What happened to Wilson Golf?
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- Опубликовано: 24 авг 2024
- This video discusses how Wilson Golf lost its status as a top equipment manufacturer. I start off by going through the company's corporate history, including the series of mergers it had to go through.
I then go through a selection of crucial strategic mistakes that they made, including the lack of distinct branding of its premium products, its association with low-quality products through its partnership with Walmart, and the insufficient marketing efforts on the social media front.
I finish off by touching upon how the brand is perceived today, explain the fairly recent acquisition by Anta Sports (who also owns FILA), and pose the question of whether or not the company will be able to bounce back to its past peaks.
Please subscribe if you would like to see more videos like this one.
Intro:
Wilson Golf was at the top of the game in the 80s- they had the #1 Golf ball, #1 Irons, and endorsements from the most recognized golfers on the planet.
Today, they live as a shadow of their former selves, having fallen into obscurity as a golf manufacturer, with everyone left scratching their head at why companies like Taylormade, Callaway, and Ping now tower over them.
This video will explore how a golf dynasty lost its crown.
The current Wilson Staff irons are extremely underrated. Both the forged & game improvement irons are high quality & as good as the other “top” club manufacturers. Their fairway woods & drivers are getting better, but still need work.
Totally agree! Their irons look really nice and are pretty much unbeatable in price.
It's amazing how when a logo gets associated with cheap/poor quality, the marketing doesn't think about changing the logo for their premium offerings. The Walmart association kills the consumer's perception of them.
This video is spot-on. When I started in golf, Wilson Staff was a high-end brand. But, like McGregor, it lost its luster. I used to play Staff balls, especially the Titanium Balata. But as they moved away from such high-quality equipment, I turned away. Now, Wilson is making some very intriguing balls and clubs, but I'll never consider them. Again, for the exact reasons described here. That's sad, because I know better, but that's the way it is.
Unfortunately for Wilson, you are not alone in that opinion. And your last few sentences are totally understandable, as Wilson has consistently "disappointed" people with mediocre and uninspired products. The only way I imagine them capturing people back is by consistently bringing out exceptional clubs for the next decade or so (and marketing them properly), which may inspire enough curiosity for us to actually buy them.
@@lmfgolf Maybe. But it didn't work for MacGregor or Hogan, both brands who went through such an attempted revival. I cannot think of a brand that went away and then regained its former glory. They get tainted with being from a bygone era and, as we know, golf technology is always on the march. They might not even survive as a niche product.
@@richdouglas2311 Fair points Rich. Currently reading into MacGregor's history and it is eerily similar. Perhaps a total rebrand is in order - dropping the Wilson name and starting with a fresh face entirely. They would still retain the manufacturing capacity and industry connections.
I'm thinking of what SEAT did with Cupra in the Automotive space. That would require considerable investment, one I think Wilson could, but probably won't make. Wilson Golf (I assume) is profitable at this time, so the pencil-pushers of the company probably won't take the risk.
@@lmfgolfMacGregor feels like a much larger fall from grace (though I always assumed they were a much smaller company). This is the first video of yours I've seen. I'm a Ben Hogan lifer so I'll be subscribing if this is the content you make!
@@richdouglas2311 I have a set of 2021 Hogan Icons and they are excellent clubs that are worthy of the name. I'm on the hunt for a second set just so I have irons for the next 20-30 years because I don't have faith they'll still be making clubs. I THINK they're back right now, but who knows how long that'll last.
Back in the late 80s I was in the crowd of a pro and match a reasonable size event and on the back nine you could stand near the tea section I saw some player reasonably well known with a big brand sponsored bag not Wilson so I took a look inside his golf bag to see a shiny new matching set to my surprise had an old well used Wilson clubs set - your film explains it all
Wilson Golf is doing very well with great products
hahahahahahahahaahahahaha....
good one!
Hahaha..! No one buys Wilson anymore, at least in Switzerland. I only see Callaway, Titleist, Taylormade and Chevro, Ralph Lauren, Alberto etc for clothes.
no one buys them here either, unless they shop at big box discount stores.@@susanaduarteraposo
do you golf?
I still use my dad's 1959 Wilson Staff Top-Flite irons and woods. These are the clubs Arnold Palmer used in the late 1950s. I love them. Small heads and blades. You have to understand the physics of your golf swing to hit every ball perfectly. I don't need to hit 300-yard drives for my ego. My goal is to keep the ball in the fairway and out of the sand and water. I have tried to develop a very simple, repeatable swing by engineering my swing from the point of contact to the point of address as opposed to the opposite. I can't repeat as often as Ben Hogan and Moe Norman but I understand what I did wrong when my ball is not in the middle of the fairway. If I hit as many practice balls as Ben Hogan perhaps I would have been able to train my muscle memory to be more consistent. But, even at my age of 72, I keep trying.
Currently playing Wilson Irons. Love them.
They're definitely on the upswing. When Harrington and Woodland were winning their majors I thought that they had way less brand presence than they do right now. I have multiple friends with their current models of irons and they all love 'em.
Wilson is a classic sporting goods brand from my youth (I'll never use a different brand of tennis racket) so I hope they keep on the up.
Interesting to learn about the Staff and ProStaff difference between sports!
I grew up in the 70s I got a 2nd hand set of Staff‘s . Great irons , my three sons all learned to swing with them . Still have have them
There products are still really good, but they do not spend on advertising like the top brands and therefore the consumer doesn’t see it everywhere and that greatly effects the sales.
Yep! Totally agree. Though I think if they'd be smarter about it, they could still reach eyeballs without having to outspend their competition.
Obscurity-hardly when wilson are still there and are excellent and regaining their place again. Wilson is a respectable brand and of excellent quality. New clubs are beauties.
I like Wilson as a brand and hear that their clubs are underrated. I just think that they're never going to be as big as in the past, as they're not bringing out clubs that are superior to the competition. Even if they did, they're not marketing them well enough using Social Media. Look at the Wilson Staff Model golf ball. A great product at a fair price point - but it's already sold at a discount after being released.
@@lmfgolf all true what you say-think their marketing entry sets being so cheap gave wilson à very unwelcome image as others continuer their glamourous marketing etc. Wilson wont be as big as they were,more competiion and less top players.
I have played almost ever set of irons on the course, from Adams to Taylormade, and PXG to Nike, and my first set of clubs were Wilson back in the 70's. . I review golf equipment and also the Wilson Dynapower Forged Irons. They look and feel really good too, with the launch, ease, sound and feel. My main golf sets that I mostly play and have current at this time, are the Taylormade 770, and Stealths; Srixon ZX5, Mizuno JPX 923, and the The Wilson Dynapower came in last with all the testing, bottom of the all the irons and last for Forgiveness, but pretty good for Distance, but I will stick to my current clubs. Thanks for the video.
While Wilson makes good products at a great price point, they can't compete among the premium brands. Perhaps they are fated as being a great value iron forever. Thank you for watching!
I have a set of Wilson woods, as in actual persimmon wood woods: driver, 3-wood, and 5-wood. Really nice looking set, with the finish getting progressively lighter from drive thru 5-wood: dark brown for the driver, medium for the 3-wood, and a blonde finish for the 5-wood. Got them at the time when the switch to metal woods had completely taken over. In fact, they were the last persimmon wood clubs in the store, and I bought them knowing I'd probably never really use them. Played with the 3-wood a few times, and the 5-wood was actually a nice little rescue type club. Also found a Wilson 50-degree gap wedge a few years ago on sale for $39.99 (at a golf store, not a big-box discount retailer). Bought it, and it has proved to be a fantastic little club. Can hit it off almost any surface. Seems utterly indestructible.
The story of why Wilson fell from grace is typical of so many companies that fell victim to financial engineering and acquisition by sports conglomerates.
Your last sentence really holds true there. It's a crying shame that it happened, but like we saw with Adams Golf or Lynx - it could have ended much worse for Wilson.
My first set of clubs…Wilson Tour Blades in 1970.
I bought my Wilson club set, been so long since I last played that I am not sure if they are "Staff" or "ProStaff", back in '67 or '68. The woods were a Driver and #3. The Irons were #2, #5, and #7. Not sure who made the putter, straight blade and double-sided, which could be used with either hand. I later picked up an off-brand #9. I never played all that often after High School, but the clubs have served me well when I did get time to play.
Those clubs are way before my time, but they sure do look pretty. They have a certain character about them that I honesty don't see in modern clubs anymore - even if they are probably harder to hit than can off a cow's butt. Hope you have the time to play them. Best, LM.
The issue isn’t that Wilson doesn’t make great clubs because they really do, the issue is that they went full in on the budget sets to get people into golf. Over saturating the market of cheap clubs. Dynapower is good stuff
Interesting! I've tended to dismiss many of Wilson's products, especially their woods. This definitively comes from associating their boxed sets with their more premium products. Maybe I need to try out the Driver you mentioned, as I was pleasantly surprised at how good their Irons and Putters were when I tried them out.
clubs are clubs...their audience cannot tell the difference. but the margins on the cheapest clubs is NOT where a blue chip company wants to focus...that market should be the icing on the cake, not the whole cake!! hahaha
the key is to stop focusing in the clubs, and focus on the company...but why would anyone focus on wilson?
they wouldn't....UNLESS wilson produced something remarkable, other than another cheap golf club...something in the social media space that could not be ignored...something that only a blue chip club maker like wilson could produce...something to awaken the golf audience, and the social media golf world. that would change things for them.
it's so easy really. if they don't do it, someone else will in the next couple years.
i'm talking to some of the smaller companies who would like to do it...
wilson is the too-big-to-think-straight company that COULD do it but won't.
I use Wilson staff wedge and D7 driver, they are insane!! And great value
I also have a complete set of Wilson Gooseneck irons.
Some cool looking irons with that elongated hosel. How do they look behind the ball?
When the vision of the founders gets lost in the Frey of financial buyers, it is over.
Definitively. Many companies start going downhill after the original founders/team leave, and new management goes for the low-hanging fruit tainted by the search for easy money and mediocre products.
Iv been looking for this video for years. Great work
Appreciate it. Thank you for watching!
@@lmfgolfsame here
My favorite pro shop recently recommended the Wilson Staff Model balls to me. I've been very impressed, so far, and they're considerably cheaper than the other "tour quality" balls.
Looking at the MyGolfSpy tests, they are really underrated and actually beat most of the big-brand balls in select individual companies.
I think they're coming back. I love their balls, and their new irons look fantastic
My first full bag of clubs from driver to putter with a bag was a Wilson in 1997 which I stupidly sold a year later because I needed cash
Clubs from that era just have a different feel to them. I'm sure you got more money for them back in the day, but maybe it's time to restart a collection ;)
By turning out crap that's how. Seriously, that 'balata ball' which was a balata cover over the hard Ultra core? What the heck were they thinking?
They make some pretty good stuff today but most still think they make crap.
Their balls are actually really good now. Their irons are really good.
I remember reading about them trying to compete with Titleist's Balata balls and falling woefully short. But I can't imagine them not realizing that they were putting out inferior products, so I think that they're currently paying for their past mistakes. I play Staff Model balls and my - HCPer friends rip me for it. Most of those guys are younger than the Balata balls, which just goes to show you how far the rabbit hole goes.
@@lmfgolf I lived in the town where Wilson balls were made. The guys that worked there were all excited about that balata ball and gave me some. I was like... This is a joke, right? They got all offended. Lol
I tried the 50 Elite the other day and was beyond surprised with it. It's a darn good ball.
The Wilson Dynapower Carbon driver is the best driver out there. Switched from Stealth 2 to it. Perfect driver!!!
wilson like srixon do not need to advertise the products like other brands. word of mouth and fittings are the way they make sales.
It was just old.. And not only that.. companies that make multiple sports products that could be found at Walmart made them look cheap. Titleist would go to hell if they started making tennis racquets and wristbands for Kmart. I did really like the 8802 remake in the late 90s and that titanium ball made me curious... But that's about it... The fat shaft irons made versatility impossible btw.
lol true, I saw a MacGregor dodgeball at Dick's sporting goods, like didn't jack Nicholas play these?
the clubs, not the dodgeball
@MichaelmaxxxX He even owned part of the company before selling it to Greg Norman!
Wilson ⛳ please wake up ! Who has any idea how we could help Wilson? Please share it here. Wilson deserves it ! Thank you 🤗
i do.
i will share it...but not here.
i play wilson fg-51's from 1991....
i have a social media concept for golf that will change the space.
that's all anyone has to do to get unparalled attention...but instead they look for some magic novelty angle.
they can't see the forest for the trees.
i expect wilson is, by now, a bumbling corporate joke that could not make a good decision if it fell on their face...at least that has been the course so far.
The President of the Co should run a survey in all the golf courses interviewing amateurs golfers and spank one simple question : If I’m telling you that the Wilson clubs are the best golf clubs in the world….where would you go for getting these clubs with a box of Triade golf balls ? The answers will destroy the career of the bunch of guys in charge of distribution ( logistics) …..We don’t know where to find the Wilson golf material and next to no golf country clubs have no, zip, zero Wilson products.
I’m living in Canada and I won’t go to Canadian Tire for good golf material period.
They should offer well-known tour pros a stake in the company and develop named clubs like they did with Arnie. However, the opportunity may have passed when Rory and Tiger had to replace Nike clubs. With irons now selling for $1400US for 7 clubs, people are being forced to used market. Get the price point right. The technology is largely marketing.
that's an excellent perspective...and should also be pursued, since the price point is simply the new normal, and all brainwashed 'normies' who can afford it continue to purchase $500 drivers, even though that novelty tech does nothing new for their game that their current driver doesn't do.
the difficulty with that angle is the price it would cost wilson to get into the game...i'm sure they are as upside down financially as a manufacturer can be. but i agree, that is the sort of effort that must be undertaken to reestablish the brand...
which is why i believe that a social media concept is the credible opportunity that opens the door to every other...become a LEADER at something in golf, and the rest will follow organically.
ideally, if i'm wilson, i do both things simultaneously...i find the pro to back, and use them to help establish my social media concept.
the truth is that such large corporate entities don't really care about doing anything ground breaking or substantial...they are cut-outs run by accountants that seek to capitalize on every penny spent in a direct way...build shit equipment to stuff into low price stores because they have the (previous) reputation of being a 'sporting goods' manufacturer.
only when someone like callaway buys their brand will you see something clever come out of them.
@@jamesgerboc
Last time a saw a set up of Wilson clubs was in the mid 80's. I play golf three times a week from Ca, Ga, Tn, AL, Fl etc.... not a set of Wilsons.
Just goes to show how much market share they've lost.
They lost credibility by launching their Fatshaft range. They seem to be on the up again now.
Surprised they didn't at least test it on a smaller market before going all in on it. Let's see if they can make some better decisions in the future.
They cheapened the brand and didn’t market their better clubs. The other big companies had superior marketing and kept their products out of Walmart and the like
You've hit the nail on the head. Pretty much boils down to those two factors.
Use to love Staff Blades. Then Mizuno came along and blew them out of the water! They have that magical click on a well struck iron. Staff feels like one is hitting a rock! Ouch!
I’ve played both and the Wilson Staff blades are MUCH softer than the Mizuno in my opinion.
Padraig Harrington seems okay with them.
Paddy's not doing too bad with them, agreed. A great signing for Wilson.
Get started on the rise, fall, and resurrection video.
Early bird gets the worm! Hopefully that video comes out sooner than later for Wilson's sake.
I think it all starts with the golf ball. And they really make excellent golf ball products for the various segments. The Staff ball can perform with any of them. The Zip and Duo are some of the best balls for their particular target user. And they win on price. Why the heck don't they market them?
I agree! Shot my lowest round (66) with a Staff Model ball. Not marketing them is criminal. The only reason why I found out about them was a MyGolfSpy Ball test - where I was surprised how highly they ranked across the various categories (top 3 in many cases). Despite having just released the new models, many retailers are already discounting them here in Europe. Good for us - not good for Wilson.
Just checkout the great RUclips reviews for their irons. I have a set and they are excellent value compared to the vastly overpriced competition. There's a lot of snobbery when it comes to golf equipment. I think Wilson have a great future.
I like what Wilson is doing with their clubs, and have always liked the brand. I just think that they are not marketing the clubs well enough. Nobody is going to play them if they don't know how good they are. Obviously the "boxed set" brand is tough to get rid of, but it's definitively not impossible. Look at how quickly Takomo rose up in the last few years.
What Wilsons do you play @nev7711?
@@lmfgolf My irons are Wilson CBs. Tested them against Titleist, Mizuno and Taylormade irons at my fitting to replace my 'worn' Mizuno irons of 11 years. Wilson's had a sweeter hit and saved me money. Two friends were interested after playing golf with me. They were amazed at how good they were. At 63 years young, the CBs are allowing me to future proof my golf for a few more years!!!!
Best wishes
@@nev7711Good looking irons and at a great price too! That's all we can hope for when buying equipment at the end of the day - keeping our wallet heavier and helping us play better golf. I hope that your Wilson's stay in your bag just as long as your Mizuno's did. Best, LM.
I play a wilson driver, I love it, I carry wilson feather lite bag, it's by far the best light weight bag, love me some wilson,,,,,,,
I play the red/white Wilson carry bag myself, and also think it's a great product.
The stock market hurt Wilson.
Even Cosco makes good clubs now. Imo they need to invest in marketing including a popular player. Paddy is great and he has won. The other guys are legit players.
But they need someone cool. Think the Lee siblings. Something like that.
I agree. They may not even need to get a pro golfer on a major tour - especially if they aren't able to outspend titans like Taylormade, Titleist or Callaway. If they do, great, but I think going the route of sponsoring guys like Ben Kruper is a good start.
Marketing the Lee siblings like that is a brilliant idea. Sign this guy up, Wilson!
Interesting
My first set of irons were Wilson Blue Ridge.
Very pretty irons! Don't make then like that anymore.
They r on the come back!
I do hope so! I like that they're partnering with guys like Ben Kruper to get more of the younger generation in.
ben is so boring and mediocre...it's the wrong play...the desperate play!
the key to CREATE a social media space for themselves...a big one!
i have a plan...just never expected a dinosaur like wilson to have the sense to do it...and i'm not holding my breath.
someone put the latest president in touch with me.
@@lmfgolf
you mean, on their last gasp...i can only imagine what their financials look like...without their unique debt carrying capacity, they would have folded many years ago.
Great clubs very underrated and great value, but the downside poor website, too few retail stockists therefore difficult to test and very little marketing so sadly can’t see them making a breakthrough which is a pity. Also Tim Clarke ousted as CEO so will have to wait and see.
Have to agree with you there. Hopefully Wilson find an edge somewhere. I think Clarke did well as a CEO considering what he inherited. Maybe the new CEO Joe Dudy can bring some new wind into Wilson sails!
there's no new wind for wilson without a change of perspective...
if they continue to try to build a better cheaper novelty club, they will simply continue to bleed out...they are practically a corpse now, with nothing to look forward to but a contract with discount retailers!
it's exactly the opposite of what could change their status.
@@lmfgolf
Same as Lynx USA.
Exactly. Seems like Lynx also had big problems after being aqcuired 8 (!) times. Passed around the corporate table there. I'll add this as a video idea.
In my opinion Wilson will never return.
Way to many bad business decisions were made for way to many years.
When I think of Wilson I think of K-Mart.
The way they chased fast money and also the way they cut out the pro shops they deserve to get crushed by the bigger OEM’s in my opinion.
Go hit one of the dyna-power irons it feels like a pot metal club from a box set….JUNK
exactly right.
but recall that taylor made produced the worst irons in the game 30 years ago, along with their novelty 'wood' made of metal...that's it. callaway produced a sandwedge we couldn't give away back then...and NOTHING else!
now they own golf and their equipment is the same novelty crap as anyone else's.
remember callaway's S2H2 'innovation'? i was there. it was a GIMMICK, as history has proven. these companies are nothing but novelty equipment manufacturers that paid the right people at the right time to introduce their novelty crap to the game like it was some new progression, and if it wasn't for the criminal pga in sanctioning that novelty gear for tournament use, those companies would have died with their plastic junk...
it was at that time that wilson could have done something, but didn't. true to corporate mindlessness and greed, wilson simply rode their wave of past success into the grave.
only a truly insightful and astute management could save them now...
my bet is that they are run by bean counters instead.
Rubbish-wilson are excellent these days and may not be as big as once were,far more copetitors today but excellent clubs and will always be there.
Wilson staff balls are the best and make Pro v’s look mediocre by any measure as for their drivers…as good as any
Shot my lowest round with a Staff Model ball last year (BF-66). Definitely a ball that can compete with the other premium brands, especially as you can get terrific deals ($40 a dozen) on them. Can't say I have tried the DynaPower driver though.
They were cheap to begin with then they tried to get cheaper to make more money.
I love my irons
i still play with 20 year old fat shafts great clubs !!
Read about them while doing my research for the video. Innovative idea, but never seemed to take off. Would you say they help with stability/are easier to hit?
Ther latest driver is as good as the others but better value.
I can't say I have tried the Dynapower Driver (never seen them in any shops), but I have heard many good things about it.
Lol, y'all keep trashing Wilson. You go ahead and spend $500 on a driver and I'll keep buying inexpensive, yet outstanding clubs.
Rubes.
I agree with you. I like Wilson's products - they're one of the companies that have not gone along with the "hype" other manufacturers have used to mark up their products exponentially. I don't think Wilson has done everything right with their corporate strategy however. While we benefit from getting good products at cheap prices, Wilson and their shareholders are definitively not getting the most out of their history.
i would love to talk with the current president about social media marketing...
it's pretty wide open what can be done to recreate mass appeal...but no one is yet doing it.
what is being done by callaway and taylor made in the social media world is truly mediocre and uninteresting, but attracts undeserved fan support...proving that a powerful concept could very quickly turn heads back to wilson.
i'm afraid there just isn't any management insight any longer...just bean counters trying to figure out how to be rich without innovating. the real trick is to STOP trying to innovate novelty golf equipment, which is meaningless and fruitless, and to start innovating the social media space!!
get a hold of me...i have a program all worked out. i just figured it would be a smaller company with smart management that will take advantage....
but why not wilson?
i still play fg-51's that i bought in 1991...my favorite tour blades ever.
You make a valid point. No golf company has flashed me with their content either - the only thing I remember is that guy getting a tattoo of the Callaway logo in exchange for some clubs. Apart from that, I feel like no golf brand has really thought outside of the box to make truly groundbreaking content.
How would you see a company like Wilson innovate the social media golf space? I saw that they have started sponsoring guys like Ben Kruper, though I'm unsure how much reach that is really going to get them in the long term, and that's not really doing something different to their competition either.
i think the ben kruper thing is a big mistake....
1. ben is not a player, so this association is a weak promotion of their gear.
2. the format of these wannabe players playing each other every week for nothing but shits and giggles is boring...
i already cannot find any golf content that is either unique OR interesting, let alone ground breaking.
i'm not letting the million dollar ideas out that easy just yet, as i'm hoping there is a company like wilson that is ready to pull their head out of their ass...but i'm doubtful.
suffice it to say, it's not a big stretch to outclass the mediocrity that is currently garnering millions of views from millions of subs.
it's a wide open door right now...i suppose someone will take advantage the next couple years.
@@lmfgolf
@@tonysmario817 I appreciate you sharing your view Tony. Though it's not something that I've had much exposure to, it does resonate with me.
The content that is most popular at the moment is getting a bit stale for me personally. It's been the same sort of stuff for a few years now, despite the production value having gone up drastically.
The thing I'm wondering about with the Kruper promotion is whether or not the newly introduced or average golf fan truly knows (or even cares) about the biiiiig difference between a guy like Kruper and even the lower-end guys on the KFT. Maybe they're betting on personality-based influencers in the future. Then again, that approach is not going to help them climb out of the hole they've dug themselves.
Cheers.
i agree with you.
this 'influencer' based marketing has run it's course, and seen it's effect...now it's really just a circle jerk of the same million cheerleaders, with no appreciable penetration into the general golf world of people watching the tours on tv...which is why the kruper move is a negative one for me...he's not even a promising golfer...will never be a professional, and therefor will not bring wilson any significant relatability.
would have been better for wilson to team with a golfer who can beat the yt influencers rather than back one of the lackeys.
i regard that whole scene as hackeneyed and unworthy of the top sponsors...someone like wilson should seize the opportunity to take social media golf to another level...that is the untouched market that they can both penetrate and even front run.
just imagine if some golf content suddenly appeard in our suggested viewing that was clearly superior in concept and production...would we not be instantly drawn to it because of the staleness of the current content?
i'm willing to bet that not another year will go by before we see some attempts at what i'm talking about...it's just too obvious for any astute marketing minds to miss.
i can think of half a dozen concepts that i would jump to watch, and easily get addicted to following...
i'll bet you can too.
@@lmfgolf
You said Fila is own by Chinese company, but it’s actually all by Korean company.
***CORRECTION***
Your absolutely right mate. Must have made a mistake when talking about Anta (Chinese) selling to Fila (S.Korean). Interestingly, Fila also owns a minority stake in Acushnet, the parent company to Titleist, FJ... Good catch!
Cheers.
Sorry I just can't listen to this guy Reading off of a script in the same monotone boring droning tone for the whole video. Holy hell I about fell asleep
No need to apologize! But I do hope you share this video with any of your insomniac friends - I'm sure it would help them.
CLICK BAIT...
WILSON IS #1 IN GOLF
While I appreciate your vigour, I'm not sure about what you mean by #1. I'd argue Golf isn't even the biggest sport for Wilson, and they lag behind other brands in virtually every category of golf equipment.
But I'm open to being corrected if there's a category where they are truly #1.
@@lmfgolf did you watch your video?
@@myd0gr3x Only a few times
@@lmfgolf the Wilson Irons are #1, the management/marketing is not...
@@myd0gr3x Well, based on majors won, we can definitively agree. Unfortunately, we both know which of the two factors you mentioned is more important for selling golf clubs 🙃
I’d guess Wilson went “woke.”
…and so it is going broke.
And it’s products lack good design. So who’s working for them designing and engineering? DEI hires?
"WILSONNNNNNN!"
⛵🌊🧔🏻♂️🌊🌊🏐🌊
Loved that movie - best thing that Wilson did in the early 2000