PERFECT! I'm already starting a few projects for existing Web Design clients and adding in small automations flows with contact forms. Going to be adding this more as a full service rather than small addons and this pricing info def helps a lot.
Great insights on pricing strategies! For entrepreneurs, remember that value-based pricing can be a game-changer as it aligns your price with the perceived value to the customer, often allowing for higher margins without increasing the workload. Keep an eye on the client's ROI when you pitch this model.
Very true. Make sure you understand the difference your system is going to make before you pitch a price. I.e if it's a CRM you're probably saving them a) a certain amount of time, b) a certain amount of opportunity cost, c) removing a blocker in their sales process. Extrapolate the impact to their business over the next year and charge them a % of it.
🎯 Key Takeaways for quick navigation: 00:00 *🎯 Introduction to Pricing Automation Services* - Overview of different pricing models and their suitability at various career stages. - Introduction to the content and resources available for further learning. 01:37 *👎 Hourly Pricing Model* - Explanation of hourly pricing and its downsides. - The risk of misalignment between time spent and value provided. - Challenges with scoping, client expectations, and the risk of overages. 08:20 *💡 One-time Project-based Pricing* - Benefits and structure of project-based pricing over hourly rates. - Managing expectations and the importance of clear scoping to avoid overwork. - Strategies for billing (upfront, milestones) and handling scope creep. 13:57 *🚀Productized Services* - Introduction to productized services as a scalable pricing model. - Comparison with other models in terms of scalability and profitability. - Potential for slower initial growth but significant long-term benefits. 15:21 *📈 Advantages of Productized Services* - High scalability and margin efficiency with productized offerings. - Easier project management and staffing due to clear cost structures. - Ability to demand upfront payment, reducing friction and increasing predictability. 19:26 *🔄 Retainer Models for Consistent Revenue* - Retainers ensure availability for clients, offering predictable monthly income. - Balances the need for hourly billing with the benefits of recurring revenue. - Enhances business valuation through more sustainable growth and revenue projection. 24:36 *🌟 Subscription Models: Beyond Retainers* - Shifting from hours to value-provided with subscription services. - Offers flexibility and aligns with delivering value over time spent. - Challenges include higher setup friction and the need to educate clients on this model. 29:20 *🎓 Pricing Strategies for Different Experience Levels* - Recommended hourly rates for beginners in automation services. - Importance of pricing perception in establishing expertise and attracting clients. - Globalization impacts on price expectations across different regions. 30:52 *💰 Hourly Billing Recommendations* - Recommendations for hourly rates based on experience. - Beginners should aim for $40-$60 per hour, while pros can charge around $120 per hour. - Emphasizes the shift away from hourly billing for more experienced professionals. 31:49 *🏗️ Project-Based Pricing Guidelines* - Pricing strategies for one-time projects. - Beginners should start with a minimum charge of $1,500, while pros should not accept less than $5,000. - Importance of including a buffer for scope changes and unforeseen challenges. 33:14 *📦 Productized Services Pricing* - Overview of productized service pricing relative to bespoke services. - Typically priced at 20-30% of a bespoke implementation to account for the lack of personalized expert involvement. - Encourages experimentation with pricing to find the optimal ROI. 33:57 *🔄 Retainer Model Pricing for Beginners and Pros* - Suggested monthly retainer fees for different experience levels. - Beginners should aim for $1,500/month, while pros can look towards $4,000/month or more. - Retainers help in building long-term client relationships and ensuring steady income. 34:53 *📈 Subscription Model Advice* - Advice for setting up subscription models. - Beginners should charge at least $2,000/month, whereas pros might consider starting at $4,000/month. - Highlights the shift towards a value-oriented service model for higher efficiency and profitability. Made with HARPA AI
I've recently stumbled across your videos, and it has been a godsend! I looked to see if you had a video on pricing b/c I was curious what you do when you set up custom make automations or apify scraping for clients. Do you just use your accounts for building and testing, and then you communicate and set up the client with their own accounts so you're not taking on those recurring expenses?
"Sometimes I spend more, sometimes I spend less" @Nick - If you have signed up a client to either a retainer or a subscription, do you find that they want you to account for actual time spent? ie. are you providing a "summary monthly report" when sending the next month's invoice? I expect that these pricing models are only going to be attractive to enterprise level clients. But maybe the accountability requirement depends on the personal relationship? Interested to hear your thoughts.
Thanks for your transparency! Could you go over ROI on your projects too, assuming you have more or less the same implementation/setup in the verticals you deliver?
I'm (mostly) solo atm, so >90%. Clients pay for all of their software so no costs on that end-I just maintain my own CRM and a few platforms for proposals, sales admin, etc. Before when most of my leads were through cold email platform costs ate up maybe an addn 5%. Like $500/mo for my cold email stack, $500/mo for Upwork connects, a few hundred bucks here or there for other things. But since it's now primarily through RUclips, I don't pay a cent! Hope this helps 🙏
@@nicksaraev Thanks for the update, and if I may ask how long before your clients see the return of their investment? If you have awareness of this of course.
Hi Nick, I rewatched this one. Super useful content. Quick q - I am getting some interest in trialling some of my make + airtable workflows. Ideally, I'd like it to be productised but I haven't cracked the code yet. In the meantime, would you say the best way for someone to trial my workflow is to 1) clone the airtable base 2) Export the Make scenario in JSON and then remove all sensitive data? Or is there a better way to do this? Do you know anyone offering Automation as a productised service? I'd love to see how others have structured the pricing and delivery.
Hey I have a question ... I am using chat GPT in make and need it to output specific text and make slight alterations. I stored the text I want it to pull from as a variable and I have directed openAI to pull that variable but it won't use the text I want it to use exactly. Any thoughts?
Yes! Success here depends on model, prompt, and parameters. Smarter models cost more but they perform orders of magnitude better at this sort of thing. So if you're using 3.5 or 3.5-turbo try GPT-4. Then lower temperature (basically the creativity of the outputs) to mitigate it going off script. You can find this in "Advanced" settings at the bottom of the module. Also check frequency/presence penalty and set them to 0 if they're not already. Re: prompt, if you add at least one user/assistant pair of prompts (where you provide text A as the user, and then modify it slightly in the assistant output) it should be OK. I do your use case often and find I only ever need one example to get it going. Please try this, and if it doesn't work, paste your prompt (or a censored version of it) below. I'll help debug.
Hey! Great stuff as usual! I changed the setting but it didn't fix it. Instead, I added the text I wanted to use in the prompt as opposed to as a set variable. Not sure why it didn't work as a variable but it seems to be working now. Thank you as usual! You're amazing :)@@nicksaraev
There's no hard line that separates novices from pros, of course. But I think a good rule of thumb is a dozen projects. If you've done a dozen projects for real clients, you'll have developed a solid understanding of scoping, client management skills, delivery estimates, and the technologies therein.
@@nicksaraev hmmn oke fair enough. I'm asking because for instance, I'm working for an employer now full time as their ai automation specialist. And thinking about starting something for myself. So I've done projects for my employer (only for 2 months now, but 40 hours per week). So I'm guessing I would be somewhere between beginner and pro I guess? 😝 Thanks for your response by the way 💪
My long awaited community is now live! Apply fast: makemoneywithmake.com 🙏😤
Limited to 400. Price increases every 40 members.
This is EXACTLY what I was hoping you would cover before you slowed down videos! Thank you man! Seriously phenomenal videos and such good value.
Hope this helps you crush it too man! Keep me posted
@@nicksaraev how can one get to your mentorship/course please ?
Yh, how can we get your mentorship/course.
PERFECT! I'm already starting a few projects for existing Web Design clients and adding in small automations flows with contact forms. Going to be adding this more as a full service rather than small addons and this pricing info def helps a lot.
Great way to start. Keep me posted on progress man 🙏
Great insights on pricing strategies! For entrepreneurs, remember that value-based pricing can be a game-changer as it aligns your price with the perceived value to the customer, often allowing for higher margins without increasing the workload. Keep an eye on the client's ROI when you pitch this model.
Very true. Make sure you understand the difference your system is going to make before you pitch a price. I.e if it's a CRM you're probably saving them a) a certain amount of time, b) a certain amount of opportunity cost, c) removing a blocker in their sales process. Extrapolate the impact to their business over the next year and charge them a % of it.
Can you make a video about how to DELIVER the projects to your customers? That would be awesome!
Love your channel! ❤
Thanks Emil! Great idea and I'm defo planning on doing this
🎯 Key Takeaways for quick navigation:
00:00 *🎯 Introduction to Pricing Automation Services*
- Overview of different pricing models and their suitability at various career stages.
- Introduction to the content and resources available for further learning.
01:37 *👎 Hourly Pricing Model*
- Explanation of hourly pricing and its downsides.
- The risk of misalignment between time spent and value provided.
- Challenges with scoping, client expectations, and the risk of overages.
08:20 *💡 One-time Project-based Pricing*
- Benefits and structure of project-based pricing over hourly rates.
- Managing expectations and the importance of clear scoping to avoid overwork.
- Strategies for billing (upfront, milestones) and handling scope creep.
13:57 *🚀Productized Services*
- Introduction to productized services as a scalable pricing model.
- Comparison with other models in terms of scalability and profitability.
- Potential for slower initial growth but significant long-term benefits.
15:21 *📈 Advantages of Productized Services*
- High scalability and margin efficiency with productized offerings.
- Easier project management and staffing due to clear cost structures.
- Ability to demand upfront payment, reducing friction and increasing predictability.
19:26 *🔄 Retainer Models for Consistent Revenue*
- Retainers ensure availability for clients, offering predictable monthly income.
- Balances the need for hourly billing with the benefits of recurring revenue.
- Enhances business valuation through more sustainable growth and revenue projection.
24:36 *🌟 Subscription Models: Beyond Retainers*
- Shifting from hours to value-provided with subscription services.
- Offers flexibility and aligns with delivering value over time spent.
- Challenges include higher setup friction and the need to educate clients on this model.
29:20 *🎓 Pricing Strategies for Different Experience Levels*
- Recommended hourly rates for beginners in automation services.
- Importance of pricing perception in establishing expertise and attracting clients.
- Globalization impacts on price expectations across different regions.
30:52 *💰 Hourly Billing Recommendations*
- Recommendations for hourly rates based on experience.
- Beginners should aim for $40-$60 per hour, while pros can charge around $120 per hour.
- Emphasizes the shift away from hourly billing for more experienced professionals.
31:49 *🏗️ Project-Based Pricing Guidelines*
- Pricing strategies for one-time projects.
- Beginners should start with a minimum charge of $1,500, while pros should not accept less than $5,000.
- Importance of including a buffer for scope changes and unforeseen challenges.
33:14 *📦 Productized Services Pricing*
- Overview of productized service pricing relative to bespoke services.
- Typically priced at 20-30% of a bespoke implementation to account for the lack of personalized expert involvement.
- Encourages experimentation with pricing to find the optimal ROI.
33:57 *🔄 Retainer Model Pricing for Beginners and Pros*
- Suggested monthly retainer fees for different experience levels.
- Beginners should aim for $1,500/month, while pros can look towards $4,000/month or more.
- Retainers help in building long-term client relationships and ensuring steady income.
34:53 *📈 Subscription Model Advice*
- Advice for setting up subscription models.
- Beginners should charge at least $2,000/month, whereas pros might consider starting at $4,000/month.
- Highlights the shift towards a value-oriented service model for higher efficiency and profitability.
Made with HARPA AI
Thank you man 🙏
You're the man, Nick!
You are helping a lot, thank you bother.
Happy to be of value my bro.
The most informative and valuable channel 🎉🎉🎉🎉 thank you Nick
In depth Lead Generation Automation build would be SUPER valuable, Nick! 🙏🏼 Is a video like this coming soon?
Sure man I like the sound of that. Added to the queue 🤑
@@nicksaraev amazing thank you!
Another great video. A video on how to generate qualified leads will be great to have.
Thanks Karam 🙏 good suggestion
I've recently stumbled across your videos, and it has been a godsend! I looked to see if you had a video on pricing b/c I was curious what you do when you set up custom make automations or apify scraping for clients. Do you just use your accounts for building and testing, and then you communicate and set up the client with their own accounts so you're not taking on those recurring expenses?
Great video, Nick
Appreciate this Sharad
another no bullshit video - thank you
Great stuff! Your rock!
Thank you!
"Sometimes I spend more, sometimes I spend less"
@Nick - If you have signed up a client to either a retainer or a subscription, do you find that they want you to account for actual time spent?
ie. are you providing a "summary monthly report" when sending the next month's invoice?
I expect that these pricing models are only going to be attractive to enterprise level clients. But maybe the accountability requirement depends on the personal relationship?
Interested to hear your thoughts.
Thanks for your transparency! Could you go over ROI on your projects too, assuming you have more or less the same implementation/setup in the verticals you deliver?
I'm (mostly) solo atm, so >90%. Clients pay for all of their software so no costs on that end-I just maintain my own CRM and a few platforms for proposals, sales admin, etc.
Before when most of my leads were through cold email platform costs ate up maybe an addn 5%. Like $500/mo for my cold email stack, $500/mo for Upwork connects, a few hundred bucks here or there for other things. But since it's now primarily through RUclips, I don't pay a cent!
Hope this helps 🙏
@@nicksaraev Thanks for the update, and if I may ask how long before your clients see the return of their investment? If you have awareness of this of course.
Hi Nick, I rewatched this one. Super useful content. Quick q - I am getting some interest in trialling some of my make + airtable workflows. Ideally, I'd like it to be productised but I haven't cracked the code yet. In the meantime, would you say the best way for someone to trial my workflow is to 1) clone the airtable base 2) Export the Make scenario in JSON and then remove all sensitive data? Or is there a better way to do this?
Do you know anyone offering Automation as a productised service? I'd love to see how others have structured the pricing and delivery.
I need my eye glasses 🤓 can't see your presentation on PowerPoint 😵💫
Hey I have a question ... I am using chat GPT in make and need it to output specific text and make slight alterations. I stored the text I want it to pull from as a variable and I have directed openAI to pull that variable but it won't use the text I want it to use exactly. Any thoughts?
Yes! Success here depends on model, prompt, and parameters.
Smarter models cost more but they perform orders of magnitude better at this sort of thing. So if you're using 3.5 or 3.5-turbo try GPT-4.
Then lower temperature (basically the creativity of the outputs) to mitigate it going off script. You can find this in "Advanced" settings at the bottom of the module. Also check frequency/presence penalty and set them to 0 if they're not already.
Re: prompt, if you add at least one user/assistant pair of prompts (where you provide text A as the user, and then modify it slightly in the assistant output) it should be OK. I do your use case often and find I only ever need one example to get it going.
Please try this, and if it doesn't work, paste your prompt (or a censored version of it) below. I'll help debug.
Hey! Great stuff as usual!
I changed the setting but it didn't fix it. Instead, I added the text I wanted to use in the prompt as opposed to as a set variable. Not sure why it didn't work as a variable but it seems to be working now.
Thank you as usual! You're amazing :)@@nicksaraev
Am I going mad, I cannot see the notion document 🤦🏻♂
So when is someone considered a pro?
There's no hard line that separates novices from pros, of course. But I think a good rule of thumb is a dozen projects. If you've done a dozen projects for real clients, you'll have developed a solid understanding of scoping, client management skills, delivery estimates, and the technologies therein.
@@nicksaraev hmmn oke fair enough. I'm asking because for instance, I'm working for an employer now full time as their ai automation specialist. And thinking about starting something for myself.
So I've done projects for my employer (only for 2 months now, but 40 hours per week).
So I'm guessing I would be somewhere between beginner and pro I guess? 😝
Thanks for your response by the way 💪