Marketeers Clubhouse Season 2: Episode 14 - Greg Minnaar and NORCO

The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco’s Head of Brand and Product Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!