.
I think you SHOULD use a Victorinox fibrox as a comparator for future knives. If just to demonstrate how much better you can get for way less.
My mom gave me one of these for Xmas and finding out it's from insta advertising isn't surprising. It's neat just to look at, but it's not gonna be replacing all my knives.
In the advertising, none of the people cutting used the hole, even while talking about how great the hole is.
Worth pointing out, almost nothing advertised by RUclips/social media people is actually good quality. A majority is just drop-shipped or OEM garbage made for as cheap as possible. I guess that's not fair, some of it is decent quality, but just for the price you get if you go straight to the original manufacturer on their only stores rather than the massively marked up versions. A 20 dollar item that's built like it's maybe a 30 dollar item is nice; a 20 dollar item built like it's a 30 dollar item but then sold for 65-100 is not so nice.
I just got an ad for this knife while you were tearing it apart. LOL. Its 75% off now
Cedric Ada Outdoors has done a few videos on this 'knife shaped object'
Lmfao, I had never heard of these, and then I get an ad for them in the middle of this video where I see them splitting wood
I have also seen these adverts, I would like to thank you saving me from a potential drunk purchase :)
Since Will has reviewed the knife, he is qualified to report the advertisement as a scam
My mom bought about six of these to give as christmas gifts a couple of years ago. I still have mine, its bad to the point of almost not even being functional as a knife. Its like a comedy item
In school, we used Victorinox Fibrox knives which are great workhorses, for my personal use I've bought used Shun Classic knives and I can attest to the value of both brands
I’ve really enjoyed these videos about overhyped knife marketing. I know that some of your knives have s-grinds, and I’m hoping that you could help me understand how they vary from hollow grinds.
Interesting video. I've noticed in most things, anything marketed as all-in-one or versatile is always inferior to a few dedicated products. From knives like this, to the F-35 design debacle in aviation, to all-in-one game bundles (Action 52, anyone?), "adjustable" kettle and dumbbells, etc. Specialization happens for a reason, and I've found you're almost always better off having a few high-quality, specialized things for a job or hobby.
The first time I saw this knife the ad started with a red hot blade melting it's way through a trampoline with a narrator saying "can your knife do this?"... first, yes it can... second, I have zero faith or interest in this knife because of their own ad.
Looks like the one from that annoying commercial with the bearded guy saying "My wife got me this awesome new kitchen knife, God I love her!"
God I hate that commercial.
Anyone that has used a real quality knife (all types) understands why they are worth the cost. 75% of people are clueless to what a quality handmade knife is. Free life lesson- If it’s cheap or easy then it’s not worth buying or doing.
... I am a chef with no formal training whatsoever in Aotearoa New Zealand, aka the most casual, least fancy schmancy place in the world, where we do everything with duct tape and number eight wire.... and even I wouldn't touch that thing with a ten foot pole. that looks like carpal tunnel waiting to happen. that looks like me bleeding all over the onions because that little pointy bit of the blade is going STRAIGHT INTO MY KNUCKLES. I'm going to go out on a limb here and say that some rich boy executive accidentally ordered 25 million shitty knives from the sweat shop and hurriedly came up with a marketing plan to save their arse after they saw the product. coz sure as shit ain't no chef designing that travesty.
During lock down I created videos and still for a knife brand like this. I made some good stuff but often it wasn't 'right' because they want that iPhone/AI aesthetic. Unfortunately I don't always have the fortune to turn down work especially durning that time period
i got one of these knifes from the thrift store i work at
someone donated 2 brand new in box, go figure
its ridiculous and i love it
19:56 "actual marketing (for it) without straight-up lying."
my good sir. when was the last time you heard/saw any form of advertising that wasn't just straight-up lying or based on half-truths (read: lies) or presenting their product in a way that does not at all reflect reality (so, lying)?
marketing and dishonesty go together like jellyfish and water. they don't only go together, but jellyfish ARE 95% water.
It looks like one of those Klingon knives you used to be able to buy at the mall sword store. Who looks at one of those and thinks "yeah, that'll be a great kitchen knife"
I'm a firm believer that the only place a hollow grind belongs is on a straight razor.