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- Опубликовано: 25 апр 2023
- Backlash against Bud Light for its partnership with trans influencer Dylan Mulvaney went viral. Here are the impacts to the brand since.
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So, why doesn't the alphabet community go out and buy Bud Light to support them??
They do.
Big shocker the alphabet community doesn’t drink beer they drink wine and sprites lmao
I think it's interesting that no one paid attention to the fact that she didn't mention specifically the transgender Community. She said "we need younger drinkers". In other words, Dylan was a pawn in this whole thing, and no one is upset about that. And by the way she phrased it, she also alienated the demographic that they already definitively had. So she really screwed the pooch on this one
@BenBen
I figured as much, they don't even know their demographic. First rule of advertising, know your audience. They get what they get.
Even if every one of them bought, the population of that community is too small to make up for the lost.
LGBTQIA+ community won't even buy this drinks
Based on Dylan's size, I'm guessing beer isn't in the refrigerator very much anyways
Got more sense. It's literal p**s water pretending to be beer.
I used to buy it cause it was lighter.. but then I found out how darker beer makes you buzzed faster
@@rachel.mcgowan proving his point....they don't drink it, Dylan probably doesn't, so WHY chase away BILLIONS for them??? Do you know what the word, BUSINESS means?
The alphabet community can eat it
Bud Light really hired a woke lady from Harvard to
A. Run their company
B. Destroy their company
C. Sales Prevention
D. Virtue Signal
E. All of thee above
Sales prevention😂
@@Smartboi302 I stole that from some other comment. LoL
E
Pretty bad when you see people peddling this brand at a flea market or garage sell…basically giving it away and people still don’t want it..
Go Woke Go Broke
Bud Light Executives “How can we tank our brand?”
VP shall be audited if she shorted the brand
They can just bail out with your tax money like every company in America does. SMH you people dont know how to revolt if the idea shot you in the face.
Hold my beer
So true
Modelo’s beer just hit number one in the United States but yet Modelo‘s beer is owned by Anheuser-Busch/Budweiser..
People don’t know that Modelos is owned by Budweiser/Anheuser Busch
@@christophersmith2241 lol we dont care the budlight trans got fired already gahahahah cry more.
Every time this lady sits down for an interview for her next job the person interviewing her is going to say, Hey don't i know you from somewhere?
LMAO
She’s now infamous for all the wrong reasons, just so she could score some Woke points from non paying customers! 😂 She and Kathy Kennedy will be both taught at business schools for centuries to come!
😂😂😂😂
lady? xD
@@crazyralph6386 she? XD
She f**ked that up royally.
😂😂😂😂
She? More like it
That’s a dude.
He it's a ladyboy
He
Don’t drink bud light
If you are a true American
The world is boycotting, not just America
@@SimpleLifeAlways81I love to hear that!
@@SimpleLifeAlways81 sensational
@@SimpleLifeAlways81 yes here in India also.
Y’all are just bunch of crybaby snowflakes
Next week we are placing the likeness Donald Trump on all Starbucks cups. We feel this will go over well with our base clientele.
Did that VP come up with that BRILLIANT idea? Sounds like one of hers. 🤣😂🤣😂
I'm not a fan of any politician and I hate how big business is trying to edge their way into everything it oughtn't. But it's about time they take that demonic nephilim goddess off their cup
No comparison sorry
@@anniebo2345 you'd be surprised
The difference is that it could actually could be very positive, even if temporarily
I'm starting to suspect she sabotaged the company deliberately for woke reasons.
Not sure if it was deliberate. I truly think she was born this stupid !!
Rumors is brics is preparing something big for the future, with the usa printing so much money it's a question of when will people run from the us dollar.
bro nobody thinks about doing that to a company 😭
Prime example of "If it aint broke, dont fix it."
Did you even watch the video?
They have been supporting trans since the 80s and their stock is the highest it has been right now.
@@Tonebaited123y u lie
@@Tonebaited123 Drops 17%. How is that a all time highest?
@@Tonebaited123 Did you even watch the video? Or google where the company is right now? Everything points to not good.
@@OnzagaoftheEast stock price ≠ sales. With that said, AB ≠ bud light so in this case everyone’s argument is kinda stupid
My only takeaway from all this is that a lot more people like bud light than I thought.
😂😂😂
What did they expect though? Their a lot of their consumer base is conservative blue collar workers who just want a buzz after a good hard days work.
Is it only bud-light? Or is it there subsidiaries? Idk
Think your mixing up the investors verses the percent of those who quit buying the beer.
They own Modelo.
Can't believe bud light is still on the shelves at this point
Of course the sales are going to drop. Do they not know who drinks that trash beer?
Yeah, just got rid of the trash. 😅
@@joannjohnson8283 you’re welcome
Yeah thats a good point I think blue moon would be a better brand to pull something like this
@@ivanvargas2425 I guess not but enlighten us ?do you have the answer?🧐🧐
Bud Light drinkers were always low IQ so it makes sense they are emotional right now.
Vice president of marketing 😂. Probably the worst business decision in history was hiring this woman
I can’t hold it together with these comments 😂😂
It’s sad there’s people that get paid to literally trick young people into drinking when we should be doing the exact opposite and keeping young people away from alcohol
We should also keep children away from life altering, unnecessary surgery!!
No one is tricking people into drinking alcohol. Drinking alcohol is a choice and can be great when drinking in moderation. There's nothing wrong with it, stop acting like people need to conform to your sense of morality
@@batalorian7997 wellllll its not their morality. its literally illegal!
@@josephanderson2781 except they weren't advertising to anyone underage. They used a transwoman to promote for LGBT, not kids. It's no different from any other beer commercial. Children are always going to see it advertised on tv even though they are clearly not the target.
@@batalorian7997they used a man
I had to use my stored bud light in cooking beered chicken bc nobody wants to drink them anymore. We started to support locals now, no more big brands😊
Small and local is the way
That's what they get for trying to target young drinkers
Not young, Underage. The average TikTok user is 20. His core audience is estimated at roughly 14-17. This is equal to Joe Camel in that aspect.
@Patrick, only the US is 21. Canada is 18 and 19.
😅
@@joannabrailsford5961 sooo. Still the target audience is underage.
Yup👍
AB stock prices will likely stay strong for around 6 months or so. Because a lot of vendors are still restocking AB products like normal. The "boycott" won't have a direct effect on sales, for like 6 months down the line. Once vendors have shelves and storage rooms filled with perishable products that aren't selling. That's when you will really see massive drops in sales.
The boycott will be well over before then. People forget quick and if they really like something they will go back to it eventually. Most boycotts of this nature fizzle out and then people quietly go back. Happened to Nike, that coffee machine etc.
It goes in quarters not halves. Also nah not how it works. Bud light doesnt have a 6 month shelf life.
@@veronicamaine3813 you don't know the Nascar and NFL base crowd very well, do you? 🤣😂🤣😂. They ain't coming back.
@@veronicamaine3813 Keurig and Nike did fine getting through their respective "boycotts". Because the people demanding the boycott of their products, were a relatively small demographic of their overall consumer base. Compare that with Bud Light's case. Where the demographic boycotting, lower to middle class conservatives, are by far the vast majority of their consumer base. It also doesn't help that other brands are happy to swoop in and peddle their products. Where as Keurig and Nike, there really wasn't a direct replacement for them.
@@ObliviousMalodi I mean yeah, with proper storage. Beer can have a longer shelf life. In general though most canned and bottled beers have a stamped "freshness" or sell by date on them. Because right around that 6 to 9 month mark. Is when beers will begin to go flat and start souring.
Don’t kid yourself. This “boycott” is much worse than is being described. I was a delivery driver for Adam’s Beverage Co and I went out and got a job with someone else because I don’t want to be associated with AB or anything “trans.” Yes, customers not buying Bud Light really hurt my household income but I support it 100% and I hope it continues until Bud Light issues an apology to its customers and then ceases to exist.
And still going strong 💪
Don't buy from them. It's simple
Yes and we dont lol
The problem with Bud Light is that it is Bud Light. Have they tried making beer?
Yes it’s called Budweiser
@@danielbenitez6985 You talking about Budweiser from Budvar, Czech Republic, right?
Right?
She whiffed epically, should have stuck to galloping around the track.
Instead of a VP job, they should’ve just gave her a brushing and a apple! 😂
Keep the cancellation going! These companies need to CLEARLY understand that going woke means you go broke!
Having, "Cost a major corporation billions of dollars" won't look good on a resume. Ol' Alissa has less future than Bud Light.
Actually she is not totally to blame. The CEO had to sign off on this whole thing. Nothing happens without his permission and approval. She is a nit wit and unfortunately got caught up in something she didn't use good judgement. She learned this crap in Harvard Business School
We need to stop calling him a trans influencer, he doesn't even need the minimum requirements to be trans.
you are seriously obsessed with lgbt people 😭
It’s a non American company . Support local
Absolutely go local.
Budweiser has been brewing beer in the US for about 150 years. Just because its now owned on paper by a Belgium company does not mean the beer consumed in the US is brewed outside of the US. I still support local but really drink whatever you want to.
@@andyjohnson3790 it does mean its not an American company....as he said
Support Stella they give drinking water to Africans
@Andy Johnson As long as it isn't an Anheuser-Busch beer
LOA for Executives... Corporate lingo they're fired.
I love how people started buying coors light and miller lite, which have been supporting the LGBTQ community for quite some time lol
I’m in shock is 17% should be 70. Amen to that.
You should research how much coors and Miller have been supporting LGBTQ. I think you should consider drinking your local moonshine.
They’re sand bagging
Sure cost a bunch of american jobs so you can throw a snowflake tantrum😂
It will get down to 70% and lower. And warehouses will fill up till full, and production lines will shut down. I feel sorry for the horses. THEY did nothing wrong. Of course, Biden could have the military buy unwanted production of Bud Light and allow drinking while on duty.
@@dough9512 😂 good one
The execs who thought this was the idea to go with show they didn't do ANY, I mean, ZERO market research. Do trans women drink beer? Domestic beer? Who is the core audience? What will this campaigns reaction be with our CORE, DECADES LONG, supporters.
So marketing to the 0.1% is not a good marketing strategy?
@@TonyMontanaDS I'm an engineer but my guess is no. Maybe because the PERCENTAGE of people they choose to market to, don't actually drink beer. But what do WE know, she went to HARVARD BUSINESS!!!! 😂🤣😂🤣😂🤣😂😂
@@desmondjefferson2127 A fellow Engineer! What field? I'm Civil.
The beer company's VP of marketing openly told it's long term, dedicated customers that they were no longer needed, such a maverick. Adios AB. It's Heineken time.
Might want to check the stock prices again 😂
Why would you alienate a huge base for such a small small percentage of the population
Because representation matters … you being black should know better … the fact that there’s been so much backlash for something so simple indicates that more representation is needed not less
@@Bluewave369 it’s beer. Not everything has to be injected with politics. Have you ever considered that maybe people want to enjoy a product without considering an agenda or “issue” with the world?
Because most Americans won't care after a month or two. Our attention spans are far too short for this to last.
@@Benson_aka_devils_advocate_88 I kind of agree with that, I don't like politics injected into my products, but Nike and the NFL are fine. People forget quickly and it will be status quo by next year
Why does it need to be alienating at all. It’s all silly
If you gonna boycott then boycott all the beers Anheuser Busch Makes🍻🍻🍻🍻
They need to be fired!
Real women are being mocked relentlessly by all this. There's jokes and having a laugh.... and then there is cruelty and this is all becoming cruelty to Real women via social media and sports. This is men setting women back and taking their dignity away
Obviously beer needs to be inclusive… i mean it’s beer
"Attract young drinkers" is such a creepy sentence
It is my belief that these two executives were paid (probably a fortune) to keep their mouths shut about how far up this decision to endorse Mulvaney actually went. They probably signed nondisclosure agreements, and are set for life! Anheuser Busch has showed their true rainbow colors, and we as consumers should NEVER forget that!
and good bthat they are set for life, because that woman should never take any marketing or hr role again. She evidently is intoxicated with toxic social ideologies that might corrupt young boys and girls. She is definitely diversity hire that graduated from some tiktok/twitter "folks" farm
All of that because they collap with Dylan? Smh
Yeah that dude is spreading ignorance theres only two genders. Only male and female, if you cut off your balls your still a male you just now have no nuts
The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New York City.
New York city.....that explains it all....😂😂😂.....keep the cancellation going!
That bucktooth lady sure knows what she's doing she took a billion dollar company and turned it in to a million dollar company and she did it almost overnight she's smart enough to be in the Biden administration with talent like that good job Bucky
With all the choices of great beer on the market, why would anyone drink such a lousy nasty tasting beer as bud light ?
If it ain't woke don't mix it
So they want younger drinkers? Dylan Mulvaney’s audience is what, 13-17? So bud light is now marketing to children.
As a boycotter of bud light, I’m not against all of LGBTQIA+, I’m specifically against Dylan, as trans is the dumbest portion of LGBTQIA+, you can like the same gender, or none at all, but you can’t switch teams bruh
WHY WOULD THEY USE THE MOST HATED TRANS PERSON? THEY DIDNT EVEN DO RESEARCH! JUST ‘Oh a trans person! Yes! Marketing!’
That’s what happens when you get the LMFAO COMMUNITY 🤡🤡
They changed their consumer demographic. Losing existing customers is given.....
Theyre ATTEMPTING to gain another segment without allienating their base. I dont think it will work!
Leave of absence??? Most people are fired for doing far less damage.
V P was delusional, it wasn't in Decline for a Real Long Time. The Stock price had been Climbing Steadily from $45.00 to $67.00!!!
Instead of a Trans
She Should have said Presently, the Budweiser Clydesdales reside at the Anheuser-Busch Breweries in St. Louis for public viewing. Visitors can also see the Clydesdales up-close at Warm Springs Ranch, the premier Budweiser Clydesdales breeding establishment in Boonville, Missouri. Both attractions are open seasonally. Everyone Loves Horses!
Sooo senior execs are 20 year olds now?! Oh ok! We see what happened! Got it!
They “replaced” Trustworthy Steve for her during the pani because he couldn’t get online and she could!
Steve will be back this week!
I hope so, though I think the damage is done
Nah, Steve could t come back cause he didnt get jabbed.
It'll show in their stock price in their next quarter or the next time they give their earnings report. It takes time for stock prices to change because of what's happened.
@qwerty true that's why AB keeps saying their sales only down 1% (global) it's at least 20-30% down in the states.
sales are in decline because it's really gross beer
Remember, this ladies and gentlemen Modelo‘s beer is owned by Anheuser-Busch/Budweiser
So every time you buy a Modelo beer, you’re supporting Budweiser
I just bought bud light last weekend.. didn’t even know this “controversy” existed. Yes there’s a lot of people on social media who get hypnotized by what they perceive as major issues & the company may take a short term hit, but the vast majority of people are just out here living their lives not feeding into irrelevance, and for that reason sales will remain steady especially after the social media hype is over. Sure there will still be the loyal oldies avoiding the brand, but every day, kids are turning 21 and they’re all new customers.
😂😂😂😂😂😂😂😂😂😂
@@TRUMPFORPRESIDENTSAVEAMERICA you know he's right lol this is just a knee jerk reaction just like with the conservatives burning nike shoes awhile back.
Sales down 17% and counting
She put bud light future in the twilight zone
He
@@C-64 They/them, I am reporting you to the police you are misgender her.
@@C-64 she
@@C-64nope
They aren't put off YET cause they haven't seen the effect on the bottom line of profits. When you see it in quarterly reports stock price will take a hit.
YOU ARE A BEER COMPANY WHY ARE YOU GETTING INTO POLITICS!!!????
He’s still going to get a prostate exam when he’s old. End of story 😂
💀
😂😂😂
Uh news flash, if you can’t get young adults to drink your beer then you have bigger problems than just advertising lol. Maybe it just doesn’t taste very good.
These people just drink another beer by Busch. They own so many beers it's easy to think you are making a difference. Make sure if you want to boycott a beer, don't get another one made from the same people. I don't drink beer but my dad sure did. This was brought to my attention when I looked at all the beers around the world made by the same people. There is like a hundred plus of them lol
Their parent company owns 30% of the world beer market. This is why they're virtually immune to harm from a boycott, even in a major market like the US.
One word: Modelo
What's funny is they are going to coors and Miller.. who do the exact same thing and are more inclusive than AB..
None of these boycotts have ever really worked, with ever boycott company becoming more profitable.
this may be the most effective, but it will fade when the next great outrage is discovered.
@@jamer365mojica4one word: research
That's why those people most passionate about the boycott have done their research. Many have switched to a brand like Miller that is not owned by Anheuser-Busch. We need to make the company pay.
I have a lot of black friends who stopped drinking Bud too.
If the VP of sales wanted to appeal to the younger generation of drinkers, why did she feel that it was necessary to have a trans as the representative? Really stupid move!
Us Americans have too short of an attention span for this to have lasting effects. After a few hangovers most Bud drinkers will return.
Not when it comes to people trying to normalize gr00mers and fake women…that doesn’t get forgotten about.
@@ThreeBattRanger uhhh boebie said "Jesus should've had an ar so he wouldn't have had to... go through the whole point of the bible and christianity", so yeah ascribing any worthwhile traits to bubba maQat is a meaningless endeavor.
Ask Nike if you disagree.
I'd bet bud lights numbers are already on the way/ back up.
Some of the putzs who were shooting driving over emptying etc etc their bl in favor of... or... were looking at labels and we got to enjoy real time as they realized the beer they used to replace were you guessed it owned by bud ergo bud light.
You can try but can't stop change
@@ThreeBattRanger don’t cry snowflake!
@@ThreeBattRanger what are groomers exactly?
You are wrong, we will not forget!!
Keep the boy cott let’s destroy this company
Stock price is unaffected because financials are reported quarterly. Wait until investors see the results of the boycott.
VP marketing did amazing job talking about Bud lights main consumers. Sure that didnt influence consumers buying that product
Dylan isn't trans. He's a cross dresser
You don't even understand what you're saying so maybe don't say anything at all.
Yes, they're transgender. How tf do you think they're a crossdresser??
Keep the boycott going
What's the Problem
@@PowerGirl_XOXO No to insane ideologues being forced in our siciety. No to ESG. No to grooming and mutilations of kids. No to grown up men acting like abnormal kids pretending as women.
IT OVER FOR BUD LIGHT! THEY HAVE BEEN CANCELED, GO WOKE GO BROKE
She’s not the sharpest tool in the shed lol
Some people are being fired. That lady may never work in the booze biz again, and Bud Light will soldier on.
The End
Umm yeah? Because you know so much about the Veer Brewing industry. Being an alcoholic does not = Experience
I don't think she'll be an exec in marketing EVER again after this screw up. Her name is on marketing threads on LinkedIn ..... Calling this the most damaging, incompetent, and stupid campaign in marketing history. It may have been career suicide in broad daylight. If I'm her, I'd try to change my name, and reenter the field.
I want them to bring back the “Real Men of genius” guy’s, in a sincere apology commercial!
Will I buy it again? Probably not…
But I’m always up for a laugh. 😂
Dont let bigots tell you who to partner with
I choose Budweiser over budlight
What evil ppl selling beers to attract young drinkers? She should be fired
The only demographic that counts is the young, haven't you heard? 😂😂
Tbh, I drank a lot more when I was younger, partying and clubbing. In my 40s, not so much.
I think that ship has sailed
Egyptian workers drank beer after working on the Great Pyramid 3,500 years ago. Jesus Christ drank wine at The Last Supper. Alcohol itself is not a Sin but it can be abused like any other substance you take into your body.
What isn't said is that the marketing vp denigrated and insulted the bulk of their core customer base.
Insulted them how?
When you own all the redneck, white trash and low information peoples favorites beer.. you can laugh in their faces as you fo what you like..
She refused to apologize. Nor should she. She did nothing wrong. Its not her fault Bud Light drinkers are snowflakes.
@@ObliviousMalodi yes, that is EXACTLY her job🤣😂🤣😂 You don't know the purpose of MARKETING, and your comment shows it. 🤣😂🤣😂
@@desmondjefferson2127 also I will point out that your tantrum hasn't worked. InBev stock is up, AB stock is up.
You conviniently left out the part about them calling beer drinkers out of touch and “fratty”. Please stop skewing your news 📰 🙏
Apparently not, all sales on Anheuser products are down. As to Mulvaney as a choice they could have chosen better. A 28 year old whos viewership is 42% under 18 is questionable. While the majority that is left is 18-34. Still adding more to the underage percentage since the vast majority of US states have a over 21 age restriction for drinking. Alcohol advertising regulation
Among other provisions, these codes direct that no more than 28.4% of the audience for an ad may consist of people under 21, based on reliable audience data. Also Dylan Mulvaney is a poor choice based on the extremely insulting way Dylan portrays women, Dylan is the modern day Al Jolson.
If you target children with alcohol adds then insult your customers they stop being your customers, simple
how is having an adult advertise beer target children?
The Zoomers that were born in 2000 are now turning 23
@@audri8152They used Dylan with 14 yo followers that's how. Also their VP of marketing said they needed "younger drinkers and not frat boys", younger than 21 then? Illegal.
@@neouromaxx4799Dylan's followers are 14 on average and they paid him to advertise beer to his audience so still illegal 🤷♀️
The investors won't be investing anymore when they realize there's no profit to be had.
Investors see more long term than reactionaries
But the stocks are up, sales are steady, almost as if this is a manufactured outrage 😂
They have lost billions and continue to do so. Love it.
I stopped drinking all these brands way over years ago , but reaction to an add it shows how narrow minded we still are..😮
People aren’t mad about it being a trans. Most ppl who are mad about this particular troll enacting gross misogynistic stereotypes of females in a way that’s akin to blk face. If a normal trans was cast in the ad, someone who’s not mocking women, then I doubt there would’ve been any boycott. There are conventionally attractive trans like Blair Whit (?)
I agree Dylan is annoying, stereotypical and probably trans for pay. But let's face it, many of those angry about all of this don't differentiate, they believe all trans people are an offensive parody.
Marketing professional here...I saw this coming. This is a simple case of poor audience research. KNOW. YOUR. AUDIENCE. Its find to be supportive or groups but dont try to be something you're not.
I wonder how hard it will be for her to find a new job.
He's not a woman end of story
You're not an intelligent person. End of story.
I believe Dylan is robot or something because that robot doesn’t act human.
Bud lite didn't have to worry. People are going to drink beer. No matter what. That's just a stupid move.
Hmm you and the people that thumbs up’d your stupid comment clearly don’t follow stocks lol
I heard there was issues around the beer. I was trying to get understanding about the issue. Now I am aware. I don't drink beer or any alcohol. But I support people who do. I was a teacher at the university. I didnt see any one who looked like me doing our first staff meeting. I kept waiting for more teachers to come. More teachers came but they didn't look like me. I stay but it wasn't easy. I walked in my classroom one evening closing my classroom I walked in and parents were having a meeting about how to get rid of me. Boy that hurted. But I stayed. For 28 years.
You're a soldier for that! Much respect and sympathy though as I can't imagine how you felt day in and day out.
1 the Lady the video was made in response to a AB signing a fake woman.
2 is cost the buisness well over 6 BILLION in sales SO FAR!
3 The boycott isn't over Trans, it's about disrespecting women and their customers.
I believe that Mulvaney is a “negative influencer”.
PROOF..hate is alive and well...
As it should be when reality and logic are threatened by the Trans agenda
The insecurities of people who are making a big deal about this run deep.
People's values and ideologies are more important than their own lives. You don't mind because they are not targeting yours.
You do realize that more than half the country is supporting this boycott, right? It doesn’t have much to do with ppl’s insecurities, as you seem to believe. One reason is because ppl are getting real TIRED of having corporations pushing their politics on us. 2nd, women, including myself, do NOT like being Mocked by a certain LGBTQ+ influencer. And last but not least, Mulvaney fan base are aged 15 & younger, which mean bud light is trying to cater their beer to Children.
04/30/23 Update. They are selling Bud Light at 99 cent stores out here in liberal California. How embarrassing for the brand.😂
17% of bud light = 17% of 2 other companies…. Sus
What do you mean there would have been no future for Bud Light. Sales were doing fine. If your dad fishes and drinks Bud light, chances are your children will grow up drinking beer and fishing. However, drinkers will never be younger than 21 years old. Clydesdales, outdoors, and sports was always the norm. Now its unicorns, backdoors, and trans in womens sports. May I suggest the special Olympics. The win would be much easier and they fit right in with a "disability". Who drank the Dumb Water?
I was an alcoholic. Then bud light went woke. I stop drinking completely in protest a year ago. Thank you crazy ceo lady.
That's bull. The stock is Way, Way down. Not even close to its peak. BOYCOTT A-B!!!
Never drink budlight
Business module, Dont insult your paying customers