How to write a scientific blogpost - video 1 of 3 - the preparation stage

In this video series, we learn about the art of writing a scientific blogpost in three different phases of preparation, writing and editing.
This is the video about the preparation stage.
From this video, you will learn ...
.. to define what a scientific blogpost is and how blogpost writing differs from other types academic and non-academic writing.
.. the importance of having a writing objective and clear target audience when writing a scientific blogpost
.. to make a well-considered judgment which of the seven elements (headings, pull quotes, pictures, graphs, different paragraph types) you need to use in your blog post
.. to formulate a title suitable for a scientific blogpost
.. to [a] differentiate six different types of scientific blogposts that exist, [b] select the type suitable for your writing objective and [c] sketch an overall structure suitable for this type of blogpost.