00:01 Long form video can be repurposed into derivative content to identify resonating topics for audience engagement. 02:23 Transition from accounting to marketing 06:46 Creating a comprehensive plan to engage customers over a long period 08:50 Creating a year-long 'security pays' campaign to incentivize implementation of EMV chips 13:18 Evocalize helps companies optimize marketing campaigns and increase effectiveness. 15:36 National campaigns neglect local marketing needs 19:30 Evocalize's tools can save time and improve marketing efficiency. 21:25 The initial setup process involves a 15-minute kickoff call and vetting for alignment and fit. 25:10 Customized implementation process with clear goals and value delivery. 27:02 Evocalize's data-driven tools transformed marketing campaigns 30:59 Consistency is key in marketing campaigns. 32:53 Consistency and quantity lead to improvement over time 36:24 Increasing content output and channels leads to more feedback and potential leads. 38:08 Focus 80% of time on promoting content after creation 41:34 Long-form video is a valuable starting point for creating derivative content. 43:13 Evocalize's data-driven tools empower small businesses with world-class marketing capabilities. 46:55 FCC ruling changes lead generation landscape 48:55 Evocalize is active on LinkedIn and various podcasting platforms, sharing valuable content and engaging with industry leaders.
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00:01 Long form video can be repurposed into derivative content to identify resonating topics for audience engagement.
02:23 Transition from accounting to marketing
06:46 Creating a comprehensive plan to engage customers over a long period
08:50 Creating a year-long 'security pays' campaign to incentivize implementation of EMV chips
13:18 Evocalize helps companies optimize marketing campaigns and increase effectiveness.
15:36 National campaigns neglect local marketing needs
19:30 Evocalize's tools can save time and improve marketing efficiency.
21:25 The initial setup process involves a 15-minute kickoff call and vetting for alignment and fit.
25:10 Customized implementation process with clear goals and value delivery.
27:02 Evocalize's data-driven tools transformed marketing campaigns
30:59 Consistency is key in marketing campaigns.
32:53 Consistency and quantity lead to improvement over time
36:24 Increasing content output and channels leads to more feedback and potential leads.
38:08 Focus 80% of time on promoting content after creation
41:34 Long-form video is a valuable starting point for creating derivative content.
43:13 Evocalize's data-driven tools empower small businesses with world-class marketing capabilities.
46:55 FCC ruling changes lead generation landscape
48:55 Evocalize is active on LinkedIn and various podcasting platforms, sharing valuable content and engaging with industry leaders.
promo sm 🎊