Mapping A Billion | Understanding The Indian Fintech Users | The Bottomline Series: Part 2

Announcing ‘Mapping a Billion: Understanding The Indian Fintech User’, our second report in The Bottomline series.
In the first part of Bottomline, we had projected India’s fintech ecosystem to create $400Bn in value by FY30 and identified ten key themes that will unlock value over the coming decade. We are thrilled to unveil ‘Mapping a Billion’, which deep dives into four of those themes.
You can view and download the report here: tinyurl.com/MappingABillionLI
India is a large country with 1Bn+ addressable fintech users - these are heterogeneous users with nuanced needs and contexts. We map the unique context, identify underserved areas and outline opportunities for fintechs to create value across different segments through this report.
📈 Some highlights from the report
❖ As India’s financial services market deepens, vertical fintech specialists are emerging - moving from a product-led to a segment-led focus. More than 10 deep verticals exist in India, with a potential addressable revenue pool of more than $1bn each
❖ India’s most affluent (~1% of the population) drive disproportionate spends - 50-60% of all retail investable assets, 50-60% of online spends. This segment presents annual revenue unlock opportunity of $80-100bn by 2030
❖ Of the overall lendable base of more than 300mn customers in India, formal credit has only been extended to ~120mn customers to date, presenting a significant opportunity to target the next ~200mn.
❖ It is estimated that increased protection and wealth penetration in the ‘missing middle’ can potentially unlock additional annual revenue of $30-40bn by 2030
As with all reports in The Bottomline series, this report captures our deep thesis on the fintech sector, insights from a comprehensive survey of 70+ industry experts and in-depth conversations with ~30 industry leaders, and leverages our knowledge partner McKinsey & Company’s analytical fact base of the Indian financial ecosystem.
_______________________________________________________________________
Our Socials
LinkedIn: / elevationcap
Instagram: / elevationcap
Twitter: / elevcap
_______________________________________________________________________
About Us
Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us.
Above. Beyond. Together.