Dealing with Common Method Bias (CMB) in Survey Studies: Ex-ante and Ex-post Techniques

This lecture presents explanation on Ex-ante and Ex-post Techniques to deal with Common Method Bias (CMB) in Single-Informant Survey Studies. The study explains Discriminant Validity Test suggested by Bagozzi, Yi, and Phillips (1991) to detect Common Method Bias (CMB) in Single-Informant Survey Studies.
#CommonMethodBias #SingleInformantStudies #DiscriminantValidity
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