Brian Lopes on the mountain bike industry crash of 2023 - Why are companies failing?! 🤯
HTML-код
- Опубликовано: 18 фев 2024
- Mountain Bike World Champion Brian Lopes talks about the recent bike industry crash of many of the top companies in the mountain bike industry in 2023 and why these companies are failing!
//
Summary
The mountain biking industry is experiencing a collapse of several companies, leaving many riders without sponsors.
Highlights
🚵♂️ Pro riders like Cam Zink and Kyle Strait have lost their bike sponsorships, despite their recent successes in the sport.
💰 Investment groups have pulled out their money, leading to the closure of many cycling companies.
📉 Big brands discounting their products have caused smaller brands to struggle to compete and survive.
🚴♂️ The collapse of GT in the past sheds light on the current situation in the industry.
🌍 The overall state of the industry seems to be in a challenging position, with only the strongest brands expected to survive.
//
Brian Lopes Joins us in the studio talking all things bikes!! If you're a two-wheel advocate you'll enjoy this one. I thoroughly enjoyed this one as we dive into the depths of the Mtb scene and take a trip back in time in the early stages of Lopes' Career!
To get early release and ad free audio versions of the podcast, as well as exclusive feature content, head to www.gypsy-tales.com
SPONSORS:
DRINK AG1: www.drinkag1.com/gypsytales
Make sure you use the code to get your years free supply of Vitamin D and 5 FREE travel packs!
Motosport: www.motosport.com
Yamaha Motors USA: www.yamaha-motor.com
MANSCAPED: www.manscaped.com
Get 20% Off + Free Shipping, with the code GYPSYGANG
KRUSH OZ: krushoz.com
DriTimes: www.dritimes.com
FIST HANDWEAR: www.fisthandwear.com
CODE: GYPSYGANG 15%
TROPICAL AUTO GROUP: www.tropicalauto.com.au
SUBSCRIBE TO THE PODCAST ►ruclips.net/channel/UCsBG...
ADD GYPSY TALES ON INSTAGRAM ► @gypsytalespodcast9369
You can watch the full podcast on our 2nd channel: ruclips.net/video/UhVgbBbOp8U/видео.html
because they are charging 10k for a 1k bike
Exactly. So stupid.
Even a decent hard tail is like 2k, way too much money on both ends of the spectrum. It’s a fucking pedal bike at the end of the day. It should not cost the same as my high end dirt bike
Exactly bro lmao some of these mtb cost the same, if not more than a brand new 450
Yep, they want 10k. Ill buy a brand new yz 250 for 10k. MTB companies are fools
It's so dumb. I'll take a motorbike any day for that money.
MTB really seems to push the idea of 'if you don't have the newest bike or the hottest tech you're not cool'. Combined with the fact that the bulk of people interested in these bikes are teenage males who can't afford them, it has led to an industry that can't sustain itself. Racers at the elite level might genuinely benefit from parts/frames/forks being tweaked season to season, but the average consumer does not.
Part of that simply comes from modern bikes being so much better that it’s just way more fun and easier to progress if you have a newer better bike. Ride a new bike then get on one that’s 10 years old and you’ll be like holy fuck this thing sucks lol.
The same for Moto obviously technology gets better things get lighter I get that.the price is BS every year they get more expensive to the point I can get a wrf 450 for the same price as my mt 09 it makes no sense I am only getting into mtb now just got my first one I have no clue how you can charge the same if not more for a mtb than a dirtbike or road bike it makes no sense at all to me.
in my country riders thinks like this. because they dont practice the sport, the just go for social network and try to look better than anyone else.
This is what happens when a pandemic increases demand by +500% and the bike manufactureres adjust their retail pricing to take full advantage of it. They made more money in 2.5 years than the past 10. I personally know a bicycle shop owner with 2 locations who told me this. He made more in 2.5 years than the last 10. So what happened was the demand levelled off when people got back to work/life but the manufacturers were stuck with $10k retail bikes after having gouged the market. What were they going to do? Suddenly drop their prices by 50%? Nope. My SantaCruz Bronson build from 2014 that I paid $3999 for with full XT components is $9k today. SAME BIKE, same components. You aint telling me the cost of good went up 70%. You did it to yourselves.
This nails it. Look at the Specialized Stumpjumper Expert. $4800 in 2020 then they bumped it to $6200+. Now it's been on sale for sub $5000. We're returning to lre-pandemic pricing so it doesn't make sense why companies are allegedly going out of business. If anything they just need to downsize.
Your 2014 model has the same geometry as a 2023? That sounds very unlikely.
Your ten year old bike is worth $700 at best bro. Stop lying to yourself. The geometry and components are literally a decade out. Especially the geometry.
and really? What's your point. That a $10k bike that was $4k 9 years ago is correct? You're a mfg troll. @@SkarryTerry
That's not it. The high end 10k factory spec bikes are sold out. The people who buy at that price range will still buy at that range with inflation. And yes prices did go up due to inflation in the past few years. People attach these moralistic stories to this that don't make any sense.
companies started putting low end components like sx eagle and rockshox gold 35 forks on +$4k bikes. bike companies can get bent for being greedy little grubs. ill keep my pre covid era bike forever.
So true
Finally i bought my new mtb this year, took me 15 years to even think to spend that much money on a bike.
i bought between a Honda crf 250L just to keep me travelling and have fun on two wheels, 55 000 kms later that is awesome,
However that was time to replace my faithful DEVINCI from 2009 with 26 inch wheels....i could never justify to spend 7K or the double on a pushbike that needs bars, tyres , pedals , saddle, grips, stem , to make it my bike.
So this year i went EBIKE....Second hand with immaculate conditions and parts, i am riding everyday, sold my car and home . i live now 50 meters from the start of the trails. At 52 years old, i am still riding , coming back home often after the sun set.
That interview told me nothing that wasn’t already obvious…
Few years ago I bought my first moto: Husky FE350 which cost as much as a decked out SC Nomad.
These comparisons make no sense but MTBs are still way too expensive, but nothing will change, enough people can afford expensive bikes to keep them expensive.
A moto can’t do what an mtb does and the opposite is true.
I had to sell my bike for way less than i bought it for just so i could get through school and now that I am and I have a solid job lined up, I am stoked to see prices plummeting and to be honest, I have very little sympathy for these companies. Sure, it sucks to lose some companies all together but it's *literally* their own fault. I get the supply vs demand shit but this has been going on for WAY too long, well before covid ruined the world too. It should be a crime to charge 15k for a bike. period. end of story. I don't care if it's made of carbon fiber with the latest battery and motor technology... it is NOT worth 15 thousand fucking dollars.
The invisible hand of the free market will sort it out.
Also looking forward to finding a good deal on a new bike and trying to get up to speed on the new world order of modern mountain bikes and pricing.
Looking to score a good deal on light trail bike with 130/140mm travel or an aggressive XC bike 120/120mm with at least SLX level components and Fox suspension
@@coastalhillbilly3419Yeah its a lot to take in! good luck in your search! im sure youll be able to get something pretty awesome
While volunteering for Crankworx 2011 Brian Lopes was the ONLY rider ignoring the barricades of the dual slalom track when the crew was working on reshapeing and came swooshing by so that the crew had to jump off the track and totally ignored when he got told the track was closed for maintenance. Ppl cheered more that he lost the fastest time on a-line rather than cheering for the guy who went faster.
I'm fairly new to MTB (started racing in 2017) and I have yet to hear a positive Brian Lopes story.
He is like most VPs at my job no one seems to like them.
Just saw some 40% off deals online
All 2023 versions.
Was 4k now 2500 usd.
Rumor has it there is a lot of 2023 stock on hand
As well as some 22 inventory leftover as well
It’s not a rumor. Seen it firsthand with three bike companies
Listened to this episode. Really good and insightful. Will certainly be watching / listening to more.
Great video, I worked for Trek during the "Bike Boom." And they acted like they were going to keep growing at the insane rate of the pandemic sales levels. So our store over-bought stock, ordered more bikes then we could even handle. (All because we were being pressured by our higher-ups to do so) And then sales dissipated and they had to fire half of the staff, myself and my buddy included. They were in Koo-Koo La La Land with their projected sales.. And we weren't compensated in the slightest for our extremely out of normal foot traffic and record sales numbers, in fact the opposite. They did buy us food here and there like any company would. They also cut our hours by a huge percentage, making it hard to even get by with the one job.
The industry is so out of control. A decent full suspension all mountain bikes like 5-7 thousand dollars Canadian. I've been shopping around. Haven't bought a new bike in about 10 years. Might just stick with the old giant reign lol
I assume my 2023 Trek frame will stay competitive for a decent amount of time. Had what I paid for it but I shouldn't need anything more.
Bike prices went nuts because of supply and demand. Then supply caught up and demand slowed way down. I love cycling so seeing the the industry pricing level out right now is welcoming. Damn tires are still ridiculous in pricing though!
Never bought a tire for full retail, never will
@@justinbogart278 Where do you get them off retail?
@@MotoMatt418online, probably Jenson USA now that chain reaction stopped shipping here
@@MotoMatt418 chain reaction lol so these days, I'm not sure. facebook marketplace probably.
Nothing justifies charging 25,000 cdn for a bike.
Ain’t no way production costs a fraction of that.
the bike industry seems to eat itself every ten years now. first it was the wheel size war, the headset war, the single speed war, the fixie war, now with ebikes, the pedal bike industry has been nuked from within.
Brands have screwed us with season upon season of spec changes, making old bikes obsolete, headsets, hub standards, bb standards, fork trail/rake, brake mounts, wheel sizes F them. I'm still riding a 26" 1.5" headset, 142mm thru axle, bsa bb, I'll never buy a new bike
99 fsr expert, 02 rocky mtn instnct here. LOL whats a new bike. @@BestKiteboardingOfficial
Just bought a very nice, brand new mountain bike today.
Over 50 percent off at a local bike shop. Shop owner said he had been dropped by two different bike brands because it's slow. Crazy times we living in.
Bmx went through this in the late 90s....
Yup. I would argue that Eddie Roman's "Eulogy for BMX," scene in Ride On is the exact shift from the old school era, to the mid school era.
The problem is brands don’t manufacture their frames or components. So when Covid hit, there was a bike boom, but factories shut down. During that time demand was an all time high and supply was an all time low. Once factories got back online they held brands to fulfill their orders that were now a year old and once they actually shipped and landed along with next years bikes, the brands and dealers were flooded with overstock of old bikes with new bikes about to show up. It was a perfect storm of factors. On top of all that, bike brands have been getting bought by public companies who have one thing in mind and that is constant growth and profit so when things don’t look good with an investment they cut bait quick.
It’s sad but more brands need to make their own frames and not rely on factories in Taiwan
We have not even seen the worst of it yet, and it’s coming to Moto as well.
Just the amount of new bike companies coming to MX the past few years is nuts!
Yeah, no.
Moto is next for sure, here in Canada you could buy a brand new 450 of any flavor for $8000 not even 10 years ago. Now a 450 is over $15k out the door, that’s a perfect way to kill a sport
@@justingardner3569 2010 450 KTM $9100 American
If I ever buy a new bike, I’ll wait until the new model comes out and find a left over for significantly less $$… never understood why people need the latest model.. new is new
I love how MTB bikes have evolved over the years. I do wish high-end, high-performance dual sus bikes topped out at 5k. I have a base level Alu. Trek that I got on sale for $3200..That's kind of nuts. Wish the barrier to entry was in the $1k region. I intend to keep my frame long term & run the parts to the ground.
What amazes me is, as the coved debacle came to a close bike shops still stuck to the same business strategies and expected things to stay the same making huge gains from huge Mark ups
It’s $. No matter what they tell you. All struggling brands, manufacturers, stores, restaurants, etc. they’re all too expensive, bottom line
I agree
They cost way too much even for low spec setups. I love mountain biking but puke a little when looking at new full suspension setups. I want one but $3k is a budget setup and than you see the maintenance costs to service the suspension 😢
Still considering a new bike though, i love mountain biking and want to go to the bike park.
What? You can get a 2-3 k bike today that will destroy $6k ($7,300 in todays money) bikes from several years ago. Suspension service is dirt cheap, basically less than a dollar per hour of riding for most products.
Status 160 under $2000 on specialized website I believe. Got mine direct from specialized through a uk bike shop. It shreds
Annual servicing for me through a bike shop is about 1$k/ year, per bike. And I do about 100hrs/ year. If you want your shit to last, that's what's required. And no I don't do any servicing myself. I know I could and I have in the past, but I don't anymore
Spent $5k for my mtb while my Son worked at a bike shop and got the family discount. Spent $11k for my 2020 Beta 390. Now, to replace my mtb with no more family discount it'll cost me more than i paid for my Beta. MTB pricing is way out of hand. Brands are pushing technology that is simply overpriced for what they add to a bicycle, all in the name of "progress" and justifying higher prices.
And it’s nothing complex or insane lol
Knolly bikes are reasonably priced if you don't mind alloy. I got a Chilcotin 167.
Influencers sell more product vs pros and don't cost any money. It's a new marketing game. The "pro" in action sports is going away. The new market knows they are pay to say the product is good even if isn't. Influencers or just product reviewers tend to be a bit more honest.
I wonder how Fezzari is doing financially. They have a pretty expensive showroom and I never see their bikes out in the wild....
companies with investors and cash can simply farm till it’s all gone. usually companies borrow money and pay it back ,same as buying flour to make bread Fezzari “buys cash” if they get cut off they end at noon the next day. Conglomerates can pick up names like
Diamondback or GT and make the owner a consultant. Fox bought Marzocchi . Does any other company “need” to merge with Fezzari ?
Ride one myself. Great bikes! Hope they stay around a while
This is simply the correction the bike industry has deserved since about 2011.
Well over a decade of "innovation" consisting soley of new, ever changing, and constantly discontinued "standards" for no real reason other than planned obsolescence, all while jacking prices to gouge their own customers, especially prevalent during the pandemic, and foolishly thinking that pandemic prices and demand were the new norm forever.
Anyone who didn't see this coming has no business sense, and, therefore, has no business being in business.
I watch these videos then read the comments and the comments are always have a consistency in them. BIKES ARE TOO EXPENSIVE. This is the commonality in all comment sections regarding this topic. Now, I rode a 1299.00 hardtail. This is considered the very least amount you should spend if you are doing proper mtb rides. Now I ride a 2900.00 hardtail. Now the difference is unreal with the better parts and geo spec. BUT…. I am a firm believer in the fact that you can have a blast on a bike no matter what you ride. I do think bikes are expensive and can prohibit people from entering the sport. But I refer to my son just starting drums. He has a 100.00 kit I bought off marketplace. Now, we have upgraded a few cymbals and some hardware because he is progressing quite fast. So as we progress with mtb we will inevitably need better more capable equipment. This goes with literally everything I can think of that has a natural requirement of progression. So is a 10,000.00 bike justifiable for an average rider? In my opinion that’s a BIG NO. For racers on the professional circuit who are looking to squeeze every single ounce out of there bike to gain performance YES. As an average weekend warrior rider buying a 10,000 bike, it’s mostly because they can afford it and it’s usually a person who wants the best tech available. A 2000.00 bike today is such a better bike than a 2000.00 bike from only 5 years ago. You like what you like, as other commenters in this section have already noted that they would rather spend 10,””” on a dirt bike. That what they’re in to. Like spending 10G on a guitar or 10G on a diamond ring…. It’s all perspective. In the end a 10G bike will not give the average rider too much of an advantage other than bragging rights. But then who wants to ride with a guy who brags about how much they spent in their bike? Not me. Show me how you ride it and let’s have some fun!!! Bike prices have always been high, it is an expensive sport for sure.
I wonder how the direct to customer bike company’s are doing.
There are so many brands 😵💫
A loaded downhill bike costs the same as a new Ducati V2 panagale, you can go 200mph on the ducati and ride it anywhere. The bike you need a mountain to even enjoy it. This is the problem.
Can you ride the Ducati at a bike park?
I live nowhere near a mountain and I ride my mountain bike and love it
This is such a fucking stupid comment. You could go even faster if you buy a plane ticket? -.-
@@tomnutting3836 true, mtb DESTROYS panigale
@@Benri05 on a downhill run at a bike park it sure fucking does
@@tomnutting3836 in any scenario it demolishes it
Truck and car manufacturers are about to have the same comeuppance as the bike industry. $40-$75,000 trucks? WTF? A truck is supposed to be a utility vehicle. Regardless, those prices are not sustainable. Not for bikes, Not for vehicles. Not for anything where the cost is randomly jacked up to fleece the consumer. People are holding onto their dollars, and these companies are paying for their greed.
This is why I got into motocross and trail riding why buy a $5000 mtb when you can get a good used 250F for the same price makes no sense
Because you like mtb and don’t want a moto maybe 😂😂😂😂😂
@@tomnutting3836 it’s very similar but I guess
Why buy a motorcycle when you could buy a car and travel much further? See how stupid this comparison is??
@@justinbogart278 thats not a good comparison at all though I don’t ride moto to travel
@@MRBURNTTOAST111 and most mountain bikers want to get exercise on something silent, both comparisons are utterly useless
The issue with the bicycle industry is they kept raising prices, and fast! It's almost like the manufacturers in Taiwan and the brands wanted to maximize profits off of the sports popularity.
It wasn't that long ago that a $3000 bike was top of the line. Now $3000 is basically your entry level into a full suspension bike.
As I go look at new bike prices it's insane how much it all costs these days. So what this does is it eliminates the entry point into the sport. Fewer people are willing to pay, heck even $1000, to get a bicycle so they can try the sport out. And sure, there are bikes less than that, but they are not very good and with QR axles and 135mm spacing people can't really upgrade them if they end up liking mountain biking.
As we are now finding out, this increase in inflation across the board (not just in the bicycle industry) is just a money grab to increase the profits of many corporations. That's the sad part about it.
Unfortunately, many bicycle companies have been bought out by investment firms and their goal is to make bigger profits for their shareholders. They honestly don't care if a brand survives, they know they can just dump the brand and run off with all the money they pocketed.
Giant dropped the price of the Stance from $1800 to $1,000. He’s exactly right. Seems the Chinese manufactured bicycle companies are trying to swallow the little guys
Their price is way too high for the bike you get compared to a motocross bike
Although this makes sense at the surface level, consider this: aside from mtb products in the r&d phase, if you purchase a top of the line mtb from any big manufacturer, it’s 95% of what the pros on that team are riding. Sure they may tweak a thing or two especially in a competition setting, but you can basically get what the pros ride. In mx, a bike off the showroom floor shares almost nothing in common with what the pros are riding other than the engine and the frame (and sometimes not even the frame in Europe)
Is the price too high? For me, yeah. But it’s interesting to think about
@@LeviSchumacher that's not a justification in the slightest. What the pros are using shouldn't be that much money either it's a pedal bike in no world should one cost 10k and expect people to buy them on mass. And your Motocross comparison doesn't run either aside from the factory bikes you can ride exactly what they are riding alot of the satellite teams are only running some slightly modded suspension as the only real difference. Not that that should be anything to do with it as what the average joe needs and a pro does is not the same and doesn't make sense to compare
Good luck pedaling a moto 🤣🙄
The comparison is dumb, but MTB in general is a rip off
This comparison is stupid. By that logic, why buy a dirt bike when you could get a quad or side by side for the same price? It's a different sport, genius.
the audio mixing is really bad on this edit. I'm trying to listen to it with stuff going on in my office and Lopes is whispering and the interviewer is talking normally. I can barely here him
Stu Thompson was #1 in 1984 , he became a Yorba Linda Sheriff Dept. He got a real job . and he was full sponsored .
From what I remember, after I retired from Bmx in 1988 the cycling industry took a hit and we lost some big sponsors that led to me disconnecting from the industry. Although prior to that I did have my own bike shop for about 8 years.
Got into Law Enforcement in 1994 and worked for the Orange County Sheriff’s Department where I retired in 2018.
Now I have more time to keep my passion of cycling going.
Holy crap, Stompin Stu Thompson actually responded to your comment
Yet some brands like Specialized refuse, and I mean refuse, to make a deal.
Specialized has been running deals for a few months now. Some of their bikes are 40% off.
my opinion on why bike companies are failing is because somewhere, someone decided that charging $5k-$10 for a bicycle should become the norm. thats more than some motocross bikes...same can be said for the moto industry. there is no good reason why a 450 should be $10k+. there comes a point when people will say fuck it, im not paying that price and i feel we have reached that point.
The whole thing crashed because they gambled things would continue after covid and the sales stopped. They used the supply chain excuse to their benefit but when things fell apart the tried to use that same excuse.
They don’t have a motor and want dirt bike pricing
It's always blown me away man
Truth.
MX parts dont have to be lightweight and frame designs haven't changed in 30 years. Stupid comparison.
@@justinbogart278 that’s so so far from the truth
@@justinbogart278 most asinine comment ever on YT. Pretty sure that in 1994 there weren’t 65hp 450’s with EFI and handlebar mounted engine mapping - not to mention titanium valves and works level suspension - all for the price of an Asian sourced bicycle frame with a commonly sourced groupset.
Lopes! What up?
30-40% off brings prices almost back to 2018 prices. Another 10% off and we’re in the ball park.
We the way I see it more people need exercise and a bicycle is a Great way to get it.people spend 50 to 70 thousand on a 4x4 truck and think nothing of it,I can easily see spending over 1500 dollars on a bike that is a very healthy way to exercise,with out your health it's a long rough life.we need more bike trails and more bike clubs,for the average rider .
I used to defend mtbs when people said "you could buy a moto for that." Not anymore.
Industry and consumers alike got drunk on over a decade of cheap/easy money ... now rates are at historical highs and the hangover is settling in
The only thing gate keeping mountain bikes at the moment is price.
Used ones are dirt cheap now, the hell are you talking about??
If I would buy a e-bike again I would probably go with them from Tm
Or another mx brand.. the prices are not to much through the moon
There is a simple answer to bicycle companies failing. The industry gouged customers during the pandemic, while they could. Now that global inflation is high, likely a repercussion from the pandemic, people are budgeting their spending. Bicycles are a larger non-essential cost to a household. People won't be buying until the global economy sorts itself out.
when a mountain bike costs the same as a nice, used, low mileage Suzuki GSXR-600...... we have a problem.
I ride tracklocross now after years of mtb.Simple ,fun.Not that expensive.
They’re charging dirt bike money for pedal bikes, it’s ludicrous.
Greedy corporations are ruining lots of industries. The average rider can’t afford 5-10k for a peddle bike.
There are great bikes out there for much less and a $2k bike is more capable now than 10 years ago. These complaints are dumb
Maybe devinci would be doing better if they didn't neglect their dealers. I might have bought a Marshall instead of my Ripley AF if I could have got my hands on one, but my LBS, (A devinci dealer that sold a bunch of them,) said the rep wouldn't even return his calls.
true , i own a Devinci with life time warranty, after damaging a part , i wrote few emails, i got nowhere with them, Dealer could not confirm and honour the claim . Byebye DEVINCI, There is much better bikes and parts with others Brands for a quick service, ...2 days for a new chain device on my Giant . The maestro system is like my MX bike. Deal, i am still riding , Won t buy any exotic brands no more.
I tried to get a Marshall for months - couldn’t find one, so got a Norco Fluid instead.
People finally realized you can buy a dirtbike or crotch rocket for the same price
That has always been the case, this comparison is so stupid
Been mountain biking for long time! Covid happen became a joke with mountain biking! Crazy when want to sell a bike they low ball you! Bike shops in the Bay Area are complete joke! New bike companies are always having issue!
Bike companies charging to much. Out pricing their market just like motocross thats another dead sport to especially in the UK.
Does it make sense to pay $8000 to 10,000 for a high end mountain bike when that is the price of a dirt bike ? Not to me .
1 word - Price
They are putting the bikes at outrageous prices that people cant afford. They sell the bukllshit that its because of the insane engineering when in reality its just greed. All the bikes need atleast 30 percent price drop on all bikes.
Pedal bike costs more than motocross bike….which THEY are outrageously priced too.
Since 2008 debt and the cost of money has been so cheep. The boom, the expansion of cheep debt the party time was the issue thats where all the damage was done.Look how many small brands where bought out by multi branded debt fulled companies expanding on ever cheeper new debt.
Now with higher rates the party is over .The margin/profit on ever expanding and ever cheeper debt isn't there anymore thats why prices are rising dramatically and markets are shrinking because consumer debt cost are more . Throw in some government created inflation driving up CPI and the cost of everything markets shrink more .
That's what happens when you try sell a carboard bike for 10k, finally cyclists might be wising up to the fact they aint worth it
People at any skill level below pro don't need carbon. Hell, David Vuillamon even said "why train on a 10k bike with aero? Isn't the point making it hard?"
Then buy an aluminum bike for a lot less??? This complaint is so fuckin stupid.
I bought a dirt Moto bike, downhill uphill, enduro...woooh, so cheap....
There are about 170 bike companies making legit full suspension bikes (that I know of, I have the list)
Your average rider doesn't need the latest racing tech.......but thinks they do, so forks out silly money for a bike/tech they don't need.
Kona was selling bikes 2 for 1!
when GT was no longer made in America and people still bought them that was THE End . The Asians are not in a Bicycle Slump.
Over priced bikes and live EV's people can't afford it any more and when The banks are offering 0% finance it's bad like go into an car dealer and get $10'000 of a new EV as there stockpiled and costing big money. Bikes are the same with E/bikes near the 10 grand is stupid.
Go to a trade show. Watch the bike reps show up in their X5 BMWs, Rolex watches, etc. Shimano reps literally dripping in wealth. Bandits
Mountain biking has a large fitness barrier to entry. Not everyone is in good enough shape to have fun on one. Cost isn't too bad for a mid grade alloy bike. I got a new one for $4,000.
8 years ago I bought a Giant Trance2 for 2k cash. Had been ridden 100ft by an ungrateful brat so dad sold it. He paid over 3k for it in 2015. I keep it pristine, although in my area there are no real trails so I ride on the 100+ miles of cart paths in my town. Sounds lame but its the equivalent of riding fire roads. Ill keep this bike forever even if i upgrade.
Imagine that no one wants to pay $10,000 for a china built bike that cost 100 bux to produce.. biggest rip off since designer jeans
If you dorks think modern bikes are such a ripoff, buy an older used one for dirt cheap? There has never been a better time in history to be a mountain bike buyer. These complaints are stupid.
6-8k for Deore bike :) and industry is not greedy ?!Right....no lambos for you bros...this industry is like crypto hype for prices ...China carbon market multy value ...this events will purifie the industry!
You are dead on about the holding companies buying all the brands up
Cos they are taking the piss plain and simple
and none the wiser for watching this
Kyle straight was Dropped by Vitus Bikes and Cam Zink was dropped by Devinci Bikes, if anyone wants to vote with their wallet. I know I wont miss those brands..
Get a dope job you enjoy and Sponsor yourself.
Everyone in this comment section clearly slept thru Econ101 😂
Nah, it's VC companies screwing the brands they bought and their customers for huge returns. The privately owned bike companies will survive.
@@BestKiteboardingOfficial that's not what the comment section I'm looking at is saying. Everyone seems to think there's some kind of pricing conspiracy, as if there's an evil cabal of bike brand owners fixing prices.
Devici is doing fine. That has nothing to do with the company, and everything to do with Cam.
Sorry but I think that the anger in some comments (not just here) for expensive bikes is misplaced. If you relate it to the car or motorcycle industry, people don't get angry about 2 million dollar cars or 80 k bikes... We can buy a perfectly rideable, good quality new hardtail for 1k. We can buy a top of the range full Sus from a few years ago for the same. The profit that bike companies get from those really expensive 10 k new bikes helps them stay afloat and we all benefit from trickle down technology.
Dirtbikes go for the same amount. Get a dirtbike
Smile while talking about other people's misfortune.
Because there way overpriced
Don't worry, not all Aussies are this slack jawed
nobody cares about bicycles
It was all just a fad.
Its way too dangerous, too expensive. Such a mission to get to the hills.
People dont commit.
My bmx is fully loaded basically top spec for $2500 aud.
Theres 4 parks within 10mins of me.
Maybe im lazy and cheap