I love how thorough you always are! I want to try the urban decay stay naked and the too faced peach perfect matte. I think I read something that coverfx will now just be sold on their website and in ulta.
Tina, your consistently killing me with these videos! Almost everytime i’m contemplating foundations you have out a review or those foundation swatch videos which are an excellent reference. I loved this round up, so i think i’ll try some. I had been looking for a full coverage foundation and i’m going to use your favorites to help. Thanks!!🙂🙂
Yes! Every 2 years I cherish this. I think I first found the 1.0 edition on your Blogspot. At this point I look forward to your foundation posts to reinforce what I have. Yay!
I missed the FX foundation when it was on sale recently. Imma tell you though I have more mature dryer skin and some of your foundations are some of my favorites. You know it’s a good formula.
I tell you what...you did all of these foundations justice...you did the brands a favor really. Whatever magic lighting you used works!!!!! I'm blown away by the quality. A lot of folks use that diffusing/blurring nonsense to make everything look airbrushed and that's deceptive to me. In other words, thank you Tina for keeping it 100. I could REALLY see how the foundations look on skin. Dior Backstage is back to being my next contender for complexion purchase then Shiseido thanks to your real swatch.
This is right on time. I just tossed out some old foundations. I tried the Naked a few years back before the shade range improvement. I think there were only 12 shades back then. I will have to investigate and find my match. Great video!
I've loved every Dior foundation I've tried they make fabulous foundations! The only one I have in my collection right now is the Backstage one and I have loved it! I have tried their Diorstar Skin Forever foundation as well and used up the full bottle that was one of my favorites! I also went through two full bottles of the Airspray one ugh amazing! I also loved the original YSL Touche Eclait and used up the whole thing but never repurchased the new one. And the Colourpop No Filter is so underrated everyone didn't like it after Tati didn't like it but I've always thought that it's a great foundation!
Thank you for this video! You are my exact shade match so this video gives me so many options. The foundation that I wear almost daily is the Shiseido and I love it! Does the Dior Face and Body have a strong fragrance? I can be very sensitive. Thanks again for this, especially today!
Good Morning to you Tina! My skin tone is darker than yours however, you do give a starting shade when searching for my shade. Also we have the same undertones. I am so happy to see this video because I wanted to try out a new brand. Have a blessed rest of your weekend.
You provide a nice list of products to try once the stores open. I too am cool toned/olive, so I'm loving it all. Thank you! I panicked when the Sheseido link said it couldn't be e found, but they do still carry it 😌 Also, big thanks for noting which have fragrance. Much appreciated.
I’m so glad to have seen you on Jen channel. I’ve been looking for more natural foundation and really enjoyed your video. Do you have a concealer video similar to this one.
This was a genius video and very applicable to the situation we are in now and We can’t show in store. The Urban Decay foundation looked the best on you to me but they all we great!
Thank you for doing this video! I finally got ff of the mixing foundations train when I discovered Nars Moorea. I like how it makes my skin look makes my skin color look warmer in the winter. and is sheer enough to look natural in the summer. But, I am game for having a plan B in case it is discontinued or I can not find it at a discount. Thanks fir doing the research on this!
I am so excited about this video your descriptions are amazing and I love that these are brands are ones I don’t see a lot of coverage from other YT channels.
💕💕💕💕 I love foundation & complexion videos. Thanks Tina! I have to agree with your top 3 recommendations but bummed to hear about CoverFX going out of business.
FINALLY someone who is my skin twin. Been searching hi and low for a reference like you!! Thank u! I'm fenty 370 Estee lauder doublewear bronze Mac nc45 And loreal infallible pro matte classic tan I had been wanting to try nars sheer glow, dior backstage, and Giorgio Armani and went on a hunt to find skin twins and found you You gave totally sold me on urban decay
👏🏽👏🏽👏🏽👏🏽 great great video!! Definitely you explained really well those foundations and I found that we have super similar taste, but I sucks at pick my color 😢 cause I discovered that we have the same skin type, color and undertone LOL!! Thank you thank you for this type of videos... ❤️ love from Costa Rica 🇨🇷 Pura vida ✌🏽
I really hope Cover Fx isn't going out of business 😕. It's one of my favorite cosmetic companies. I did get a backup of their concealer from Sephora. But I will have to get one for the Power Play foundation too. Last summer that's all I wore was Cover Fx. I always enjoy your foundation videos. 😊
Takisha's Age-Free Beauty Zone They aren’t going out of business, I heard their contract with Sephora was not renewed. You can still find them in ULTA and online!
We are def a match...I have 6/12 in exact shades, the others I just don't own but were on my radar (thanks for the shades 😊). Love the full cheek swatch and blen out lol
These were some amazing matches on you Tina. Wow girl. When you first mentioned Urban Decay stay naked i purchased it and it became my only foundation used for months. I also love Clinique and still my Mac. I noted some to try for a next but. Tfs. Happy Sunday love 💕
Love watching your videos for a shade match! It’s so funny how you mentioned going up a shade for it to look better. All these years I thought I was crazy. If I go down a shade that’s close to my color, it looks so bad and I couldn’t figure out if the lighter shades were made with a different formula or what?! 😂. So I opt to go for a darker shade with full coverage. I’d rather a shade darker for a better finish than to look crazy with a lighter one.
I have not tried the Urban Decay. I've had my eye on the Shiseido though. I'm always afraid to try new shades with my dry skin. Everything is SO matte, matte, matte. But these looked great!!! 🥰😍💖💕
Thank you for making this video. I have to try the Urban Decay foundation as well as the first Dior foundation you mentioned. I appreciate learning about different products that are in the marketplace. I appreciate you
I am so surprised by the Colourpop foundation. I think it looks so smooth and pretty on your skin and like you said the price point is great for everyday use. I really liked how you describe the foundations. Thank you, Tina!
Ooh you know you got it goin on, info come thru..... I love this, got me ova here makin foundations to try lists and what not 👩🏾💻 and Id like to try that new Tom Ford one but its said to be $150..... I aint ready🤣
That touch éclat is my favorite its so damn beautiful its my go to for special occasions i wear the last shade they have in it and i always buy it when YSL has a sale on their website or a sephora sale.
I think you are a shade deeper than me (or a different undertone) cause the Dior 4.5W is a bit red on me but works in the summer (if I don’t over do it). I picked up EX1 on your recommendation and love it! I have shade 11, and though it’s a bit light, it disappears into my skin since I’m olive. I’ll pick up the 14 for summer. I also want to get the stay naked skin 🙈
Just found you through Theresa Is Dead, she recommended your channel in her most recent video, her Beauty Community Tag video! I’m a foundation addict so I had to watch this video first lol! But girl your skin is freakin incredible! Before you even applied foundation I thought you were wearing it already! Absolutely love the Urban Decay foundation and I really want to try the Dior Backstage foundation, it’s next on my purchase list! I’m trying to use up some of my foundations before I purchase more lol! 💕 Can’t wait you binge watch your videos! 💖💖
Tina this video has been invaluable to me! What a wonderful resource this has been; if I am to purchase I will use your affiliate links! Thank you stay awesome!
LOVED this video! I adore trying out foundations! We have several in our top ones! Ones I’d consider that you didn’t mention are Does of Colors Meet Your Hue, Estée Lauder Double Wear, NYX Can’t Stop Wont Stop, Beauty Bakerie Aqua Glass, Covergirl TrueBlend Matte Made, & the Smashbox Studio Skin Full Coverage! But I prefer more fuller coverage and more true matte foundations than you seem to! 😍 You make me want to try Dior Face & Body! I’ve never tried any of their makeup!
So I was asleep and missed the notification! I guess the saying is true, you snooze you lose! Lol. Thanks for sharing cause you are a reference for me. I got the BB foundation in 410 and it’s gorgeous.
OOOOO you scared me for a second (with Cover FX being my go to complexion brand and all). I'm pretty sure they're just leaving Sephora. I was in store a couple of months ago and noticed that the Cover FX Display was gone and when I asked about it, they said that the brand was moving to online only sales. So I'm thinking that was just the first step before completely taking them out. I'm wondering if Ulta got exclusivity or something?
Loved it! Question? Did you have to go to Sephora or Ulta in order to get match for the Urban Decay foundation? I don't know if I should try to go ahead and order with out being too sure about my color. Thanks!
Tina I am presently building my foundation and concealer collection and though we are not the same shade, we have the same skin type, so I am glad for this because just recently I wondered what was your top ten foundation when you purchased the UD Naked and noted you were oily. So thanks! I also like how you always start with what you like most. I enjoy that. Sephora last sale I picked up the Dior and Lancôme. Yes the Shiseido and YSL have been on my long list. Let me keep watching.
So glad I found your channel, not only are you my shade twin but you're informative and entertaining 🥰. I'm really enjoying catching up on your old videos. Have you reviewed Mented or The Lipbars foundation? I'd love to see a comparison.
Hey, can you also do concealers, powders (including baking/setting powders) highlight and contour We love your detailed vidoes... and i love the price ranges! THANKS !!
OMG Tina, I have never seen anyone the same skin color as I am and I struggle to find foundation! Thank you so much! I just realized I always get darker shades, No wonder I look crazy when I wear foundation!🤣. I gave up!!
Lady Nortey they aren’t going out of business, they are just no longer carried in Sephora. You can still find them online and at ULTA! No need to stock up yet 🙂
What is the general name of the tool you used to apply the foundation to one side of your face? I figure it’s a good way for me to use less foundation on my face.
From everything that I have read, they will still be carried at Ulta but no longer at Sephora. Also, Sephora is supposed to be bringing Kylie cosmetics to the store (interesting swap). Although CoverFx may not the fanciest brand, they do have some solid products. I like that they have talc-free for those who prefer that.
@@LindseyTamRen Thank you for some info! Kylie at Sephora.. honestly no interest for this girl) i've been to Ulta thousand times and never ever even touched her stuff 🤷♀️
Can you do concealers next!! Love your foundation videos!!
Come thru Tina with the shade matches 🙌🏾🙌🏾🙌🏾. Especially since we probably won’t be able to try on in stores. Love the lighter, skin like foundations!
Can we talk about your skin! Chile, it’s flawless!!!
Idk what changed but the quality of this video is🔥🔥.
I love how thorough you always are! I want to try the urban decay stay naked and the too faced peach perfect matte. I think I read something that coverfx will now just be sold on their website and in ulta.
I love the UD foundation, as well as the concealer. It’s the first to replace nars for me
The Dior Backstage line does a really good job with packaging, and reflects that "backstage"/pro idea with small, plastic bottles and palettes.
Tina, your consistently killing me with these videos! Almost everytime i’m contemplating foundations you have out a review or those foundation swatch videos which are an excellent reference. I loved this round up, so i think i’ll try some. I had been looking for a full coverage foundation and i’m going to use your favorites to help. Thanks!!🙂🙂
Yes! Every 2 years I cherish this. I think I first found the 1.0 edition on your Blogspot. At this point I look forward to your foundation posts to reinforce what I have. Yay!
I missed the FX foundation when it was on sale recently. Imma tell you though I have more mature dryer skin and some of your foundations are some of my favorites. You know it’s a good formula.
I love the Urban Decay Stay Naked Weightless foundation and have been looking at that Shiseido one since it came out. 😉😊
Same girl same ❤️
You are so stunning. I love seeing these stunning matches for you.
Oh you just said my name(Amber) right as I hit send 😂😂
I tell you what...you did all of these foundations justice...you did the brands a favor really. Whatever magic lighting you used works!!!!! I'm blown away by the quality. A lot of folks use that diffusing/blurring nonsense to make everything look airbrushed and that's deceptive to me. In other words, thank you Tina for keeping it 100. I could REALLY see how the foundations look on skin. Dior Backstage is back to being my next contender for complexion purchase then Shiseido thanks to your real swatch.
I absolutely love your content. I’m so glad I subscribed and found you.
This is right on time. I just tossed out some old foundations. I tried the Naked a few years back before the shade range improvement. I think there were only 12 shades back then. I will have to investigate and find my match. Great video!
I've loved every Dior foundation I've tried they make fabulous foundations! The only one I have in my collection right now is the Backstage one and I have loved it! I have tried their Diorstar Skin Forever foundation as well and used up the full bottle that was one of my favorites! I also went through two full bottles of the Airspray one ugh amazing! I also loved the original YSL Touche Eclait and used up the whole thing but never repurchased the new one. And the Colourpop No Filter is so underrated everyone didn't like it after Tati didn't like it but I've always thought that it's a great foundation!
This video is bomb. I love the UD weightless foundation. Now I have Dior on my list. Thank you. ❤️❤️
Had to check out this video, since you're my number 1 foundation match on the YT
Much appreciation for this video Lady T ❤💕😍👍
Thank you for this video! You are my exact shade match so this video gives me so many options. The foundation that I wear almost daily is the Shiseido and I love it! Does the Dior Face and Body have a strong fragrance? I can be very sensitive. Thanks again for this, especially today!
No strong fragrance for me but it does have a scent to it. It’s undetectable unless you deliberately try to smell it.
@@thefancyface Thank you! Can't wait to get it!
Wow. The Urban Decay is your perfect match. Thank you for this video.
Good Morning to you Tina! My skin tone is darker than yours however, you do give a starting shade when searching for my shade. Also we have the same undertones. I am so happy to see this video because I wanted to try out a new brand. Have a blessed rest of your weekend.
You provide a nice list of products to try once the stores open. I too am cool toned/olive, so I'm loving it all. Thank you! I panicked when the Sheseido link said it couldn't be e found, but they do still carry it 😌 Also, big thanks for noting which have fragrance. Much appreciated.
I’m so glad to have seen you on Jen channel. I’ve been looking for more natural foundation and really enjoyed your video. Do you have a concealer video similar to this one.
You make me wanna buy a few these. And your shade is my reference!!!
This was a genius video and very applicable to the situation we are in now and We can’t show in store. The Urban Decay foundation looked the best on you to me but they all we great!
Thank you for doing this video! I finally got ff of the mixing foundations train when I discovered Nars Moorea. I like how it makes my skin look makes my skin color look warmer in the winter. and is sheer enough to look natural in the summer. But, I am game for having a plan B in case it is discontinued or I can not find it at a discount. Thanks fir doing the research on this!
I am so excited about this video your descriptions are amazing and I love that these are brands are ones I don’t see a lot of coverage from other YT channels.
Thank you for this video. I have been using you as a shade reference for years. We have the same undertone, but my complexion is a little deeper. 🇯🇲
💕💕💕💕 I love foundation & complexion videos. Thanks Tina! I have to agree with your top 3 recommendations but bummed to hear about CoverFX going out of business.
P__Nina they aren’t going out of business, you can still find them in ULTA and online.
FINALLY someone who is my skin twin.
Been searching hi and low for a reference like you!! Thank u!
I'm fenty 370
Estee lauder doublewear bronze
Mac nc45
And loreal infallible pro matte classic tan
I had been wanting to try nars sheer glow, dior backstage, and Giorgio Armani and went on a hunt to find skin twins and found you
You gave totally sold me on urban decay
I always appreciate all your hardwork that you put into your videos so much detail! 😃😊
👏🏽👏🏽👏🏽👏🏽 great great video!! Definitely you explained really well those foundations and I found that we have super similar taste, but I sucks at pick my color 😢 cause I discovered that we have the same skin type, color and undertone LOL!! Thank you thank you for this type of videos... ❤️ love from Costa Rica 🇨🇷 Pura vida ✌🏽
Okaii!! I'm here for it Ms. Tina.. 😆 be it 12 or 20 foundations Ha!!
I may need to try the Dior. I bought Urban Decay after you review and I'm glad I did.
I really hope Cover Fx isn't going out of business 😕. It's one of my favorite cosmetic companies. I did get a backup of their concealer from Sephora. But I will have to get one for the Power Play foundation too. Last summer that's all I wore was Cover Fx. I always enjoy your foundation videos. 😊
Takisha's Age-Free Beauty Zone They aren’t going out of business, I heard their contract with Sephora was not renewed. You can still find them in ULTA and online!
Great video ... your skin is flawless 👌🏾
We are def a match...I have 6/12 in exact shades, the others I just don't own but were on my radar (thanks for the shades 😊). Love the full cheek swatch and blen out lol
I was just using your last collection video as a color reference a week ago for a purchase. 😁
Your skin is amazingly flawless♥️
These were some amazing matches on you Tina. Wow girl. When you first mentioned Urban Decay stay naked i purchased it and it became my only foundation used for months. I also love Clinique and still my Mac. I noted some to try for a next but. Tfs. Happy Sunday love 💕
Love watching your videos for a shade match! It’s so funny how you mentioned going up a shade for it to look better. All these years I thought I was crazy. If I go down a shade that’s close to my color, it looks so bad and I couldn’t figure out if the lighter shades were made with a different formula or what?! 😂. So I opt to go for a darker shade with full coverage. I’d rather a shade darker for a better finish than to look crazy with a lighter one.
The Too Faced Foundation matches your complexion perfectly.
I have not tried the Urban Decay. I've had my eye on the Shiseido though. I'm always afraid to try new shades with my dry skin. Everything is SO matte, matte, matte. But these looked great!!! 🥰😍💖💕
Thank you for making this video. I have to try the Urban Decay foundation as well as the first Dior foundation you mentioned. I appreciate learning about different products that are in the marketplace. I appreciate you
Using this as my guide while I shop SEPHORA using the new cash back they are offering. Glad I waited. TY!
I've been waiting for another foundation match video from you ❤️
Dior Backstage is my go to when I wanna fete and not worry about di sweat lol
I am so surprised by the Colourpop foundation. I think it looks so smooth and pretty on your skin and like you said the price point is great for everyday use. I really liked how you describe the foundations. Thank you, Tina!
Ooh you know you got it goin on, info come thru..... I love this, got me ova here makin foundations to try lists and what not 👩🏾💻 and Id like to try that new Tom Ford one but its said to be $150..... I aint ready🤣
I love the shesido and you make me wanna get the beauty blender foundation next
That touch éclat is my favorite its so damn beautiful its my go to for special occasions i wear the last shade they have in it and i always buy it when YSL has a sale on their website or a sephora sale.
Wow your natural skin without makeup is perfect!
That Stay Naked is my go-to as well. EX-1 is another go-to. You put me on to that one. 💓 OK let me shut up and watch
Yaaaaayyyyyy I've been waiting for this 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽
What a good and in depth video.
Your skin is flawless and so beautiful. This was such a helpful video. 💕 TY!
I really need to try that brush again!
I think you are a shade deeper than me (or a different undertone) cause the Dior 4.5W is a bit red on me but works in the summer (if I don’t over do it). I picked up EX1 on your recommendation and love it! I have shade 11, and though it’s a bit light, it disappears into my skin since I’m olive. I’ll pick up the 14 for summer. I also want to get the stay naked skin 🙈
Fun video. I love foundation based videos. 👏🏼👏🏼👏🏼❤💄
Thank you so much for this. The swatches really help
That bare skin?!?! Tina! Sooooo gorgeous! Back to video!
Just found you through Theresa Is Dead, she recommended your channel in her most recent video, her Beauty Community Tag video! I’m a foundation addict so I had to watch this video first lol! But girl your skin is freakin incredible! Before you even applied foundation I thought you were wearing it already! Absolutely love the Urban Decay foundation and I really want to try the Dior Backstage foundation, it’s next on my purchase list! I’m trying to use up some of my foundations before I purchase more lol! 💕 Can’t wait you binge watch your videos! 💖💖
this was unbelievably helpful.... also your skin is...whet??!! Amazing..
Tina this video has been invaluable to me! What a wonderful resource this has been; if I am to purchase I will use your affiliate links! Thank you stay awesome!
LOVED this video! I adore trying out foundations! We have several in our top ones! Ones I’d consider that you didn’t mention are Does of Colors Meet Your Hue, Estée Lauder Double Wear, NYX Can’t Stop Wont Stop, Beauty Bakerie Aqua Glass, Covergirl TrueBlend Matte Made, & the Smashbox Studio Skin Full Coverage! But I prefer more fuller coverage and more true matte foundations than you seem to! 😍 You make me want to try Dior Face & Body! I’ve never tried any of their makeup!
*dose of colors lol. Excuse typos please!
Yes girl I appreciate this video... been wanting to try a few new foundation and you have some great options 💜
All of these match you so well! Tempted to try the Dior but not keen on the alcohol smell.
So I was asleep and missed the notification! I guess the saying is true, you snooze you lose! Lol. Thanks for sharing cause you are a reference for me. I got the BB foundation in 410 and it’s gorgeous.
Hi Tina and everyone ! Love 💙 you all hugs 💙
OOOOO you scared me for a second (with Cover FX being my go to complexion brand and all). I'm pretty sure they're just leaving Sephora. I was in store a couple of months ago and noticed that the Cover FX Display was gone and when I asked about it, they said that the brand was moving to online only sales. So I'm thinking that was just the first step before completely taking them out. I'm wondering if Ulta got exclusivity or something?
Always here for this!🙌🏾
Loved it! Question? Did you have to go to Sephora or Ulta in order to get match for the Urban Decay foundation? I don't know if I should try to go ahead and order with out being too sure about my color. Thanks!
Tina I am presently building my foundation and concealer collection and though we are not the same shade, we have the same skin type, so I am glad for this because just recently I wondered what was your top ten foundation when you purchased the UD Naked and noted you were oily. So thanks! I also like how you always start with what you like most. I enjoy that. Sephora last sale I picked up the Dior and Lancôme. Yes the Shiseido and YSL have been on my long list. Let me keep watching.
Hi Tina, what are your shade with Fenty and Mac? I want to know if I am the same shade as you. Thanks.
So glad I found your channel, not only are you my shade twin but you're informative and entertaining 🥰. I'm really enjoying catching up on your old videos. Have you reviewed Mented or The Lipbars foundation? I'd love to see a comparison.
I needed this video. In this pandemic I don’t know how to figure out what shade I am. Any suggestions??
Hey,
can you also do concealers, powders (including baking/setting powders) highlight and contour
We love your detailed vidoes... and i love the price ranges!
THANKS !!
New subbie alert! I absolutely love your content, more so the foundation swatches! You are my exact shade match so I’ll use you for reference.
Tina what's the lippie you're wearing?
Thanks for posting
OMG Tina, I have never seen anyone the same skin color as I am and I struggle to find foundation! Thank you so much! I just realized I always get darker shades, No wonder I look crazy when I wear foundation!🤣. I gave up!!
Oh no! Don’t give up! I’m here to help!!! 😊 I got your back (well really your face) lol 😂
@@thefancyface thank you!❤
You look so gorgeous in this video!!!
Oh thank you!
loveee this in-depth , very helpful foundations review !!!
Love this video! Sad to hear about Coverfx but I’ll be buying some items to have one hand! Thanks for the heads up
Lady Nortey they aren’t going out of business, they are just no longer carried in Sephora. You can still find them online and at ULTA! No need to stock up yet 🙂
I really need to get on trying that Urban Decay foundation. I heard nothing but good things...
The best foundation is estee lauder dw. Only makeup that last on my oily skin
What is the general name of the tool you used to apply the foundation to one side of your face? I figure it’s a good way for me to use less foundation on my face.
It’s a makeup spatula. That’s the tool you mean?
The Fancy Face yes thank you!
The OCD in me is looking at the expiry dates. 🧐🧐🧐 😳😳😳
Great review though! Thank you.
I saw them too!! I freaked out and then kept going. Lol
Omg where have you been all my life 🧡🧡🧡
Waiting right here 🤗
Did UD change their numbering...I have 60 NN and I am MAC C6 / NC43. (Before they discontinued it).
They may have for this new foundation
I’m going to our purchase the Dior but the link is for the UD Naked. Will you update it so I can use your link?
Just updated it now. Thanks for the heads up.
The Fancy Face 🤦🏾♀️ You done sold the shade out.
🤗🤗The too faced foundation is on sale for 50% off on their website guys
Oh very sad to hear that CoverFX going out of business.😔 I read somewhere they gonna be available only at Ulta so there is a hope 🤞
From everything that I have read, they will still be carried at Ulta but no longer at Sephora. Also, Sephora is supposed to be bringing Kylie cosmetics to the store (interesting swap). Although CoverFx may not the fanciest brand, they do have some solid products. I like that they have talc-free for those who prefer that.
@@LindseyTamRen Thank you for some info! Kylie at Sephora.. honestly no interest for this girl) i've been to Ulta thousand times and never ever even touched her stuff 🤷♀️
YESSSSS!!!!! 🙌🏾 Girl. YES.
whats your shade match in Bobbi Brown foundation?
I do not have one.
Do you know if the shiseido 440 amber powder foundation shade, is an exact match to the liquid? I wear powder foundation more than liquid..
I didn’t try stay naked for so long because I hated all nighter, and I could’ve kicked my own ass for missing out so long
Does the too faced peach one have flashback? That’s the only reason I never got it
Thank you!!
I really needed a distraction. Thanks.
Coverfx still sells on their own website