Размер видео: 1280 X 720853 X 480640 X 360
Показать панель управления
Автовоспроизведение
Автоповтор
Is there a way to estimate multi equation MMM model for direct and indirect impacts in the pymc-marketing? e.g. sales are driven by Search, Organic, TV, etc., but Search is also driven by TV, Organic is driven by TV, so 3 equations in total.
Not yet, but you can find a blog post on our website that talks about this idea using structural causal modeling.
Is there a way to estimate multi equation MMM model for direct and indirect impacts in the pymc-marketing? e.g. sales are driven by Search, Organic, TV, etc., but Search is also driven by TV, Organic is driven by TV, so 3 equations in total.
Not yet, but you can find a blog post on our website that talks about this idea using structural causal modeling.