Understanding Your Ideal Guests for a Successful Tour Business [Costly Tour Business Mistakes 2/7]

Welcome to Video 2 of 7 in our series on the 7 most common mistakes that keep tour business owners from selling more tours. Book a free 45-minute strategy call with a tour business coach here: guestfocus.com/bookacall?utm_...
In this second video of the series, we delve into the importance of a Guest Deep Dive™ and how it can transform your business strategy. You’ll discover the secret to creating a profitable tour operator business - understanding your ideal guests and aligning your offerings with their desires.
Choosing an ideal target guest is just the first step in this process. To truly connect with your guests, you need to empathize with their pain points, needs, wants, desires, and dreams. By finding the middle ground between your vision, values, goals, and your guests' expectations, you can create the right products and experiences that resonate.
It's common to make assumptions about what our guests need and want, but this can hinder our success. The real secret is to simply ASK the people we are aiming to serve in order to get clear on what they are struggling with - and what their dream scenarios might look like.
In this video, we introduce the Guest Deep Dive™, a powerful tool for obtaining essential information about your target customers. I’ll share our revolutionary approach to effective customer research, including interviews, simple surveys via email or even stealth research.
Listen in to uncover the most effective strategies and techniques to conduct effective customer research, aligning your offerings with what your guests are truly seeking. It's time to stop guessing and start creating exceptional experiences that meet your guests' needs.
By the end of this video series, we’ll show you that your success as a tour operator is not determined by finding the right software, the right tool, or using the latest marketing hack. But Instead, the single, most effective path to building a thriving, profitable, tour business is to put your guest experience at the heart of everything you do. From Guest Focused tour design and delivery to Guest Focused sales and marketing.
Watch the full video playlist here: • 7 Costly Mistakes That...
For more free resources to help you grow your tour business, visit guestfocus.com/resources.
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P.S. Feeling overwhelmed and want help building a thriving, profitable tour business? Grab a free strategy call with one of our tour business coaches today: guestfocus.com/bookacall?utm_...
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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 150 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀

[@guestfocus]

Hey everyone, hope you enjoy video one in our series ‘7 Costly Tour Business Mistakes’ Remember you can grab a free 45-minute strategy call with a tour business coach right here! guestfocus.com/bookacall?

[@MoroccoCocoTravel]

Thanks so much for your hard work

[@MoroccoCocoTravel]

Thanks so much for your hard work