Booker's The Reserves Bourbon Review! How much should you pay?

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  • Опубликовано: 15 ноя 2024

Комментарии • 143

  • @jasonkappel2630
    @jasonkappel2630 2 месяца назад +9

    knob creek sb all day at about $60 in my area of upstate NY

  • @thesoozeTJ
    @thesoozeTJ Месяц назад +2

    Really enjoying the channel, Jason! Soooo close to that 100k subs - congrats, well deserved.

  • @geno816
    @geno816 2 месяца назад +12

    Limited just means. Same old stuff the way you all wanted us to give it to you in the first place. "Oh, you wanted our basic offering aged more and full proof. Well, here you go. Limited"

  • @midnitekreapa8372
    @midnitekreapa8372 29 дней назад

    I just got the recent "Masters Distillers Batch" for $81 on SALE. I heard nothing but great reviews... I picked it up but don't want to open it yet... I hope you do this review soon

  • @gene0927
    @gene0927 2 месяца назад +1

    Since you uploaded Little book Infinite, I was waiting for this review!!!!! Thanks!!!!!

  • @lrbtechie
    @lrbtechie 2 месяца назад +4

    Hey, Beam is just trying to keep up with Heaven Hill on label counts! 😂

  • @LeatherDaddy97
    @LeatherDaddy97 2 месяца назад +20

    Ill take a knob creek 12 that i can get anytime for 60 bucks instead personally.

    • @WestCoastWhiskeyDude
      @WestCoastWhiskeyDude 2 месяца назад

      Agreed, I only have 6 Bookers bottles bc in Los Angeles, they were marking them down to about $75 at the grocery stores...over $100+ I'm not buying.

    • @jacksmith2315
      @jacksmith2315 2 месяца назад

      KC 12 i find gross. Its got waayy too much of that peanut brittle flavor and reminds me too much of the regular cheap jim beam and jeam 7yr. Bookers is far better.

    • @LeatherDaddy97
      @LeatherDaddy97 2 месяца назад

      @@jacksmith2315 i have the opposite opinion. Knob creek 12 has oak and chocolate and peanut brittle and caramel, where bookers is usually more dusty and peanut shelly. Plus the price on knob creek 12 or even a knob creek single barrel (both $60) are significantly better than bookers, which for some reason is $100

    • @jacksmith2315
      @jacksmith2315 2 месяца назад

      ​@LeatherDaddy97 KC 12 and 9yr are just gross, to me. There have been a couple single barrel picks i liked, but not many, and only the off profile ones that dont taste like steal peanuts/peanut brittle, like beam and beam 7. The 12 yr is the worst. Ive tried 15yr batch 1 and batch 2, which are significantly better than 12yr and 9yr, because it doesnt have that nasty peanut funk. Not all bookers are good, bu any means. There are some batches of bookers that are have that same peanut funk i cant stand. But there are also some bookers batches that are super sweet, oaky, and dont have that nasty peanut funk, and those are the ones i like. Like kentucky tea batch, which is my favorite. Storyteller is ok, apprentice it meh. Beam house batch is ok. Now, little book chapter 7 and chapter 8, those are really good!!

    • @LeatherDaddy97
      @LeatherDaddy97 2 месяца назад

      @@jacksmith2315 i wonder if you and i read peanut funk differently, because again the 15 was all peanut funk for me. I agree with you on the 9 though, i think that tastes like wax.

  • @mitchrenee
    @mitchrenee 2 месяца назад +1

    New subscriber, love the quality of your production, very professional. Excellent information, and really appreciate your knowledge sharing.

  • @nickp5511
    @nickp5511 Месяц назад

    Just picked mine up today from my store owner friend for 93.00 bucks along with the Beam House batch 72.00 bucks and Little Book Infinite 130.00 bucks! Great friend! Beam House was nice and I’m getting ready to try the reserves right now.

  • @krischaney9034
    @krischaney9034 2 месяца назад

    Answering your question in the opening graphic - Knob Creek 12 in a landslide for me. Also my wife's current favorite pour. Cheers!

    • @gene0927
      @gene0927 2 месяца назад

      @@krischaney9034 one of the best cost-efficient bottles

  • @BradCooper-m6i
    @BradCooper-m6i 2 месяца назад +4

    It sounds like two things…. 1) Jim Beam has too much inventory that they don’t know what to do with. 2) Jim Beam should cut down on the quantity of their products to build up the experience/age/list could on….. of their other products. Bump up the age of Bookers, which is supposed to be special, or put more barrels toward that line at the same age to give the market more.

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +1

      @@BradCooper-m6i that's what I've been saying.

  • @mrfuriouser
    @mrfuriouser 2 месяца назад +2

    No shame in wearing readers, brother. You earned each and every year! Cheers, mate!

  • @Lawnshrooms
    @Lawnshrooms 2 месяца назад +8

    Rarer and Older, I.e. the age that Bookers used to be before they started going heavy on the 6yrs

    • @colear3
      @colear3 27 дней назад

      I don't mind that they're putting 6 years in the blend if it's good. As long as the product is great, who cares about the age? It's like pixel peepers in photography lol

    • @Lawnshrooms
      @Lawnshrooms 27 дней назад

      @@colear3if only you knew what you were actually talking about. Cheers 🍻

  • @JD0124
    @JD0124 2 месяца назад

    Crazy lineup coming at us from Beam! If I can find this at $129.99 and no more, I MIGHT grab it. But I am not going to bend over backwards for it. Thanks, Jason!

  • @Richie.Z
    @Richie.Z 2 месяца назад +1

    I don’t buy Bookers releases every year so this sounds good to me🥃🥃 Great review, Jason!

  • @WhiskeyandSmoke
    @WhiskeyandSmoke 2 месяца назад +7

    After your review, solidifies that I’m not a total Booker’s fan. I have several bottles but I’m not completely sold on this product line!

  • @grndhog66
    @grndhog66 Месяц назад

    Grabbed one today for $120, very much looking forward to trying it.

  • @txmike1945
    @txmike1945 2 месяца назад

    DIY whiskey project. Do your own "finishing", using various woods like oak, sugar maple, apple, cherry and others. The easy source are wood chunks bought at BBQ supply stores but I have also used woods from my own trees, each gives a unique layer of flavors. Start by making small staves, about 3" long and 1/4 inch square. Treat them at 350 F for about 20 minutes, this brings out certain natural flavors. You can use them that way, or I often use a butane flame to give each a deep char. About one ounce per bottle for four weeks works out well. Mesquite is strong, use it sparingly. Pecan is very tannic, I don't use it. And a big CAUTION, don't use any poisonous woods, the internet is a good source for that information. Happy "finishing", I've been doing it for several years, each batch is one of a kind. My base bourbon is Evan Williams 100 proof BiB.

    • @LiteralWhisky
      @LiteralWhisky 2 месяца назад

      If you’re passionate about whisky, you’re in the right place! but also please join me on a journey through the world of whisky, where we’ll explore everything from tasting notes and distillery tours to whisky history and cocktail recipes @Literal Whisky
      Whether you’re a seasoned connoisseur or just starting your whisky adventure, there’s something here for everyone.
      Don’t forget to hit that subscribe button and ring the bell 🔔 so you never miss an update. Cheers to discovering great drams together!
      Sláinte! 🥃

  • @mattl45
    @mattl45 2 месяца назад +1

    I complain a lot about prices these days but this one seems fair. I like bookers. Hopefully I can find it.

  • @fdznmstry
    @fdznmstry Месяц назад

    Great review brother! Thanks for all the content

  • @chozen_juan
    @chozen_juan Месяц назад

    New sub. Digging this style of review and appreciate the honesty. Cheers

  • @timgargis7565
    @timgargis7565 2 месяца назад

    Great, thoughtful review. Well done! Cheers!

  • @fredsmith3001
    @fredsmith3001 Месяц назад

    The brown wax is a nice touch in homage to the early Booker's. If, and that's a big if, I see this for msrp, I would grab it. This sounds like what regular Booker's should be. I stopped buying Booker's when it passed $60 and now it's a $100 bottle. People snap it up at that price but, to me, the value is just not there.

  • @Jrdeck88
    @Jrdeck88 2 месяца назад +1

    Would it compare to something like Little Book 7?

  • @Danny_Spirits
    @Danny_Spirits Месяц назад

    Jason what would you pay for a KC12 CS?

    • @TheMashandDrum
      @TheMashandDrum  Месяц назад

      @@Danny_Spirits oh man. Hmmmmm. I would pay up to 200 for one since I don't know if it's coming back.

  • @enotrilogy
    @enotrilogy 12 дней назад

    Pretty sure it's GREAT! It pantsed any Bookers i have....

  • @DaveH8905
    @DaveH8905 2 месяца назад +57

    NGL, I am so sick of “rare”, limited, high priced bourbon releases. Very very very tired of it.

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +6

      I hear ya. Beam is just not stop lately.

    • @eafarrar
      @eafarrar 2 месяца назад +11

      Don't buy them then. There's plenty of great stuff on the shelf. I'm not sure if you expect them to throw richer, older whiskeys into mass shelfer blends or what. They'd be lost in those when they could stratify their offerings so that they can reach people in different price brackets.

    • @sandeepcheema8279
      @sandeepcheema8279 2 месяца назад +7

      Could not agree more. They make what they want and we should buy what we like. If you do not like - walk away. Listen to Jason and make your decision.

    • @DaveH8905
      @DaveH8905 2 месяца назад +2

      @@eafarrar thanks for educating me like I’m 13 years old, but I’ve been in the bourbon game for 20 years now bruh. I very much understand what’s going on.

    • @sandeepcheema8279
      @sandeepcheema8279 2 месяца назад +4

      @@DaveH8905
      Sorry man I apologize if you feel that way. I am almost out of the bourbon game because there is no end to it. I would not spend over 100 no matter what. But I do watch Jason. May be here and there on unicorns on retail.

  • @nickp5511
    @nickp5511 Месяц назад

    Update! Having a small pour right now and it’s really nice! Cheers

  • @IsaacBueno-f6o
    @IsaacBueno-f6o 2 месяца назад +1

    Great review. Just a heads up, you accidentally said 20 years instead of 14 (at 10:34). I know you're switching context between this review and the little book, infinite. Cheers

  • @keithboddie9334
    @keithboddie9334 2 месяца назад

    Yo I grabbed me one of those Knob Creek’s and this one was a store pick. Excellent!🔥 Cheers 🥃

  • @jdereknoyes
    @jdereknoyes 2 месяца назад

    Good review Jason. I don't buy the regular Bookers any more so wont buy this one either. Plus, we wont see it on shelves and if we do itll be $200+ My guess there are plenty of 120 proof KC picks that beat this all day.

  • @pumpedupdart6859
    @pumpedupdart6859 2 месяца назад +1

    Bookers is bing, bang, bam in your face bourbon without much depth and that's what I like about it. If I want a sip that I can sit, examine and get alot of depth out of, I grab BBC Disco, JD SBBP, Larceny BP, Barrel Sea Grass or one of the many store picks I have.

  • @GrnEyez64
    @GrnEyez64 2 месяца назад +1

    Booker's used to be a very solid buy at ~$60 then they raised it to ~$90 and now it is a $100+ crap shoot. I am done with cash grab bourbon pricing. When it comes to Jim Beam, I'll stick with Knob Creek SB or 12yr TYVM.

  • @jasonjackson3422
    @jasonjackson3422 2 месяца назад

    If you had to choose, would you get this or Remus Repeal VIII?

  • @renardrobinson7518
    @renardrobinson7518 2 месяца назад

    Hey Jason. Are you expecting an Old Forester black label pick?

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад

      @@renardrobinson7518 yep

    • @renardrobinson7518
      @renardrobinson7518 2 месяца назад

      @@TheMashandDrum looks like it was delivered to DC.

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +1

      @@renardrobinson7518 yeah we saw that. Unfortunately it does happen. we are getting it back though.

    • @renardrobinson7518
      @renardrobinson7518 2 месяца назад

      @@TheMashandDrum glad to hear

  • @ConnoisseurCigar
    @ConnoisseurCigar 29 дней назад

    Ok, you convinced me to give it a try 😏

  • @J53119
    @J53119 Месяц назад

    Would you grab this or Bakers 13?

    • @TheMashandDrum
      @TheMashandDrum  Месяц назад

      @@J53119 bakers

    • @marksmith-tz5ko
      @marksmith-tz5ko Месяц назад

      @@TheMashandDrum Baker's on the shelf everywhere you go. This is sold out everywhere.

  • @zoolander221
    @zoolander221 Месяц назад

    I generally stay away from Bookers. Have a couple, but by the time I hear about the good batches, it’s too late and they are gone while the lesser regarded batches hang around, but that’s the bourbon game I guess. I tend to always go after those Knob Creek SB in one of these as you mentioned. Did I ever mention I am not a Mets fan? Ugh, go Phils. Cheers Jason

  • @enotrilogy
    @enotrilogy 2 месяца назад

    If it would win a blind against your 3 favorite Bookers, it's close to Uber Special (maybe a country ham vs reserve showdown)

  • @jamesfenton147
    @jamesfenton147 2 месяца назад +4

    At first glance… it’s Bookers with an extra year of age compared to the more recent releases

    • @theheadofyoutubeco.5102
      @theheadofyoutubeco.5102 2 месяца назад

      14 year in there

    • @jamesfenton147
      @jamesfenton147 2 месяца назад +1

      @@theheadofyoutubeco.5102 yeah, still an 8 year age statement. Regular Bookers has some older whiskey in the blend too, I’m sure

    • @theheadofyoutubeco.5102
      @theheadofyoutubeco.5102 Месяц назад

      @@jamesfenton147 14, 10, & 9 years are in this one. sure wrong booker's sweet spot was center cut of the warehouse and aged for 7 years. For regular bookers they only pull 6 to 8 year barrels.

  • @35057
    @35057 2 месяца назад

    They should make the 4th annual edition of Bookers a rye or high rye. 😋

  • @colear3
    @colear3 2 месяца назад +4

    Every single release these days is limited or rare or very special extra limited and rare. Sick of it. Marketing is ruining whiskey.

  • @chriswright5050
    @chriswright5050 2 месяца назад +1

    Another great review!

  • @jimm8799
    @jimm8799 Месяц назад

    Will buy at MSRP if I find it.

  • @dgsutube01
    @dgsutube01 2 месяца назад +3

    Instead of doing a money-grab limited edition to honor Booker, how about putting more of the good stuff in their four-times-a-year Booker's offerings to make them stand out again and worth their currently high price...

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +1

      Spot on

    • @bengroya2289
      @bengroya2289 2 месяца назад

      This

    • @johng5710
      @johng5710 2 месяца назад

      Because they know the loyal Bookers fans will still buy all four releases every year anyway

    • @gene0927
      @gene0927 2 месяца назад

      @@dgsutube01 they gotta sell their leftover bottles from each release i guess lol

  • @TheBloody81
    @TheBloody81 2 месяца назад

    Great honest review! Guessing $100 is the norm and another hard pass even if it's good. Cheers! 🤙

  • @terrencemcdermott5840
    @terrencemcdermott5840 2 месяца назад

    I have a hard time pulling the trigger on Bookers. I feel like it’s price point super be more like 70-80 and the reserve more like 100-110.

  • @0529mpb
    @0529mpb 2 месяца назад +1

    Finishing my last mid-90s Bookers during the pandemic was a mistake. I think I paid $45 for it,

    • @javieracosta3439
      @javieracosta3439 2 месяца назад +1

      They don't last forever.
      Enjoy em while you can!

  • @jeffwinbush5039
    @jeffwinbush5039 2 месяца назад +2

    On my bourbon budget, I can only afford one Booker's a year. I bought the batch before this one. Probably don't need to have this one. Pass.

  • @Mr_Martell850
    @Mr_Martell850 2 месяца назад

    Is it better the the infinity blend?

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +2

      Yes

    • @colear3
      @colear3 2 месяца назад

      ​@@TheMashandDrumEven after opening up?! Dang

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +1

      @@colear3 yeah the infinite is just flat.

  • @charleshancock9958
    @charleshancock9958 2 месяца назад +2

    Instead of just just making bookers better they release a “special”bookers

  • @topshelfdustin3060
    @topshelfdustin3060 2 месяца назад +3

    I can see why it's worth 30 over bookers. But bookers is a 60 dollar bottle that I'm seeing for 100. And I'm out :)

  • @WoodBilly53
    @WoodBilly53 2 месяца назад +1

    Try comparing Regular Bookers to Jim Beam black 7 year, aside from proof, taste I think is comparable .

  • @jbbourbon178
    @jbbourbon178 2 месяца назад +1

    Retail $129 …..translated as $350

  • @ryandeleon222
    @ryandeleon222 2 месяца назад

    This is exactly what ordinary Booker's was described to be! Lol.

  • @mrpapinchock
    @mrpapinchock Месяц назад

    They’re trying to compete with MMCA, RR15, higher aged EC products.

  • @nateduncan7089
    @nateduncan7089 2 месяца назад

    For the Bookers price tag I wish they would just the age statement go up a bit instead of repeating the 7-8 year trend they have been doing.

  • @matthewmorin7016
    @matthewmorin7016 2 месяца назад +8

    Oh look. Another "rare and limited" whiskey.

  • @younglaw81
    @younglaw81 Месяц назад

    The cheapest I have been able to find this for is $229😢

  • @PhatTrumpet2
    @PhatTrumpet2 2 месяца назад +1

    Initially quite surprised by the $130 price tag. Expected it to be in the $150-200 range.
    Utterly unsurprised by the lack of proportions on the card. Come on, Beam-Suntory. Why detail the age of each contributing distillate *to the day* but withhold how much is actually in the blend? Seems rather tone-deaf to what enthusiasts want/appreciate/expect these days.

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад

      @@PhatTrumpet2 yeah they do the same with all their bookers

  • @marksmith-tz5ko
    @marksmith-tz5ko Месяц назад

    What nobody will tell you is how few of these barrels were produced. It's in extremely limited quantity. That and the fact it's a first-year bourbon. It's disappearing from the shelves and into peoples' collections quickly.

  • @BuddyFulton
    @BuddyFulton 2 месяца назад +1

    Probably going to pass even if it comes to my market.

  • @kevinbensel8954
    @kevinbensel8954 2 месяца назад

    $150! Lol I think they should charge $350. I could sit back and watch everyone claw and climb over top each other to buy this bottle 😂

  • @NolenNova33
    @NolenNova33 2 месяца назад

    I mean, just let the special release be the 4th quarter installment for the year….over saturation in my opinion.
    Heaven Hill should to the same…the last release of the year should be the best.

  • @Yeahstevoishere
    @Yeahstevoishere 2 месяца назад

    I’d like to see this go head to head against the booker’s infinite.

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад

      @@Yeahstevoishere I did that the other night. The bookers is better than the infinite.

    • @Yeahstevoishere
      @Yeahstevoishere 2 месяца назад

      @@TheMashandDrum thanks! I’ll check it out

  • @J53119
    @J53119 Месяц назад

    At least for now sold out at the distillery.
    Tried it there and wasn't blown away. Went with Bakers 13 (you were right.. better than this) and LB8

  • @coreyclark6505
    @coreyclark6505 2 месяца назад

    lol the line extensions…. It’s brown water guys. We all need to calm the fuck down.

  • @mahasidha9
    @mahasidha9 Месяц назад

    So honest! I used to tell my students my last name is Frank so I must be frank with you and they would say oh Mr. Frank that is so corny! It’s true, honest and direct, never in a mean way just like you; that is what makes your channel so special; it is why people trust you and why you continue to grow. Don’t stray from these values. This is not flattery because flattery by definition is insincere and you already know my last name 😂

  • @jasonhunt2909
    @jasonhunt2909 2 месяца назад +1

    I really want to love JB. I really do. I love their distillery. I loved the tour. I just don’t love their juice. The KC (12 yrs & less) are solid, but that’s it.

  • @CountyLineCollectibles
    @CountyLineCollectibles 2 месяца назад

    Another Limited, High Priced Bourbon. I feel as if the consumers have brought this upon themselves. If we collectively stop buying into these products, they might go away. But, the secondary market and FOMO are killing us!

  • @Paul.Breaux
    @Paul.Breaux Месяц назад

    Yet another bottle that normal folk will never be able to own. Stuff like this is absolutely killing the industry.

  • @Amk4792
    @Amk4792 2 месяца назад +1

    So a drop of 14 year old bourbon?

    • @TheMashandDrum
      @TheMashandDrum  2 месяца назад +1

      @@Amk4792 that's what I would guess

  • @jbbourbon178
    @jbbourbon178 2 месяца назад

    Sounds like any other bookers

  • @caleb_clement_
    @caleb_clement_ 2 месяца назад +1

    I thought bookers was already barrels that would be picked by Booker Noe? Jim beam putting out mediocre stuff again.

  • @jasonw429
    @jasonw429 2 месяца назад +1

    So many gimmicks. Over it.

  • @TruthOverLies
    @TruthOverLies 2 месяца назад

    You lost me at $129.99 😣

  • @whatsthepoint170
    @whatsthepoint170 Месяц назад

    Probably tastes like bourbon

  • @jasonkappel2630
    @jasonkappel2630 2 месяца назад

    Basil Haden doesn't count....

  • @jasonford8176
    @jasonford8176 2 месяца назад

    How could PB&J ever taste bad?