Yes, I know, there were very likely ads on this video, and I have sponsors, it's ironic, but I still have to pay the bills if I want to keep making these videos, and for now, as explained in the video, there is no alternative business model for content creation! So, if you want, you can learn how to deal with a ransomware attack with this free whitepaper: bit.ly/44cNIcr
Ads by RUclipsrs are far less annoying than the ads Google curates for users. My goodness I bought a Pixel phone, and I am still getting nonstop ads for what I already purchased.
The alternative business model would be Member exclusive content but that would kill off 99% of your audience, thus not being sustainable And it'd also ruin patreon and the peertube sync
@@cyborg4432 That's the thing, they are off. I don't even use Google to search for stuff anymore so, I guess they're either listening through my phone or have some other means of spying on me.
Re" Alt business model. There isn't one yet because they simply chose the most lazy path and exploited it to the full before it's time had come. I was writing one such model of many that I thought of here, until I decided not to help them continue being lazy. RUclips will die one day. No biggie.
Honestly, I think we could've kept this model going if companies had higher standards for what ads they allowed on their platforms, because if you'd never heard of an adblocker and ads didn't bother you, you wouldn't even think about blocking them in the first place. But as companies and advertisers got more greedy, they pushed more people into looking for ways to get rid of ads. Back in the day, you didn't really need an adblocker because it didn't take away from the experience, and you as a single individual even contributed much more (like your view gave more money), but now it's just an awful experience not to use one.
@@dzibanart8521*Most people don't use adblockers. Just because you know what they are doesn't mean the rest of the world is like that Most people interested in tech do use them, but we are not the majority
@@dzibanart8521 just as an example, nearly every teacher I've known does not use an adblocker, and they most likely don't know how to get one. Just because you know what they are doesn't mean everyone else does.
I knew the internet before Google and it was so different. It was a space for sharing information, discovering things and people, it was a giant playground actually. Now everything is business.
There's a website called Cameron's World that's like a shrine to GeoCities. That's how a lot of people who grew up in the late 90s/early 2000s remember the early Internet.
I have to say I miss the old internet, would be happy for it to return. Where most people who put information on it did it as a hobby, something they loved enough to donate their free time to it. That's the kind of content I really want to see. It wasn't all polished with eye candy and such, but you could really feel the heart and soul behind it.
"Since the rise of Google, the internet has been ad driven" Which is rather funny, because before there was google, there was alta-vista. The biggest problem with alta-vista was its insanely cluttered homepage, with the search field hidden between an overkill of advertisements. Their extremely clean and uncluttered search page was one of the big factors which caused Google to replace alta-vista as the search engine of choice.
Clearly a happy accident. It didn’t stop them from devaluing their own product by making the actual search rise, using manipulative placement, etc. same with RUclips. What used to be an ad on the page became a banner. Then that became a skippable ad. Then that became an unskippable one or skippable but with a delay. Then that became 3. Then 3 before, several during and 2 following. And instead of cars, PC parts, travel etc. they’re flogging deepfakes of Elon, vapourware mobile game, fake medical treatment. My reason for wording all that out- is vapourware more valuable than something more pointed and unsaturated like Google realised in the 2000s?
The problem isn't the ads, it's their intrusiveness, their unskippability, their number, making it so I have to watch multiple throughout a singular video, whoever came up with those ideas they need to find trees to hug and apologize to for wasting the air they create. I'd really like to whitelist individual channels in my adblock so that I could support the creators I enjoy and enjoy youtube on the creators I don't actively follow
All started with youtubers making 10+ min videos to enable monetisation. Honestly 95% of those long videos should be converted to #shorts to preserve running costs down. Content creators make too much filling content which increases too much operational costs.
This is something I use multiple browsers for. Just have another browser with no adblock and if you find something you want to support just drop it in there and let it run in the background.
Imagine if people supported the unobtrusive "acceptable-ads" initiative instead of plugging their ears and screeching that all ads are bad no matter what. The anti-ad zealots have just as much blame as the greedy corporations.
But your sponsorships are at least relevant to your content. It’s so weird seeing a gaming channel, for example, selling a shaving kit or a political channel selling knives. A Linux-central channel selling Linux laptops or Linux-based services makes sense. For me personally, there’s more trust and shows more thought was put into accepting sponsorships.
I know, it’s unfortunate, but I understand why the creators accept whatever sponsorship that comes there way. No hate on them for trying to pay the bills. That being said, I can’t deny that I’m just fatigued seeing sponsorships all the time and tired of being sold a product all the time. I know there are other ways to support creators, but money is also tight on my end (as I type this on my iPhone btw).
I think a part of the problem is companies like google massively under cut the ad market and relied more on bulk than qualitly which in the long run is causing the ad market to crash
the internet is affectively unusable without adblock. especially for people like me who have ADHD. reading the news when the website is absolutely plastered in ads is absolutely intolerable and distracting. i don't know how we will monetize websites in the future, but the current way sucks and makes the internet suck as well.
@@ediodimacaroniremember cable TV was supposed to be without ads because you were paying not to see them. Now even paying RUclips premium you might see ads still the in video sponsorship I like since the volume is normalized
@@southcoastinventors6583except for the many medical breakthroughs that saved millions of lives and the inventors charged nothing for their work because they saw it was better to help humanity than make money
@@jeremymcadams7743 lol most inventors would love fame or money but get shafted due not having enough money to defend their invention or patient. Also which medical breakthrough resulted in no money or fame maybe hand washing or cleaning medical instruments. Altruism is right up there with perpetual motion.
@@wh44 How many software devs are in the poor house. Most projects are created out of utility or as part of a portfolio to market your skills or in Linux case part of student project. Ultimately just like this video you need get paid for your work because its hard to code when you do not have enough money to pay the power bill or the internet connection.
I believe if ads stopped being a thing on RUclips today, it'd actually be the small creators would would most likely stay. Meaning, hobbyists. People who never intended have this become their main job, in life. It might look a lot like when RUclips first started out. People coming in and people leaving. But the big ones, the ones that are called "content creators", they'll probably downsize or go back to the "old way". I'm not sure. It's just guesswork. When RUclips was new, people were more fascinated by the idea what it did, than anything, and it took a good long time for them to eventually start bringing in sponsorship or building studios. There was a good while when it was basically almost all free in it's entirety. Or on the surface anyway. I miss some of the elderly streamers from that time. Who have passed away.
The big ones who rely on their RUclips ad income would lose their job. The biggest would survive using merch and sponsors, but it'd be much harder for smaller creators to emerge into big ones
The only "creators" that piss & moan over ad-revenue are the ones who produce nothing of value to viewers. These people just expect to put up a video and make money, rather than giving REASONS (i.e. incentives, perks) for viewers to hand over money. God forbid creators actually have to work for their money instead of being handed ad-revenue.
As a person who was a "War Games" dial up modem before the Internet was a thing, I have been around a long time. The Internet is a horrible controlled curated trash pile today. Back in the day a person could find endless information and as search engines got better, not controlling, better, it became increasingly easy. It's not the same anymore and has declined in quality constantly. By the way, RUclips was created to share things as a hobby. Some made it as a living and that made others try it also. When they didn't make it, suddenly it all complaints. When RUclips cuts me off, they cut me off. I stopped watching TV years ago for several reasons, one of the biggest, ads. Period. Terrible. "But ads pay for programming!!!!" No, they don't.
I don't think it will, because misinformation/propaganda campaigns are not as much a self-serving cause, as a profit driven company. State actors like Russia and others, as well as people or companies with money and an interest to misinform others (i.e. the oil industry regarding climate change), will likely still have a motivation to keep engaging in these, even when the rest of the internet asks for money. Actually, that might benefit such actors, because they have an external source of money and can effectively price-dump the competition. This is why we need public broadcasting services on the internet, that can compete in quality of the content, not in price, for 'free' (taxpayer funded). EDIT.: Alternatively, we could also have creators receive some taxpayer money based on their stats. I.e. in Germany, if you have a blog (on your own website), you can get an API token from the VG Wort to include a counter in your blog, and then you get some (not much) taxpayer money per visitor on your blog posts.
I’ve literally never clicked on an Ad even if it’s something I needed at the time.. I usually know exactly what I want and I look it up.. let it die let the new thing emerge ads are nothing but an annoyance.
Yeah, but what's the new thing going to be? Are people willing to pay for content they had for free for years? People hate ads but are they willing to pay ten bucks to watch videos on RUclips, I doubt it.
@@Linux_ASMR Sure maybe not everyone will, but I myself am already paying for youtube premium. My concern is for every other website. There are millions of websites. Imagine if you had to pay for every website you clicked on. That's my main problem with news sites right now. There are so many of them. I don't use them often enough to justify paying for them on a monthly basis, and yet every one of them wants me to subscribe to them. There has got to be a better way and I hope we find it soon. We can't expect regular people to fund the internet. It is too expansive. Infinitely growing. That is why the ad model worked for so long.
Maybe we can create the culture of subscribing to preferred and decentralized social media platforms to support the platform itself, not the billion-dollar silicon valley conglomerates.
Honestly I wouldn't mind going back to watching people make videos with passion in mind and not for profit. I have fond memories of the early days of youtube and I like watching the occasional small channel doing it for the fun of it.
expectation: reality: corporations can still pay to produce videos for social media so now youtube is 99% corporate content made for advertisement still, political influence and distraction (aka tv)
Even just the quality of production has gone down hill SO hard. Even "professional" organizations like news outlets. I routinely find news with a 15DB spread in audio from one to the next. Honestly, I'd be surprised if most people even check their audio levels anymore. Heck, most of them probably don't even know what most of that audio parlance means.
They shouldve had prevented this from putting less annoying ads placements or providing ads that are phishing. If it takes half my screen or is inside the content of the article an adblocker will probably be used.
My thoughts exactly. I'm watching too many RUclips-videos anyway. Maybe it wouldn't be such a bad thing if huge portions of the entertainment industry on the internet disappeared. It's just as or even more addictive than regular TV in earlier decades and the fact that it's basically free (even when actually paid with ads) just makes it worse.
I heard that FB was a good alternative, packed with cute cats, dogs, puppies and stupid little clips where kids laugh funny... Or if you like karens you can find them in the action of crying for something stupid and follow the development.
The general feeling is that the world doesn't need content creators anymore. There's an oversupply of content. Would be great if Nick found a regular job and made only 3 videos per year.
I really like your videos, content and honesty. In regards to ads, I remember a time back in the 90s when many websites had a paywall. One day I was researching a topic in the library and was confronted with 3 sites that had signup home pages with credit card options for payment. In other words, you could not even assess the quality of the content without paying for access. These sites died a miserable death in no time. Then followed an internet boom where everything was free. Around the turn of the century I ran virtual offices on 3 continents:Australia, USA and Europe, which included free local phone and fax numbers, free email and in one case even free internet access. All of this was paid by advertising and more than likely data harvesting, but it worked during the dialup era. Then the 2000 crash changed everything. It all went overnight. Gone was my phone number in Milan, Melbourne or New York. My multinational company was no longer multinational. Today, we are seeing a similar paradigm shift. I am fed up with the ads on RUclips, so I'm moving to alternative sites where I can pay a very small subscription (
I recently was trying to watch a RUclips video on an old IPad that didn't have ad block. 10 min video. Had a 90 sec ad at the start. Two mins in had another 30 sec ad. At 6 mins had a 60 sec. ad. It made the entire video unwatchable. It was a tutorial for something I was trying to reference. It made the whole thing pointless.
Son. You know nothing. On YT you can disable it by paying. It used to be the same thing with mobile games. But now 2 particular endless runners do not even allow you to pay money to disable them...
One of the issues of ads is that they were rarely targeted properly. For instance, I regularly got ads for fertilizer, event organizing services, and to travel. I hate traveling, I live in an apartment and I don't keep plants that would need fertiliser, and it was during the middle of covid. You couldn't have made more mistargeted ads showing even if you actively tried.
I never hated adverts until the internet made it so. It was a combination of excessive in-your-face and creepy spying that did it. The one or two ads here and there never upset me. Also, when there a huge number vying for your eyeballs, one tunes them out with more practiced ease in the end. I don’t need an ad blocker on RUclips because I’m just not really noticing them any more.
I'm actually old enough to remember the before times. There was an escalation point when spam and pop-up ads made email and internet almost unusable and it's starting to feel like that again.
I remember a more ancient time... Back in the days when things like "adware" existed. Frankly I consider all advertisements to be adware. >.> Such a colossal waste of everyone's time and resources.
Years ago in Australia, people would sell products and services door-to-door. However overtime, it got more and more popular, & more and more people got sick of having to answer their front door. Now we have laws banning the practice.
I would be fine with ads on RUclips if it was a short ad at the start but the multiple ads during the video, often poorly timed make watching with ads unbearable.. Gotta love the ads mid sentence or right in the middle of the action where the break ruins the video. If schroogle wants to make ads viable they need to make them so the actual video we want to watch isn't ruined.
And also not have any at the beginning of life saving videos. Most people aren't going to watch a video on how to properly do cpr for fun. They're watching it because they need to do cpr and need to quickly learn how to do it as they preform it.
I'm fine with some ads, but the experience is key: ads on amazon prime stutter and load slowly even if the movie is perfectly fine, it looks like they are casting them at 4K even on my connection and 1080p TV :D
Agreed. When it was a 5 secs ad at the beginning and end of a video I didn't really mind it. But now it's like two 20 secs ads you can't even skip! Not to mention the ones you can skip but when you press the skip button it actually shows another ad. It has happened many times.
The irony of it all is this. People were used to paying for information. Newspapers were rarely if ever free, despite ads. Encyclopedias certainly were not free. The problem with paying on the Internet is pretty simple: We tend to consume a lot of different sources of information. Piecemeal so to say. If we'd pay for all of them, most would have to find a second job. I do sponsor and pay for as much as I possibly can, but that's a ton of money every month - more than I spend on food. Auto-playing videos, auto-playing sound clips, ads that cover the entire screen for x seconds until you can click them away... it's like advertisers believe that if you just annoy people enough, they'll eventually buy something. Over 20 years ago I made myself a promise, and I have kept it: Any ad that's extremely annoying will mean I won't buy that brand ever again. The Internet has become unusable without a good Internet condom. Heck, I tossed my TV decades ago because of ads. Today it's even worse. You pay for cable/satellite/IPTV and you STILL get bombarded with enough ads to make you puke. TV shows are 45 minutes long, with 15 minutes of ads padding them to an hour. That's ONE QUARTER ads to three quarters content - if you ignore that TV shows all have lengthy intros and outros too. I'm glad that there's books, that there's movie/TV show rentals that are ad free. That's my main source of entertainment these days. RUclips is mostly just for background noise.
I will say, the sponsorships on your videos are one of the few cases where I've actually found them super useful and have taken them as good suggestions.
@@TheLinuxEXPtoo many corporations looking to exploit the gig workers and stomp small businesses. I understand. Best wishes for your increasing and continuing success.
Any Ad always feels like a scam to me, so I instinctively don't go for things that have a lot of ads. Sorry to creators, but it just doesn't feel safe to me.
I never really had a problem with ads unless they were obnoxious. What I hated was buying/selling/trading of my information. The information I share with a company needs to stay with just that company, not some random third-party I've never heard of.
That's my real issue I know for a fact RUclips(owned by Google and its been proven repeatededly Google is stealing and selling our info) is selling our data yet I haven't seen a dime of the proceeds which I think we should be getting a cut for. if a company makes $1000 off of your personal data you should get a $10 a month from that company (1% of any proceeds resulting from the sale of your data) it belongs to us we should be compensated for it.
one of the things that would worry me about the last future you mentioned is that while there'd be no easy financial incentive for hate and disinfo from small actors, I think state-funded or industry-funded propaganda content might survive that. could be something to watch out for as the ad model declines.
yeah, stuff like PragerU and Daily Wire are already “proudly” funded by known billionaires. and they are the ones that will survive in our current economic system.
Better the devil you know that the devil you don't. Governments and industry has been using propaganda to influence people forever, but it's the current model of the Internet that's allowed much smaller and shadier groups to do the same with the same reach.
I am actually impressed that RUclips manages to stay afloat. Imagine getting petabytes (if not more) of new videos every single day, including useless 10 hour 4K ones that nobody ever watches, and then having to store it forever, and serving it forever. Hard disk densities aren't keeping up with this kind of growth and ad revenue can only go so far. RUclips is already having to resort to reducing bitrates on older videos in order to keep up, which is a real shame because historical videos are facing bit rot
Man, this is SO well thought-out and well-said. I 100% agree. I feel the same way about the "everything requires a monthly subscription" model as well. People are starting to reach subscription-exhaustion. Fee for Netflix, fee for Disney+, fee for Spotify, hell I pay a subscription fee for SignalRGB control software! I mean, I want to support developers and all, but people could easily spend hundreds of dollars per month on all these various and sundry services when you add it all up. Thanks for speaking the truth as always, even about subjects related to your own livelihood. You are awesome!
While I agree with almost everything, I have two things to say. One, I find ridiculous that the most powerful and profitable worldwide corporations wouldn't invest in finding alternative business models. Two, I've been using the Internet since it's birth, and RUclips before being bought by the big G. And while I really love the work of lots of content creators, at first it was just hobby driven, not "work". So, we had forums instead of Reddit, RSS feeds instead of "X", and so on. So, people gathered voluntarily to share a passion that was not necessarily money driven. I shared a lot of experiences to help people in forums in my free time without expecting anything in return. So, a different Internet was possible and even existed back then. Of course at some point someone must pay for hosting, but at first it was a community effort and not corporations monopoly to own the means to share stuff. So yeah, while I understand that content creators need to pay the bills, and I agree totally, at the same time I think that corporations greed took the Internet to the state it is today, and I can't accept that the only way for things to work is an advertisement nightmare and dystopia.
The thing about this is that once you start using adblockers, you're very unlikely to ever stop, because why would you? They could cut out a lot of the most intrusive ads, but they wouldn't get people to disable their adblockers. If they put up a "disable your adblock" nag screen, people will just opt to not use the service.
Imagine if RUclips said to creators when uploading "Here's a list of companies and their ads. Please choose 3 you think would be relevant to your viewers" and all we got were ads that have meaning for all the parties (creator/viewer/advertiser). Like when I buy (or used to buy) a computing magazine - I don't get ads for shoes, or insurance, or whatever-the-last-thing-I-googled-was, I'd get ads for PC or maybe server hardware, applications, games, IT-service companies.
It's funny cuz it's exactly what happened to radio and TV. TV channels literally play shows slightly faster than they used to because you can't fit a 23 minute episode in a half hour slot with all the ads they play now, and radio is so ad filled I almost never hear more than one song in a row unless it's local classical stations with public funding. I genuinely mourn the old hobbyist internet *daily*.
I haven't clicked on an ad in *years* that wasn't a misclick. The last time I've seen a successful ad was back in the early 2000s with the Terry Crews Old Spice commercials. I actually went out and bought Old Spice products for years. I stopped using them when I started using less scent-intensive washes as my sister developed a fatal sensitivity to overly strong scents. Ads I usually see are things like, cars and trucks; I don't want one or need one, life insurance even though I already have it, starbucks LMAO no, gaming ads for games I either already have or some anime-waifu-gamba-gatcha game that I refuse to touch, or standard products like coke or pepsi that doesn't appeal to me 'cause I don't drink pop drinks any more. It's hard to sell me on something I already have or will never care for.
Ads once made the Internet unusable by adding a massive amount to the page being loaded (when you're pulling 5KB/s a 20KB image adds 4 seconds to the load-time). Better connections made that problem irrelevant and ads became tolerable for a time. Then they made it unusable again. The breaking point for me was RUclips adding ads at the start of the video. Had they stuck to just putting them at the end, I might not have been driven back to ad-blockers.
I mean... I'd be fine with the ads if they just didn't have to be so damn creepy! Ad companies know more about me than I do! I can live with ads, but invasive ad tracking should definitely be phased out. It's the sole reason I use my adblocker.
A thing that we need to take into account is that not everyone is living in the US or Europe. In Algeria (where I'm now) I can't pay for a 16$ subscription in RUclips on any other platforms, first because most people in here don't really have credits cards and second because it's too damn expensive, 1$ is equal to 135,39 Algerian Dinar and 16$ dollar is 2 166,24 dinar it's not a cheap thing at all. Free with ads had the benefits of offering internet to alot of people around the world who can't pay for articles, videos and other stuff online. I never paid for anything online when I find a interesting book I search online for a PDF version, or scans in internet archive and if I don't find it a just go the library and if even there I can't find it I just don't read it. It's the same thing with articles and other stuff so if RUclips become paid-only it will probably lose me and a tons of algerians as well.
Companies funded themselves with debt at low interest rates. Now that's changed, we have companies that now need to pay much higher interest to service the debt at the same time as marketing budgets are being slashed. Websites and services are moving toward a paywall model with advertising and sponsorship as a supplement to paywall revenue and more DRM to protect said content. Netflix has started to move in that direction with a new ad-funded tier. And RUclips is itching to move fully behind a paywall with ad-funding. I can also see websites implementing microtransactions like gaming has. One problem is that consumers don't have infinite money.
i think we should financially support content creators and people who host descentralized social media servers more and also buy more hardware and self host stuff because so much of the internet runs on aws, azure, and gcp
the problem with RUclips is that they took the ads a bit too far, and they can't seem to back down from that and have to keep doubling down for some reason. my wild guess is that a technology like PeerTube needs to come along, but which also allows creators to earn.
Too obsessed with pleasing shareholders. Shareholders want constant growth aka they want their stock value to go up. The most reliable way to do that is to continue to increase your profit margins which is getting harder for them to do because the higher you go the harder it is to go further(diminishing returns) so eventually you have to cut corners to show an increase to shareholders. This is the result
The quality of advertising should be greatly improved instead of increasing the quantity. A good example is the videos on RUclips which consist of different kinds of ads and are actually interesting to watch.
Lol. Every time I watch their stupid ads that are clearly made by stupid people for stupid people. I do one thing and that is not to buy from them... It is clear that they do not get the idea of ads. That ads are to convince me to buy and not the other way...
This. Ads consist of so much annoying low-quality crap nowadays. Hell, there are so many outright scammers, malware distributors, and other malicious actors advertising now that even the _FBI_ has urged people to use ad blockers for their own security. Ad networks seriously need to start vetting their advertisers and putting in some common-sense guidelines because this "accept literally everything" approach is not sustainable at all.
Thanks and props for saying that you consider the web with fewer ads the better outcome of this. I feel the same, while also feeling sorry for the content-creators I appreciate and who have built their livelihood around it. I remember the Internet before everything was ad-centered and yes, stuff looked "trashier", and yes, the lack of content-moderation even on big sites made some parts of the internet truly harmful, but nearly all content was created because the creators felt like people NEEDED to see it. There was far more passion and conviction behind everything and I would like to see more of it again. There is probably some nostalgia in this and the internet still offers great stuff today. What I am talking about is the average: I think a reduced financial incentive will help a lot with average content-quality, while also reducing the amount of content overall. Which might be helpful to some of us who are addicted to the constant input-stream we currently have.
"People got the impression that everything was free. But it was never free, the content was paid for by advertisers." Well, to be frank, there was a time before Google. There also was a time before Yahoo. And in that time there were practically no ads. Most of the content was user driven. It was unorganized, hard to find and decentralized, but it was there. On private websites and on bulletin boards. Everything being ad-driven was not the status quo.
I'm convinced that the advertisers have no idea how consumers actually interact with ads and their products/services. I don't know a single person who would make a purchasing decision based on a video ad on youtube. Sponsored segments in the actual videos are a different matter since I have some level of trust for the channel, but pre-roll and midroll ads might as well be noise.
I think the theory is that adds influence you even if you don't realize it. At very least they create a brand awareness. Of course, whether that brand awareness is actually as profitable as marketing companies have claimed for years is another question entirely. But long story short, reject google, embrace library.
First, I fully agree… Second, my “angle” is pretty long term (that doesn’t make it more correct…), and goes like this; As an oldie, I’ve used the Internet since a few years after Berners-Lee made it useable. When Google hit, that was the start of “the platform economy”, a way of capitalising the open www concept. I also started to peek into macroeconomics, social sciences, history and ecology, coming from STEM and board-rooming in small business. Pre-pandemic, essentially coming to a conclusion that this kind of reductionist “research” clouded any holistic understanding of what we’re doing as humans, societies or individuals. A global financialized economy isn’t competing for “customers”, but for business itself and the immense power corporations have over our way of thinking, dreaming, creating or living. Legal borders of any kind are about inventing markets of any commodity. Tangible or not, law supports new ones all the time. Can we really “solve” this issue by issue? If we regard everything as separate “problems” without context, aren’t we just advancing entropy? If this “feels wrong”, how many isolated reasons or arguments do we need, when conflicts obviously are good for profits, but less so for life itself? Ideologies seldom work over time, historically. Why aren’t we challenging our faith in our current economy focused narrative if we understand that it fails us? Just wondering… 👍
In a different pov, I believe there is too much content. Too many people do content for RUclips and other platforms which is just nothing useful. Even content which is useful makes the viewer lose a lot of time to see the content. I recently noticed I tend to avoid podcasts and RUclips videos for new useful information and just read the articles through rss feeds of my main sources, which is easier to go to the important parts and skip what I don’t want to read. And the algorithms to spread the content don’t help either. Everyone gets suggestions which are just too much of the same thing or too different.
I honestly don't know what RUclips could do about this. Hosting almost a Billion videos (many of which are in 4k and even in 8k) is expensive. I don't mind watching an unskippable 10-15 sec ad at the beginning and maybe 1-2 skippable ad in between (depending on the length of the video), if the revenue is going towards my favourite creators (like you ❤) or RUclips for keep hosting the videos. And their subscription plans, especially the family plan is quite affordable.
for me most ads were viruses, some years ago while randomly browsing even normal/trusted websites and no external apps/malware i would get a malicious ad ( without me noticing) that enabled a $5/month subscription of a random service 4:07 without a single click, i was able to disable it completely by contacting my isp
These are pretty much thoughts I had for some years now. What I really would like to see was a business model, that lets users pay very small fees anonymously and conveniently for small interactions. This would tie the delivery of product directly to a payment, which allows content creators and platforms to survive while also not being able to track user behavior over more than one interaction if they do not want to.
As a possible 4th outcome: Sponsorship becomes the most prevalent ad model and content creators the most prevalent means of delivery. I think it's evident that dynamic ads are dying out due to blockers and user habits, but live content (and to a lesser degree, recorded content) is able to deliver real advertising, like you do in your videos as part of your performance. This form of advertising seems likely to rise in value as other forms of advertising decline. But this means no automated breaks on Twitch and RUclips... it means creators are responsible for personally representing their sponsors. And it also means you wouldn't be totally reliant on your platform, since independent sponsorship may become a very real thing, even for smaller creators.
I've disliked ads for a long time. I think it started when I noticed flash ads were interfering with flash video players and/or when I began to notice that every other page in some of the magazines I got was a full page ad. Then came the roll-over ads, ads with audio, and auto-refreshing pages. I cannot stand ads right now because of it, regardless of medium.
There is a lesson (although I'm not sure what it is) in looking at the evolution of TV from broadcast to cable to streaming. As people get annoyed with some quality of a medium, they grasp at anything that offers a change, even if once the new wears off, it's hard to see if anything has improved. The real breakthrough would be if somebody could come up with a way to make ads less annoying.
I makes me really sad to think what might happen if RUclips is shut down. There's a lot of awesome pieces of art, knowledge etc, that might get lost forever; it would be like burning the Library of Alexandria, possibly at an ever greater scale :(
I’m not saying that as if it’s a bad thing. I’ve had a normal job for 12 years before doing RUclips, and I would be glad to have another one after. It’s just a statement saying that if we can’t pay creators, they can’t make content
Your first possible outcome reminds me of adding more and more lanes to a congested road: It'll work out for a while, but soon the road will be congested again. Just like with the ads: the companies will add more and more ads and may make more money for a while, but then the profit will decrease again, because of more users either blocking the ads, or just leaving the platform
This has always been a problem with people, I think. We have a hard time accepting that 'intangibles' have actual measurable qualities. Tech companies especially have this idea that their potential profits are infinite because their product is, seemingly, infinitely scalable. But that's not true because the sum total of available human attention is finite. Notice how the 'happy times' for internet giants ended just as they saturated their markets, and now all they can do to promise their investors more growth is squeeze. The dangerous thing here is that the vast majority of the internet is a convenience, not a necessity, even today. It's very inconvenient to do certain things without the internet. But, there's also a lot of what I think of as 'deferred' convenience. For instance, I buy cookbooks still. And yeah, it can be a little inconvenient to take a cookbook down and find a recipe. But those books have no ads. They've got concise instructions on hundreds or thousands of recipes. They provide built in references ABOUT the ingredients. They don't need a charged battery, it's easy to keep your place while cooking. And barring a fire, they will last the rest of my life. And when they're not being used, they're beautiful artifact sitting on my shelf. Likewise, how much video 'content' do you actually need? You can fit half a year of streaming grade content onto an 8TB hard drive. We used to just watch reruns. And really, a lot of video on youtube are just remixed regurgitations of content we've already watched. I mean, there are things that would be very bad to lose about the modern internet. Communities for vulnerable people and minorities. But, lets be honest, 95% of youtube is 'cute but forgettable things' at best and outright harmful garbage at worst.
I'll be honest, while it sucks for current content creators like yourself, for myself and I'd guess most people even if the big content sites went away we'd probably be just fine, if anything it would just be like the old internet again with random browsing and most sites being independently owned/run blogs, etc. The cool thing this time around with stuff like ActivityPub though is the ability to tie all these individual sites together on the backend and allow people to comment, reply, etc without needing new accounts for each site.
If people would actually interact with ads, ads would never have been forced to be more intrusive. Why do so many people expect ad companies to continue to pay for ads, while expecting those same companies to not care if no one interacts with the ad and buys their stuff. That is what ads are for.
Sure, that's true. But those ads have also become more targeted, more invasive, and more psychologically manipulative over time. And that besides ad companies not sanitizing their clients from running malicious script.
Ads also work in the long term, where a brand is kept in the consciousness. An ad doesn't have to lead to a direct sale via a click. That's why physical ads and TV ads are still around us.
The tech giants are truly at a crossroads, whether to redefine themselves or not. Either they change their current advertising-dependent business model, where we, the users, are the products. Or they continue in this way, and we're heading straight for a wall. The next decade is going to be very interesting.
I suspect we're gonna see the business model become increasingly abusive to us 'products', unfortunately. Wouldn't it be a miracle though, if one day the board rooms wake up and find that their user numbers have flatlined. Everyone went outside to touch grass . . . XD
Ads are not always about clicks though. Companies also push out ads simply for increasing brand recognition. Users may not click on the ad, but seeing that ad repeatedly imprints it onto their minds, which may eventually lead to a sale when the need arrives (the user will go with something he recognises than random brands). For any company trying to sell a product to the public, ads will always be crucial. I don't think ad based internet will be dying off anytime soon. Instead we'll progressively get more and more ads shoved down our throats.
7:40 I want to write something here for a second: Even if RUclips is currently profitable, it's uncertain if they will be in the future because of increasing video resolutions. At this point the increase of video file sizes are outstripping their user growth (think about it, 4k is 4 times as many pixels as 1080p, 8k is 4 times as many pixels as 4k, and yes, 8k monitors exist). The industry is working on 8k monitors (although not yet commonly available except for insane prices), and I doubt they will stop instead of working on 16k (which is again 4 times as many pixels as 8k). Yes, the increase of resolution growth is increasing.
Yes, but I honestly doubt the 16K monitors / videos and stuff will ever become a common thing: by exponentially increasing the resolution, it will eventually hit a ceiling... and it's pretty much already the case today. ...but again, it's my humble opinion. :)
Some of us do remember life before Google, before Amazon, before Facebook, before Twitter, before MySpace, even before the WWW itself. I remember bulletin boards and Usenet, Alta Vista, Ask Jeeves and a bunch of other search engines. I don't use an adblocker on RUclips, though, I just switch to other countries which have shorter ads, smaller blocks of ads, fewer ads per video, don't have ads you can't skip and/or are in a language I don't know. Far less annoying.
RUclips banning adblock is the best cure for my RUclips addiction that I could think of! It will really help me cut down on the time I spend here. Thanks RUclips!
I don’t think big companies trying to make revenue will ever win if their idea is Ads nobody enjoys ads and would likely pay to get rid of them. But if they start charging for everything people will share accounts and start finding more ways around it. There just needs to be more research on better methods of making revenue. Or just a whole market switch that’s not revenue based. Which will never happen, so we are kinda doomed.😂
If the fediverse versions won, could the sponsorship/in video model replace the current ad model? This money would go to the creators. I guess it would be difficult to get sponsors unless you were already established.
I'm glad you recognised the benefits of the return to the hobbyist internet, I've long been of the view that things was better back in the day when people did it because they wanted to rather than as a job,many "creators" seem to lack a sense of enjoyment they once had, too many are going through the motions, that's not a health state of being. And anyway there is far too much "content" being created to be watched, I know I watch only a couple of RUclips videos a day against the hundreds that are produced by the channels I'm subscribed to. I regularly have to triage videos out of the watch list because there is no planet on which I have the time to view them, and the same goes for podcasts, and articles, and everything else.
You Are one of the only creators who are Creating Quality Content on RUclips, I accept the fact of taking the ads poison 4x without any break. I feel you worth our Time.
These companies need to offer something to people to watch the ads. People need an incentive. The problem is that, with the internet, if you need something you can just look it up. You really dont need the ad to show you something like sneakers or a new car. If you want those things then you look up what normal people have to say about them. You dont watch or trust an ad unless its by someone you trust. The ad reads that content creators do are usually better then some ad before the video, _if_ the ad is related to the channel. But if there was some sort of incentive to watch ads, like maybe paying people 5 or 10 cents per ad, then you would have people watching ads by the thousands. Ads need to evolve. Forcing them on people wont help, we need to want to watch the ads. Also taking something away from the platform but then giving it back if you watch ads wont help either. For example, if youtube turned off your ability to comment on videos unless you watch an ad for the video. That would just piss people off. Again... we _need_ a reason to watch the ads.
The problem is, no one agreed on how to charge for the advertising at the beginning of streaming. Radio charges on the potential maximum number of listeners, based on ratings. TV is a little different, it's more current using Nielsen boxes, radio streaming is based on impressions, which is total IP addresses, so that under counts listeners, then videos on YT counts the total viewers on each video, probably the most accurate. But now it's all being called into question, which could, bring down multiple industries. Oh yeah, newspapers and magazines base their rates on subscribers, which still doesn't count actual views. Back in the old days, advertisers based their ad buying on what got them the biggest return. Now, thanks to agencies, everybody wants more precise numbers. Don't know if any of that made any sense, but there's my thoughts. Thanks for the video. I was hoping someone would explain what was going on.
I started using adblock as a kid because a game website I used had massive, graphically violent ads everywhere, it was unusable. I've never had a reason to go back.
I pay for RUclips Premium, unfortunately via Apple at the present time - that will change, but I really have no problem with that - I spend more than enough time on the platform to justify the subscription. So perhaps that is the model that should be adopted going forward. We pay for everything these days so why not pay for RUclips and enjoy an ad free environment?
The question becomes 'how long will it be 'add free'' After all, if they can get paid by you for keeping the number of adds, relatively, low. And they can be paid by advertisers to provide adds in an 'exclusive' viewer base, then there's probably some ratio of the two that will optimize their profit.
Well, I stopped consuming more and more services as ads and subscriptions became annoying... It wasn't easy but hey. It seems soon it will be time to leave RUclips
Yeah, at this point, I'm pretty much rooting for the third option. Hate to say it, but death by a 1000 cuts isn't fun and it's really only delaying the inevitable. Not to mention an entirely subscription-based platform for something as big as youtube is going to impact more than just individual users, but businesses, universities and other schools that utilize it. Unless RUclips offers specific deals for larger companies, that's going to be a major hit to their revenue. I've been using an Adblocker on and off for the last 16 years, but I stopped turning mine off completely. Even if websites find ways to block my adblocker, I'll use either reader mode or straight-up scrape the webpage. This is only going to get worse with AI models essentially avoiding ads entirely by just giving you what you ask for (Most of the time at least). I almost feel like companies might rip a page out of PirateBay's book and install crypto miners on your devices as a crappy last ditch effort to save themselves.
One of the big problems with RUclips Premium is that they moderate who your money is going to. I had RUclips Red for over a year so I could ignore ads without and ad-blocker *and* support the content creators whose videos I watch. Then RUclips was hit with Adpocolypse after Adpocolypse and to address it they removed monitzation from a slew of videos for creators I watch. OK, fine, maybe those videos are "advertiser unfriendly" (I saw worse on the evening news, but whatever) but that does not mean they were viewer unfriendly. And, as a viewer, I had a way of addressing that. Not watching the video! The moment RUclips decided to get between my subscription fee and the revenue share of creators I supported, I stopped with RUclips Red and turned the ad blocker back on.
The main issue with whatever model is that at some point, there would be the need for currency to be involved, and currency doesn't simply show up out of thin air(because if it did, governments wouldn't have power, and government doesn't want that) The flaw is a bit more deep-rooted than ad-based internet, the issue is more in-depth with how we perceive money and how value is aggregated to currency
@@keit99 Which becomes funny, since when you put it "in a nutshell" perspective, the value of the currency comes from thin air(bit more complex than this, but that's basically it)
The problem with subscriptions is that now there are no ads, but in some time there will be ads despite the subscription. And we will return to the starting point.
Yeah, that less censorship thing on Twitter is just terrible. I always find my self thinking. "if they could only censor us harder", or "if they could just block people that I disagree with" it would be so much better.
@@TheLinuxEXP "There’s a difference between censorship and letting people spew out pure hate and bigotry. " What's weird is insisting that someone be blocked from everyone by a third party rather than blocking them for yourself and letting everyone else decide whether they want to see it or not.
I started to use an ad blocker when ads made it impossible to do anything online without being bombarded with video ads, pop-ups, banners, gifs, not including the ads that creators add to their content. And sometimes all of this would happen simultaneously. I don't mind non intrusive ads or even ads that creators add themselves. But at this point not using an ad blocker is like visiting a random website in the early 2000 when websites would take over your browser.
I've been thinking about this a lot lately. Like, what would content creators like as a platform that allows them to do their thing and earn direct payments from subscribers? I don't see this anywhere and I find it strange. The platform could even take a percentage and this would be normal considering other platforms make an income this way. Why not just set up the stripe API and have the creators and users put in their relevant info and allow transactions to occur? When a transaction occurs, just take the cut for platform costs and call it a day. No ads are necessary and creators could use sponsorships if they decided to. 🤷🏾
Ad delivery also sometimes delivers malware. That was my first reason for getting an adblocker/scriptblocker system in place 7 years ago. Still, I only did it site by site as necessary. I did not mind ads for the longest time. Until they became obtrusive - at which point I started disabling ads and scripts on sites so densely ad-filled that you couldn't navigate. My "I've had enough of YT" moment was 4 years ago when they delivered 3 unskippable ads in a row on a video, then the video immediately jumped to the next video playing another 2 unskippable ads. When I went back to the first video, it played three more unskippable ads, then threw me to the middle, where when I went back to near the beginning, it played one more unskippable ad. That's when I turned on the adblocker for YT content. Since then things have got so bad I had to enable pi-hole. 35% of the DNS requests on my home network are ads and trackers from my windows machines. Its obscene.
I think one very simple business model for RUclips is: Charge the creators for using your platform. Like seriously... most users will use adblockers anyway and creators noticed this years ago which is why everyone these days got own sponsor deals which do not get blocked. That means they get money by publishing content on RUclips without sharing profit with RUclips which sounds ridiculous while RUclips is loosing money. This business model is kind of obvious but still they don't do it because they fear creators will leave the platform. However it would solve their bandwidth issues. It would solve their issues with adblockers. It would solve their issues relying on ads. Considering if it works of course. But in the end, RUclips kind of had a monopoly in the past for sharing videos. They definitely could have done that. There are only very few creators on RUclips which could setup an own platform by themselves. So forcing them to share profit or pay for usage might work and it's likely the best realistic option for users. Because why would users pay instead? Users will just download the videos, share them via any different platform and block ads. The only way to prevent that would be abusing DRM software on all videos... then you still don't have a reliable business model but users hate you. Looking forward to see what poison Google picks.
I still remember a time when most sites I visited where free and ad-free. I also remember the brief period ads were relevant to the content instead of being creepy stalkers.
I use RUclips more than any other service and RUclips premium not only allows me to not have to deal with ads on my TV and also allows me to support all my favorite creators better than watching ads!
Adds do not work anymore because the information provided is not reliable. Simply too many adds were based on lies, fallacies, manipulation,... to some extend it worked but ultimately cut the branch the business sat.
I wonder...how much of this effects the in-video sponsorships vs the ads thrown in by the site? Personally, I have far more often looked into things that are presented to me by content creators I trust to advertise decent products than I ever have clicked on regular ad rolls, for the simple reason that I expect content producers who make good content to at least think somewhat about the sponsors they sign contracts with. I have *never* consciously bought something based off a regular ad roll, but I have bought sponsored pieces because the sponsor read introduced me to the product.
Yes, I know, there were very likely ads on this video, and I have sponsors, it's ironic, but I still have to pay the bills if I want to keep making these videos, and for now, as explained in the video, there is no alternative business model for content creation!
So, if you want, you can learn how to deal with a ransomware attack with this free whitepaper: bit.ly/44cNIcr
Ads by RUclipsrs are far less annoying than the ads Google curates for users. My goodness I bought a Pixel phone, and I am still getting nonstop ads for what I already purchased.
The alternative business model would be Member exclusive content but that would kill off 99% of your audience, thus not being sustainable
And it'd also ruin patreon and the peertube sync
@@cyborg4432 That's the thing, they are off. I don't even use Google to search for stuff anymore so, I guess they're either listening through my phone or have some other means of spying on me.
Re" Alt business model. There isn't one yet because they simply chose the most lazy path and exploited it to the full before it's time had come. I was writing one such model of many that I thought of here, until I decided not to help them continue being lazy. RUclips will die one day. No biggie.
@@WohaoGlike a private club
Honestly, I think we could've kept this model going if companies had higher standards for what ads they allowed on their platforms, because if you'd never heard of an adblocker and ads didn't bother you, you wouldn't even think about blocking them in the first place. But as companies and advertisers got more greedy, they pushed more people into looking for ways to get rid of ads. Back in the day, you didn't really need an adblocker because it didn't take away from the experience, and you as a single individual even contributed much more (like your view gave more money), but now it's just an awful experience not to use one.
Most people use Adblockers, just because you didn't know what they were doesn't mean the rest of the world is like that.
@@dzibanart8521*Most people don't use adblockers. Just because you know what they are doesn't mean the rest of the world is like that
Most people interested in tech do use them, but we are not the majority
@@dzibanart8521 just as an example, nearly every teacher I've known does not use an adblocker, and they most likely don't know how to get one. Just because you know what they are doesn't mean everyone else does.
@@dzibanart8521 Yeah, and the user you're replying to explained why that happened.
sparkling epilapsy banner ad gifs of the y2k era.
I knew the internet before Google and it was so different. It was a space for sharing information, discovering things and people, it was a giant playground actually. Now everything is business.
There's a website called Cameron's World that's like a shrine to GeoCities. That's how a lot of people who grew up in the late 90s/early 2000s remember the early Internet.
@@IsmailofeRegime OMG thank you this website is amazing! 😍
@@IsmailofeRegime Anyone remember web rings? They linked amateur websites with a common interest without the social media umbrella
I have to say I miss the old internet, would be happy for it to return. Where most people who put information on it did it as a hobby, something they loved enough to donate their free time to it. That's the kind of content I really want to see. It wasn't all polished with eye candy and such, but you could really feel the heart and soul behind it.
Every "tech" company now seems to be about inserting themselves as middlemen and exploiting people rather than actually making anything easy
"Since the rise of Google, the internet has been ad driven"
Which is rather funny, because before there was google, there was alta-vista. The biggest problem with alta-vista was its insanely cluttered homepage, with the search field hidden between an overkill of advertisements. Their extremely clean and uncluttered search page was one of the big factors which caused Google to replace alta-vista as the search engine of choice.
Clearly a happy accident. It didn’t stop them from devaluing their own product by making the actual search rise, using manipulative placement, etc. same with RUclips. What used to be an ad on the page became a banner. Then that became a skippable ad. Then that became an unskippable one or skippable but with a delay. Then that became 3. Then 3 before, several during and 2 following. And instead of cars, PC parts, travel etc. they’re flogging deepfakes of Elon, vapourware mobile game, fake medical treatment. My reason for wording all that out- is vapourware more valuable than something more pointed and unsaturated like Google realised in the 2000s?
The problem isn't the ads, it's their intrusiveness, their unskippability, their number, making it so I have to watch multiple throughout a singular video, whoever came up with those ideas they need to find trees to hug and apologize to for wasting the air they create. I'd really like to whitelist individual channels in my adblock so that I could support the creators I enjoy and enjoy youtube on the creators I don't actively follow
All started with youtubers making 10+ min videos to enable monetisation. Honestly 95% of those long videos should be converted to #shorts to preserve running costs down. Content creators make too much filling content which increases too much operational costs.
This is something I use multiple browsers for. Just have another browser with no adblock and if you find something you want to support just drop it in there and let it run in the background.
There's a RUclips Chrome extension that does that. I'll re-reply and edit if I remember. I have it installed.
Imagine if people supported the unobtrusive "acceptable-ads" initiative instead of plugging their ears and screeching that all ads are bad no matter what. The anti-ad zealots have just as much blame as the greedy corporations.
yeah no, the "zealots" are caused by this being ignored by the companies they're not equal in their faults@@xXRenaxChanXx
An ad giant fueled industry isn't the same as mutually agreed thoughtful 1-on-1 sponsorships.
No of course, but they’re still advertisements!
I proudly use Sponsorblock
But your sponsorships are at least relevant to your content.
It’s so weird seeing a gaming channel, for example, selling a shaving kit or a political channel selling knives.
A Linux-central channel selling Linux laptops or Linux-based services makes sense. For me personally, there’s more trust and shows more thought was put into accepting sponsorships.
@@avgperson6551some RUclipsrs don’t really have the option, RUclips pays terribly and they need sponsorships to keep making videos
I know, it’s unfortunate, but I understand why the creators accept whatever sponsorship that comes there way. No hate on them for trying to pay the bills.
That being said, I can’t deny that I’m just fatigued seeing sponsorships all the time and tired of being sold a product all the time.
I know there are other ways to support creators, but money is also tight on my end (as I type this on my iPhone btw).
I think a part of the problem is companies like google massively under cut the ad market and relied more on bulk than qualitly which in the long run is causing the ad market to crash
the internet is affectively unusable without adblock. especially for people like me who have ADHD. reading the news when the website is absolutely plastered in ads is absolutely intolerable and distracting. i don't know how we will monetize websites in the future, but the current way sucks and makes the internet suck as well.
I don't have ADHD but I would rather not use the internet than use it without adblock; the experience is shit.
It's almost unusable without ADHD, especially on mobile. Here I am trying to skim and find information, and there are ads blocking my entire screen.
@@KillFrenzy96 Ads are also another reason I never use google play store games and apps
@@ediodimacaroniremember cable TV was supposed to be without ads because you were paying not to see them. Now even paying RUclips premium you might see ads still the in video sponsorship I like since the volume is normalized
Someone surely calculated the energy consumption increase while not using an adbl0ck. I bet it is huge.
And it is as is always has been. Greed is the downfall of everything.
Nah greed is responsible for everything both good and bad
@@southcoastinventors6583except for the many medical breakthroughs that saved millions of lives and the inventors charged nothing for their work because they saw it was better to help humanity than make money
@@southcoastinventors6583
Greed is responsible for Linux? Please explain.
This channel is, after all, called "The Linux Experiment".
@@jeremymcadams7743 lol most inventors would love fame or money but get shafted due not having enough money to defend their invention or patient. Also which medical breakthrough resulted in no money or fame maybe hand washing or cleaning medical instruments. Altruism is right up there with perpetual motion.
@@wh44 How many software devs are in the poor house. Most projects are created out of utility or as part of a portfolio to market your skills or in Linux case part of student project. Ultimately just like this video you need get paid for your work because its hard to code when you do not have enough money to pay the power bill or the internet connection.
I believe if ads stopped being a thing on RUclips today, it'd actually be the small creators would would most likely stay. Meaning, hobbyists. People who never intended have this become their main job, in life. It might look a lot like when RUclips first started out. People coming in and people leaving. But the big ones, the ones that are called "content creators", they'll probably downsize or go back to the "old way". I'm not sure. It's just guesswork. When RUclips was new, people were more fascinated by the idea what it did, than anything, and it took a good long time for them to eventually start bringing in sponsorship or building studios. There was a good while when it was basically almost all free in it's entirety. Or on the surface anyway. I miss some of the elderly streamers from that time. Who have passed away.
Maybe you’re right!
The big ones who rely on their RUclips ad income would lose their job. The biggest would survive using merch and sponsors, but it'd be much harder for smaller creators to emerge into big ones
To be honest , the best content in RUclips are the channels with probably 10 subscribers and 100 views.
@@Kevin-oj2uo ないす نَيس
The only "creators" that piss & moan over ad-revenue are the ones who produce nothing of value to viewers. These people just expect to put up a video and make money, rather than giving REASONS (i.e. incentives, perks) for viewers to hand over money. God forbid creators actually have to work for their money instead of being handed ad-revenue.
As a person who was a "War Games" dial up modem before the Internet was a thing, I have been around a long time. The Internet is a horrible controlled curated trash pile today. Back in the day a person could find endless information and as search engines got better, not controlling, better, it became increasingly easy. It's not the same anymore and has declined in quality constantly.
By the way, RUclips was created to share things as a hobby. Some made it as a living and that made others try it also. When they didn't make it, suddenly it all complaints.
When RUclips cuts me off, they cut me off. I stopped watching TV years ago for several reasons, one of the biggest, ads. Period. Terrible. "But ads pay for programming!!!!" No, they don't.
Your take on misinformation dying out is an interesting one. Hopefully it plays out like that.
I Hope so too!
I don't think it will, because misinformation/propaganda campaigns are not as much a self-serving cause, as a profit driven company. State actors like Russia and others, as well as people or companies with money and an interest to misinform others (i.e. the oil industry regarding climate change), will likely still have a motivation to keep engaging in these, even when the rest of the internet asks for money. Actually, that might benefit such actors, because they have an external source of money and can effectively price-dump the competition. This is why we need public broadcasting services on the internet, that can compete in quality of the content, not in price, for 'free' (taxpayer funded).
EDIT.: Alternatively, we could also have creators receive some taxpayer money based on their stats. I.e. in Germany, if you have a blog (on your own website), you can get an API token from the VG Wort to include a counter in your blog, and then you get some (not much) taxpayer money per visitor on your blog posts.
It could go the other way, lack of competition could permit bad actors to produce quality content designed to set and control narratives.
I welcome the death of the ad internet and the mass adoption of paywalls where the best content wins.
@@southcoastinventors6583 Yeah, that won't happen, because the cheapest content wins.
I’ve literally never clicked on an Ad even if it’s something I needed at the time.. I usually know exactly what I want and I look it up.. let it die let the new thing emerge ads are nothing but an annoyance.
Yeah, I hope we can find a good sustainable model!
Yeah, but what's the new thing going to be? Are people willing to pay for content they had for free for years? People hate ads but are they willing to pay ten bucks to watch videos on RUclips, I doubt it.
Ads keep the lights running for most internet websites.
@@Linux_ASMR Sure maybe not everyone will, but I myself am already paying for youtube premium. My concern is for every other website. There are millions of websites. Imagine if you had to pay for every website you clicked on. That's my main problem with news sites right now. There are so many of them. I don't use them often enough to justify paying for them on a monthly basis, and yet every one of them wants me to subscribe to them. There has got to be a better way and I hope we find it soon. We can't expect regular people to fund the internet. It is too expansive. Infinitely growing. That is why the ad model worked for so long.
Maybe we can create the culture of subscribing to preferred and decentralized social media platforms to support the platform itself, not the billion-dollar silicon valley conglomerates.
Honestly I wouldn't mind going back to watching people make videos with passion in mind and not for profit. I have fond memories of the early days of youtube and I like watching the occasional small channel doing it for the fun of it.
THIS !!!
expectation:
reality: corporations can still pay to produce videos for social media so now youtube is 99% corporate content made for advertisement still, political influence and distraction (aka tv)
@@TeheHehe-xp8to 99%? Not exaggerating? That's not happening and this crap content will still be obvious.
Exactly.
Even just the quality of production has gone down hill SO hard. Even "professional" organizations like news outlets. I routinely find news with a 15DB spread in audio from one to the next. Honestly, I'd be surprised if most people even check their audio levels anymore. Heck, most of them probably don't even know what most of that audio parlance means.
They shouldve had prevented this from putting less annoying ads placements or providing ads that are phishing. If it takes half my screen or is inside the content of the article an adblocker will probably be used.
Atleast this will break me of my RUclips addiction.
Only 3 videos a day sounds nice for digital well-being.
My thoughts exactly. I'm watching too many RUclips-videos anyway.
Maybe it wouldn't be such a bad thing if huge portions of the entertainment industry on the internet disappeared. It's just as or even more addictive than regular TV in earlier decades and the fact that it's basically free (even when actually paid with ads) just makes it worse.
I heard that FB was a good alternative, packed with cute cats, dogs, puppies and stupid little clips where kids laugh funny... Or if you like karens you can find them in the action of crying for something stupid and follow the development.
@@lokelaufeyson9931 I thought that's what Tiktok is for. 🙂
The general feeling is that the world doesn't need content creators anymore. There's an oversupply of content. Would be great if Nick found a regular job and made only 3 videos per year.
@@lokelaufeyson9931 bold of you to assume that FB is not going to be enshitified as well
I really like your videos, content and honesty. In regards to ads, I remember a time back in the 90s when many websites had a paywall. One day I was researching a topic in the library and was confronted with 3 sites that had signup home pages with credit card options for payment. In other words, you could not even assess the quality of the content without paying for access. These sites died a miserable death in no time. Then followed an internet boom where everything was free. Around the turn of the century I ran virtual offices on 3 continents:Australia, USA and Europe, which included free local phone and fax numbers, free email and in one case even free internet access. All of this was paid by advertising and more than likely data harvesting, but it worked during the dialup era. Then the 2000 crash changed everything. It all went overnight. Gone was my phone number in Milan, Melbourne or New York. My multinational company was no longer multinational.
Today, we are seeing a similar paradigm shift. I am fed up with the ads on RUclips, so I'm moving to alternative sites where I can pay a very small subscription (
I can honestly say I hate Adverts on RUclips, really spoil my enjoyment while watching a RUclips video.
then either subscribe to premium or go outside more
I recently was trying to watch a RUclips video on an old IPad that didn't have ad block. 10 min video. Had a 90 sec ad at the start. Two mins in had another 30 sec ad. At 6 mins had a 60 sec. ad. It made the entire video unwatchable. It was a tutorial for something I was trying to reference. It made the whole thing pointless.
Will use adblockers until I am forced to get premium ad internet, deserves to die.
@@scpatl4nowI use the app and do not have your problems. The app has no ad block. And long videos can be skipped after 5 seconds.
Son. You know nothing. On YT you can disable it by paying. It used to be the same thing with mobile games. But now 2 particular endless runners do not even allow you to pay money to disable them...
One of the issues of ads is that they were rarely targeted properly. For instance, I regularly got ads for fertilizer, event organizing services, and to travel. I hate traveling, I live in an apartment and I don't keep plants that would need fertiliser, and it was during the middle of covid. You couldn't have made more mistargeted ads showing even if you actively tried.
I never hated adverts until the internet made it so. It was a combination of excessive in-your-face and creepy spying that did it. The one or two ads here and there never upset me. Also, when there a huge number vying for your eyeballs, one tunes them out with more practiced ease in the end.
I don’t need an ad blocker on RUclips because I’m just not really noticing them any more.
I'm actually old enough to remember the before times. There was an escalation point when spam and pop-up ads made email and internet almost unusable and it's starting to feel like that again.
I remember a more ancient time... Back in the days when things like "adware" existed. Frankly I consider all advertisements to be adware. >.> Such a colossal waste of everyone's time and resources.
Years ago in Australia, people would sell products and services door-to-door. However overtime, it got more and more popular, & more and more people got sick of having to answer their front door. Now we have laws banning the practice.
I would be fine with ads on RUclips if it was a short ad at the start but the multiple ads during the video, often poorly timed make watching with ads unbearable.. Gotta love the ads mid sentence or right in the middle of the action where the break ruins the video. If schroogle wants to make ads viable they need to make them so the actual video we want to watch isn't ruined.
And also not have any at the beginning of life saving videos. Most people aren't going to watch a video on how to properly do cpr for fun. They're watching it because they need to do cpr and need to quickly learn how to do it as they preform it.
@@artcasual99 あっぷ
I'm fine with some ads, but the experience is key: ads on amazon prime stutter and load slowly even if the movie is perfectly fine, it looks like they are casting them at 4K even on my connection and 1080p TV :D
@@artcasual99 True!
Agreed. When it was a 5 secs ad at the beginning and end of a video I didn't really mind it. But now it's like two 20 secs ads you can't even skip! Not to mention the ones you can skip but when you press the skip button it actually shows another ad. It has happened many times.
The irony of it all is this. People were used to paying for information. Newspapers were rarely if ever free, despite ads. Encyclopedias certainly were not free.
The problem with paying on the Internet is pretty simple: We tend to consume a lot of different sources of information. Piecemeal so to say. If we'd pay for all of them, most would have to find a second job. I do sponsor and pay for as much as I possibly can, but that's a ton of money every month - more than I spend on food.
Auto-playing videos, auto-playing sound clips, ads that cover the entire screen for x seconds until you can click them away... it's like advertisers believe that if you just annoy people enough, they'll eventually buy something. Over 20 years ago I made myself a promise, and I have kept it: Any ad that's extremely annoying will mean I won't buy that brand ever again. The Internet has become unusable without a good Internet condom.
Heck, I tossed my TV decades ago because of ads. Today it's even worse. You pay for cable/satellite/IPTV and you STILL get bombarded with enough ads to make you puke. TV shows are 45 minutes long, with 15 minutes of ads padding them to an hour. That's ONE QUARTER ads to three quarters content - if you ignore that TV shows all have lengthy intros and outros too.
I'm glad that there's books, that there's movie/TV show rentals that are ad free. That's my main source of entertainment these days. RUclips is mostly just for background noise.
I will say, the sponsorships on your videos are one of the few cases where I've actually found them super useful and have taken them as good suggestions.
I dont like ads
Who does! I wish there was a way for people to make a living off of their content without ads :/
@@TheLinuxEXPtoo many corporations looking to exploit the gig workers and stomp small businesses. I understand. Best wishes for your increasing and continuing success.
@@TheLinuxEXP Is patreon really not viable enough as an alternative?
Any Ad always feels like a scam to me, so I instinctively don't go for things that have a lot of ads. Sorry to creators, but it just doesn't feel safe to me.
They're coarse and rough and irritating...and they get everywhere.
I never really had a problem with ads unless they were obnoxious. What I hated was buying/selling/trading of my information. The information I share with a company needs to stay with just that company, not some random third-party I've never heard of.
That's my real issue I know for a fact RUclips(owned by Google and its been proven repeatededly Google is stealing and selling our info) is selling our data yet I haven't seen a dime of the proceeds which I think we should be getting a cut for. if a company makes $1000 off of your personal data you should get a $10 a month from that company (1% of any proceeds resulting from the sale of your data) it belongs to us we should be compensated for it.
one of the things that would worry me about the last future you mentioned is that while there'd be no easy financial incentive for hate and disinfo from small actors, I think state-funded or industry-funded propaganda content might survive that. could be something to watch out for as the ad model declines.
Yeah propaganda for ideological reasons would still exist, unfortunately
Propagandists will happily work for free because the reward is not financial, its ideological.
@@tgheretford But, propagandists will also work for pay, and their customers will see the pay as an investment.
yeah, stuff like PragerU and Daily Wire are already “proudly” funded by known billionaires.
and they are the ones that will survive in our current economic system.
Better the devil you know that the devil you don't. Governments and industry has been using propaganda to influence people forever, but it's the current model of the Internet that's allowed much smaller and shadier groups to do the same with the same reach.
I am actually impressed that RUclips manages to stay afloat. Imagine getting petabytes (if not more) of new videos every single day, including useless 10 hour 4K ones that nobody ever watches, and then having to store it forever, and serving it forever. Hard disk densities aren't keeping up with this kind of growth and ad revenue can only go so far. RUclips is already having to resort to reducing bitrates on older videos in order to keep up, which is a real shame because historical videos are facing bit rot
Man, this is SO well thought-out and well-said. I 100% agree. I feel the same way about the "everything requires a monthly subscription" model as well. People are starting to reach subscription-exhaustion. Fee for Netflix, fee for Disney+, fee for Spotify, hell I pay a subscription fee for SignalRGB control software! I mean, I want to support developers and all, but people could easily spend hundreds of dollars per month on all these various and sundry services when you add it all up. Thanks for speaking the truth as always, even about subjects related to your own livelihood. You are awesome!
While I agree with almost everything, I have two things to say. One, I find ridiculous that the most powerful and profitable worldwide corporations wouldn't invest in finding alternative business models. Two, I've been using the Internet since it's birth, and RUclips before being bought by the big G. And while I really love the work of lots of content creators, at first it was just hobby driven, not "work". So, we had forums instead of Reddit, RSS feeds instead of "X", and so on. So, people gathered voluntarily to share a passion that was not necessarily money driven. I shared a lot of experiences to help people in forums in my free time without expecting anything in return. So, a different Internet was possible and even existed back then. Of course at some point someone must pay for hosting, but at first it was a community effort and not corporations monopoly to own the means to share stuff. So yeah, while I understand that content creators need to pay the bills, and I agree totally, at the same time I think that corporations greed took the Internet to the state it is today, and I can't accept that the only way for things to work is an advertisement nightmare and dystopia.
The thing about this is that once you start using adblockers, you're very unlikely to ever stop, because why would you? They could cut out a lot of the most intrusive ads, but they wouldn't get people to disable their adblockers. If they put up a "disable your adblock" nag screen, people will just opt to not use the service.
Amen
Or use a script to remove those nag screens.
Imagine if RUclips said to creators when uploading "Here's a list of companies and their ads. Please choose 3 you think would be relevant to your viewers" and all we got were ads that have meaning for all the parties (creator/viewer/advertiser). Like when I buy (or used to buy) a computing magazine - I don't get ads for shoes, or insurance, or whatever-the-last-thing-I-googled-was, I'd get ads for PC or maybe server hardware, applications, games, IT-service companies.
It's funny cuz it's exactly what happened to radio and TV. TV channels literally play shows slightly faster than they used to because you can't fit a 23 minute episode in a half hour slot with all the ads they play now, and radio is so ad filled I almost never hear more than one song in a row unless it's local classical stations with public funding.
I genuinely mourn the old hobbyist internet *daily*.
Same here, man. Daily. Literally daily.
@@mr-meek remember when people actually made and visited real websites rather than listicle blogs and social media sites 😭
I don't mind ads like in computer magazines, (hard copy), but when they flash or pop up, and you have to dismiss, then I use an ad blocker.
I haven't clicked on an ad in *years* that wasn't a misclick. The last time I've seen a successful ad was back in the early 2000s with the Terry Crews Old Spice commercials. I actually went out and bought Old Spice products for years. I stopped using them when I started using less scent-intensive washes as my sister developed a fatal sensitivity to overly strong scents.
Ads I usually see are things like, cars and trucks; I don't want one or need one, life insurance even though I already have it, starbucks LMAO no, gaming ads for games I either already have or some anime-waifu-gamba-gatcha game that I refuse to touch, or standard products like coke or pepsi that doesn't appeal to me 'cause I don't drink pop drinks any more.
It's hard to sell me on something I already have or will never care for.
Yeah I feel that over exposure to ads also completely ruined their effectiveness
@@TheLinuxEXP Ain't that the truth. instead of being a "Oh hey what's this?" to now more of "Oh god, another one. How did it get past my adblocker?"
Ads once made the Internet unusable by adding a massive amount to the page being loaded (when you're pulling 5KB/s a 20KB image adds 4 seconds to the load-time). Better connections made that problem irrelevant and ads became tolerable for a time. Then they made it unusable again.
The breaking point for me was RUclips adding ads at the start of the video. Had they stuck to just putting them at the end, I might not have been driven back to ad-blockers.
I mean... I'd be fine with the ads if they just didn't have to be so damn creepy! Ad companies know more about me than I do!
I can live with ads, but invasive ad tracking should definitely be phased out. It's the sole reason I use my adblocker.
Yeah the privacy invasion is insane
A thing that we need to take into account is that not everyone is living in the US or Europe. In Algeria (where I'm now) I can't pay for a 16$ subscription in RUclips on any other platforms, first because most people in here don't really have credits cards and second because it's too damn expensive, 1$ is equal to 135,39 Algerian Dinar and 16$ dollar is 2 166,24 dinar it's not a cheap thing at all.
Free with ads had the benefits of offering internet to alot of people around the world who can't pay for articles, videos and other stuff online. I never paid for anything online when I find a interesting book I search online for a PDF version, or scans in internet archive and if I don't find it a just go the library and if even there I can't find it I just don't read it. It's the same thing with articles and other stuff so if RUclips become paid-only it will probably lose me and a tons of algerians as well.
The internet is turning into a spam-based economy 🙄
Companies funded themselves with debt at low interest rates. Now that's changed, we have companies that now need to pay much higher interest to service the debt at the same time as marketing budgets are being slashed. Websites and services are moving toward a paywall model with advertising and sponsorship as a supplement to paywall revenue and more DRM to protect said content. Netflix has started to move in that direction with a new ad-funded tier. And RUclips is itching to move fully behind a paywall with ad-funding. I can also see websites implementing microtransactions like gaming has. One problem is that consumers don't have infinite money.
i think we should financially support content creators and people who host descentralized social media servers more
and also buy more hardware and self host stuff because so much of the internet runs on aws, azure, and gcp
YES!!
DOUBLE YES!!!
the problem with RUclips is that they took the ads a bit too far, and they can't seem to back down from that and have to keep doubling down for some reason. my wild guess is that a technology like PeerTube needs to come along, but which also allows creators to earn.
Too obsessed with pleasing shareholders. Shareholders want constant growth aka they want their stock value to go up. The most reliable way to do that is to continue to increase your profit margins which is getting harder for them to do because the higher you go the harder it is to go further(diminishing returns) so eventually you have to cut corners to show an increase to shareholders. This is the result
The quality of advertising should be greatly improved instead of increasing the quantity. A good example is the videos on RUclips which consist of different kinds of ads and are actually interesting to watch.
Agreed
Lol. Every time I watch their stupid ads that are clearly made by stupid people for stupid people. I do one thing and that is not to buy from them... It is clear that they do not get the idea of ads. That ads are to convince me to buy and not the other way...
Ads have the opposite effect on me. I see one, my opinion on the product and the company is worse.
This. Ads consist of so much annoying low-quality crap nowadays. Hell, there are so many outright scammers, malware distributors, and other malicious actors advertising now that even the _FBI_ has urged people to use ad blockers for their own security.
Ad networks seriously need to start vetting their advertisers and putting in some common-sense guidelines because this "accept literally everything" approach is not sustainable at all.
Yeah, like old TV ads, from the 90s man they were so much better than what we have now
If RUclips tries to block me after 3 ad-block warnings then - sadly - it's bye bye RUclips.
Thank you for introducing me to invidious.
Thanks and props for saying that you consider the web with fewer ads the better outcome of this. I feel the same, while also feeling sorry for the content-creators I appreciate and who have built their livelihood around it. I remember the Internet before everything was ad-centered and yes, stuff looked "trashier", and yes, the lack of content-moderation even on big sites made some parts of the internet truly harmful, but nearly all content was created because the creators felt like people NEEDED to see it. There was far more passion and conviction behind everything and I would like to see more of it again.
There is probably some nostalgia in this and the internet still offers great stuff today. What I am talking about is the average: I think a reduced financial incentive will help a lot with average content-quality, while also reducing the amount of content overall. Which might be helpful to some of us who are addicted to the constant input-stream we currently have.
"People got the impression that everything was free. But it was never free, the content was paid for by advertisers."
Well, to be frank, there was a time before Google. There also was a time before Yahoo. And in that time there were practically no ads. Most of the content was user driven. It was unorganized, hard to find and decentralized, but it was there. On private websites and on bulletin boards. Everything being ad-driven was not the status quo.
I'm convinced that the advertisers have no idea how consumers actually interact with ads and their products/services. I don't know a single person who would make a purchasing decision based on a video ad on youtube.
Sponsored segments in the actual videos are a different matter since I have some level of trust for the channel, but pre-roll and midroll ads might as well be noise.
I think the theory is that adds influence you even if you don't realize it. At very least they create a brand awareness. Of course, whether that brand awareness is actually as profitable as marketing companies have claimed for years is another question entirely.
But long story short, reject google, embrace library.
First, I fully agree…
Second, my “angle” is pretty long term (that doesn’t make it more correct…), and goes like this;
As an oldie, I’ve used the Internet since a few years after Berners-Lee made it useable. When Google hit, that was the start of “the platform economy”, a way of capitalising the open www concept.
I also started to peek into macroeconomics, social sciences, history and ecology, coming from STEM and board-rooming in small business.
Pre-pandemic, essentially coming to a conclusion that this kind of reductionist “research” clouded any holistic understanding of what we’re doing as humans, societies or individuals.
A global financialized economy isn’t competing for “customers”, but for business itself and the immense power corporations have over our way of thinking, dreaming, creating or living.
Legal borders of any kind are about inventing markets of any commodity. Tangible or not, law supports new ones all the time.
Can we really “solve” this issue by issue? If we regard everything as separate “problems” without context, aren’t we just advancing entropy?
If this “feels wrong”, how many isolated reasons or arguments do we need, when conflicts obviously are good for profits, but less so for life itself?
Ideologies seldom work over time, historically. Why aren’t we challenging our faith in our current economy focused narrative if we understand that it fails us?
Just wondering… 👍
In a different pov, I believe there is too much content. Too many people do content for RUclips and other platforms which is just nothing useful. Even content which is useful makes the viewer lose a lot of time to see the content.
I recently noticed I tend to avoid podcasts and RUclips videos for new useful information and just read the articles through rss feeds of my main sources, which is easier to go to the important parts and skip what I don’t want to read.
And the algorithms to spread the content don’t help either. Everyone gets suggestions which are just too much of the same thing or too different.
1)use AI to get short resume.)) 2)Too much content = not enough ppl who want to pay for it = death\decline of industry.
The only way for the internet to be free is that the govt have to nationalize the data servers/cloud networks to keep hosting free.
I honestly don't know what RUclips could do about this. Hosting almost a Billion videos (many of which are in 4k and even in 8k) is expensive. I don't mind watching an unskippable 10-15 sec ad at the beginning and maybe 1-2 skippable ad in between (depending on the length of the video), if the revenue is going towards my favourite creators (like you ❤) or RUclips for keep hosting the videos. And their subscription plans, especially the family plan is quite affordable.
for me most ads were viruses, some years ago while randomly browsing even normal/trusted websites and no external apps/malware i would get a malicious ad ( without me noticing) that enabled a $5/month subscription of a random service 4:07 without a single click, i was able to disable it completely by contacting my isp
These are pretty much thoughts I had for some years now. What I really would like to see was a business model, that lets users pay very small fees anonymously and conveniently for small interactions. This would tie the delivery of product directly to a payment, which allows content creators and platforms to survive while also not being able to track user behavior over more than one interaction if they do not want to.
The ads are not sustainable. As a costumer i never bought anything because i saw a ad. We are so used to ads, we mentally “ignore them”.
As a possible 4th outcome: Sponsorship becomes the most prevalent ad model and content creators the most prevalent means of delivery. I think it's evident that dynamic ads are dying out due to blockers and user habits, but live content (and to a lesser degree, recorded content) is able to deliver real advertising, like you do in your videos as part of your performance. This form of advertising seems likely to rise in value as other forms of advertising decline.
But this means no automated breaks on Twitch and RUclips... it means creators are responsible for personally representing their sponsors. And it also means you wouldn't be totally reliant on your platform, since independent sponsorship may become a very real thing, even for smaller creators.
I've disliked ads for a long time. I think it started when I noticed flash ads were interfering with flash video players and/or when I began to notice that every other page in some of the magazines I got was a full page ad. Then came the roll-over ads, ads with audio, and auto-refreshing pages. I cannot stand ads right now because of it, regardless of medium.
The internet being free knowledge, only to be bogged down by people trying to make money, really says something about humanity.
The internet only survived in the past because governments subsidised it. It was never a "hobbyist" project.
There is a lesson (although I'm not sure what it is) in looking at the evolution of TV from broadcast to cable to streaming. As people get annoyed with some quality of a medium, they grasp at anything that offers a change, even if once the new wears off, it's hard to see if anything has improved.
The real breakthrough would be if somebody could come up with a way to make ads less annoying.
I makes me really sad to think what might happen if RUclips is shut down. There's a lot of awesome pieces of art, knowledge etc, that might get lost forever; it would be like burning the Library of Alexandria, possibly at an ever greater scale :(
"I'd have to go get a regular job." Heaven forbid.
I’m not saying that as if it’s a bad thing. I’ve had a normal job for 12 years before doing RUclips, and I would be glad to have another one after. It’s just a statement saying that if we can’t pay creators, they can’t make content
Your first possible outcome reminds me of adding more and more lanes to a congested road: It'll work out for a while, but soon the road will be congested again. Just like with the ads: the companies will add more and more ads and may make more money for a while, but then the profit will decrease again, because of more users either blocking the ads, or just leaving the platform
Yeah that’s exactly the same issue, great comparison!
This has always been a problem with people, I think. We have a hard time accepting that 'intangibles' have actual measurable qualities. Tech companies especially have this idea that their potential profits are infinite because their product is, seemingly, infinitely scalable. But that's not true because the sum total of available human attention is finite. Notice how the 'happy times' for internet giants ended just as they saturated their markets, and now all they can do to promise their investors more growth is squeeze.
The dangerous thing here is that the vast majority of the internet is a convenience, not a necessity, even today. It's very inconvenient to do certain things without the internet. But, there's also a lot of what I think of as 'deferred' convenience.
For instance, I buy cookbooks still. And yeah, it can be a little inconvenient to take a cookbook down and find a recipe. But those books have no ads. They've got concise instructions on hundreds or thousands of recipes. They provide built in references ABOUT the ingredients. They don't need a charged battery, it's easy to keep your place while cooking. And barring a fire, they will last the rest of my life. And when they're not being used, they're beautiful artifact sitting on my shelf.
Likewise, how much video 'content' do you actually need? You can fit half a year of streaming grade content onto an 8TB hard drive. We used to just watch reruns. And really, a lot of video on youtube are just remixed regurgitations of content we've already watched.
I mean, there are things that would be very bad to lose about the modern internet. Communities for vulnerable people and minorities. But, lets be honest, 95% of youtube is 'cute but forgettable things' at best and outright harmful garbage at worst.
I'll be honest, while it sucks for current content creators like yourself, for myself and I'd guess most people even if the big content sites went away we'd probably be just fine, if anything it would just be like the old internet again with random browsing and most sites being independently owned/run blogs, etc. The cool thing this time around with stuff like ActivityPub though is the ability to tie all these individual sites together on the backend and allow people to comment, reply, etc without needing new accounts for each site.
If people would actually interact with ads, ads would never have been forced to be more intrusive. Why do so many people expect ad companies to continue to pay for ads, while expecting those same companies to not care if no one interacts with the ad and buys their stuff. That is what ads are for.
Sure, that's true. But those ads have also become more targeted, more invasive, and more psychologically manipulative over time. And that besides ad companies not sanitizing their clients from running malicious script.
The also sell your information, so ads isn't their only revenue, but sure they also need ads to make a profit.
Ads also work in the long term, where a brand is kept in the consciousness. An ad doesn't have to lead to a direct sale via a click. That's why physical ads and TV ads are still around us.
The tech giants are truly at a crossroads, whether to redefine themselves or not. Either they change their current advertising-dependent business model, where we, the users, are the products. Or they continue in this way, and we're heading straight for a wall. The next decade is going to be very interesting.
I suspect we're gonna see the business model become increasingly abusive to us 'products', unfortunately.
Wouldn't it be a miracle though, if one day the board rooms wake up and find that their user numbers have flatlined. Everyone went outside to touch grass . . . XD
Ads are not always about clicks though. Companies also push out ads simply for increasing brand recognition. Users may not click on the ad, but seeing that ad repeatedly imprints it onto their minds, which may eventually lead to a sale when the need arrives (the user will go with something he recognises than random brands).
For any company trying to sell a product to the public, ads will always be crucial.
I don't think ad based internet will be dying off anytime soon. Instead we'll progressively get more and more ads shoved down our throats.
7:40 I want to write something here for a second: Even if RUclips is currently profitable, it's uncertain if they will be in the future because of increasing video resolutions. At this point the increase of video file sizes are outstripping their user growth (think about it, 4k is 4 times as many pixels as 1080p, 8k is 4 times as many pixels as 4k, and yes, 8k monitors exist). The industry is working on 8k monitors (although not yet commonly available except for insane prices), and I doubt they will stop instead of working on 16k (which is again 4 times as many pixels as 8k).
Yes, the increase of resolution growth is increasing.
Yes, but I honestly doubt the 16K monitors / videos and stuff will ever become a common thing: by exponentially increasing the resolution, it will eventually hit a ceiling... and it's pretty much already the case today.
...but again, it's my humble opinion. :)
@@rubisetcie maybe, but 4k is already a problem for them to a point where some people would understand it if 4k content is behind a paywall
@@rubisetcie Let's be honest, there's plenty of content that doesn't gain anything at all going past 1080p.
Some of us do remember life before Google, before Amazon, before Facebook, before Twitter, before MySpace, even before the WWW itself. I remember bulletin boards and Usenet, Alta Vista, Ask Jeeves and a bunch of other search engines.
I don't use an adblocker on RUclips, though, I just switch to other countries which have shorter ads, smaller blocks of ads, fewer ads per video, don't have ads you can't skip and/or are in a language I don't know. Far less annoying.
RUclips banning adblock is the best cure for my RUclips addiction that I could think of! It will really help me cut down on the time I spend here. Thanks RUclips!
I don’t think big companies trying to make revenue will ever win if their idea is Ads nobody enjoys ads and would likely pay to get rid of them. But if they start charging for everything people will share accounts and start finding more ways around it. There just needs to be more research on better methods of making revenue. Or just a whole market switch that’s not revenue based. Which will never happen, so we are kinda doomed.😂
Economics is declining, so most ppl will not have time to watch youtube crap anyway.((
If the fediverse versions won, could the sponsorship/in video model replace the current ad model? This money would go to the creators. I guess it would be difficult to get sponsors unless you were already established.
most ppl dont have money to support bloggers, and they don't need it since they can get everything for free as pirates.
I'm glad you recognised the benefits of the return to the hobbyist internet, I've long been of the view that things was better back in the day when people did it because they wanted to rather than as a job,many "creators" seem to lack a sense of enjoyment they once had, too many are going through the motions, that's not a health state of being. And anyway there is far too much "content" being created to be watched, I know I watch only a couple of RUclips videos a day against the hundreds that are produced by the channels I'm subscribed to. I regularly have to triage videos out of the watch list because there is no planet on which I have the time to view them, and the same goes for podcasts, and articles, and everything else.
You Are one of the only creators who are Creating Quality Content on RUclips, I accept the fact of taking the ads poison 4x without any break. I feel you worth our Time.
Thank you!
These companies need to offer something to people to watch the ads. People need an incentive. The problem is that, with the internet, if you need something you can just look it up. You really dont need the ad to show you something like sneakers or a new car. If you want those things then you look up what normal people have to say about them. You dont watch or trust an ad unless its by someone you trust. The ad reads that content creators do are usually better then some ad before the video, _if_ the ad is related to the channel.
But if there was some sort of incentive to watch ads, like maybe paying people 5 or 10 cents per ad, then you would have people watching ads by the thousands.
Ads need to evolve.
Forcing them on people wont help, we need to want to watch the ads.
Also taking something away from the platform but then giving it back if you watch ads wont help either. For example, if youtube turned off your ability to comment on videos unless you watch an ad for the video. That would just piss people off.
Again... we _need_ a reason to watch the ads.
So we're basically going back to the tv cable model 😂
There's a reason why that lasted decades, you can't survive based on ads alone.
More like a Netflix model since cable has ads
@@southcoastinventors6583 Even Netflix may introduce ads in the future. The sweet spot seems to be a combination of both.
@@travis5732 Netflix has already introduced ads.
@@travis5732And I hate that.
@@100c0c
Why should I pay for Netflix if the Ads aren't going away? That's the whole point of a sub service like Netflix.
The problem is, no one agreed on how to charge for the advertising at the beginning of streaming. Radio charges on the potential maximum number of listeners, based on ratings. TV is a little different, it's more current using Nielsen boxes, radio streaming is based on impressions, which is total IP addresses, so that under counts listeners, then videos on YT counts the total viewers on each video, probably the most accurate. But now it's all being called into question, which could, bring down multiple industries. Oh yeah, newspapers and magazines base their rates on subscribers, which still doesn't count actual views.
Back in the old days, advertisers based their ad buying on what got them the biggest return. Now, thanks to agencies, everybody wants more precise numbers.
Don't know if any of that made any sense, but there's my thoughts. Thanks for the video. I was hoping someone would explain what was going on.
I havent seen ads 90% of time for the past 8 years. Thanks to vanced yt, adaway for keeping my phone ad free😊
I started using adblock as a kid because a game website I used had massive, graphically violent ads everywhere, it was unusable. I've never had a reason to go back.
I pay for RUclips Premium, unfortunately via Apple at the present time - that will change, but I really have no problem with that - I spend more than enough time on the platform to justify the subscription. So perhaps that is the model that should be adopted going forward. We pay for everything these days so why not pay for RUclips and enjoy an ad free environment?
The question becomes 'how long will it be 'add free''
After all, if they can get paid by you for keeping the number of adds, relatively, low. And they can be paid by advertisers to provide adds in an 'exclusive' viewer base, then there's probably some ratio of the two that will optimize their profit.
Well, I stopped consuming more and more services as ads and subscriptions became annoying... It wasn't easy but hey. It seems soon it will be time to leave RUclips
Yeah, at this point, I'm pretty much rooting for the third option. Hate to say it, but death by a 1000 cuts isn't fun and it's really only delaying the inevitable. Not to mention an entirely subscription-based platform for something as big as youtube is going to impact more than just individual users, but businesses, universities and other schools that utilize it. Unless RUclips offers specific deals for larger companies, that's going to be a major hit to their revenue.
I've been using an Adblocker on and off for the last 16 years, but I stopped turning mine off completely. Even if websites find ways to block my adblocker, I'll use either reader mode or straight-up scrape the webpage. This is only going to get worse with AI models essentially avoiding ads entirely by just giving you what you ask for (Most of the time at least).
I almost feel like companies might rip a page out of PirateBay's book and install crypto miners on your devices as a crappy last ditch effort to save themselves.
Essentially, everything is ruined by greed. Or, put another way, the love of money is the root of all evil.
One of the big problems with RUclips Premium is that they moderate who your money is going to. I had RUclips Red for over a year so I could ignore ads without and ad-blocker *and* support the content creators whose videos I watch.
Then RUclips was hit with Adpocolypse after Adpocolypse and to address it they removed monitzation from a slew of videos for creators I watch.
OK, fine, maybe those videos are "advertiser unfriendly" (I saw worse on the evening news, but whatever) but that does not mean they were viewer unfriendly. And, as a viewer, I had a way of addressing that. Not watching the video!
The moment RUclips decided to get between my subscription fee and the revenue share of creators I supported, I stopped with RUclips Red and turned the ad blocker back on.
The main issue with whatever model is that at some point, there would be the need for currency to be involved, and currency doesn't simply show up out of thin air(because if it did, governments wouldn't have power, and government doesn't want that)
The flaw is a bit more deep-rooted than ad-based internet, the issue is more in-depth with how we perceive money and how value is aggregated to currency
Yep, there’s that too
Well currency from thin air would lead to hyperinflation, and you don't want that.
@@keit99 Which becomes funny, since when you put it "in a nutshell" perspective, the value of the currency comes from thin air(bit more complex than this, but that's basically it)
The problem with subscriptions is that now there are no ads, but in some time there will be ads despite the subscription. And we will return to the starting point.
This will unfortunately probably happen
Yeah, that less censorship thing on Twitter is just terrible.
I always find my self thinking. "if they could only censor us harder", or "if they could just block people that I disagree with" it would be so much better.
The people who complain about "new twitter" - they are the same club
There’s a difference between censorship and letting people spew out pure hate and bigotry. I can’t I d’état and how people don’t see that. So weird.
@@TheLinuxEXP "There’s a difference between censorship and letting people spew out pure hate and bigotry. "
What's weird is insisting that someone be blocked from everyone by a third party rather than blocking them for yourself and letting everyone else decide whether they want to see it or not.
I started to use an ad blocker when ads made it impossible to do anything online without being bombarded with video ads, pop-ups, banners, gifs, not including the ads that creators add to their content. And sometimes all of this would happen simultaneously. I don't mind non intrusive ads or even ads that creators add themselves. But at this point not using an ad blocker is like visiting a random website in the early 2000 when websites would take over your browser.
I've been thinking about this a lot lately.
Like, what would content creators like as a platform that allows them to do their thing and earn direct payments from subscribers? I don't see this anywhere and I find it strange.
The platform could even take a percentage and this would be normal considering other platforms make an income this way.
Why not just set up the stripe API and have the creators and users put in their relevant info and allow transactions to occur?
When a transaction occurs, just take the cut for platform costs and call it a day. No ads are necessary and creators could use sponsorships if they decided to.
🤷🏾
Locals, boosty, patreon, nebula - many such sites but not enough ppl want to pay for content, since you can get similar videos for free.
Ad delivery also sometimes delivers malware. That was my first reason for getting an adblocker/scriptblocker system in place 7 years ago. Still, I only did it site by site as necessary. I did not mind ads for the longest time. Until they became obtrusive - at which point I started disabling ads and scripts on sites so densely ad-filled that you couldn't navigate. My "I've had enough of YT" moment was 4 years ago when they delivered 3 unskippable ads in a row on a video, then the video immediately jumped to the next video playing another 2 unskippable ads. When I went back to the first video, it played three more unskippable ads, then threw me to the middle, where when I went back to near the beginning, it played one more unskippable ad. That's when I turned on the adblocker for YT content. Since then things have got so bad I had to enable pi-hole. 35% of the DNS requests on my home network are ads and trackers from my windows machines. Its obscene.
I remember having click through ads on my personal web page in like 96/97. It was a wild world
I think one very simple business model for RUclips is: Charge the creators for using your platform. Like seriously... most users will use adblockers anyway and creators noticed this years ago which is why everyone these days got own sponsor deals which do not get blocked. That means they get money by publishing content on RUclips without sharing profit with RUclips which sounds ridiculous while RUclips is loosing money.
This business model is kind of obvious but still they don't do it because they fear creators will leave the platform. However it would solve their bandwidth issues. It would solve their issues with adblockers. It would solve their issues relying on ads. Considering if it works of course. But in the end, RUclips kind of had a monopoly in the past for sharing videos. They definitely could have done that. There are only very few creators on RUclips which could setup an own platform by themselves. So forcing them to share profit or pay for usage might work and it's likely the best realistic option for users. Because why would users pay instead?
Users will just download the videos, share them via any different platform and block ads. The only way to prevent that would be abusing DRM software on all videos... then you still don't have a reliable business model but users hate you. Looking forward to see what poison Google picks.
Man, all this channel last videos has been eye opening and super exciting discussions. It deserves much more subscribers.
Thank you!
I still remember a time when most sites I visited where free and ad-free. I also remember the brief period ads were relevant to the content instead of being creepy stalkers.
I use RUclips more than any other service and RUclips premium not only allows me to not have to deal with ads on my TV and also allows me to support all my favorite creators better than watching ads!
Let’s hope one day YT doesn’t decide to integrate adds into premium.
Adds do not work anymore because the information provided is not reliable. Simply too many adds were based on lies, fallacies, manipulation,... to some extend it worked but ultimately cut the branch the business sat.
Nah less moderation is great, people were being censored on behalf of the government before
I wonder...how much of this effects the in-video sponsorships vs the ads thrown in by the site? Personally, I have far more often looked into things that are presented to me by content creators I trust to advertise decent products than I ever have clicked on regular ad rolls, for the simple reason that I expect content producers who make good content to at least think somewhat about the sponsors they sign contracts with.
I have *never* consciously bought something based off a regular ad roll, but I have bought sponsored pieces because the sponsor read introduced me to the product.