The End of Design?
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- Опубликовано: 1 июл 2024
- After watching read the deep dive for more context and examples:
hype4.academy/articles/design...
Figma released their UI3 AI generator and the reception is mixed. One one hand, (mostly paid) figma advocates are saying it's amazing, awesome, wow, so good!
On the other, many people have legitimate concerns about their work being used to train AI models , AI replacing them and more.
Is this it? Is this the end of design? Will PM's now just generate stuff and fire all designers? Let's think about it in this video.
Go to square.one so you won't have to fear AI.
#figma #ui #ai
That's why my slogan is "I solve business problems with design" Which requires thinking and then finding solutions. You can't find solutions without thinking. Every design must be followed by concrete results!
Most designers will become "ai operators" before this shifts back with even more force. And then people like you will earn A LOT more money because they'll be rare.
@@MalewiczHypeCanva users are laughing 😂
“Design happens outside of a design tool”. Very powerful and well said.
I wonder how people relying solely on AI would justify the tool’s design decisions to solve a problem, especially if the outcome is bad. There is more to design than just mindlessly operating a tool.
That's what I think will happen. People will get so used to AI they'll accept bad solutions just so they don't have to think.
For me, I’m not saying AI will replace designers because I don’t understand design or because I’m bad at design - its because I know that corporations do not care about design the way we do, and they will absolutely replace designers with AI as soon as they can.
And even the few they keep, the skill set will be seen as replaceable and will probably affect the value of even experienced designers in the long run.
For me, it’s also just sad to see creative companies turning their back on creative customers and hoping people with no design knowledge will want to use them.
AI is going to impact every job, because as soon as the numbers people see how much cheaper it is to hire an AI, that can do a similar or better job, they're always going to choose the cheaper option. In business it's all about the bottom line I'm afraid.
"I don't want to use crappy products..."
Even before "AI," we were already getting worried about this. When we're older-and everything is a digital interface-we'll be forced to use whatever people make. These "designs" will be mandatory. Based on how terrible most interfaces are now (paying bills, taxes, government sites, social services, transportation, parking), it's terrifying to think that it's going to get even worse-and that as a culture, we'll be moving backward. "Design" is the thinking. The process of doing the work is how we discover what matters. By attempting to offload our only real value, we're just opting out of life.
In 5 years I won't be shocked if AI is able to generate what it thinks is the best design on a per user basis. Even then it'll probably be more talking to a call centre rather than filling out the form yourself.
Design will degrade with lowering competition in business sector. Nobody will care about quality of your UI if there is only 2 places to shop from.
Corporatization of the world is progressing but it may break itself a bit - many aren't doing that well.
While I agree with the sentiment at first-principals, these problems with AI tools will quickly become resolved.
A core part of UI/UX design, is invoking an emotional response in users. While the AI tools are rudimentary and trivial at the moment, we'll see more powerful functionality when we can have these tools conduct market research, autonomously conduct AB tests & ingest user feedback, and continuously iterate at a rapid pace.
A large part of this I believe is dependant on AI driven systems developing an understanding of human psychology that humans cannot match due to biological restrictions.
Connecting the dots between driving human behavior using psychology based principles and integrating these principles into a UX is what the best designers get paid for, but we'll very quickly see AI systems outperforming these individuals, not due to a lack of talent, but simply due to the biological constraints of the human brain.
I fear this will apply to all the fields where AI is being used... Everyone keeps saying it won't do this or that, but just looking at illustration and what Midjourney does now compared to a year ago. I feel sad for digital illustrators.
@@khaledgb1 Exactly, I agree. Even though some people currently doubt these models will challenge professionals, I believe that won’t be for long. With new breakthroughs in AI, it will outpace every professional in each subject. Look at models that beat the best Go and chess players, which are not necessarily trained on data but instead trained by playing against themselves. Current models depend on training data, but the trajectory is toward more synthetic data and gamification of subjects, allowing AI to simulate tens of years of experience in weeks or months, learn, and iterate. I don’t think there will be anyone who can beat AI in music, design, video, coding, etc., in 5 years, sadly.
@@khaledgb1 Indeed, yet this is exciting to me, not sad! Visionaries will remain visionaries, but be able to achieve 50x more than those who fail to acclimate to superintelligence. We’ll get the opportunity to filter out low quality talent from true intellect. We’ll get to see high performers perform at incredible levels, while weeding out low performers from the industry. It will result in more inequality, however inequalities are not inherently bad in a capitalist society.
Ultimately I think you're right. Anyone that says they won't be replaced by AI or impacted by it are grasping. If you watch two minute papers, you'll see how incredible the gains are even in a single year.
The impacts are already been felt, and that's why you see this rush into AI, because businesses know if they're not the first to harness it, they're going to lose to companies that are.
@@TravisHi_YT We’re living in the most interesting times, the first time in history where we’re coexisting with an intelligent entity of this magnitude.
While still nowhere near human cognition, it’s the closest we’ve been, with the next most intelligent entities being chimps/monkeys. There’s no need to state that current LLMs are far ahead of chimpanzee cognition. The impact on society should not be taken lightly, but my fear is society will not grasp the seriousness of this issue until it’s too late to smoothly adapt. This will likely cause significant pain & suffering among disprivilaged groups, yet it’s tough to convey the magnitude of impact when society seems actively biased against foreign intelligence. (foreign as in, non-human entities, not conflicting nations)
many companies are making this AI features the wrong way, AI should help the designer to do repetitive tasks, like github copilot does for developers, but not to create an entire mockup, without knowing the context of the brand or the company.
This video is going to age well. You have mentioned that some juniors are probably going to get fired. I have one question - what do you think is going to be the future of junior and entry level positions? I am personally starting to think that I couldn't recommend anyone to try design unless they are madly in love with it. I also think that mid and senior positions will be the only ones that exist, basically an entry level position will be a senior level position. And I also think that its a markets way of self regulating by "killing" lots of juniors as and telling us that market is overflooded. And this will keep happening until ux will get a reputation of very terrible, useless good for nothing, trash, extremely hard industry. Once this reputation will set in the minds of people I assume people will not even try to get into this industry and all current designers will grow old and new companies will be in demand of designers that don't exist because they never accepted freshers and then they will be willing to take juniors again. But its just my assumptions and I could be wrong. What do you think?
I wouldn't recommend anyone start design in 2024 as a junior unless they're madly in love with it either.
I actually said that 2023 will be "THE" last year to "start" learning design. After that it will be pointless for 99% of people.
And it feels like I was right again ;)
@@MalewiczHype and what about the people who for instance would go after freelance rather than employment? Still the same advice?
Freelance is the main way to go for juniors. Do freelance, grind 12h a day and get awesome quick.
@@MalewiczHype I also think similar way and also is what I did in a way. But then what I realized that I don't have that higher ux experience that you can get from working in teams with resources and so on. But now I'm thinking about my own business just not entirely ux but probably a web design.
I think we should start learning a new skill "Design Prompt Engineering"
More than the lack of quality, AI requires a lot of money and energy to function already in its early stage. It won't be sustainable for too long.
As a front-end developer I was often disappointed at the designers I've worked with in many projects because they didn't know shit about what they were doing. They didn't know anything about componentization, atomic design, design systems, etc... they could only draw beautiful screens but without even knowing if the UX was even good or not. They didn't predicted states for their components and I often had to adapt things to reality. Now I can finally take things in my own hands and draw the design myself. Thank you Figma.
Yes, for conscious devs this can actually be an useful tool. But the problem is that without a real design skill you may not know when it's wrong. ;) It's a mixed bag. And the problem with designers not really being designers (more like artists) has been a thing for at least 25 years now ;)
As an industrial design student, I can completely agree with you, many of my batchmates are more of artists than designers, and sad part is the faculties encourage beautiful UI more than beautiful UX which is quite sad...
Пользователь не скажет - вау, какой удобный сайт/интерфейс, пользователь скажет - вау, какой красивый сайт/интерфейс.
Так что отдавать приоритет UI далеко не самая большая ошибка, но, лично я считаю что одного без другого быть не может. Это как инь-янь
So, if I know that !important is a no-no, and a couple more best practices about front-end, and I use Copilot to outdo clueless front-end devs, does that make me one? No it doesn't, just as what you said doesn't make you a UX designer, and you're playing right into Figma's game of settling for less, confirming the concerns expressed in this video :)
I love ui ux designing.
I completely agree with you. In my particular case, I would never design something from a prompt. I always start designing based on research and analysis, go through wireframes to prototype, and always validate ideas. I think AI can give average and fast solutions, but not the best solution for a specific problem our client has. Love your content, hugs from Chile
Thank you! That's the approach. There are usecases for AI in design work - the problem is that most companies are promoting the wrong ones ;)
There's a peculiar thing that happens if AI begins to replace Juniors. There are then no Juniors. Then nobody to become Seniors and then there are no experts. You would have to throw confidence to the wind and put all trust into a system that you know may not have your own best interest at heart, because it is by all measures heartless.
finally someone said it. the overall drop in quality is highly noticeable, even with my limited years of experience. i spent decent time perfecting UI skills only to see mediocre UI being "good enough". last i checked, its a designer's job to uphold the standard of taste, not to dilute it just to get paid.
This is a trend that will hard-reverse at some point.a
I'd say crowdsourcing and being accustomed to cheap'n'quick solutions is a major part of the issue.
currently it's designers/programmers/writers training AIs so they can be replaced by the same AI soon. We're all just that dumb yes.
A hypothetical/nonexistant “AI” could replace designers but current LLM powered template builders can’t
It's more like an easy access to templates if anything.
Those using gen ai weren't hiring designers anyways or had poor ux maturity
Yes, this just shifts the work a tiny bit towards project managers in some orgs. And in general makes designers lazier and dumber.
it could be interesting if you talk about the drop in quality that your clients are experiencing. What is it exactly, what do they think, adapt, etc.. (cf what you said at the end of the video). Thanks !
I'll get back to that - we're doing some audits right now which are making it clear but I can't share most of them due to NDA's. Sometime this summer I'll anonymize the data and publish an article.
I don't know why there's so much hype about AI coming to Figma when Uizard is already available in the market and is even better.
Michal is an OG, and this is what I also try to tell people. Tool is a tool, your knowledge and experience is irreplaceable
Wish they could do the same with front-end html. Every custom layout got destroyed because current front-end just know how to pilot Elementor.
Frontend disruption is coming too.
I suspect multiple startups are already way ahead of this right now. I see a world where you describe your business and it creates a solid website for you. A different ai for everything. Logo, wordpress config, ui, product catalog population, auto description, custom explainer videos, ai voices, ai music, ai stock photo. Don't like it? Press the button and spin again.
I see that AI feature is enabled in settings, but I don't see icon in design file, is this live or not? Thanks for a video!
Not live yet for most people (it's in beta)
I want to be a designer, I don't want AI to generate stuff for me, accept what AI provides me without thinking.
The problem is that when AI provides you stuff without thinking - you're the one not doing the thinking. And thinking is important :-)
One good use Figma showed is sorting and naming layers - that's a good use.
@@MalewiczHype Actually, there's no thinking in AI outputs.
Well you better catch up with the new reality then. Things aren't done with writing out the individual code, or designing with a pen / mouse any more. Thats not what a designer is. They are done by thinking about the prompt and then refining the parts of it until its how you would have done it or better. Just the same as when physical artists went through at the emergency of computers.
@@rtpHarry lol
@@iJuniChiro hah well I might be a bit ahead of myself with the design world but as a coder I've already come to terms with the fact that my new coding language is natural language. I converse with the ai to build a part of a component and refine it and when I'm happy I integrate it back into my larger project. It's unfathomable that I would write most of what I create any more.
Before, I looked at blogs and turned them into code projects. Why? Because it didn't make sense to reinvent the wheel when other had already spent hours building and testing a tiny part of a project.
Now, i do the same but with ai.
I come from an era of where I used to write int13 graphics mode DOS game code, before unreal devoured the market. Now it's unfathomable that most would write an engine from scratch.
Even with the ai, the building of a project is still tens or hundreds of hours.
As soon as these design tools get anything close to competent, you will realise that this is the new baseline. Embrace it now and get ahead of things.
All valid points. I do feel AI is a wildcard. In 5 years, it will probably be more intelligent than everyone else. It will be able to learn design in more detail than any human can. The ability to run 1000s of Simulated UI/UX will probably create fantastic work. Not in the beginning but it is coming whether we like it or not.
I am a ui ux designer and on my yt channel I show my design work. Big part of my videos is to show the process before I move a single pixel in figma and like you say that critical thinking part will have companies eventually coming to us for consultation
I believe that design quality droped because clients, shareholders and bosses want the job quarter of time after covid period and ai . Especially everyday tech news related Ai showing as every job can done in 5 minute for hungry bosses
this isn't much different from Canva. in fact, Canva is probably a bigger design industry disruption than AI so far
Yes, Canva is king.
With the figma slides intro i think they plan to approach a different crowd, non pro designers (canva) and betray their core customers
They already do that with devs and already said they will train rhe data on designers work so...
I don't know how much it matters. I've had managers make decisions that delayed projects for months to a year. One person can make a whole lot of work just wheel spinning.
In big orgs - totally. They will speed up one thing (with AI) but slow down massively in other areas in the end achieving the same result.
Anything that becomes easy to make, will gradually become garbage.
Like the music today.
AI is *still* a tool and it will continue to evolve. When raster graphics editor like Photoshop and CorelDraw got a lot of traction in the mid-90's they were met with a lot of criticisms too. "It's the death of traditional art", "phonies who can't use a brush or a pen will flock the market" they said. But these tools killed nothing, if anything, they became a new medium for creativity and skill.
Just like PS and CD, AI is still a tool. And we can use it at our advantage. Bear in mind that I'm talking about AI that can give you insights on user data and design patterns that actually work (which you can use to solve something).
But when the *design process* starts and ends with AI, you're not solving anything at all.
Where to tick the content training off? I can't find it 😅
In Team / Settings
the new updates are clearly just for a special kind of product manager who don't understand anything and just "prompt" their stuff and use this to talk down designers. making fast decisions for "learning it live"
Actually they're a telltale sign of Figma saying they're focusing on bringing new people in with shiny one-click features rather than keeping the existing- increasingly grumpy userbase, knowing people are becoming quite fed up with their recent policy and cost changes. They're actually not that far off from going full Adobe in terms of being jerks...
@@omnirhythm 100% agree and when penpot is bringin 1,2 features that I am really in need off...I'm switching faster than light. Figma has become a predator.
I believe u're 100% correct with ur predictions. I think the same. But one thing that's fucking me up is that I'm a Jr. I can't even find a job, and since I'm at the lower stage possible, why would anyone pay me if they can just use AI, that even though it's not as good as me and me designs, it can be faster than me and bring'em a well-looking design (with a bunch of mistakes and problems, yet they look nice and appealing for those who don't understand about it as much as we do)?!
I'm looking for a job for the whole month, and I weren't even called to an interview yet. It frustrates me so much, because I really need to work asap. I might need to improve my LinkedIn profile and finish my portfolio website as well, but yeah, it's being so frustrating. (I did finish my portfolio design, but a friend of mine, who told me that he'd code it for me, didn't. So I'm kinda delayed to do it rn and this sucks)
The replacement of juniors won't happen overnight. It will take a year or two at least so right now the main focus (outside of finding work obviously) is to gain the confidence and become a leader. You don't need to be senior for that.
@@MalewiczHype Yeah, I think u're right. Here in Brazil, AI is being so trendy rn. People are really scared about it, and others are just as happy (I guess ignorance is really a bless) as you mentioned. Being from a poor country it does sounds like a threat... I'm not afraid of AI or anything, but it really pisses me off =(
@@kevyn.patrickBrasil não é um país necessariamente pobre, porém tem um sistema mal desenhado e frequentemente remendado. É um problema de design
@@GZ777_ Não quis dizer pobre apenas no sentido econômico. No Brasil não há muita valorização pela arte, design e afins, então é comum imaginar que por aqui, possamos ser substituídos por ferramentas de inteligências artificiais generativas. E obviamente, quanto à parte econômica, isso também seria mais barato para as empresas, do que pagar uns 3K para um Jr.
I just started learning UX/UI from the past two weeks as a beginner, and I'm concerned about Figma's recent update. What should I do? I'm getting confused after reading comments on some videos should i continue or not. I practice UI design daily, but after seeing Figma's AI capabilities, I'm wondering about the point of practicing if AI will handle everything. I'm really confused right now. Will I be able to get an entry-level job as a beginner?
Plz reply my comment i want some guidance on this.
I have hope I can still land a design job, because I been a developer for the past 6 years and a designer before that for 6 years so I know how to problem solve and work with developers.
Still I get pessimistic at times about AI and the state of the tech industry, so I like your take here.
It changes - constantly. None of the changes removed really good and/or really motivated people.
Sad future ahead, but we can always try to make it better! By doing exactly this educating the people and making them aware of the shady practices.
Ai in it's current form and how it's done just isn't viable for generating professional level designs, instead what i think the industry should be focused on is creating ai tooling centered around helping designers do work more efficiently; stuff like automated accessibility and guidelines checks woule benefit
Veterans much more than this since they probably will never use ui generators even for inspiration.
The shift is towards "unsure" designers using AI more and more, then being absolutely reliant on it and decreasing in skill. Meanwhile project managers replace the juniors. Add the ability to train the models on your OWN work (which is auto-turned-on) and it will get to a point where the confidence and taking action will be the main skill
Do you think it's going to be Bad designs for a while then then get better once so many bad designs are shipped
It will be a lot of bad design for a few months and then the prices for actually good designers will 10x.
really like the tone of this video, so genuine. (although it might be because you're concerned...
No, I stopped scripting videos a few weeks ago - I just sit down, talk for 20 minutes, cut out 10 minutes and edit.
100% on point, that is way it's called design THINKING not drag&dropping ;) otherwise it's a straight path of creating a cycle where AI creates software for AI.
AI is already writing blog posts by parsing other posts made by AI. Diluting the last interesting parts of the internet.
I hear what you're saying and agree with you. A lot of what you mentioned holds strong in today's UI/UX market. When it comes to generating original ideas and designing a product from scratch, many people I work with would really struggle to come up with innovative solutions. As for AI, we're not the only industry that will be affected. AI is coming for everyone. The fact of the matter is that you'll have to adapt to the market's needs and demands. If you're not willing to do that, then maybe it's time to consider a career change.
Yes. But it's not like AI is "coming" for anyone. It's a natural path of business optimisation - until it eats its own tail and has to reverse.
@@MalewiczHype Yeah it is, if you think A.I will only effect the creative industries your missing the point.
We are humans and we are creating for humans.. This is kinda over looked and not mentioned by new features fanatics. It is double the time and work to fix someone's sh*t job it is just contaproductive. You are so right that design does not happen in the tool.
Ps at 3:27 I was lauging out loud. Thank you for the video and the article!
This is about educating decision-makers and partnering with them. Sure, AI can help save time, but it does not produce quality content. That's why you hire professionals.
It doesn't now - it may get better when it parses your own content. The problem is people will get REALLY lazy when AI does stuff for them.
I ask the same about it on my head. I m glad I get here without AI....
Being able to make decisions and evaluate stuff is going to be a superpower.
Thinking through design problems is something I get a lot of joy from and I get paid to do it. Not sure why you’d want to have AI come in and make your job even more boring.
I used Gemini for research and note down everything for me but i realised i enjoy my self just having my note and start Sketching ideas and writing down research.
And hey i still use ai 😂 just to ask it if my design choices can work or not after that i would like to test it in real environment.
How do you know AI doesn't lie to you?
@@MalewiczHype Well I can rely on common information like laws etc. Otherwise for research I will ask for actual source of information and like double check before finalizing anything. Rather then just blindly trust AI
i might switch to penpot, it's foss!
❤Hey Malewicz ! What about packaging design?
Its scope and future...?
I love looking through packaging designs - still plenty of ways to innovatte
@@MalewiczHype Thanks 👍
AI designs will make AWWWARDS sites look like a good idea.
You just talk facts man :) luv u!
We should all talk facts - sadly too many people are paid by "some companies" to only show their positive sides. I'm not.
True..
But must practice practice practice practice 🎉
That.
I think you have made a mistake here in your views of what is going to happen. It's not that Junior Designers / Devs are being replaced by AI. It's that Senior Designers / Devs are now Junior Designers / Devs because of AI. The barrier to entry has been massively lowered.
And it was gatekept before because you had to have a certain amount of mental power to be able to do it. So if you could then you would be safe that not many could come in and usurp you. Now they can.
And we are in the tiny infancy of AI still. At the moment they are amazing tools in the hands of skilled people. Soon they will be agents and they will check their work and keep improving it.
The biggest problem I've had most of the time with my work (I'm on the dev side) is sitting and reflecting and trying to remember the techniques that I've learned which are best practices. The AI can already apply all the best practices, but you have to prompt them one by own to get them applied. Soon they will have a laundry list of checks they apply to themselves and churn it out in better and better quality.
I suspect that there will still be a conductor for the project, but all of the work will be done by different specialised AI. For the icon, for the ui, for the brand, for the fonts.
Thanks for shedding some light on this new downgrade. I look forward to reading your article.
It's not a downgrade. It's natural - that's how UI design went from visual skills to no visual skills and stacking boxes. This is just the next step ;)
@@MalewiczHype the cycle of life 😱
the end is near just wait couple of years and boom
Every end is a beginning.
it’s not, yet (hopefully never)
Not the research part atleast......right???
Research is already AI'ized a lot - parsing research data or even coming up with survey questions - in most companies AI does it.
I just use ai to get off the ground to get starting ideas other things i want to do it myself 😀
Best to use AI for stuff like renaming layers (that's one good feature figma shipped) but getting ideas off the ground should be in your head.
I'd never use AI in my designs!
Why not?
That is ll good, dummy designers will design dummy designs, for dummy audience, intelligent people will keep reading books.
Yes. The issue is the shift is going to be huge. I think 90% will turn out to be in the dummy group. Which will work for a while but then when quality truly drops those 10% will start earning 10x.
@@MalewiczHype Yup. I can already predict an explosion on creating web design studios, by dummy designers who think that this will be a goldmine because AI will do all for you))) And all we need it to wait until market will realize the difference between AI designers and real-life designers
AI is creating a mountain of stall goods and they are very similar to each other. Nothing inspires me. AI will shorten the process but it won't make you creative.
👏 👏 👏
AI will fail 100%
It is not a sustainable business model because here is the market:
Either customers want to go as cheap as possible and will buy some premade templates which then are tweaked .. no designers needed
Or customers want to have a top-notch product which is well thought through.
In the latter case you have to understand that it is easier and faster to just do the job instead of experimenting with a prompt and hopefully get the right answer for the client
That is a valid scenario - we'll have to see how it plays out but it is possible.
Design = Love .......... AI still cant produce organic love
Your coment = LSD trip. Just kidding...
@@GZ777_ hahahahahahah
?
AI can not be talented it only depends on past experience.
great companies will continue using human brain for sure, mediocre companies will use AI a lot
Partially. Also it's tough to define great. Big corps will definitely jump on AI generation quickly.
@@MalewiczHype with "great" i mean innovative
Then sure -- but these are already rare even without AI.
This is just the end of creativity!
Is it though?
@@MalewiczHype for me, yes, if you have an AI to generate ready screens for your user flow, how on earth are going to learn to think, how to construct such a screen. As you stated, in the next 5-10 years, AI will learn from itself, since people will only use it to generate new ideas.
Well time to unsubscribe and switch professions then. See ya bois.
watch the video first ;)
@@MalewiczHype Okay I'm subscribed again