"Coffee Expert" Reacts to Brad Pitt's Weird Coffee Commercial

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  • Опубликовано: 5 окт 2021
  • I re-made Brad Pitt's coffee commercial here: • Better than Brad? I re...
    I know I don't do react videos, but this was too bizarre not to talk about! Let me know your thoughts and if you want to watch the original ad you can find it here:
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Комментарии • 6 тыс.

  • @JessDurden
    @JessDurden 2 года назад +8685

    -The name of the roastery is "Fresh Coffee Beans".
    -Brad leaves it outside of the bag because he knows the beans are real fresh and he wants to let them degas, thats also why he stops at the mechanic
    -His bag is still full at the end because Brad decided the beans are not ready, pours in Lavazza mix instead that Angelina left behind so he doesnt care if some pop out and is kinda angry about not getting his coffee and Angelina
    -The mix of beans is called "Brad" its 105% robusta for extra kick needed for time traveling

    • @fluffycritter
      @fluffycritter 2 года назад +203

      Also the beans are stored in a temporal stasis which is why a plain brown paper bag is fine

    • @LarsJacobsenDK
      @LarsJacobsenDK 2 года назад +209

      Dude, that comment just made my day 😂

    • @robertrohaan7141
      @robertrohaan7141 2 года назад +53

      Dude, you made my day, thank you.

    • @devbot8426
      @devbot8426 2 года назад +11

      Yes.

    • @bagussosvikal
      @bagussosvikal 2 года назад +81

      It’s all makes sense now.

  • @G055
    @G055 2 года назад +5305

    The secret message is that Brad has actually gone senile which explains everything you see. Brad is actually making multiple trips to buy fresh coffee beans throughout the day since he keeps forgetting things. That's why he's filling up on gas and the time of day and directions of travel make no sense. And it explains why the "Fresh Coffee Beans" don't fit properly in his bag--it's already full of other bags of "Fresh Coffee Beans" from earlier trips. The people at the coffee shop know what's going on and that's why they write his name on the bag (to jog his memory) and the "Fresh Coffee Beans" is because Brad asks for that--you know, so he'll always know which ones are the freshiest. But James, you are wrong about the mechanic scene. It's actually a low end coffee shop where Brad pays a barista to drink inferior coffee while staring admiringly at his motorcycle. This is a self-esteem booster for Brad and makes his coffee taste even better to him later. And about that severe arm vascular--it's the smoking gun... obviously high blood pressure has taken it's toll on Brad who is probably drinking coffee all day unknowingly and suffering microstrokes. That also explains his confused expression during the brew process. So rather than being a weird commercial, this is really a masterful piece of storytelling once you see it through the prism of the director's secret message. QED.

    • @dragos-ioancraciun9810
      @dragos-ioancraciun9810 2 года назад +60

      It makes sense :))

    • @tonywaghorn3164
      @tonywaghorn3164 2 года назад +187

      A sort of Memento vibe

    • @G055
      @G055 2 года назад +60

      @@tonywaghorn3164 Yup! Good thing it's caffeine and not insulin, eh?

    • @RainHNg
      @RainHNg 2 года назад +44

      lol...wat a plot twist

    • @nickschwear1610
      @nickschwear1610 2 года назад +121

      This comment is my new head canon for this commercial. Bravo - excellent

  • @theLTrain700E
    @theLTrain700E Год назад +497

    The "mechanic" at 5:02 is not drinking coffee. He's analyzing the engine oil to determine engine wear to see if parts are needed in the future

    • @TheBlackbelair
      @TheBlackbelair Год назад +11

      The deal was the mechanic would work on Brad's bike if he would go fetch him a fresh bag of coffee beans.

    • @mohdakmalabdullahkassim7706
      @mohdakmalabdullahkassim7706 Год назад +2

      😂😂😂😂😂

    • @MartinKohoutekchannel
      @MartinKohoutekchannel Год назад

      This really made me laugh out loud :D

    • @lyndonlives638
      @lyndonlives638 Год назад +10

      Brad didn't need to take the bike into the shop to achieve that...he could have probably just handed the mechanic a soggy, oil soaked brown paper bag with the words "fresh(?) engine oil" scrawled on the side in sharpie! 😀

    • @alejrandom6592
      @alejrandom6592 Год назад

      🤣🤣🤣

  • @arthurbond
    @arthurbond Год назад +454

    These are Brad's emotional support beans. They go everywhere with him. You can't stuff emotional support beans into the depth of a messenger bag. You need to see them, to feel them, to get all the emotional support you can from them. They have his name on them so nobody will ever take his beans by mistake. The words FRESH COFFEE BEANS help maintain the crucial illusion of freshness, which is central to the comfort and reassurance they provide. Alas they are not fresh beans, the lighting changes reflect the many days, weeks, possibly months that Brad has carried this caffeine talisman of protection with him. Who knows what confluence of magical thinking, OCD and the constant stresses of prospagnosia, lead to the realization that these supposedly fresh coffee beans can be the only constant in his internally turbulent life. Perhaps espresso reminds him that the front of easy nonchalance the Italians call Sprezzatura is all Brad really has to call his own in a vast and uncaring universe. This ad is perhaps a cry for help.

    • @oatenn-o
      @oatenn-o Год назад +7

      emotional support beans 😭 brilliant

    • @abhishekchatterji353
      @abhishekchatterji353 11 месяцев назад +2

      Thank You for this comment. Made by day!

    • @tudeslildude
      @tudeslildude 10 месяцев назад +1

      Your comment was the best part of this video.... and that is not a slight on this video.

    • @nerd_out137
      @nerd_out137 10 месяцев назад +3

      Your comment made me genuinely spit out my drink the moment I saw "emotional support beans". Favorite comment in months

  • @macchiatomemory
    @macchiatomemory 2 года назад +3581

    If James Hoffmann makes coffee mugs that say “fresh coffee liquid” on the side, I would buy them.

    • @brightvalve
      @brightvalve 2 года назад +12

      Would you buy it if Brad Pitt made the mug? Or Delonghi? 😄

    • @macchiatomemory
      @macchiatomemory 2 года назад +151

      @@brightvalve Only if it says "Brad"

    • @rather-reverend
      @rather-reverend 2 года назад +7

      You beat me to it.

    • @61hink
      @61hink 2 года назад +57

      Considering all the dumb things that mugs usually say I would actually love a mug that said that. Throw in a lunch bag that says "edible food things."

    • @samanthat.5820
      @samanthat.5820 2 года назад +61

      Okay, I need multiple coffee mugs that all say things like “fresh coffee liquid” and “hot bean water”. I have a Cricut. This is happening.

  • @058Martine
    @058Martine 2 года назад +1454

    Watching a proper Englishman get mad at a coffee commericial is an unexpected form of entertainment.

    • @greenbeautyandfit
      @greenbeautyandfit Год назад +2

      True lol 😂

    • @nhokonhokopuala
      @nhokonhokopuala Год назад +8

      Ikr?
      As african myself I'm loving it... This brit tho knows a lot about coffe❤️

    • @lonestarr1490
      @lonestarr1490 Год назад +17

      Now I wanna see an inproper Englishman getting mad at a coffee commercial.

    • @hoominwifquats
      @hoominwifquats Год назад +6

      He's not mad, just very very disappointed and confused. In all fairness, when an American feels that way they do indeed become mad.

    • @blackforest_fairy
      @blackforest_fairy Год назад +2

      seeing the fact that Hoffmann is a german name i daubt james is a real englishman at all.

  • @charlotteoleary196
    @charlotteoleary196 Год назад +239

    I've just watched the coffee commercial and actually it does make sense! The idea is that Brad has three opportunities for coffee - in the coffee shop, at the workshop with his bike, and at the garage, but no instead he takes his beans (which are in every shot as they should be in an advert) and waits until he gets home and can make the perfect cup of coffee in his machine.

    • @MohamedHassan-oq4sg
      @MohamedHassan-oq4sg 7 месяцев назад +12

      nice interpretation!

    • @Artix902
      @Artix902 6 месяцев назад +17

      This makes more sense, it seems like James may have missed the forest for the trees

    • @lopze1109
      @lopze1109 6 месяцев назад +7

      its not ad for coffee beans, so why does it make sense that they are in every shot?

    • @kaiadownunder3925
      @kaiadownunder3925 5 месяцев назад +1

      It makes perfect sense. Brad is a quirky, but rugged guy in real life who likes the simple, but finer things in life.
      So why not douse your coffee machine with fresh coffee beans or take the opportunity to parade your bag of beans with suave poses.
      It's classic Brad. 😂

    • @rightlanebandit9844
      @rightlanebandit9844 4 месяца назад

      And at the gas station

  • @cheekypeeks
    @cheekypeeks Год назад +142

    The most egregious thing is pulling that gas pump out viciously and splattering all on the paint job.

    • @shein30
      @shein30 Год назад +3

      Came here to say this!

    • @TheBlackbelair
      @TheBlackbelair Год назад +3

      @@shein30 Yeah, just like spilling those beans!

    • @graceygrumble
      @graceygrumble 10 месяцев назад

      Totally noticed that and I haven't had a bike for... 6 years, now. I got to 51. I crashed into a twat who pulled out, without looking and didn't bounce back so quickly.
      Bought a car and an all-inclusive holiday in Cyprus with the insurance, so not all bad.

  • @agudam
    @agudam 2 года назад +629

    Alternative title: James “roasts” coffee ad.

    • @jp_baril
      @jp_baril 2 года назад +3

      Or "James analyzes an ad for the first time in his life - AKA He would realize all ads are like that"

    • @Weeem
      @Weeem 2 года назад +13

      @@jp_baril That whistling sound was DK's joke whizzing over the top of your head

    • @dushk0
      @dushk0 2 года назад

      They got briped and bit the grounds.

    • @ImBarryScottCSS
      @ImBarryScottCSS 2 года назад +1

      Ayy

    • @jimmytvfclassic
      @jimmytvfclassic 2 года назад

      Spot on

  • @BariSaxGod25
    @BariSaxGod25 2 года назад +2228

    “Lordy he’s a vascular man” might my favorite thing James has ever said.

    • @sandywaddell4303
      @sandywaddell4303 2 года назад +151

      I don’t know; I’m kind of partial to “‘I’m having an artisan experience. Just give me some … weird American weight of coffee!’ Half a kilo for the rest of us.”

    • @paradise_valley
      @paradise_valley 2 года назад +15

      What about “give me the grams!”?

    • @Silkytoaster
      @Silkytoaster 2 года назад +19

      Yeah I agree - one of my favourite James’ one liners - someone should put out a line of T shirts with James’ liners . I bet Brad Pitt has had many things said about him - but this is the first time any one said “ Lordy he’s a vascular man “ !!!

    • @beginswithaj
      @beginswithaj 2 года назад +32

      One of his finer quotes no doubt. But apparently you've missed the genius "It feels like I'm drinking clothes" from the Coffee without equipment vid xD

    • @Kiwi_DeFruit
      @Kiwi_DeFruit 2 года назад +2

      @@beginswithaj uuuh that is a nice one too 😂

  • @charlieglendinning2372
    @charlieglendinning2372 Год назад +125

    You kept mentioning “fresh coffee beans.” It is astounding to me that ANYONE can get fresh coffee beans from one of those four-foot tall bins of beans that are Lord knows how old.

    • @lyndonlives638
      @lyndonlives638 Год назад +5

      My thoughts also! Here in Australia, every coffee shop I know keeps its coffee in 1kg sealed bags from the roasters, and I'm sure that's the case in America as well.

    • @dr6124
      @dr6124 Год назад +1

      Because it gets replenished regularly?

    • @bcc5701
      @bcc5701 9 месяцев назад +2

      @@dr6124it’s going stale the entire time

    • @dr6124
      @dr6124 9 месяцев назад

      @@bcc5701 they are as old as how regularly they are replenished. And if they dispense from the bottom that's even better. Bit obvious.

  • @raymobula
    @raymobula Год назад +81

    Brown bag has to be labeled coffee beans or they think it has a bottle of whiskey in it 😂
    Even the machine says Brad

    • @NatureOfCoffeeness
      @NatureOfCoffeeness Год назад +6

      The other bag with Brads Whiskey is also in the bag thats because there is not enoght space for the Bean Bag..

    • @ultzisakhain
      @ultzisakhain 3 месяца назад

      I was surprised that James didn't comment on Brad's on the machine. That made everything even a little weirder!

  • @MrLiguinii
    @MrLiguinii 2 года назад +1116

    What gets me is that Brad, who likes fresh coffee beans, drives to the coffee shop with the ocean on his left, and come back home, again with the ocean on his left. That would mean Brad does not own a Delongi machine at home and had to go very far, even requiring a refuel of his bike, to get to a machine. It is a journey of discovery, boredom and growth. Perfetto.

    • @FalcoStarlight
      @FalcoStarlight 2 года назад +5

      0:33 in the commercial, ocean on the right…. 😎

    • @DONK0
      @DONK0 2 года назад +2

      lmao

    • @MrLiguinii
      @MrLiguinii 2 года назад +1

      @@FalcoStarlight Yeah. Following the recommendation of his friend, Brad went pass his cottage to fuel to a gas station down the road. There was a nice vista around there apparently but Brad was to busy dreaming about his fresh coffee beans to stop enjoying the view.

    • @AnimeReference
      @AnimeReference 2 года назад +38

      Brad doesn't do round trips because seeing the same scenery twice in one day is boring and unaesthetic. So he owns two homes and swaps between them every second day.

    • @shawncheney1496
      @shawncheney1496 2 года назад +3

      I know, it was like the Once Upon...movie, where Quentin did the change of direction thingy. Ok, leave Hollywood Hills, go south to Malibu, ok r Ventura, not sure, then going South to end up back home. How close am I?

  • @mechanicalmarmol2775
    @mechanicalmarmol2775 2 года назад +745

    Are we not going to talk about how he went the whole day without coffee, saving it for the night time?

    • @daniel635biturbo
      @daniel635biturbo 2 года назад +4

      Valid question !

    • @nils4088
      @nils4088 2 года назад +18

      Everyone here already knows that late evening is the best time to drink coffee

    • @gardengatesopen
      @gardengatesopen 2 года назад +18

      IKR!!
      Like - a definite missed opportunity NOT sharing, and drinking, his coffee while getting his bike worked on!!!
      Ahggg!!
      James is right, while waiting for his coffee drinking mechanic to tune up his bike, Brad looked bored, AND maybe we're to think Brad just couldn't wait to get home to have some REAL coffee??
      I dunno...
      BTW - WHEN did ANYONE
      - EVER - see a mechanic with such a fancy glass coffee cup!
      I was kinda expecting his pinky to stick out while sipping out of that fancy cup!!
      Ohhhh, Hollywood...
      They're so ridiculous!

    • @T1NBANE
      @T1NBANE 2 года назад +10

      Brad has ascended beyond the constraints of time.

    • @gardengatesopen
      @gardengatesopen 2 года назад +3

      Ohhhh, to BE Brad...

  • @OliverHelfrich
    @OliverHelfrich Год назад +34

    Another odd thing is, that at least in Italy a Cappucino is considered a morning drink and most Italians would not drink one any time after noon.

    • @camillenelson8909
      @camillenelson8909 9 месяцев назад +3

      He's Brad Pitt. Maybe he just got out of bed after doing a shoot late into the night.

  • @julieb4019
    @julieb4019 Год назад +68

    Super entertaining analysis of Brad Pitt's coffee run/pit stop. Please do more of these videos. 2 thumbs up

  • @ryancain6012
    @ryancain6012 2 года назад +511

    If no one else has said it yet: My goal in life is now to open a roastery named “Fresh Coffee Beans.” And every one of our bags will have painfully obvious descriptors for our products-all the cups will say “Cup of Coffee”, every bag will read “Fresh Coffee Beans”, baristas will wear shirts that say “Barista”, &c. I’ll keep everyone posted, and once we’re up and running…James, we’ll have a bag waiting for you that says, “James, Fresh Coffee Beans.”

    • @filipopace
      @filipopace 2 года назад +25

      You could call it, "The Generic Cafè!" White background and black block lettering - just like the early generic aisle at my old A$P.

    • @lrizzard
      @lrizzard 2 года назад +12

      let me know if you open it and i will definitely have a drink there 😆

    • @telanos2492
      @telanos2492 2 года назад +7

      I would totally visit such a cafe.

    • @cosmic-tiger
      @cosmic-tiger 2 года назад +11

      @@filipopace Or it could be even more matter of fact and just be called ‘Cafè’? Then there would be no confusion for even the dimmest of customers 😆

    • @cogspace
      @cogspace 2 года назад +9

      Should probably just label the cups "Cup" in case someone puts tea in there. Wouldn't want to mislead anyone!

  • @relativenormality
    @relativenormality 2 года назад +548

    I like to imagine James wandering around his home, lost, muttering to himself about the insanity of this commercial.

    • @simong-uk
      @simong-uk 2 года назад +26

      Instead try imagining him walking around his home frantically and futilely looking for his bag of "fresh coffee beans" which was neither labelled nor had his name on it, who is the fool now ? 😉

    • @wunschables
      @wunschables 2 года назад

      @@simong-uk I was thinking the same thing!

    • @BlessedRayna
      @BlessedRayna 2 года назад

      😄

    • @Crabbiy
      @Crabbiy 2 года назад +5

      Imagine he starts throwing things out of his house going "No no, this doesn't make any sense... nothing makes sense..."

    • @moredots
      @moredots 2 года назад +5

      @Steven Pellicer in the robe, of course, with his butler attentively scurrying around behind him picking up the things he knocks over 🤌

  • @MegaHotdiggity
    @MegaHotdiggity Год назад +34

    This made me cry-laugh. I need more bizarre coffee ad reactions 😂

  • @CMBlue
    @CMBlue 9 месяцев назад +9

    Brad Pitt has an expression on his face like he's always being told something he already knows

  • @JanHaHe
    @JanHaHe 2 года назад +993

    This might be the funniest James Hoffmann video ever. James ranting about bad espresso maschines? Great. James ranting about this commercial? I need hours of it. Superb.

    • @nathanpforr
      @nathanpforr 2 года назад +10

      I agree, literally almost did a spit take with my morning coffee, while watching. LOL

    • @JCleggy
      @JCleggy 2 года назад +15

      I just wish it was a commercial where Brad Pitt is toking on a Bripe while waiting for a man to fix his motorcycle.

    • @JanHaHe
      @JanHaHe 2 года назад +10

      @@JCleggy That wouldn't work because you can't look this annoyed while briping

    • @GrahamSmith1523
      @GrahamSmith1523 2 года назад +2

      Couldn’t stop laughing the whole
      Video.

    • @TheWeardale1
      @TheWeardale1 2 года назад

      projection at it's finest lmao

  • @TheDelinear
    @TheDelinear 2 года назад +509

    I like to think that Brad is just super excited about his new gadget, so he has them write "fresh coffee beans" on the bag and leaves it sticking out of his bag all day in the hope that someone will notice and ask him about it. He even stops off for an unnecessary tune-up at a garage where he _knows_ they love their coffee and he positions the bag strategically so they can see it. Sadly, nobody asks him about his bag o' beans the whole day, and so he drives home feeling a little deflated and upends the beans everywhere in his frustration. His face as he watches the coffee being made depicts the onset of buyer's remorse.

  • @tintioz3281
    @tintioz3281 Год назад +53

    This was hysterical! I laughed until I cried! You didn't mention that his name was showing up on the machine too! It said Brad above all the coffee choices. I have never seen this commercial.

    • @norabrice
      @norabrice 8 месяцев назад

      🤣Oh my goodness it Does show his name on the machine!!!

  • @johntobin
    @johntobin Год назад +5

    I love your videos, and this is one of your best. I feel this way about most commercials, and you did an amazing job of tearing this one apart!

  • @kanddgroup216
    @kanddgroup216 2 года назад +1611

    Feel like Brad was eating the coffee beans like chips throughout his motorcycle journey, that’s why they were half out of the bag!!

    • @BloodyXUnit
      @BloodyXUnit 2 года назад +18

      *crisps (if you're UK)

    • @bigblue6917
      @bigblue6917 2 года назад +6

      @@BloodyXUnit Coffee beans and chips. My local chipshop sells that alongside battered deep fired Mars Bars.

    • @bigblue6917
      @bigblue6917 2 года назад +5

      Coffee beans dipped in chocolate. Yes. Otherwise no.

    • @preludec4684
      @preludec4684 2 года назад

      😂😂😂🤣👍

    • @BlessedRayna
      @BlessedRayna 2 года назад

      Good logical reason

  • @andysparks8245
    @andysparks8245 2 года назад +227

    They've written "Fresh Coffee Bean" on the bag so as not to confuse them with the previous customer who'd ordered "Stale Coffee Beans"

  • @princesscaraful
    @princesscaraful Год назад +39

    I thinks it’s a very artistic choice. It sort of reflects the actors position in life. The juxtaposition of the fresh coffee beans that have in fact been on a journey all day or perhaps for multiple days. Compare that with Brad Pitt who himself once was a fresh young actor but now is at the coffee beans frustrated trying to escape his destiny and thus likely to end up in a mediocre coffee movie

    • @randominternetscientist6450
      @randominternetscientist6450 Год назад +3

      Kind of an introspective, French-cinema theme that accidentally oozed out of the directors. I love it.

    • @hypothalapotamus5293
      @hypothalapotamus5293 Год назад +3

      I think that the beans represent Brad Pitt's emotional baggage. Being Brad Pitt, he has to ride around Southern California on a motorcycle showing everyone his beans all day long. When he gets home, he puts his emotional baggage in his Delonghi, grind them up, and drink them so that he can be at peace with himself.

  • @m.balauszko
    @m.balauszko Год назад +4

    After watching tons of your videos (and really liking all of them), I subbed after this one. I love coffee but also work in the video production and this breakdown is just perfectly on point. Well done.

  • @Owenwithee
    @Owenwithee 2 года назад +705

    Knowing a thing or two about how advertising works, they honed in on their “point of differentiation” ie: while beans not a pod like Nespresso. Advertising decisions are typically comically overt. They are probably concerned that Nespresso is becoming a “guys guy” coffee machine, and lacking any subtlety let’s put Brad Pitt on a motorcycle and spill the beans all over the counter because that’s more “guys guy-ish”. I’ll bet that the creative brief dove deep into this point of differentiation. Add that Damien Chazelle isn’t necessarily know for subtlety and nuance…

    • @LarsJacobsenDK
      @LarsJacobsenDK 2 года назад +16

      That makes good sense.

    • @dcuccia
      @dcuccia 2 года назад +41

      Well-said. The other two things: 1) self-identifying arrogance: you-the-viewer know better than to settle for coffee at a mechanic (even though most people could care less...they need to grow the demand for this market), and 2) Pitt satisfies long-held jealousy of Clooney.

    • @TedHendershot
      @TedHendershot 2 года назад +97

      Yep. Was looking for this answer. They got Brad Pitt because Nespresso has Clooney. They wrote their point of differentiation on the coffee bag and showed it a dozen times because Nespresso is pod coffee. The weird time of day shifts reflect that they shot arbitrarily for golden hour and the internal logic doesn't matter. You're not supposed to pick it apart for narrative or logic, you're supposed to half-absorb it and get that it's Not Nespresso, and it's very masculine and aspirational.
      It's not the stuff of brilliant, Clio-winning content, but it probably does what it's supposed to.

    • @ciamber
      @ciamber 2 года назад +10

      So it is treating the viewer like an idiot, you agree.

    • @Cypeq
      @Cypeq 2 года назад +1

      Ye i think there second shorter add is him making pod espresso.

  • @Garvm
    @Garvm 2 года назад +1106

    “Some American weird weight of coffee. Half a kilo for the rest of us” This is gold

    • @redwolfexr
      @redwolfexr 2 года назад +15

      Actually that would have been more like 340 grams. For some odd reason they tend to sell "artisanal" coffee in 12oz bags.

    • @adafrost6276
      @adafrost6276 2 года назад +51

      He says that but the UK still uses the most primitive weight measurement of all: they still weigh people by stones.

    • @jeannereynoldsdail7940
      @jeannereynoldsdail7940 2 года назад +2

      Loved that!

    • @Vinniegret
      @Vinniegret 2 года назад +9

      @@adafrost6276 amen. You stole my comment! But! They also drive on the wrong side of the road

    • @simonlayfield2513
      @simonlayfield2513 2 года назад +10

      @@Vinniegret unless you're right handed and prepared to have a sword fight on horseback. Then we're all good.

  • @DavidRachlinMLIS
    @DavidRachlinMLIS Год назад +34

    This is the best movie review I've ever seen in my life. Siskel and Ebert commenting on entire films didn't have shit on James's ability to pick out the most ridiculous details out of a commercial and make me see how strange and stupid they are. James... can you just review all the movies? Like, all of them?

  • @johnelumbaugh4386
    @johnelumbaugh4386 Год назад +6

    I don’t know about the coffee maker, but for some reason now I want the motorcycle. Maybe now they can get together and do a commercial for triumph, and he can spend most of his time trying to figure out how to use the coffee maker.

  • @varihoi
    @varihoi 2 года назад +677

    Motorbike means Brad is alone, which fits the single-serve coffee machine.
    Fresh beans thing is a direct challenge to pods which are neither "fresh" nor "beans".
    Brad's name written on bag means something you can't have buying pods at the supermarket.
    The coffee-drink mechanic means Brad as you say has a discrete taste. What more, he would rather wait because he thinks it is worth it.
    The bean bag always popping out of his bag reflects a subjective viewpoint -- it is always on Brad's mind.
    Gas station means Brad fights back the temptation of cheap coffee sold there. Gas station is good for motorbike's energy only.
    The gloves means Brad knows to use the right tools (I am not a Brad fan, to declare my interest) -- his coffee machine, one of them.
    Pouring beans into the machine -- again something pods don't give you -- listen to the tic-tac sound, how satisfying!
    When the coffee is dripping down, Brad's look is impatience.
    The only thing I would say is I wouldn't expose the bag to the sunlight. Even though the bag covers them up, the heat could ruin the beans inside especially on a long ride as Brad's.
    And the weird thing about the way the ad is shot -- the bean bag gets more screen time than the machine.
    James, I always love to hear your unique views. I make my French press more or less your way. This video is just as interesting.

    • @aaronhedrick2648
      @aaronhedrick2648 2 года назад +24

      Good insights

    • @jacobstern2150
      @jacobstern2150 2 года назад +35

      Very good analysis

    • @barrymaguire5849
      @barrymaguire5849 2 года назад +85

      I sort of got from the motorbike maintenance that Brad leaves this part to the professionals, much like his coffee. Let the pros do the work, like DeLongi.
      Also brand pumps his own gas, as he buys his own beans. Its his input but leave the heavy tinkering to the professionals.

    • @klausb.6069
      @klausb.6069 2 года назад +8

      Are you James from another universe?

    • @PhiTonics
      @PhiTonics 2 года назад +6

      lol except those are some weak looking gardening gloves he's got on, that's what my grandma wares out back 🤣
      Or a first time rider wares on his dmv test lol.
      I did enjoy all your insights though 🙌

  • @mdaemate
    @mdaemate 2 года назад +143

    Oh, how I'd like to see Hario to make a V60 version of this ad, filmed with a proper spherical lens, featuring James riding his presumably fixed-gear bike, carrying a tightly fastened rucksack and all the errors corrected...

    • @bsw78
      @bsw78 2 года назад +3

      😂😂😂👏🏻👏🏻👏🏻👏🏻

    • @ARustySpork
      @ARustySpork 2 года назад +3

      that or a Bripe!

    • @agudam
      @agudam 2 года назад

      This ad will take just as long as the aeropress videos did, to finish.

    • @creamyhorror
      @creamyhorror 2 года назад +1

      I wonder how many fixies James as a coffee hipster celebrity has!

    • @Viti
      @Viti 2 года назад

      please James, we need this

  • @onixtheone
    @onixtheone 5 месяцев назад +1

    The function of this ad is probably to tell the average bloke, “don’t worry, all you need to do a for perfect coffee AFTER buying our machine is; go on a journey for fresh coffee beans”

  • @realretrorelapse
    @realretrorelapse Год назад +4

    Honestly this is the way most commercials are. It is meant for the average person and adequately dumbed down like the person watching is new to the entire concept. You don't really notice it much until you see the ones for stuff you actually know lol

  • @Tarzanjunglekungfu
    @Tarzanjunglekungfu 2 года назад +588

    What's funny for me is James and everyone else is ripping on odd shooting choices and coffee things while, as a rider, I'm sitting here like, "he just ripped that nozzle out and dripped gas all over his tank and handle bars."

    • @alex.ellson
      @alex.ellson 2 года назад +16

      So glad somebody else thought that. painful.

    • @Keen_Edge
      @Keen_Edge 2 года назад +2

      Oh no! Didn't even realize

    • @Gabu_Dono
      @Gabu_Dono 2 года назад +27

      Not a rider, but I found that weird too. And the proximity of the evaporating gas to the beans is disturbing.

    • @danehrovitnir7323
      @danehrovitnir7323 2 года назад +3

      I was surprised Mr Hoffman missed that, because it made me wince also.

    • @fruitlessbeast
      @fruitlessbeast 2 года назад +3

      Oh, man, I winced when I saw that. Knew I wasn’t alone. Oh, I see you felt precisely the same Dane.

  • @NeilBates1
    @NeilBates1 2 года назад +193

    The simple story arc that seems to have not hit home is that Brad wants a coffee. There was an opportunity for coffee at the roasters (people are blurrily sipping in the background). There was another opportunity at the mechanic, again rejected hence the ennui, more accurately described as rising tension. The gas station, a lady exits with a take-away coffee. Brad rejects all these coffee opportunities because he prefers to wait until he's home where he can meet his exacting coffee standards on his DeLonghi machine.

    • @axr42
      @axr42 Год назад +17

      Well done

    • @verymental6999
      @verymental6999 Год назад +29

      Nice. But my take is that he’s constantly nervous and thinking throughout the commercial… “will the beans still be fresh once I get home?”

    • @winniehumphreys3451
      @winniehumphreys3451 Год назад +3

      Yes, super cool motorcyclist Brad with Brad's fresh coffee beans in his backpack is waiting for that special cup of coffee until he gets home so he can brew his coffee beans with his DeLonghi coffee machine.

    • @zakiansari3423
      @zakiansari3423 Год назад +3

      You make complete sense. :) You have powers of observation Neil.
      But James is funny. And I admire him so much for helping me understand coffee.
      I am bigger fan of James than of Brad. So... LOL.

    • @feelingveryattackedrn5750
      @feelingveryattackedrn5750 Год назад +8

      Ohhh very smart observation. Honestly I thought the coffees were there in the previous scenes only to signal that we were, in fact, in a coffee commercial still. So then it kinda feels like the point of having "fresh coffee beans" on the bag was especially heavy handed, but I (and i bet a large number of others) didnt really get that brad was abstaining for his perfect cup... like the clue on the bag was simultaneously both too literal and too non-descript to impart subtext. Anyway all of James' other criticisms still hold because the bag sticking out with the name is the only thing I can focus on but does nothing to establish the plot lol.

  • @MetinSenler
    @MetinSenler Год назад +3

    You should call this format: The Roast of Coffee Commercials. 🥁

    • @fionaclaphamhoward5876
      @fionaclaphamhoward5876 3 месяца назад

      Dark roast? Or maybe more of a light roast, James being the gentle briping hipster that he is

  • @nena8692
    @nena8692 Год назад +4

    I was convinced that the whole set up was that the beans were going to fall out of the bag, scatter all over the road and he would go back to get another bag, which would tell us how good the beans (?) were. Then at the motorcycle shop, I thought Brad was such a cool guy, that he brought his repairperson some coffee, but when did they grind it? And no, because Brad's bag is still closed and full. Thanks for pointing all the other stuff, hilarious :)

  • @Merfunk
    @Merfunk 2 года назад +117

    I would die laughing if after this I was stuck behind someone at a cafe asking for "fresh coffee beans" and once asked "what kind", they just say, "......Brad?"

  • @StephenBoyd21
    @StephenBoyd21 2 года назад +165

    The next time I buy beans, I am going to insist that they write “fresh coffee beans” on the bag before I slip it into my back pocket.

    • @Olvenskol
      @Olvenskol 2 года назад +28

      I'm just going to have them write "Brad".

    • @robotsongs
      @robotsongs 2 года назад +6

      You need more vascular before you can pull that kind of authority.

    • @gardengatesopen
      @gardengatesopen 2 года назад

      I like y'all's style!!
      DO IT !!!

    • @iggywow
      @iggywow 2 года назад +4

      makes sense so I know which bag to pick out of all my other coffee bags if I want fresh coffee, because sometimes you feel like buying a bag of stale coffee beans for a change just to mix it up

    • @heinzel2183
      @heinzel2183 2 года назад +1

      And they should also sell you a bag saying "stale coffee beans"

  • @Jamie_SE
    @Jamie_SE Год назад +14

    I loved this reaction video so much lol. I wish you would do this for more coffee commercials lmao. You were so spot on with all of your observations!

  • @localfarang
    @localfarang 7 месяцев назад +2

    This is a funny react video 😂 normally I don’t enjoy these style videos but found it very entertaining under your narration

  • @jamesreynolds9180
    @jamesreynolds9180 2 года назад +119

    "Someone thinks someone else is an idiot" I work in advertising and that's the subtextual minutes to every meeting

    • @BillPeschel
      @BillPeschel 2 года назад +3

      I'm reminded of a book of "Stan Mack's Real Life Funnies (all dialog guaranteed verbatim)" in which he follows advertisers reacting to a focus group (behind a two-way glass). He caught that as well.

  • @abrahamcink
    @abrahamcink 2 года назад +272

    Please create merch of a coffee mug with the words "Cup of Coffee" in Times New Roman on the side

    • @Rich8ard
      @Rich8ard 2 года назад +14

      Or in “Starbucks” handwriting

    • @JanRobert
      @JanRobert 2 года назад +14

      "side one" --> "Cup of coffee"
      "side two" --> "Fresh coffee beans"
      Want that cup!!!

    • @davidgalbreath3477
      @davidgalbreath3477 2 года назад +1

      Please!

    • @Caffeine.And.Carvings
      @Caffeine.And.Carvings 2 года назад +3

      Oh hell, i would so buy that cup.

    • @mangamaster03
      @mangamaster03 2 года назад +1

      Oh I would buy that so fast!

  • @derwaechter01
    @derwaechter01 2 месяца назад +1

    The point of the filling station scene is that the woman in the background drinks coffee, Brad but Brad doesn't want that coffee, he wants his beans in his machine at home. Because it's so much better.
    So same point as with the guy drinking coffee in the workshop and Brad not having any

  • @shiboomi2249
    @shiboomi2249 3 месяца назад +2

    Every single decision in this advert actually makes PERFECT sense if you examine it through the lens of advertising techniques at their most fundamental. Namely, illustrate a problem that you have in your life -- whether real or imagined, and whether or not you'd realised you have said problem before watching the advert -- and then demonstrate how that problem can be solved by purchasing the product in question.
    The problem in this example is that we're not Brad Pitt. None of us are. One of the hard truths that we all must face in our lives at one time or another is that only one person gets to be Brad Pitt, and that person is Brad Pitt. (And if you thought it might have been you for a second there, you're unfortunately sorely mistaken. My apologies. I know this must come as pretty hard news for you.)
    The solution? Well, there isn't one here actually. Obviously -- I mean, did you not properly read the part above? The only person that has ever been or will ever be Brad Pitt is Brad Pitt. There's just no getting around that fact, I'm afraid. (And I bet Brad Pitt wouldn't have made that same mistake!)
    HOWEVER, purchasing the same coffee maker as the coffee maker that Brad Pitt has could bring you just that little bit closer to realising your impossible dreams of being Brad Pitt, or at least becoming a little bit more Brad Pitt than however Brad Pitt it is that you are at the moment, and of being able to enjoy the same kind of high-class, carefree lifestyle that being Brad Pitt affords Brad Pitt.
    01:20 / 'Motorcycle Coffee Thing' -- motorcycles are COOL!! Are you cool? Do you own a motorcycle? Odds are that you're not, and that you don't. Do you know who's both cool AND owns a motorcycle? Brad Pitt!! There he is, look. God, I bet you wish you were as cool as Brad Pitt. Just look how cool he is. Motorcycles ARE very expensive though, yes. Saying that, I'm sure there must be some other cool possessions of Brad Pitt's that could be far more affordable for you. I have no idea what those could be at the moment though.
    01:50 / Name on Coffee Bag -- would your local coffee dispensary go to the effort of writing your name on the bag for you, despite the fact that there's nobody else in line? HA! Sure, of course they would. You keep telling yourself that. D'you know who they would, and DO, do exactly that for though? Brad Pitt!! Look, there's the proof, see. The kicker is that they don't even need to ask Brad Pitt what Brad Pitt's name is. It's obviously Brad Pitt. Everybody knows that! Do you think they know what your name is? They wouldn't remember your name even if you told them a hundred times. Whereas Brad Pitt doesn't even need to tell them once!
    04:10 / Bag Without a Bag -- are you financially secure enough to not even need to worry about properly securing the goods you've bought during transport? No? Well, I know a man who is. His name is Brad Pitt.
    04:45 / Weird Obviously Non-Garage Scene -- would a business with a breakfast bar by the window close operations for the day for you, solely to accomodate you lounging around while your own personal mechanic that you've brought along with you toils away at attempting to find a fault with what is quite clearly your factory-new bike? Right atop their spotless laminate flooring? Would your chosen greasemonkey feel comfortable enough with this arrangement to be able to pause to enjoy a nice cup of joe? Could YOU justify this lunacy? Well, here's Brad Pitt doing exactly that, and looking cool as a cucumber while doing it. The glares from the kitchen staff, who are all wondering if they're even going to be paid for today, aren't even flustering him in the slightest.
    06:25 / Post-Lunacy Fill-Up -- Would you wear your fine, ice white, peccary leather gloves while handling gasoline and touching your greasy motor vehicle? Or would you spend the five seconds it requires to take them off while performing the task? Well, Brad Pitt simply doesn't have the time for all that. The sun's already been setting for four hours, and he has a hot date with his new, incongruously consumer-grade coffee machine to get to
    07:10 / Artfully Shot Cascading Bean Spillage -- if you'd spent half the infinite daytime ferrying your beans around town, fastidiously ensuring at every turn that they're allowed to poke out only so much that everyone can tell that they're yours, but not so much that they can tell what they are, would you allow this precious cargo to fall unceremoniously to the floor? Could you afford to? Well, that's exactly what Brad Pitt is doing, and he's doing it like it ain't nuttin'.
    08:00 / A Tale of Two Mugs -- are you so perfect of a man that even the things you've chosen for yourself can never match up to your own expectations? Well, Brad Pitt is -- he's exactly that kind of man. His face betrays it. What's more is that he knows it too; he's very self-aware, is Brad. Assured in himself, you might say. Why spend a small fortune (of your considerably larger fortune) on the best coffee machine money can buy, when you already know it'll just never measure up to your exacting standards anyway? Maybe someday they'll make a coffee machine good enough for Brad Pitt to enjoy. But until that day comes, this means that you have the opportunity of being able to purchase the exact same coffee machine as Brad Pitt -- the De'Longhi Aletta Explore -- TODAY, for the low-low price of £999.99*.
    * Motorcycle, named paper bag, open riding satchel, business closure, personal mechanic, leather gloves and cappuccino mug not included. Always dispense beans into unit with care.

  • @tomoskipididoo
    @tomoskipididoo 2 года назад +356

    Love it, I'd love a "weird coffee person reacts" style show, mythbusting badly done coffee scenes in film

  • @julianoqd
    @julianoqd 2 года назад +170

    As a person who has worked his entire life in advertising I can say with confidence that brands usually think their target audience is stupid. That's pretty much it. Saw this a million times done this another million.

    • @andrewclough660
      @andrewclough660 2 года назад +7

      I'm sorry your life was wasted.

    • @thecrowfliescrooked
      @thecrowfliescrooked 2 года назад +9

      I doubt your life was wasted as I'm sure you were paid very well for telling morons what they need. Playing with people's brains is super fun. I say well done a million times.

    • @julianoqd
      @julianoqd 2 года назад +7

      @@andrewclough660 i think you misunderstood me. yeah there were some "wasteful" times, as im sure any other job has. but there were fun times too! also i got the chance to make important work that helped other people that are not big corporate brands without any soul. :)

    • @shorttimer874
      @shorttimer874 2 года назад +4

      Not quite on point, but back in the 60's my best friend's dad was a commercial artist. While working on artwork for sunflower seed packaging, I think it was for Sunny Jim, he doodled some panels on back showing how to open the seeds as a temporary filler.
      Someone from the client saw this and decided to use the directions in the final design.

    • @biscuit4259
      @biscuit4259 2 года назад

      @@shorttimer874 fascinating

  • @suriyasrisa-an3081
    @suriyasrisa-an3081 7 месяцев назад

    “Fresh Coffee Bean”means it hasn’t been roasted, then degassed for 7+ days. To add the weirdness to the story.

  • @seale_tv
    @seale_tv Год назад +1

    My best guess: the Babylon team featured De Longhi in the film and/or were paid vast amounts of money as a sponsor for the film. In the agreed contract, they’d be required to provide a commercial advert for De Longhi, which no one from the film (including Brad) care about AT ALL… throw in a few eccentric De Longhi PR managers with film studies degrees and you’ve got this advert… PERFETTO 👌

  • @playea123
    @playea123 2 года назад +81

    The Italians were already outraged when Brad chose to get a cappuccino after 12 PM

  • @_guillermo
    @_guillermo 2 года назад +255

    This is the content absolutely not even one single person asked for, but it’s exactly what we all needed.

  • @mnnnbbbb
    @mnnnbbbb 11 месяцев назад +1

    Germanys biggest „Coffee roaster“ is selling its cheapest stuff in brown paper bags labeled „Whole Beans, pure nature, freshly roasted“ in open trays. Next time I’m bringing a pen and graffiti it „Brad“. Since it’s quite obvious Brad is most likely into the cheap stuff… at least he has neither confirmed nor denied.

  • @ccragrat
    @ccragrat 7 месяцев назад

    I came here for the coffee and stayed for the comments - this is comedy gold

  • @ricardozamora6501
    @ricardozamora6501 2 года назад +242

    As a motorcycle lover, I can give you a couple of Easter eggs:
    - The motorcycle appears to be a "Café Racer", a style of motorcycle that is pretty much a DIY project, and it constantly needs visits to the mechanic.
    - The gloves he is using are classic moto racer gloves, the type racers used back in the 60s, they are very much collection items, and should not be used to ride around unless you have a few million laying around.
    - He is, in a very classical manner, not using any protective gear, whatsoever.
    I guess all of this is to tell you that the machine uses classical methods to brew the coffee or something.

    • @gardengatesopen
      @gardengatesopen 2 года назад +15

      Oh
      My
      God
      That's JUST too much!!
      I didn't know any of that.
      And now that you say it, it's just so typical Hollywood nonsense!!

    • @AK-dz5nu
      @AK-dz5nu 2 года назад +70

      The machine requires constant visits to a coffee mechanic. Got it

    • @chopwet
      @chopwet 2 года назад +4

      Except that isn't a café racer in the strict sense 😉

    • @ricardozamora6501
      @ricardozamora6501 2 года назад +2

      @@chopwet that's why I said "appears to be" I didn't say it was by the book.

    • @LarsJacobsenDK
      @LarsJacobsenDK 2 года назад

      Ricardo: If that is the point, then it is VERY subtle 🙂

  • @TPark-rf3lt
    @TPark-rf3lt 2 года назад +395

    When James actually says "William Bradley Pitt" I just lost it 🤣🤣🤣
    I really want James to just critique all commercials now, not just coffee related ones 🤣🤣🤣

    • @colinnich
      @colinnich 2 года назад +9

      Exactly. I laughed all the way through this. Second channel James? 😀

    • @lulumoon6942
      @lulumoon6942 Год назад

      SRSLY

    • @ianmiles2505
      @ianmiles2505 Год назад +1

      Will Brad Pitt? Thats the question.

  • @BadlyBentPub
    @BadlyBentPub 3 месяца назад +1

    I think that most people think this commercial is about Brad Pitt. They keep showing the bag of beans because the story is about a plucky bag of Fresh Coffee Beans and it's determined journey to be ground to pieces and drowned in the scalding heaven inside a Delonghi coffee maker. Brad Pitt is secondary to the story. Kind of like the Oceans' movies.

  • @MaximvanWijk
    @MaximvanWijk 2 года назад +501

    Having made my share of commercials for big companies, I kind of understand where these weird, unrealistic shots come from. They are what we as advertising creatives would call 'change'. Where we would want Brad on a bike, bag closed, nothing sticking out. DeLonghi brand manager probably wanted Brad with a DeLongi branded leather jacket and a DeLonghi box strapped to his petrol tank riding towards the setting sun. And so the to and fro of give a little, take a little starts. We: Can we lose the box? Brad already has a machine at home doen't he? Brand manager (reluctantly): OK, but the audience needs to understand this is a machine that takes fresh beans, so if we lose the box, we need to be showing the bag of beans. We: OK, let's do it this way. We lose the box, but we have 'Fresh Coffee Beans' written on the bag and we see the bag in every shot. Can you live with that? Brand manager: OK, but then I want to end with a shot of the machine with the different cups next to it. We: OK, we can do that. Let's roll. Oh, by the way, Brad just called, he insists on wearing his own jacket and gloves. That's out of our hands I'm afraid.

    • @gospelofrye6881
      @gospelofrye6881 2 года назад +62

      I was actually a little confused at the beginning because it's Brad, Brad, disembodied arm getting coffee beans, then focus on bag on counter. I thought BRAD HIMSELF had filled the bag and written his own name on the bag which would have been even weirder. This is probably due to cultural bias - in Australia, there are many places where you fill the bag yourself and take it to the counter (even many smaller supermarkets... even some service stations - ie gas stations - in the right parts of Sydney and Melbourne).

    • @Doggieman1111
      @Doggieman1111 2 года назад +10

      Awesome, you've definitely worked in the biz

    • @RockinEnabled
      @RockinEnabled Год назад +12

      @@gospelofrye6881 Backtracking my thoughts, I thought that too. Here, where I live, in larger supermarkets (and small environment-friendly shops) there are products that customers weigh themselves. But then I saw the bag on the counter, and saw the situation.

    • @tomg9941
      @tomg9941 Год назад +5

      I’m convinced this is 100% what happened. I’ve had this exact conversation many times

    • @carolynv8979
      @carolynv8979 Год назад +3

      I thought he wrote his own name and the contents before handing it to the barista to weigh and ring up.
      When I was a barista people would fill their own bag from the hopper and then tell us how they wanted it ground and what blend it was. So I assumed Brad chose the “fresh” blend (idk maybe it’s a local specialty that’s roasted daily?) and he wrote beans because that way he doesn’t have to actually talk to the barista at all, they’ll know just to ring it up without asking how he wants it ground.

  • @LLusion
    @LLusion 2 года назад +1436

    this is the greatest reaction video i’ve ever seen

    • @stephendonaldson2520
      @stephendonaldson2520 2 года назад +4

      I’m with you

    • @FregoniFOSK
      @FregoniFOSK 2 года назад +3

      Me too

    • @thomascrownbuerger
      @thomascrownbuerger 2 года назад +20

      It's so unnecessary, and I'm hanging on every word.

    • @maxswisher5476
      @maxswisher5476 2 года назад +7

      Seeing this comment before the video set high expectations and I was not disappointed.

    • @La_sagne
      @La_sagne 2 года назад +4

      i watch a lot of reaction videos and i cant believe it, but i agree

  • @flashbartnek4473
    @flashbartnek4473 Год назад

    I loved your version! Almost spit coffee all over, when you took a puff/sip off the Bripe at the end. Chapeau to you all for a well crafted, fun little "pastiche?"

  • @winnisnov
    @winnisnov Год назад +4

    This is so funny. I think the ad, for whatever reason, has done it’s job. It’s a year after being released and I’ve watched this today which then made me watch the commercial. Delongli must be pleased.

    • @stickychocolate8155
      @stickychocolate8155 Год назад

      Well you misspelled the brand name lmao. So maybe it didn't really have the intended effect

    • @winnisnov
      @winnisnov Год назад

      @@stickychocolate8155 😂 Oops! Mind you, Google the wrong spelling and their coffee machines still come up not some strange company called Delongli so 🤷🏼‍♀️

  • @MorningNapalm
    @MorningNapalm 2 года назад +391

    "Just give me some weird American weight of coffee" LOL!

    • @actuality
      @actuality 2 года назад +11

      I want my cubit of coffee ground please good sir.

    • @alanjarrar
      @alanjarrar 2 года назад +7

      Half a kilo for the rest of us.

    • @iainburgess8577
      @iainburgess8577 2 года назад +5

      Yes, let the Americans have it re their weird measures in the kindest offhand British way possible.

    • @jdbaggins92
      @jdbaggins92 2 года назад +15

      That will be my standing order of ‘fresh coffee beans’ at my local roaster from now on: “one weird American weight of coffee.”

    • @BradAhrens
      @BradAhrens 2 года назад +13

      Ive found if you fill the emptied clip of a Glock Gen 4 9mm with dark roasted beans it's the perfect dose for 2x 12oz cowboy coffees brewed in the WW2 military edition steel kettle. I recommend a Weber Grill and mesquite charcoal.

  • @ericpmoss
    @ericpmoss 2 года назад +224

    All they needed was 5 seconds and Brad Pitt telling his mechanic, “I don’t want your filth, it’s not from a deLonghi.”

    • @HH60gPaveHawk
      @HH60gPaveHawk 2 года назад

      I feel like if Brad Pitt even tolerated a mechanic long enough to sit in their shop in person instead of just having an assistant ride the bike to the shop or having the mechanic come to his home, he’d just buy/have the brand send a deLonghi for said mechanic so he could enjoy his preference of coffee at the shop.

    • @TestarossaF110
      @TestarossaF110 2 года назад

      @@HH60gPaveHawk I'm sure he would ride it to the shop himself, don't want anyone else on YOUR bike now do you? But he surely won't wait there, he will probably have a stash there or get one to loan for free.
      (:P)

    • @HH60gPaveHawk
      @HH60gPaveHawk 2 года назад

      @@TestarossaF110 if I own like 50 cars and motorcycles, you better believe I don’t ride/drive them all to a shop for maintenance. I have people for that

  • @Worldwave
    @Worldwave 8 месяцев назад

    I suspect the reason why they wrote fresh coffee on the bag and kept the writing clearly visible is because Brad was really concerned that people would meme on the bag and say something else was in there, so it was part of his conditions for doing the ad in the first place. But yeah for sure this is a completely non-tempting ad and Brad is just super alien to me at this point. Nobody from hollywood is an everyman who understands good honest things at this point.

  • @itsonlymesp
    @itsonlymesp Год назад +5

    I'm new to James Hoffman, a month or two now.?? IDK, I enjoy his breakdown of a drink I've loved for over 20 years but apparently did not "Know" much about. So I enjoyed listening to this mild spoken - tweeked out on coffee guy.. go on about our beloved beverage. Very interesting and very informative. But after watching this I'm now a fan. I don't ride a motorcycle or have a hipster bun or a beard...LOL... btw if hipsters are so very different why are there so so so many everywhere you go? Thank you for the video. Assessment approved!

  • @speedracy
    @speedracy 2 года назад +141

    So I think what's going on with the "Brad, Fresh Coffee Beans" labelling is that Delonghi is trying to raise awareness about how their product functions. They probably did some market research to figure out what do people not know about their machines.
    Through this research They may have found that the market has a lack of awareness that Delonghi machines can use whatever your personal preference of coffee beans from your favorite roaster. Delonghi thinks that since they make a super automatic machine and, and compete with the Keurig K-Cup "you only get to use the beans we sell you in these small pods" machines that customers may not know Delonghi machines don't have that restriction. They want to fix that misconception and create some differentiation even against Keurig style machines. And so they end up emphasizing it by having the bag of beans with Brad's name on it literally EVERYWHERE.

    • @ChristophMarius
      @ChristophMarius 2 года назад +6

      yea I think that could be true. Heard friends of mine wondering if they could use normal espresso beans in their automatic machine or they need special ones.

    • @uEffects123
      @uEffects123 2 года назад +1

      Great explanation actually!

    • @gardengatesopen
      @gardengatesopen 2 года назад +9

      You're probably right, large companies DO tend to think people really ARE that dumb!!

    • @ChristophMarius
      @ChristophMarius 2 года назад +3

      @@gardengatesopen well many people hate to read into topics and just want to get a good result / solution. I am sure James Hoffman viewers are not this type of consumer lol

    • @victorpoiesz9265
      @victorpoiesz9265 2 года назад +9

      Definitely it's a hit against the coffee pods

  • @joshuataliaferro
    @joshuataliaferro 2 года назад +184

    I feel you may have struck a niche here. THE PEOPLE need more of James Hoffman's opinions on weird Coffee Commercials.

    • @Yirgamalabar
      @Yirgamalabar 2 года назад +2

      Or coffee moments in cinema. I would love to hear his reaction to "Live and Let Die -- Bond makes M espresso", especially the moment of pouring milk into the espresso and trying to steam this mix.

    • @billhanna2148
      @billhanna2148 2 года назад +2

      @@Yirgamalabar I would LOVE his view on the Nespresso commercial with George Clooney

    • @robbchastain3036
      @robbchastain3036 2 года назад +1

      A friend and I, back in '79, liked that silly Brim slogan, "Fill it to the rim, with Brim."

    • @Zraknul
      @Zraknul 2 года назад +1

      @@billhanna2148 Oceans 11 had to go their separate ways due to coffee tastes. I'm a pod blender guy... I'm a bike across the state, so far I need an oil change after getting my fresh beans guy.

    • @Jerram89
      @Jerram89 2 года назад

      Yeah he can react to some Nescafé ones next
      “Yeah right this sophisticated looking individual enjoys drinking this warmed over creek water”

  • @FireDancingKira
    @FireDancingKira 5 дней назад

    “Guys into motorcycles and coffee and beards”
    lol you just described my husband 😂

  • @cpaz2045
    @cpaz2045 Год назад +1

    Even though it wouldn’t fix the commercial, it’d at least make more sense if the constantly shown top part would’ve had the ”fresh coffee beans” instead of ”brad”. Because now it just seems like a super weird commercial about Brad Pitt and his love for a bag that has his name on it.

  • @theloudtenor
    @theloudtenor 2 года назад +182

    I REALLY want a coffee cup that has “Cup Of Coffee” emblazoned on it.

    • @gubx42
      @gubx42 2 года назад +12

      And I want it to be served to me on a coffee shop called "coffee shop" by a barista with "barista" on his name tag.

    • @whackamolem8024
      @whackamolem8024 2 года назад +6

      James Should start selling them now - he should put brad Pitts face on it too..lol

    • @theloudtenor
      @theloudtenor 2 года назад +1

      @@gubx42 “Male Barista” hahaha

    • @theloudtenor
      @theloudtenor 2 года назад +2

      @@whackamolem8024 “Handsome Vascular Celebrity”

    • @theloudtenor
      @theloudtenor 2 года назад

      @@whackamolem8024 YES

  • @justilou1
    @justilou1 2 года назад +293

    So very grateful I wasn’t drinking coffee myself when you exclaimed “Lordy, he’s a vascular man!”… I would have had a painful sinus rinse.

    • @JBthePAdashC
      @JBthePAdashC Год назад +16

      I did laugh quite out loud when he said “someone thinks someone else is an idiot”.

    • @ddp8972
      @ddp8972 Год назад +4

      Oh lordy Justilou your comment was good😂 it gave me a painful sinus rinse reading it 🤭 thanks 👍

  • @helloplume7531
    @helloplume7531 Год назад +2

    Well, i suppose the “fresh beans” thing is to suggest you’ll have a PERFETTO result even with a basic, any quality, generic coffee beans mix. And, they insist with showing the bag to make a sort of pair with Brad’s frustrated (because postponed) desire of coffee: he’s obsessively thinking about his coffee, so we can’t forget it ourselves.

  • @lukearya
    @lukearya Год назад +3

    Art is not always realistic and commercials are no exception: Even Brad has to dwell on what he can’t have. When we desire we are not in the moment. But no matter how much we achieve out more and more spacific. desires are ever present. By exposing the bag and what is written we know at each moment exactly the drive in his soul. The beans spilling showes that the machine requires so little care to make a fulfilling moment Brad craves singularly.

  • @kas4751
    @kas4751 2 года назад +239

    James, I propose that you try to reenact this advertisement with yourself as the actor, and I want to see what cinematography decisions you'd make to make it more believable! This would make a nice follow up video :D

    • @segamble1679
      @segamble1679 2 года назад +8

      YESSSS!!!! Why hasn't everyone in the world liked this post!!!?!?!?!

    • @wanyeng
      @wanyeng 2 года назад +6

      With square mile coffee... And a takeaway paper bag with "James's beans" scribbled on it with add on face doodle.

    • @arthurvandeman
      @arthurvandeman 2 года назад +1

      @@segamble1679 mose def!!!!! a new direction or sideline for the channel but will need to crowdfund as the ad would need funding!!!! lordy, lordy, he's a muscular man....please seriously consider , james.

    • @haphazard1342
      @haphazard1342 Год назад +1

      Check James' channel, he just released this!

  • @spacebiggles
    @spacebiggles 2 года назад +802

    James. The message of the commercial is that unlike with the competitor, Nespresso, you can go to the roasters' place and pick up a bag of beans like someone who is really into coffee does. Both machines are marketed to rich people who do not know anything about coffee, but the Delonghi is selling the appearance of knowing something about coffee, and an imagined personal relationship with the coffee roasters much like the imagined personal relationship with the mechanic. Brad represents the individual who has the money to buy one of these as a kind of casual purchase without the interest in coffee that would drive them to spend that money on something else. It tells them that they too can enjoy specialty coffee at home without consorting with the unwashed masses down at the cafe. The target audience probably literally does watch the mechanic work, and they feel cool doing it, and they believe that the mechanic is their friend. Coffee roasters are about to be their friend too. :D

    • @MissPoplarLeaf
      @MissPoplarLeaf 2 года назад +84

      You've nailed it. It's for the casual coffee person who wants to think that they're a classy coffee person, without having to put in any effort.

    • @TSE_WOODY
      @TSE_WOODY 2 года назад +41

      I think something important to point out too is while you’re right in that it’s marketed to a weird rich casual person, the actual idea is to make a member of the unwashed masses believe they are not.
      It’s the main reason celebrities are used to advertise things, some people seem to catch the feeling they’re temporarily embarrassed millionaires

    • @ricguers
      @ricguers 2 года назад +1

      You're said to it all!

    • @NikolajGrn
      @NikolajGrn 2 года назад +12

      True that! - "Fresh Coffee Beans" is what the Advertising agency wrote on the handdrawn carbord images when pitching their storyboard to Nespresso: Customer liked the storyboard, and since the Ad people are not coffee-people, they never took the time to perfect the coffee-bit or test the ad outside their main target audience of ordinary coffedrinkers looking to put some "Brad" into their lives ... is my best guess working with ad-agencies :-)

    • @redwolfexr
      @redwolfexr 2 года назад +13

      Yes, the "Brad" bag is the connecting element through the entire commercial, that is the reason it is in EVERY shot. The only odd bit was the mechanic drinking coffee, really. I suspect they REALLY wanted to put a Keurig in that shot, but didn't.
      But I have an ESAM3300 as my main coffee machine. (it is much more basic and tweakable) Humorously enough it was brewing a cup when I saw this and I had not seen the commercial yet.
      We ALL know that Brad would never wait on his bike or "fetch" beans. His bike would either be picked up by a trailer, or that mechanic would do the work in Brad's garage. This is targeted at the moderately wealthy, not the ultra. It seems more like its one of Brad's "characters" than Brad himself, honestly. Its a $1500 machine, where the basic superautos are as low as $600.
      $1500 countertop machines are not high in the category of Supers.

  • @Adwnpinoy310
    @Adwnpinoy310 7 месяцев назад +1

    I assumed Brad called ahead and that was why the bag has his name on it 🤷🏻‍♂️

  • @Zwiesel66
    @Zwiesel66 9 месяцев назад

    I had to laugh heartily at each of your comments on the movie scenes, you are absolutely right on closer inspection this ad is strangely absurd 🤣

  • @MattJordanWoodturning
    @MattJordanWoodturning 2 года назад +648

    Nearly spat my own coffee out when you freeze framed on Brad's face 😂

    • @MugeOyunTR
      @MugeOyunTR 2 года назад

      ohh never that!

    • @lelizeua
      @lelizeua 2 года назад +26

      Mild confusion or disgust? 🤣

    • @Epinardscaramel
      @Epinardscaramel 2 года назад +19

      Laudy he's a vascular man!

    • @Alnakar
      @Alnakar 2 года назад +9

      Maybe he did need the bag labelled, after all...

    • @keep7smiling
      @keep7smiling 2 года назад +13

      James already got me at: "no, no, just give me some weird american weight of coffee" lmao

  • @gabrielcolombelli993
    @gabrielcolombelli993 2 года назад +316

    The title of this video should be: “James mad for 9 minutes straight”

  • @tomjansen3432
    @tomjansen3432 Год назад +10

    That was utterly hilarous, thanks James!!

  • @bellsandgravel
    @bellsandgravel Год назад +4

    First of all the weird plot seems like a fun dig at his friend George Clooney's years of Nespresso ads which depict stylized "day in the life" type of situations (a lot of golden hour shots too) happening to Clooney. I think it could also be playing on a "trend" of actors doing this kinda stuff and the ads taking themselves too seriously (think Matthew McConaughey Lincoln ads). The over-the-top mention of "fresh coffee" is a direct response to coffee pods. Also, the name and "fresh coffee beans" written on the bag is clearly a play on a barista typically getting you brewed coffee in a cup and writing your name on it, as well as what's inside the cup. Why is the bag of coffee sticking out of his messenger bag and getting a focus pull at the gas station? Because the "fresh coffee" is the real star, despite being hauled around by one of the biggest stars in history, Brad Pitt. It also seems to be a "placeholder" for the brand placement in a lot of the commercials it's channeling because the actual brand placement is absent until he gets to the machine. Obviously, the dude working on his bike is drinking instant coffee or pod coffee from a Keurig that hasn't been descaled once in the 5 years they've had it and Brad doesn't fux with that, he likes it fresh. There are some weird things with the sun continuity but I'm guessing you only get an Oscar-winning production team for one day so you make it happen and expect most viewers will not notice that kinda thing. I don't know if it's weird or more like "campy elegance" or something.

  • @snowsilence
    @snowsilence 2 года назад +313

    9:38 Yes, James, I'm definitely seeing something you're not. - Brad was clearly in a motorcycle accident, which has left him with cognitive deficits, among which are bouts of anterograde amnesia, hence his looks of confusion at many points throughout. It also explains why he needs so much coffee: to fuel his essentially timeless, multiple day-spanning excursions along the pacific coast, (since he often forgets whether he's only just set out, or is on his way back home). This is why they have to write his name on the bag, as well as its contents, in simple language. He still rides because he doesn't remember the accident, just that it's the only way he still feels grounded and familiar in life. Out of genuine concern for his friend, his mechanic buddy does free regular work on his bike, who would otherwise not remember to do basic safety checks and maintenance. - De’Longhi: If it can produce an espresso so strong it potentially slows the progress of Brad's frontotemporal dementia, just think what it could do for your morning commute.

    • @billinrio
      @billinrio 2 года назад +10

      That's it! You grabbed it by the seat of its pants.

    • @munjee2
      @munjee2 2 года назад +21

      This explains why he visibly ages in between shots

    • @lewismcdermott3024
      @lewismcdermott3024 2 года назад +12

      laughing out loud while reading this, thank you

    • @TestarossaF110
      @TestarossaF110 2 года назад +5

      Might also explain the weird lighting and hair dissimilarities

    • @benszabo
      @benszabo 2 года назад +3

      yet, despite his accident still doesn't know what ATGATT means and rides with rolled up sleeves and designer gloves...

  • @ryubaku
    @ryubaku 2 года назад +399

    I think what we really all want, is for you to recreate this commercial the way it makes sense for you.

    • @haphazard1342
      @haphazard1342 Год назад +57

      You're in luck. Check out the new video that James just released. It's exactly that.

    • @TheJamesMReid
      @TheJamesMReid Год назад +69

      This comment aged well 😂

    • @squibbelsmcjohnson
      @squibbelsmcjohnson Год назад +4

      It was so good 😂

    • @of1300
      @of1300 Год назад

      Thought the same, but his version would look cheesy and nobody would get the point.

    • @Wkkbooks
      @Wkkbooks Год назад

      It would be 25 minutes long.

  • @gheistlich
    @gheistlich Год назад +1

    I think the whole point is that everything in the commercial is weird and other-worldly.
    The guy can't even pump gas without special gloves.
    The only thing you could ever have in common with this man is his coffee machine.

  • @zweck4629
    @zweck4629 8 месяцев назад

    I guess the ''fresh coffee beans'' part is there to suggest that people get the bean to cup machine rather then using a pod machine or drinking pre ground filter coffee.

  • @Granar.
    @Granar. 2 года назад +126

    De'Longhi really didn't know what they were getting themselves in for when they commissioned this commercial. They have drawn the attention of Chief Weird Coffee person... I have to agree though the biggest crime is clearly the unsealed bag of BRAD'S beans poking out of his bag. Anyone who rides a motorbike, especially a custom one such as Brad would know that they would be vibrated or shaken out of that bag in no time. Not to mention when you're carving up those sweet LA canyons.

  • @satellachannel6423
    @satellachannel6423 2 года назад +240

    (edit=typo)
    This is commercial story-telling
    - "Aesthetic of Brad Pitt life", motorbike, masculinity, diesel smell and cologne. You're a man, be like this alpha male, be the best, drink the best, whatever.
    - random scriptures on the paper bag to get the traditionnal aesthetic. "Brad" is to highlight the bag during the whole commercial (not any bag, this is THE bag), also imply that he is a regular customer Starbucks-style despite having no sense in the context.
    - Associating the sexy "fresh coffee beans" with delonghi machine for the audience.
    ("what are you drinking? Instant Nespresso? You're a failure!")
    - The guy working on the bike drinks coffee while Brad cannot drinks his, anticipation.
    He IS judging. What he is drinking? Instant Nespresso? HA!
    - Cups and coffee-related gadgets in the background to stay in-tune with the theme.
    - Gas station, more sexy imagery, still not at home, anticipation. Gas is flowing like coffee SHOULD BE.
    - Sunset for no reason = the end of the journey, accomplishment.
    - Luxurious house where the machine is on the spotlight = machine is luxurious.
    - Highlighting the coffee options for way too long to showcase
    - Perplex expression = you've never seen a machine/coffee like this one, trust the big man.
    - Satisfaction. BUT (panning) associated with the brand. Brand = satisfaction.

    • @alanelassad
      @alanelassad 2 года назад +12

      So they are really targeting idiots! Thanks for explaining!

    • @tinadeng6287
      @tinadeng6287 2 года назад +13

      A+ Film class paper!

    • @jp_baril
      @jp_baril 2 года назад +5

      @@alanelassad Of course they are targeting idiots, all ads are made for idots! Ads to work, they are never real-life-logical. As SatellaChannel wrote, they are a story where every detail must be explained like to a 3 year-old.

    • @satellachannel6423
      @satellachannel6423 2 года назад

      @@8jzX_u1LN_Uez2 not english speaker, thanks for the head-up.

    • @SexyBakanishi
      @SexyBakanishi 2 года назад +1

      Wow this should be the top comment

  • @unfa00
    @unfa00 11 месяцев назад

    Interesting. I've seen ads for DeLonghi starring Brad Pitt running on RUclips for a long time now, but here in Poland - they're showing a completely different one. It's just him, chilling on a bench in front of a house drinking a cup of coffee. I guess it's a region thing.

  • @Big_Grabauski
    @Big_Grabauski Год назад +4

    What if the Coffee Blend Name is "Brad". There are many small rosteries which have names for their different coffees. And they write "fresh roasted beans" on his bag that he doesn't forget to wait at least 2 weeks until he put them in his machine. And then the sun changes because the days are running and he carries his perfect beans anywhere he is going. And then 14 days later... he returns home and finally can put them in his "Perfetto"
    ;-)

  • @panzerveps
    @panzerveps 2 года назад +30

    If he bought his coffee at Starbucks, they'd probably write "Bread" on the bag.

    • @smwillia
      @smwillia 2 года назад +2

      Brog, it would be Brog.

  • @armadillofeathers4850
    @armadillofeathers4850 2 года назад +77

    George Clooney is never going to let Brad Pitt forget this commercial

    • @cars1963
      @cars1963 Год назад +6

      I'm pretty sure Brad was even chosen for this commercial because of George's association with Nespresso.

    • @cruachan1191
      @cruachan1191 Год назад +7

      @@cars1963 Almost certainly. Clooney's current (UK) commercial with him fighting with his neighbours over the last pod also merits a James review IMO though.

  • @italiana626sc
    @italiana626sc Год назад +1

    "Brad has some gloves that he really wants you to see." Hilarious!

  • @Pablosan7
    @Pablosan7 2 месяца назад

    Hillarious! Specially the scenario with the onlookers who had no idea what the filming was about on the closed road scene 😂

  • @FetteryJ
    @FetteryJ 2 года назад +55

    “One of cinemas greatest eaters”…..absolutely nailed it.

  • @arie1293
    @arie1293 2 года назад +75

    Agreed it is a bit weird. Here is my interpretation of the intentions of the producer. Brad loves his De’Longhi coffee brewer so much he is willing to wait until he gets home from his errands to enjoy his cup of brew. He skips getting a fresh cup at the coffee shop because their commercial brewers aren’t up to De’Longhi standards. He stared off in the distance while the dude was working on his bike as if to remind himself he has a better version of coffee waiting at home. And, perhaps, he’d rather enjoy his cup of coffee in the peace of his home and we should too and go buy that machine for our own slice of “perfetto”

    • @EpochEmerge
      @EpochEmerge 2 года назад +1

      This makes sense

    • @darknessblades
      @darknessblades 2 года назад +1

      if you own a super-automatic coffee machine you know that the machine always has some beans remaining [3-6 cups worth of coffee] so he aint drinking that "fresh" Coffee
      Or brad must love his coffee soo much that he buys a new machine every time he runs out of coffee

    • @YourWifesBoyfriend
      @YourWifesBoyfriend 2 года назад +1

      @@darknessblades No American needs a fully super-automatic coffee machine

    • @arie1293
      @arie1293 2 года назад +1

      If it featured a built in roaster I might consider it 😅 but then again, grinding the beans and switching between brew methods is some of the enjoyment of coffee at home. Part of me has to think the producer laughed to himself at how ridiculous the commercial is. Also makes me think that maybe he knew exactly how ridiculous it was and was trying to show that this machine is just as far from reality as Hollywood movies are.

    • @ladyhecate9450
      @ladyhecate9450 2 года назад

      Exactly. Your interpretation is right on.

  • @verykerrietv1027
    @verykerrietv1027 8 месяцев назад

    My biggest question is why DeLonghi, an Italian coffee company thinks it's ok for Brad to have a cappuccino in the evening when this goes against the coffee rules Italians always preach about where coffee is forbidden after 11:00 a.m. 🤔🤔

  • @artemishallihan8973
    @artemishallihan8973 9 месяцев назад

    It makes more sense if "Brad" is the name of the bag and he's the real star of the commercial

  • @DashRantic
    @DashRantic 2 года назад +71

    James being mad over things like this is exactly why I subscribe to this channel. The level of understandable indignation displayed over such trivialities brings me such joy and hope for this world.