So, isn't most of the natural Vitamin C in the berries destroyed by heat? And why does Ribena have ascorbic acid--synthetic Vitamin C added to it, if it's so rich in natural Vitamin C? If most of the Vitamin C in the Ribena is added artificially, then they should always make this clear! This goes for rosehip syrup for babies, and for fruit juice products, too. Manufacturers imply it's naturally "rich in Vitamin C" from the fruits--after having added artificial Vitamin C !!! (I notice "100% orange juice" has artificial Vitamin C added. So, logically, it can't be 100% orange juice, can it? It must be less than 100% as it's orange juice plus synthetic Vitamin C. :/ Advertisers get away with so very much.
It was the 80s and brands got away with many more kinds of health claims on packaging than they do now. In Australia we've come a long way and the health claims on foods are much more strictly controlled than they are under America's FDA. You are probably allowed to claim percentages within a small margin of error. Ribena now is 8mg ascorbic acid per 100ml which is like 20mg per 250ml box. For comparison one chewable vitamin C tablet is anywhere from 250-1000mg ascorbic acid. Orange juice will have a similar negligible volume of vitamin C to water that would be crazy to express in percentages and unnecessarily blow out the width of the nutrition table, limiting the font size and making the figure almost impossible to read or even effectively print out at such a DPI level that the box has. It'd say something like 0.0008% ascorbic acid, or 99.9992% juice. No one cares about those sort of figures.
So, isn't most of the natural Vitamin C in the berries destroyed by heat? And why does Ribena have ascorbic acid--synthetic Vitamin C added to it, if it's so rich in natural Vitamin C? If most of the Vitamin C in the Ribena is added artificially, then they should always make this clear! This goes for rosehip syrup for babies, and for fruit juice products, too. Manufacturers imply it's naturally "rich in Vitamin C" from the fruits--after having added artificial Vitamin C !!! (I notice "100% orange juice" has artificial Vitamin C added. So, logically, it can't be 100% orange juice, can it? It must be less than 100% as it's orange juice plus synthetic Vitamin C. :/ Advertisers get away with so very much.
It was the 80s and brands got away with many more kinds of health claims on packaging than they do now. In Australia we've come a long way and the health claims on foods are much more strictly controlled than they are under America's FDA. You are probably allowed to claim percentages within a small margin of error. Ribena now is 8mg ascorbic acid per 100ml which is like 20mg per 250ml box. For comparison one chewable vitamin C tablet is anywhere from 250-1000mg ascorbic acid. Orange juice will have a similar negligible volume of vitamin C to water that would be crazy to express in percentages and unnecessarily blow out the width of the nutrition table, limiting the font size and making the figure almost impossible to read or even effectively print out at such a DPI level that the box has. It'd say something like 0.0008% ascorbic acid, or 99.9992% juice. No one cares about those sort of figures.
@thepretenda Ribena was a scam, I will never buy it again!!!!