"The Pitch" | 2022 Toyota GR Supra Commercial | Toyota
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- Опубликовано: 17 июн 2021
- How would a Toyota Supra driver go grocery shopping? That's just one of the many ideas the Gazoo Racing team pitched for this epic GR Supra commercial. Pure driving pleasure created by enthusiasts for enthusiasts. Check out the new 2022 GR Supra A-91 CF: • 2022 GR Supra A91-CF F...
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Gazoo Racing team presents "The Pitch" for the new Toyota GR Supra commercial. 
Авто/Мото
Toyota in the 90s: "Look, our cars are really fast on public roads and can go sideways!"
Toyota 2017: "We dont want any if our cars in games that feature street racing, we dont promote illegal activities"
Toyota Now:
Return to *STREET RACING*
Oh so that's why there was no Toyota when Forza Horizon 4 launched, I didn't know that
nah toyota actually had a contract with sony, they just didn't disclose it, and the dude that said about illegal racing was joking.
the actual reason was that they didn't have any fast modern cars so they wanted to first build up some more sports cars so people didn't get the idea that modern Toyotas are boring and slow. that's why they're doing more sporty marketing now that they have the supra.
@@boxr_4214 that is completely false
Remember when Toyota pulled all of it's licenses from games like Forza and NFS because they didn't want to be associated with street racing? Pepperidge Farm remembers.....
That’s speculation. They’ve also said it was because people in video games were only interested in old Toyota cars and they didn’t want to be labeled as an old people cars brand.
Also, they apparently have some sort of exclusivity deal with Gran Turismo. Looks like they didn’t learn from Porsche.
Toyota pulled their license because of 2 reasons:
1.Exclusivity deal with Sony for 2 years.
2. To catch people's attention playing with their phsycology.
Thats why Toyota is releasing theese enthusiast cars lately, and the ones that responded Need For Speed with their twiter i bet the acted and looked like the two vanilla folks in the commercial.
did they not add the supra into forza horizon 4? i may be wrong.
@@graham4385 they did, they returned in november the week before thanksgiving.
@@graham4385 they did after a while
I've watched this ad a dozen time and still enjoy it. It's really clever how they list the features of the car as well as showing off the power of Supra. I wish there were more ads like this. well done Toyota.
We love hearing this, Jon! Thanks for sharing your thoughts with us! ❤️
taking my place here so nobody does.
@@toyotausa hey you? Remember when you didn't want your cars doing illegal street racing? Fast 9 exists dude. Friggin hypocrite
@@toyotausa Bring Toyota back to Need for Speed. You were there in the beginning.
@@toyotausa leave BMW you guys can do it yourself when I buy a Toyota it's because it's a Toyota not a Pontiac vibe or BMW Z4
This is one of the best commercials I've seen in a long time🔥
you should check maserati
they got one car driving literally on clouds
@@gracie99999 Pls tell me more.
Why is the commercial more Fast and Furious than Fast and Furious is now
**puts Honda Civic from 18th gear to reverse real quick**
Dude I was gonna say the exact same thing
part of the Han Chasing a gigantic car-tank with a supra mark V scene in fast 9 should have been for the comercial lmao
rh8fhgk
@@technicalthug And yet they won’t let their cars be in street racing games… Its kinda getting controversial at this piibt
Best Toyota commercial ever
My personal fave is the young man with the Celica Supra and the whole commercial is through his daughters eyes! But this is funny and I’m happy the Supra is getting attention !
Bruh imagine getting a heart from freaking Toyota
Best bmw commercial ever!
@@kickyadick hold this L
@@kickyadick 😐
This is the first time I watched this, and whoever came up with the idea for this video, I can't appreciate enough, this is awesome
😎
@@toyotausa great job Toyota keep it up
3:50 that wheel spin 😍
Sick af
" Racing isn't illegal until you get caught "
Art of Sun Tzu
or until you hit a mother with her child and killing them both☠️
@@Suckmabalzz lol
@@Suckmabalzz s t r i k e
*Datsun Tzu40
@Имя Фамилия sorry but not funny
"by enthusiasts, for enthusiasts"
*no manual transmission option*
EXACTLY!
Fr
🤣🤣
despite they show fake gear change action in this movie
C8 is an auto.
I love the whole GR vs corporate vibe. Great ad!
Thanks for sharing, David. We're glad you liked it! ❤️
As someone who has worked in the advertising market for more than 5 years, this kind of meetings with corporate managers are really relatable, no matter how hard you try to offer something outstanding, real and great, your ideas are always rejected and something boring (and hard to be created) must be done, just because, that's what they are asking for
I lost it when they did the “burnout” with the traction control on, and the intense music kept playing 😂
Same here ✋😂
it’s all about intensity, no matter
even if your on toilet!
Same
@@gracie99999 Jfc hahaha!
@@gracie99999 Sitting on the toilet really can be an intensive operation..
Toyota: By enthusiasts for enthusiasts.
Enthusiasts: So the Supra finally comes in manual?!
Toyota: no
Showing a manual is just cruel
Also
Enthusiast: So the Supra finally comes with a Toyota engine?!
Toyota: no
@@joyaustin6581 they didnt show a manual
@@Weeblicker 0:15
@@dyzow3615 that's an automatic transmission. Surprise surprise, you can shift gears in an auto
2:23 my favorite part. & that last question had me dying 🤣
0:42 Wait... That's Chaos at the Spaceship from the Gran turismo 7 trailer!
That jump reminds me of
*T O Y O T A C O R O L L A*
1986: T O Y O T A C O R O L L A
2006: AN eXpERieNCe lIKe nO oTHeR, tHe pRIus
*the road counsel recommends driving with care*
@@lettuce984 🤣
T O Y O T A C O R O L L A
they probably didnt use its real engine sound lol
The best car commercial I’ve seen in a looooong time
I cant think of an advert that's better than this shame it's for a bmw though
ruclips.net/video/Pzq2gbPFLlc/видео.html
I love bmw alike my first car was a Toyota but I also love the driving passing bmw gives awesome pair but I hope the reliability transfer over, I nvr heard anything major from the Supra just improvement
Come on Toyota, give us a manual
@@Tom-li9xq come on Toyota give us a Toyota
Whoever "Pitch" the idea of this video is one of the greatest Scenarist & Marketers in my opinion... In the car ads space you did something innovative and fun, A rare thing in marketing
NOBODY in the comments talk about the Orange Supra jumping, paying homage to late Paul Walker's Supra scene jumping in The Fast and the Furious... This is amazing and I can't believe people missed this...
I love how Toyota is joking about boring corporate people when their actual Management is actually like this
Me too
Nissan on the other hand
*cough cough
Bring back the S-Chassis
*cough cough
@@andretaroja7293 Not enough R&D money or audience to bring back the Silvia. The Z is a massive hit, 6 cylinders, and GT-R is the supercar. Nissan bringing back a 4-banger sports car is a very low priority if it was a priority at all... realistically speaking. (and I'm a fan of Silvias)
forza horizon 5 will have this car
@@Lofi.z34 well with the new management we can just hope
GR: How about this, our target audience should be the ones that still like to drive manual cars?
Toyota Execs: hmm like the *old* cars? How about no
Classic oblivious female exec
4 MORE MONTHS GR86 6 SPEED MANUAL
@@non-fictionaltoughguy1208 This sounds super sexist, but I can somewhat agree.
@@triliner254 who drives stick ; mom or dad?
@@dm273 Dad of course. He loves stick.
I LOVE gazoo racing, they have such a great sense of humor
this is so great, i like how they made it about street racing and drifting, and made it funny at the same time
I think the orange Supra will be coming in the future.
Sounds like it will make an appearance in F&F
“Who even watch’s these films” orange too.............🤣
Justice For Han Edition🤔
Ou yeah
What gave it away? The "Not yet available" ?
If you look at the behind the scenes the orange is a wrapped blue car
When American marketers and British ad regulators meet in a room: the commercial.
It was perfect though.
As someone who just took his 2022 Supra to get groceries, I can confirm that this commercial is highly accurate.
Isso que é anúncio top mano!
Está simplesmente incrível!
When a commercial doesn’t feel like a commercial but you can still get to know the car through the commercial
I believe the Gazoo Racing will give unique cars for the new generartion of car enthusiasts. It's time to start saving up
Can't wait for that fully electric Corolla
@@CrusardModding ewwww no
The Yaris GR took the world by pleasant surprise and now the corolla GR is rumored to also make it's debut soon...
The sales are gonna suffer if they don’t offer a manual. The new 400z will outsell. Give us a manual!!!!!
Def need to save up to buy the BMW,
I just stick with the MK4 maybe buy another! Real Toyota.
THIS IS THE BEST AD I"VE EVER SEEN
We love hearing this, Richard! 🤩 Thank you for sharing!
"Who watches these kind of videos?" I do! Thrilling and chilling at the same time. I got goosebumps 🔥🔥🔥
I hope everyone here remembers, Toyota's CEO publicly came out and said "no more boring cars". This is def a jab at that and honestly I'm here for it. Well done yota.
they fired their woke staff
@@hdjfjd8 did they really?
@@Travelingsalesman23 the only way to achieve success. reject wokeness, return to coolness.
Toyota is intensely trynna look cool with a BMW z4 some underpowered yaris (crapbox) and a Subaru
Now they call that GR
@@yoboy_kanishk750 Seem like pretty good cars to me, for the price point.
I love how they're trying to show cool shifting scenes but they're shifting an automatic
I feel like this commercial is the engineers telling us they want to put a manual with the supra, but the executives and higher ups aren't letting them pulI the trigger because "mANuaLs aRe a DyiNg nUIsANcE." Why else would they include that shot at 0:16 when it has paddle shifters? I have a feeling that shot was the idea of an engineer, trying to send the consumers a message.
@@adriandotexe truuue
be a racecarman and shift into sport when roll racing 🥴🥴
lol also noticed it looks like it's in park when it's shown revving up
They’re shifting into r
For race mode
@@adriandotexe facts
I actually love how this car turned out. I was in involved in the conception process of the car. It originally actually had a plexi glass on the hood and had a completely different name. It was not originally meant to be a supra, but a completely new line of production. But some how BMW got involved (I wonder why hehe) and boom heres a new Supra instead. Lovely. Nice driving and good humor!
Love this commercial. Toyota and Lexus are the best cars hands down.
Let's see this commercial in the states please
Haha this was amazing! Best commercial I've seen in a while!
My doctor looks and sounds almost exactly like you, and it has disturbed me for years as every time I've gone to see her I would always get a twitch to start talking about cars. Sorry, I've been holding onto that for a while.
hi big fan
I thought you were more of a Subaru fan
Matt, maybe I’m wrong but at 16 seconds in.....was that a manual shift?
@@southpaw117 Haha thanks for sharing! Some people have said I look like a male version of Kate McKinnon.
Glad car companies are now starting to understand what these cars are for lol
oh they know... they've always known.
Exactly, they need to embrace that in order to make money otherwise no one is going to buy it.
@@Donnydarco100 unfortunely bunch of yutuber even adult bought this car.
@@CrispyHands because this car has potential. FBO e85 can beat a GTR.
The mk4 Supra from the 90s was built so that tuners could modify it heavily and it still remain reliable and handle that power. And is still arguably the most sought after car to this day honesty if they just built that car again enthusiasts would be happy
Okay Toyota. You have finally done it. You have engaged an add agency that actually knows how to put together adds that actually make people want to SEE THEM AGAIN!!! Great Job!! Keep 'em coming. But don't forget to keep making cars that continue to be the best there are.
I just wanted to get this car so badly so it can also speed at 155 MPH. Crazy to see how Toyota did a fantastic job by making the white Supra as a Japanese sports car, very confident and much improvement.
Agree with the other comments, this is exactly the marketing this target demo wanted to see.
Excited for the next generation of car culture!
2022 GR86 baby!!!
The next generation of car culture, as in a band of castrated retards who send their 200 hp shitheap to the dealer for service. Yeah. I’m real excited too.
@@sideswipebl did you just sit on your nuts or something
@@sideswipebl you jealous?
Toyota finally acknowledging that they are completely self aware of their antiquated approach to PR.
We have come full circle ladies and gentlemen.
I was just thinking this. We'll still never forget how they banned their vehicles from appearing in videogames because it 'promoted unsafe driving'.
@@fehnraal9144 Toyota didnt ban cars showing up in video games. Look at Forza Horizon 5, they have the supra in it.
@@dexterous2513 it was banned for couple of years , when horizon 4 released there was no supra and it came back in the game after a while.
So yea obviously supra would be in 5 too
@@dexterous2513 They did. It was brief because of the massive backlash, but they did.
@@fehnraal9144 wait so toyotas are in the latest need for speed now?
Best commercial by far in the history of automobile!!!
We appreciate that so much! We're glad you enjoyed it. ❤️ -Macy
Makes me appreciate my 22 3.0 Supra even more so. The commercial is amazing, well done! Do another one!!!!
Thanks for the love! 👏
Only Toyota makes such advertisement. Gotta give em credits for this one.
this is true.
Hopefully next time they'll make such an ad about a car they, themselves actually manufactured.
@@AFwitchdoctorcheck the porsche commertial:
ruclips.net/video/92sXWVxRr0g/видео.html
"we could add a manua-...." Nonono, no. Anything but that.
Anything but a Toyota engine too
@@CarGuy5141
The current b58C is perfectly fine.
0:43 funny how they shift in an automatic
@@calvin3448 for a bmw, not a Supra
@sw4gr1d 🤣
One of the finest commercial i have ever came across well done Toyota and Team.
"so what would he be stealing?"
"...nothing"
"what?"
this had me falling out of my chair
"Burnout without losing traction" ... yeah, sure, lol!
lol fr
das the joke fam
Just put drag slicks and you’ll get the traction after the burnout 🤔
"by enthusiasts for enthusiasts". *proceeds to shift an automatic transmission like it's a manual*
well, to be fair most higher speed racing cars only have sequential
@@noahnav4065 imagine a sequential from factory... I could get behind that
These are custom Supras fitted with manual transmissions
@@rilstajb motorcycles have sequentials, and I hate them. I would rather have a nonsequential on my motorcycles, but it would be hard to shift.
He is not shifting. It’s a hand brake.
You guys are awesome, I loved working with you guys in Cuba.
I love that they're shifting the automatic
dear Toyota execs: he means this sarcastically, not literally.
I thought that was so hilarious
Hint of a stick next year, to compete with the new Z?
@@untouchable0o0o pfff no
@@untouchable0o0o possibly
This was fun! Thanks for having me ❤️💯
YES! Thanks for slumming with us!
The grocery shop supra drifiting in the parking aisle has the tokyo drift feeling, best car commercial ever 👍👍👍
Now THATS how you make a viral kickass commercial. 👏👏👏
We're pleased you enjoyed it, Matt! 🥺🙏🏼
I like the way Toyota is bringing back the excitement of driving that used to be present in the 90's.
The GR Yaris, the manual Corolla, the upcoming GR Corolla, GR86, the Supra revival and the Lexus IS500 and who knows whats next.
I was missing that, thank you Toyota, please, keep doing this.
Should be titled "Designing car ads to be shown in Australia". Getting performance driving past our advertising standards can be tough. But what an awesome ad guys, well done.
they fired their woke staff
“Oh no, this hatchback lost traction on a single wheel for a total of 0.01 seconds, guess we will have to pull the ad.”
Even though it was clearly on private property it can’t be shown……….
So you can't leave your houses and you can't have cool commercial, what a terrible place.
My car ad sucks:
ruclips.net/video/TiO6LLJiJUU/видео.html
this is the best ad i've ever seen.
We appreciate your support! ❤️
This is one of the best Toyota commercial’s. Great job Toyota
this by far the hardest car commercial out their amazing job toyota
I love how they acknowledge that this isn’t a car for the average commute point A to point B person, but a car that you’re meant to go fast in, and it’s built for people who love cars.
And yet, they still refuse to give us a manual transmission.
i mean isn’t that pretty obvs you cna say that about any sports car no?
True but the only thing they fuc up on is no manual.
@@wkrb0nk109 ecoboost mustang. That’s all I will say
@@adriandotexe they know the market for manual is so small that it’s a literal waste of money. If it was something they could profit one they would.
Looks amazing
Thank you! We'd have to agree. 😉😍
That was one of the Greatest car ad ever. That ''vsc'' no spin joke was perfect. 😆
This gives me more fast and furious vibes than everything after Tokio Drift.
Tokio Drift?
I had a brain aneurism while reading "Tokio Drift"
tokyo*
Tokio Drift was one of the best F&F movie.
tokyo*
I love how self aware the ad is. Gazoo racing is amazing
Lmao, this is hillarious! Great job Toyota, you do it for the fans. Awesome.
Definitely one of the best ads ever seen
Toyota actually hearts an reads comments. Props to y’all for making the best car ever💯
The burnout with the vsc had me dying 😂
Ikr
best car commercial i've seen in a while!!! luv it!! ❤️
Thanks for sharing, Rin! We're glad you loved it! ❤️
Loved this ad. Keep it up! The ban against boring cars is working. Still one of my favorite ads today!!!!!
Toyota finally figured out their target buyers are mid 20s late 30s who grew up on F&F.
EXCEPT I still want a manual lol. Dont care about taking .2 seconds off track times or 0-60 times, just want to have fun with it rowing gears. This coming from 33 year old who also owns a 1994 TT 6 Speed Supra
Pretty much
@@tunanocrust2642 ok boomer
I'm 21 and I own the 21' 3.0 premium
@@jonathanbarrientos9151 ya ill still wait, If im going auto ill just get pdk in a 911 turbo... Guess heritage means nothing to Toyota anymore
I like how this commercial highlights everything enthusiasts love about cars while also highlighting how boring and out-of-touch today's car industry is to enthusiasts and the way of thinking the people responsible for that boringness have
I think it's to appeal to both enthusiasts and non-enthusiats alike
Dat was the points of this ad!
@@qwertyme8338 not complaining, I’m saying i like it.
Meanwhile they develop a boring rebadged BMW with no stick shift.
This is the best car commercial I've seen in my life
We're glad you enjoyed it! 🙌 What was your favorite part?
GR and the manual transmission is what brought me to buy my first ever Toyota. Keep up the attitude and keep the driver’s car alive. Will be trading in my 22 for a 23 to get the 6MT
Unreal commercial, exactly what Toyota needs to get this car off the lot
keep crying lmao. The supra is a very agile and fun car. You are a Debbie Downer.
@@theclueguy3388 I think his comment was a complement
@@theclueguy3388 uh.... it was a praise... not every comment is a salty one.
@@theclueguy3388 It was a praise genius. 😒
@@theclueguy3388 smartass
Toyota : "Nooo we won’t be in Need For Speed because our brand can’t represent street racing !!"
Gazoo Racing : "Supra goes brrr brrr"
Zooooooom
bmw supra goes brrrrr :p
Well, Toyota didn't say that. It was the Toyota UK social media manager who made the false claim about illegal street racing back in 2019. Yeah, Toyota debunked this social media manager's false claim about illegal street racing. Toyota was seen in Wangan Midnight Maximum Tune 6RR, Initial D The Arcade, the F9 movie, etc. The real reason why Toyota wasn't in NFS Payback and NFS Heat is because of its exclusivity deal with Japanese racing games in late 2017 to late 2019 and the real reasons why Toyota wasn't in NFS Unbound are both because of licensing budgets/issues and because of time constraints.
This is the best commercial I have ever seen……
Best Toyota commercial ever❤
😊
Toyoda = The Japanese Dragon
I hope an old Supra never faces this new Supra on the street.
The commercial was much better than new Fast & Furious movies.
This is a BMW with a Toyota body kit.
@@steve8803 Imagine saying "this is a BMW" like that's a bad thing. Ever driven an M3? You probably drive an econo-sedan, but it's cool to hate on a +400HP RWD sport car from your phone in your Sentra.
@@Vaszune 😂 on point 👌🏼
@Austin The new Supra wasn't a "collaboration". It's a BMW.
@@Vaszune a 400+hp RWD sedan that wears everything out 60% faster because it's 5000lbs doesn't mean much. that said, the supras fine. it's the engine in 15 years im worried about when all the plastic engine parts start to crumble and you can't repair it.
Scion vibes! The moment this thing gets a proper 6 speed manual, I’m buying one.
Yeah man same.
Same Same
It’s not going to
@@SPEEDYNOOB then I won’t buy one 🤷♂️
lol that's what they all say. and then when it comes out, everyone hides.
They really bring the 90’s Supra feeling back. Honestly love it Toyota!
Thank you for the kind words! 😊
@@toyotausa Being in Need for Speed would also bring back 90's feelings. 👀
Amazing!!!! Love it
I like how many times they shift the automatic car.
gotta put it in drive after putting it in neutral
They're just shifting to R for race mode.
it's an 8 speed transmission and you can move the shifter to change down to a lower gear before entering a corner. So yeah, an eight speed transmission can be shifted down up to 7 times. Are you implying that an automatic transmission does not have gears to shift through? You can leave it in drive mode so it shifts automatically or you can manually shift it by either moving the shifter or pressing down on the paddles.
@@edwint1780 supra is a conventional auto which doesn't even have a fast paddle shifter like you’d expect for the price or a H pattern manual mode with one gate dedicated to D. Mate even my hyundai I30 can go into a sequential like manual.
@@OhKnow379 lol
Bring us a 6 speed manual 🔥🙌
I think at 0:14 it's a manual
Yeahhh I'm pretty much spot on their demo but I'll go 400z all day when it's time to trade my car in. even though the supra is prettier.
@@davidahlstrom4711 I mean they're basically the same thing, the only thing will be will you rather the supra's interior, and exterior, or the 400z, because the b58 can handle around 500 stock very reliably, and 700 with an aftermarket turbo, and the 400z will be able to produce 500 very reliably
0:42 I recognize that tune! It's Chaos at the Spaceship! It's also used in GT7's trailer!
Just bought mine last fall and love it!!!
Congrats on your new Supra! 🎉 So glad to hear you're loving the experience so far!
Enthusiasts: How about we let the drivers feel one with the car and provide a manual?
Corporate: what’s a manual?
they probably think a manual is “manually” shifting from park to drive
Corporate: It DOES have a manual it's in the glove box, duh.
Love my Supra ❤️
Love your supra to 😂
It's one of the coolest Supra's...
I love it too❤❤❤
Any mods?
b58 gang
Supma FTW!!!! 🔥🤘🏾💯
Dude I love the terrible pitch commercials, they have a nice representation of two completely different types of car people/people in general. There's the fast and fancy, then there's the safe and simple. Love that stuff.
This is so creative idk why
I can't believe I just voluntarily watched and loved a commercial for a car that I can't afford.
“Race cars are not available for the public”
As if Aasbo’s Supra is anywhere near this stock Supra😂❤️
Génialissime ! Trop bon ! Merci TOYOTA ! ❤👍
the back of the car looks amazing. i like how the taillights just connect to the vents
Now you can’t tell me it ain’t gonna be in nfs 2022 due to “illegal activity”
This s**t lit 🔥
Hahahah I really enjoyed this commercial! Well done! 👏
Thank you for your support! ❤️
@@toyotausa hi Toyota
Yes
@@toyotausa where manual
@@Rinshix lol
This Toyota GR Supra looks so beautiful love Toyota
Thanks for the support, Steven! ❤️
@@toyotausa Your Welcome
I know I'm a little late but this is the best commercial I've ever seen haha
“By enthusiasts for enthusiastic”
* doesn’t have a manual version
underrated comment
its the 2022 that will have a manual, no?
I hope there won't be a manual. Performance cars should be fast and rowing through the gears like in 1996 corolla doesn't make you faster
@@dole9783 But it's marketed as "for enthusiasts" and it's weird not having a manual with that marketing, most enthusiasts have two cars an auto daily for city driving and a manual project, sometimes even two manuals but a car like this is something people wanna work on, get more power, lower it, change wheels, exhaust etc. etc. by not having a manual option people will not really see a point in getting one as manual cars generally are more fun to drive.
@@dole9783 If you don't like the manual then don't buy the manual, let us enjoy the manual...