How to run profitable experiments on your website with A/B testing

[@clementinekerleroderosbo4256]

Great video, clear and actionable. Well done Michiel and Jessica

[@yourdigitalweb]

Thanks for sharing these useful tips!

[@grgliner]

Could you share the template for defining metrics that you mentioned around minute 15?

[@Optimizely]

We sure can! docs.google.com/document/d/1iZMbJX3uvz6wovE_SYAs_m9ijfZs3N_h4C3lcxW8JRg/edit?usp=sharing