Advertising in the Age of Data Protection

Change is coming quickly this year in the digital advertising industry. Already, privacy regulators have been more critical of mainstream advertising business models, and large platforms have begun significant steps to limit access to advertising-related data about their users, including the deprecation of cookies.
In response, many new solutions have popped up involving privacy-enhancing technologies (PETs), contextual advertising, first-party data, and “on-device” or client-side processing. How should policymakers and practitioners evaluate these solutions and their many tradeoffs?
Join FPF CEO Jules Polonetsky and Stacey Gray, Senior Director for U.S. Policy, FPF, for a conversation about the regulatory landscape, platform changes, and a comparison of the new trends in technologies and strategies that have emerged.