Fascinating, loved this, I have the 1969 Cookbook that my mom bought me and it is still such helpful cookbook with practical features. I was totally surprised by this story. Thanks for this treat "History Lady", a real history dessert. Hey teachers out there... this is a must have video for Home Economics classes.
"Betty Crocker" was one of the most successful advertising promotions of all time, right up there with the Marlboro Man and the Morton Salt girl. Little boys grew up with Betty Crocker. She was the image of the ideal homemaker -- a wholesome woman who knew her way around the kitchen -- in a time when the refrigerator and stove were not yet viewed by women as badges of slavery. Her hair was perfectly coifed; she always wore a red jacket with a white shift collar or jabot; and her cooking was not mere food, but an expression of love for her family. Her image and name became synonymous with hot rolls, scrumptious cakes, and dozens of other delicacies. Ravenous little boys sang her praises, and most of us married someone very much like her when we grew up. And those who marry with family and food in mind tend to stay together. Most of those marriages lasted. So for many of us, "Betty Crocker" transcended the brand. She represented a way of life and a devotion to family, an image that still resonates even in our jaded age, 100 years after "Betty Crocker" signed her first letter. Not bad for an advertising concept.
I received an honorable mention award from the Betty Crocker family leader of tomorrow scholarship program in 1976. I forgot to mention the use of General Mills products in the written home economics exam.
Thank you for this. Sam Gale was my great uncle, a young genius of advertising. Did you know that he also was responsible for the promotion of his companies new cereal, Wheatie’s, with the ad campaign around a fellow from his fraternity, Jack Armstrong? Yes, the same fellow who became a symbol of America, Jack Armstrong - the All American Boy,
My name is Betty and I started cooking at around ten years of age. I watched my mom cook and yes I loved food but I loved how to make it look good. So when my older married sister ask me what I wanted for Christmas at 12 years old I said the Betty Crocker cookbook! I began my journey! I took three years of HomeEc in Highschool and loved it! I still love cooking and baking and have bought some older volumes of the Betty Crocker cookbook . I have many different ones but they are special.
Well done! Really enjoyed this. Are there any other similar stories of companies that manufactured a pseudo character or product? There were so many marketing, business & entrepreneurial gold nuggets to pick up along the way!
This was fun. Thank you.
Fascinating, loved this, I have the 1969 Cookbook that my mom bought me and it is still such helpful cookbook with practical features. I was totally surprised by this story. Thanks for this treat "History Lady", a real history dessert. Hey teachers out there... this is a must have video for Home Economics classes.
There are so many documentaries supporting that Betty Crocker was a real person.
THANK YOU
Great Way to learn History. Thanks Leslie Maurine
Maurine Hoeppner Thanks! So happy to hear you enjoyed it.
Thanks for the lesson! So neato! New FAVE channel! Keep up the stellar work! 😄
"Betty Crocker" was one of the most successful advertising promotions of all time, right up there with the Marlboro Man and the Morton Salt girl. Little boys grew up with Betty Crocker. She was the image of the ideal homemaker -- a wholesome woman who knew her way around the kitchen -- in a time when the refrigerator and stove were not yet viewed by women as badges of slavery. Her hair was perfectly coifed; she always wore a red jacket with a white shift collar or jabot; and her cooking was not mere food, but an expression of love for her family. Her image and name became synonymous with hot rolls, scrumptious cakes, and dozens of other delicacies. Ravenous little boys sang her praises, and most of us married someone very much like her when we grew up. And those who marry with family and food in mind tend to stay together. Most of those marriages lasted.
So for many of us, "Betty Crocker" transcended the brand. She represented a way of life and a devotion to family, an image that still resonates even in our jaded age, 100 years after "Betty Crocker" signed her first letter. Not bad for an advertising concept.
Looking forward to when you're out of quarantine and on the road again.
Thanks for this Leslie. As a child I spent countless hours perusing the colorful photos in Betty's Cookbook for Boys and Girls.
Wow very interesting. I’ve loved Betty Crocker. Now I know and still love her more. Amazing.
Learn something new every day.
This was wonderful!
Missing you Leslie - can't wait to have you back in the library. Great video!
Thanks Doc great video
Great video!
This was delightful!
Informative and tremendously entertaining ! I look forward to more videos from *That History Lady*!
Entertaining, and I learned a lot!
I received an honorable mention award from the Betty Crocker family leader of tomorrow scholarship program in 1976. I forgot to mention the use of General Mills products in the written home economics exam.
I loved HomeEc! I took three years!😃So much fun! Congratulations on your award from the past.
Home Ec needs to make a come back, in a MAJOR way!
Very interesting! However I don’t remember seeing a yappachino recipe in her cookbook
Thank you for this. Sam Gale was my great uncle, a young genius of advertising. Did you know that he also was responsible for the promotion of his companies new cereal, Wheatie’s, with the ad campaign around a fellow from his fraternity, Jack Armstrong? Yes, the same fellow who became a symbol of America, Jack Armstrong - the All American Boy,
My name is Betty and I started cooking at around ten years of age. I watched my mom cook and yes I loved food but I loved how to make it look good. So when my older married sister ask me what I wanted for Christmas at 12 years old I said the Betty Crocker cookbook! I began my journey! I took three years of HomeEc in Highschool and loved it! I still love cooking and baking and have bought some older volumes of the Betty Crocker cookbook . I have many different ones but they are special.
Leslie, you always present a fascinating study! Thank you for sharing!
Btw- For a moment, I thought you were in the kitchen at the Magic Chef Mansion.
K Bergeron It really DOES look like that, doesn’t it? I wish I were - what an awesome historic house.
Well done! Really enjoyed this. Are there any other similar stories of companies that manufactured a pseudo character or product? There were so many marketing, business & entrepreneurial gold nuggets to pick up along the way!
Duncan Hines, Sara Lee (Desserts) / Hostess (Cakes), Mrs. Field's Cookies, Martha Stewart, and McCormick - spice rack items "Lawry's" "French's" (mustard) = other brands
Fast talker Betty Crocker 🤪
You forgot to mention that Betty Crocker is a space mermaid hermaphrodite alien
canon
Use to be Americans came together. Great story