OKGlobal | Storytelling 101

Storytelling and content development are significant components of your company’s reputation. With well-crafted content, which not only describes your product or services but the why’s, how’s, and what’s of your business, you will dominate your market.
Storytelling is a format of delivering information in a way that connects the audience to the benefits of your products and the values of your company. When crafting a story for the audience, you need to message translation. What you will pitch to superintendents is different from Operations Manager or Completion Consultants. You need to see the story through the eyes of the audience to ensure that they will understand and can relate to it
Keep your target audience’s needs in mind when writing content and tailor it to what they are looking for when considering working with your company.
If your product is technical, it’s imperative to have engineers involved in developing business and marketing story and material for your company.
Your company’s story is just as important as your personal story.
To learn more visit www.okglobal.us/storytelling/