Relationship between Marketing and Operations Departments (complete version)

How should the relationship between Marketing and Operations areas be built in a company? You can watch this video where Associate Professors of the IE Business School Ana Rumschisky (Marketing Area) and Felipe Amado Quintana (Operations Area) analyze several topics to coordinate, such as: pricing, forecasting, new product development and campaigns.

[@ameylokhande9918]

Amazing knowledge shared. One of the key scenarios where this was implemented was during COVID-19 where flexibility, communication and co-ordination between operations and marketing played a key role. Thanks for helping us understand it so well.

[@aniruddhsajja2963]

Nice video